Gac Emzoom vs Rolls-Royce Spectre (bev)

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Personally, I was very much taken with the looks, and the feels, of the new Rolls-Royce Spectre, which delivers everything you’d expect from this brand, and seems to have lost nothing by switching to electric propulsion. The trick, it seems, in turning your brand into an EV one is to have made your cars silent in the first place.

But the real verdict comes from the people hurling their Spectre orders at the company, which has received so many of them it’s being forced to ramp up production. And 40 per cent of pre-orders are from new customers. Honestly, it’s as if they were all just waiting for an EV to drop a million on.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Making a vehicle as enormous as the Spectre look good is no mean feat, but Rolls has done a hell of a job, from most angles. The massive Pantheon Grille is something to behold in the metal, and because it doesn’t need to let air into an engine bay, it’s been designed for airflow, as has so much else. Rolls achieved a drag coefficient of 0.25, which is good for extending EV range, and they even spent more than 800 hours in a wind tunnel working on making the Spirt of Ecstasy hood ornament as aerodynamic as possible (she’s had her wings clipped, apparently).

The modern take on the classic grille combined with a chesty bonnet and very cool DRLs give the Spectre a look of classic modernity from the front, while the proportions over all give it a great side profile.

Apparently the design brief was based on some majestic cliffs, the Seven Sisters of Sussex, and the car definitely has that level of grandiosity.

The only weak point is the rear, which had to be sheer for aero reasons - and features the narrowest legally possible rear lights, which are supposed to look like “islands in a lake”, apparently. To me, driving behind one, the rear view is just a little dull.

The luscious interior is meant to be an example of “Automotive Haute Couture”, meaning hand made and stupidly expensive, and Rolls also humbly refers to it as a “cosseting art lounge”. It all sounds a bit over the top until you sit in it, and discover that it really does feel beyond special.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

If you’re looking for the modern EV style interior, you can forget it, because Rolls says it didn’t want “any of that funky stuff” in the Spectre, so no giant screens in here. Indeed, I switched into a Rolls-Royce Ghost at one stage to be driven somewhere and the interior was almost exactly the same, although the new car gets a more modern fully digital dash. 

There’s plenty of room for water bottles and oddment storage and the sense of space for the driver and front passenger is suitably grand, but the rear seats are really for spoilt teenagers rather than Rolls owners. They’re not uncomfortable, at all, but they just feel a bit squeezed, you wouldn’t ask to be chauffeured in a Spectre, clearly it’s a Rolls you’d choose to drive yourself. 

The boot is wide, deep and long with a volume of 380 litres.

Australian pricing for the Rolls-Royce Spectre starts from $770,000 before on-road costs, and on the point of whether that represents value, well not to me, but certainly the huge number of orders Rolls claims to have been hit by suggests otherwise.

You do get a lot of car for your money, because the Spectre is vast and weighs almost three tonnes, and there’s no doubt that the interior is nicer than most people’s houses, or even the nicest hotel you’ve ever seen, and that the top-notch umbrellas hidden in each door are a nice touch.

One of the nifty and unexpected features the Spectre offers is a “Rolls-Royce Sound”, which you can toggle on and off. With the fake noise off, the car is freakishly quiet - apparently during testing they achieved a level of EV silence so incredible that people found it “disturbing” and had to engineer some sound back in - but with it on you get just the most subtle of guttural sounds. Every other company so far has gotten fake noise wrong, but Rolls has nailed it with the Spectre; it’s just loud enough, but suitably restrained as well.

You also get the wondrous Starlight Headliner, which uses optic fibre cables to paint the night sky on the roof, complete with shooting stars, and in the Spectre you can now have the stars fitted to the inside of its massive coach doors as well.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

For the first time ever, this Rolls-Royce has no magnificent engine, no throbbing 12 cylinders, no, it has two separately excited synchronous motors, one on each axle for seamless all-wheel drive. The front motor makes 190kW and 365Nm while they’ve sensibly sent more grunt to the rear, which gets 360kW and 710Nm. Either motor on its own would be enough to power a normal car. The total figures are 430kW and 900Nm, which is supercar like.

