What's the difference?
Are you in the market for a cheap SUV? Are you ambivalent about what badge it wears? Do you like taking risks?
If you're answered yes to all those questions, do I have the car for you!
It's called the GAC Emzoom (that's e-m-zoom, so back off Mazda lawyers), and it's the latest in a seemingly endless list of new cars from new Chinese brands.
But unlike so many new models that fail to leave an impression, there are several reasons why the Emzoom is worth paying attention to.
The smallest car in Skoda’s local line-up is also its most affordable, but only just.
When the current generation Fabia launched with the halo Monte Carlo variant at almost $40,000, it was a bit of a surprise for a small hatch from what’s seen as an affordable brand.
Now, there’s a new entry-level version of Skoda’s bub and, while it’s not nearly as cheap as it once was, it offers a choice that’s more within reach for anyone keen on a premium small car.
Can the Fabia Select convince customers looking at the likes of the Mazda 2 or Suzuki Swift to go Euro and cross the $30,000 threshold?
Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.
But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.
Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Once you get past the shock of the Fabia no longer being a sub-$25K car (because let’s face it, what is anymore?), the fact that it remains refreshingly simple to live with and engaging on the road should be celebrated.
It has its downsides if you need space, and you can buy a light (or even small) SUV for the same price, but you’ll be compromising in other areas.
The Skoda Fabia can’t do everything, but what it can, it does well. Plus, it’s certainly less common than the similarly priced Toyota Yaris.
Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.
That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.
It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.
Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.
The Fabia’s design hasn’t departed dramatically from its predecessor, but the evolution into the current generation has the little Skoda looking more mature and smoother than before.
Some elements like its grille and headlights are a little sleeker and the car looks less boxy, but still has a unique Skoda design language that’s instantly recognizable.
Its chrome grille trim and its set of unusual 16-inch alloy wheels are the clues that this is the entry Select, plus the lack of much badging.
Inside, the change in generation is most obvious in the step-up in materials and some of the aforementioned tech (screens in particular), though the steering wheel is a carry-over even if it doesn’t look dated.
The new instrument display cowl which features the model name on its side, the round air vents, and the fabric across the dash bring the interior into the current decade, though the centre stack’s modernity is betrayed by climate controls that could have existed in 1998.
There are a fair few hard plastic surfaces, though none of them are in poorly thought-out places and don’t let the cabin down too much.
The Emzoom offers a surprisingly spacious interior for a small SUV.
We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.
It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.
While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.
There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.
The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.
There are cars in the market that, for around or not much more than $30,000, seem like a bargain given the perceived value of features like big touchscreens and (synthetic) leather.
The Fabia Select doesn’t have those things, but everything in it makes sense and, more importantly, everything works well.
For example, as much as I point out the dated-looking air conditioning controls, the reality is they're much easier to use than an in-screen menu requiring the same amount of attention as replying to a text while driving - something that is rightfully illegal.
Simple controls on the steering wheel, a touchscreen that doesn’t require much attention, a clear driver display and a few shortcut buttons around the gear selector mean you can focus more of your attention on driving, without lacking any of the convenience or features you’d expect in a new car.
Wireless phone mirroring for Apple CarPlay and Android Auto add to this, as you can bypass Skoda’s (fine, but basic) multimedia software easily.
The lack of wireless phone charging is a shame, but not a deal-breaker, as the space under the centre stack is conveniently sized. The same can’t be said for the tiny storage bin under the centre armrest, though.
However, the glove box and door card storage is generous and there’s the Skoda-standard umbrella in the door that’s accessible when open.
The seats in the Fabia have decent bolstering and are ergonomically sound, manual adjustment is easy enough and there’s a turning wheel rather than a lever with increments to adjust the backrest.
Given the Fabia’s diminutive stature relative to most vehicles on the road, it shouldn’t be a surprise that the back seat isn’t the most spacious. But as an average-sized adult it feels like the kind of space I’d be comfortable in for a short trip, with adequate headroom, knee room and even a vent.
There’s no centre armrest, though, and the seats aren’t as comfortable as the fronts.
Behind the 60/40 split-fold there’s a generous (for a hatch this size) 380-litre boot with bag hooks, though the floor has some mildly intrusive angled plastic elements.
Impressively, the Fabia has a spare tyre rather than a repair kit, so kudos to Skoda for not taking the cheap (and less safe) option.
GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.
GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.
Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.
The Skoda Fabia has fallen prey to the same upward-creeping prices as many other light cars have, quite hard.
