Gac Emzoom vs Porsche Macan

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

There is no doubting the substance of the Porsche Macan Electric. Its ride, steering and poise make it a joy to drive on twisting roads, and it ticks the practicality boxes, too.

The only lingering question is whether enough people are ready to make the all-electric switch. Only then will we know if Porsche's Macan gamble has paid off.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Macan Electric looks sharp, all aerodynamic and swept-back like a range-maximising electric SUV should.

There’s functional method behind all this swoopy styling, too. The headlights look as though they’ve been chiselled into the body work, and at the grille, you’ll find active venting to help with cooling when needed.

There is also a sizeable front splitter that looks very much like the Macan is sticking its jaw out. All of which is to assist with aero and range.

It’s also a dual charging port layout with access left and right, though the latter is AC charging only, while the one on the left does both.

Step inside the Macan and you’ll find a familiar and very welcoming space. I especially like the twin-screen set-up that looks great in the way it's kind of embedded into the dash. Each is big, clear and easy to use.

I also really like the control panel that gives you quick-button access to the climate control, and the haptic feedback is next level, with the whole screen clicking in or out whenever you hit a button.

That said, in Turbo-guise you’re dropping almost $200,000, and some of the materials feel too hard and plasticky at that price point.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

There is a little open-sesame magic at play with the Macan, and that starts at the frunk, where, if you lovingly caress the bonnet, it will automatically pop open for you, revealing an 84-litre storage space.

Rubbing the charging port will see it slide open, too, but just in case you’re not the kind of person who likes to fondle their car in public, you can use the key.

The Macan’s boot is a little more traditional, opening to reveal 540 litres (but just 480 litres in the 4S or Turbo) of storage with the rear seats in place, with a wide, flat and very useable area for your goodies.

The back seat of the Macan feels spacious enough, without being outstanding. There’s more than enough space for my 175cm frame, with enough knee and head room, but the way the middle console juts out will definitely eat into leg room for any middle-row passenger.

Elsewhere you get air-con controls with vents, along with bottle storage in each of the doors. There is also a pull-down divider that’s home to two extra cupholders.

The Macan arrives with four trim levels, the entry-level Macan, the Macan 4, Macan 4S and then the flagship Macan Turbo. The latter is just a name Porsche now applies to its go-fast models — obviously there isn’t an actual turbo in action.

The new electric range opens with the Macan, which lists at $128,400, before on-road costs. A reminder here that the old entry-level Macan with an ICE powertrain would have set you back less than six figures, so this one represents quite the jump.

Now, it should be pointed out that you can still buy the previous-generation ICE Macan, at least until supply runs dry. The brand isn’t getting any more, but suggests there are enough in the country to satisfy demand until around Q2 next year.

Next is the 4, which is $134,400 and adds a second e-motor. Then comes the 4S, yours for $149,300, before the range tops out with the Turbo, which climbs to $184,400. All prices before on-road costs.

Those are big numbers, but at least Australian-delivered cars are some of the best-specified on the planet. 

That starts with the Macan, which gets a 12.6-inch digital instrument cluster, and a second 10.9-inch central touchscreen with Apple CarPlay and Android Auto.

It rides on 20-inch alloys, has synthetic-leather seats that are heated up front and Australian cars get things like the clever 'Porsche Active Suspension Management' (PASM) system as standard.

Next up is the Macan 4, which adds a second electric motor, but otherwise largely mirrors the base car’s spec. Next on the list is the 4S, which rides on a different 20-inch alloy, picks up LED matrix headlights, sports a better Bose stereo, a panoramic roof and four-zone climate control.

Finally, the Turbo is the big dog of the electric Macan range, packing serious power, but also arriving with its own 20-inch alloy wheel design (with 21-inch wheels a no-cost option) — an augmented reality head-up display, and things like the 'Porsche Electric Sport Sound', the 'Sport Chrono Package' and a performance-focused 'Sport+' drive mode.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The entry-level Macan is equipped with a single rear-mounted electric motor, and it will make a total 250kW (265kW with launch control activated) and 563Nm, which is enough to push the cheapest Macan to 100km/h in 5.7 seconds.