The battery is made up 804 cells, weighs 700kg and has a net capacity of 102kWh, and the designers used it as a sound-deadening agent for road noise, because it’s so massive. 

The Spectre can hit 100km/h in 4.5 seconds, which feels very fast indeed when you’re piloting something that weighs 2890kg and is 5.5m long.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Spectre is rated at 520km on the WLTP scale, but Rolls claims it can do a lot better (like 600km). Efficiency is claimed to be 21.5kWh per 100km.

We drove 210km and had 300km of indicated range left at the end, which is pretty close to the claim.

The Spectre can be charged at up to 200kW on a DC fast charger, on which it will take 35 minutes to go from 10 to 80 per cent charge.

On an 11kWh home system it will take 10 hours and 45 minutes to go from zero to 90 per cent charge.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The short answer to this question is that the Spectre drives just like a Rolls-Royce, but that answer is deceptively simple, because, for an electric vehicle, that’s actually a hell of an achievement.

Most EVs do not feel like cars to drive - the electric Hyundai Kona is not much like a petrol one at all - but what Rolls set out to do with its first EV was to make a vehicle that feels, handles and accelerates just like one of its famous and fabulously over-powered combustion-engined Ghosts, Phantoms or Wraiths.

This meant it had to be “Silent”, which it nails with ease - and the important thing to remember here is that even its V12 cars were always incredibly quiet, unless you really misbehaved. And it had to be “Effortless”, another brand pillar. Again, nailed it, because a Roller has never bothered with things like shift paddles, Sports modes or even the option to do anything but stick it in D for Drive and go. 

The sensation Rolls owners demand is endless, otiose acceleration, particularly off the line, and the Spectre delivers this in a typical EV fashion, but also one that’s very familiar to anyone who’s driven a Ghost, for example. It’s just a sense of overwhelming, prole-crushing progress, and it’s magnificent. 

The third and final brand pillar is “Waftability” and despite all the weight that it’s carrying (imagine how far over three tonnes this thing would have gone if they didn’t build their cars out of aluminium), the Spectre rides with a kind of hovercraft air of being just above, or barely in touch with, the ground. Bumps are no longer your concern, sir.

As mentioned, Rolls could have chosen a limousine-style vehicle as its first EV, but it has made a driver’s car instead - no CEO will sit in the back of a coupe like the Spectre. So it had to deliver when it comes to being fun, or at least a little frisky at times, when driven. 

Again, quite incredibly, despite its mass and weight, it does reward enthusiastic driving and can carve up even relatively narrow winding roads with aplomb, displaying very little body roll or pitching. The steering is almost absurdly light - because it must be “effortless” - but there’s still enough feedback to keep you interested. 

Most of the time, of course, the essentially laid back aura of being in a Rolls-Royce will seep into your body and brain and you will simply cruise along, patting yourself on the back for being so rich and clever.

And now, with an EV option finally available, you can tell yourself you’re saving the planet as well (as long as you don’t think about the 28 other cars in your garage).

The Spectre has not been crash tested for ANCAP. Its safety offerings include adaptive cruise control, lane-change assist, lane departure with active steer, a reversing assistant - "to support with parking and long reverses, eg country lanes or driveways, Spectre will reverse the previous 200m driven" - and collision warning with active braking.

Rolls tell us the Spectre has "Four airbags (does not need more)". So that's good news.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Now, I would assume you'd get a lifetime warranty at Rolls prices, but apparently you get only four years, but it is unlimited mileage.

The Spectre's battery is covered by a 10-year warranty.

An extended service and warranty package is "TBC".

Rolls also offers 24/7 roadside assistance, and if your battery goes flat the company will take your Spectre to the nearest charging station.

A "regional flying doctor" is on standby 24/7 in extreme cases if Spectre “fails to proceed”.