What's the difference?
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
Sometimes, a vehicle facelift doesn’t amount to much. Maybe a nip here, a tuck there, but to be sure you’re looking at the new version, you need to check the badges.
To be honest, the revised Polestar 3 SUV is a bit of that, with very little to visually distinguish the facelift from the previous car. But underneath there are some serious upgrades which, in that oh-so-Swedish understated way, serve to make the Polestar 3 an even more tantalising prospect.
The Polestar 3 has now moved to 800-volt technology which not only allows for faster charging, it also opens up the prospect of even more performance. A new generation of lithium-ion batteries also means greater range potential.
But it’s nice to see that Polestar hasn’t limited its attention to the drivetrain; there’s now a revised anti-roll-bar system and a recalibration of the power steering assistance. Which just goes to show that even though brands like Polestar trade on being an all-electric solution, there are still some engineers in Sweden who know how the rest of a car should work.
Meantime, the medium-large SUV space is a very crowded one right now, so the question is whether the new tech – invisible as it is – is enough to keep the Polestar 3 carving out its slice of that market.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
There’s some clever design work here and some gorgeous detailing that gives the Polestar 3 a bit of an edge compared with some of its less inspired opposition. It features a truly spacious interior and it’s more than just decent to drive with, frankly, astonishing performance in 500kW Performance form. Even the entry-level Rear Motor has plenty of oomph and could be argued to be the more intelligent choice.
But the interior layout with its melange of menu-driven functions to control basic, everyday functions is annoying and does the car no favours. Not to mention it’s simply not the Scandinavian way to place form before function.
Meantime the overall performance, dynamics and accommodation of the Polestar 3 place it pretty high on the totem of electric SUVs that actually move the game forward somewhat, and that’s largely down to that 800-volt architecture that brings faster charging and better range.
It doesn’t solve all the issues of modern car making, but as a step closer to Polestar’s ultimate aim of a climate-neutral motor vehicle, it’s a move in the right direction.
Note: CarsGuide attended this event as a guest of the manufacturer with meals provided.