The 4 then adds a second electric motor for AWD, upping the grunt to 285kW (300kW with the launch function) and 650Nm, and drops the sprint to a brisk 5.2 seconds.

The 4S is probably the performance sweet spot, with its dual-motor set-up generating 330kW (380kW in launch) and 820Nm, and a blistering sprint of just 4.1 seconds.

But the Macan Turbo is a true monster. We’re talking 430kW (470kW with launch control), 1130Nm and a sprint to 100km/h that’s as fast as a Carrera Cup race car – just 3.3 seconds.

It’s twin-motor, all-wheel drive and offers the kind of brutal acceleration that gives you a little facelift every time you step on the accelerator.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Every Macan is fitted with a big 100kWh lithium-ion battery, which helps deliver a solid driving range no matter which one you choose.

The entry-level Macan will cover the most distance, at a claimed 654km, while the 4, 4S and Turbo will travel 624km, 619km and 616km, respectively.

The Macan rides on an 800V architecture, and is set up for 270kW DC high-speed charging, which will take 21min to go from 10 to 80 per cent. It will also accept 11kW AC charging, which should take 10 hours to go from empty to full.

Worth noting, though, that most home wall boxes are around 7.0kW, which means a full charge would take more like 13 hours plus.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Porsche seemed at pains to prove that, though the all-electric Macan has lost its ICE heart, it's still worthy of the badge, and still very much a Porsche.

First stop, then, was the Norwell race circuit in Queensland, to put the Macan through its paces with 0-100km/h sprints, drifting (well drift attempts... ) on a watered-down skid pan and finally some high-speed running on the circuit.

And two things immediately became very clear. The first, and most obvious, was that, like the first men on the moon, we were likely among only a handful of people that might ever take their all-electric Porsche mid-size SUV to a race track. And second, this is one seriously sorted electric car.

Happily, for the many (read: every) owners who won't be pulling out of a pit garage at their next local track day, the Macan is actually more enjoyable on the road than it is on the track.

On the latter, there's a freedom to push too hard – what with the lack of trees, guard rails or oncoming traffic – and cracks do appear, mostly from the screaming tyres struggling with the two-tonne-plus weight.

But on public roads, where a thick fog of consequence prevents you pushing too hard, the Macan is a gem.

Porsche tends to have a knack for these things, I know, but the Macan is a seriously smooth and satisfying drive.

The ride is bang-on (comfortable enough on rougher surfaces, firm and grippy enough on twisting roads) and the steering is direct and confidence-inspiring.

Body-roll has been largely banished, too, with the Macan staying flat, stable and satisfying, even on the tighter stuff.

In much the same way the ICE Macan defined what it meant to be a driver's SUV, I think this one does the same in the EV space. And the fact that it does it with five seats and a decent boot is a sizeable bonus.

But there's no denying it lacks in the emotion department. That sense of excitement, the sound track, the hard-to-define fizz – as competent its this, and as weaponised as the EV powertrain is – it does feel a little clinical, like a tool doing its job and doing it well.

One important caveat. We've driven the 4 and Turbo to date. The entry-level Macan and the mid-tier 4S are still incoming. And I suspect I wouldn't be dropping my deposit on the Turbo.

Yes, the power is ridiculous, but I don't reckon you need it. For me, the 4 is more than enough, but I suspect the real performance sweet spot will be with the 4S.

The Porsche Macan Electric is yet to be assessed by ANCAP, or by Europe’s NCAP, but it doesn’t appear to be missing any key equipment from its safety list.

That includes curtain airbags that extend all the way to the boot, AEB with pedestrian detection, lane keeping assist, a surround view camera and 'Intersection Assist'.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Porsche ownership experience is frankly underwhelming by modern standards, with the brand offering just a three-year/unlimited kilometre warranty, plus an eight-year/160,000km battery warranty.

The positive, though, is that servicing should only be required every two years or 30,000km. You also buy a prepaid service plan for three, four or five years, priced at $1495, $2795, $2995.