What was a sub-$25,000 car in its previous generation’s entry grade is now a $32,390 offering, plus on-road costs.
For an entry-level light hatch, the Fabia Select has a decent list of features, though is decidedly more basic than the already-launched Monte Carlo ($39,690 MSRP).
The headline tech features in the base Fabia include an 8.25-inch touchscreen covering multimedia functions, with wireless Apple CarPlay and Android Auto, an 8.0-inch driver display, two USB-C ports, plus drive mode selection and a host of safety features (covered later in this review).
For reference, the Monte Carlo gets a larger 10.25-inch digital instrument cluster and a 9.2-inch multimedia touchscreen.
The Select makes do with manual-adjust cloth seats, but does have keyless entry and start, a leather ‘sports’ steering wheel, automatic windscreen wipers, an auto-dimming rear view mirror and auto LED headlights and LED tail-lights.
Skoda says the Select’s features list aims to line up as “similar to rivals’ mid-specification models” and it’s about bang on. But its price might still be a turn-off for some seeking a budget-friendly light car.
Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.
The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...
The Fabia’s turbocharged 1.0-litre, three-cylinder, petrol engine makes 85kW and 200Nm in this guise, mated to a seven-speed dual-clutch transmission driving the front wheels only.
Given the Fabia weighs 1265kg, getting to 100km/h in under 10 seconds - which it should be able to do, just - might depend on how many passengers you have.
While it’s not very fast or powerful, the Fabia’s outputs sit about average for its class and price.
Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.
However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.
The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV.
The Fabia has a 5.0L/100km combined cycle (urban/extra-urban) fuel consumption figure under WLTP testing, with a minimum 95RON premium fuel grade required.
With its 42-litre fuel tank, that means you could hypothetically expect to cover a touch more than 800km before running out of fuel, though that seems unlikely in the real world.
Despite a particularly lively drive undertaken purely for testing purposes, the highest fuel consumption the trip computer displayed was 7.7L/100km, which isn’t so bad when you consider the Fabia’s not likely to be driven hard most of the time.
What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.
The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.
The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.
It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up.
The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.
While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.
That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended.
This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.
Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.
By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.
It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.
If you’re someone who doesn’t need a big car and likes an engaging drive, the Fabia ticks those boxes.
In fact, it feels like it punches above its weight. Well, not literally, because while it actually weighs in at over 1.2 tonnes, it feels lighter than even that.
Tight corners don’t faze the Fabia, and its steering and suspension both feel more dialled-in than a car with 85kW has any right to.
Yep, even though its engine is only slightly more powerful than some budget sports cars from the 1980s it feels peppier than it should.
It has some low-speed hesitancy thanks to its transmission - taking off from a stop sign if you’re not in Sport mode can be annoying - but with shift paddles (or a manual gearbox… ) the Fabia could be a hidden gem for enthusiasts.
Its suspension is firm, but not sharp enough that it allows bumps and rough roads to make their way into the cabin as shocks or rattles, and even holds its own on unsealed surfaces at sensible rural speeds.
The Fabia feels playful even on a commute, and the follow-through from the rear-end on a spirited bit of cornering speaks volumes about its chassis, even in urban driving.
Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.
It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.
However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.
The Fabia wears a maximum five-star ANCAP safety rating from assessment in 2021, under recent but now-surpassed criteria.
That’s not to say its safety kit is outdated, as occupant protection scored well (58 per cent for adults, 81 per cent for children) while pedestrian and active safety were also adequate (70 ad 71 per cent, respectively).
The Fabia Select comes with autonomous emergency braking (AEB), pedestrian and cyclist detection, multi-collision braking, driver monitoring, lane assist, rear cross-traffic alert and six airbags - though no front-centre airbag.
It also features cruise control, though it’s not adaptive and requires a little more attention than most new cars - not necessarily a bad thing, mind you.
On the road, its safety tech is unobtrusive, leaving you to focus on driving while knowing there are features there to keep you safe should the unexpected happen.
GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.
It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.
As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.
Skoda offers a seven-year/unlimited kilometre warranty on all its cars, which is becoming more common in the industry but is quite competitive for a European brand.
The Fabia is also able to be covered by a seven-year servicing pack for $3650, that being the total price you’d need to pay for the first seven years of servicing (occurring every 12 months or 15,000 kilometres, whichever comes first). In other words $521 per workshop visit.
Skoda also offers 12 months of roadside assistance from the new vehicle warranty start date, and another 12 months is topped up every time you service with Skoda.