Gac Emzoom vs Peugeot Boxer

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

It has its faults like any vehicle but it’s a competent all-rounder, that combines sub-$50K pricing with a big payload capacity, mostly user-friendly design, improved safety and a compelling warranty. It also faces stiff competition in the 3501-8000kg GVM class, particularly from rivals with an automatic option. 

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

It comes ready for work with hard-wearing black plastic in the most vulnerable places for scrapes and dents, including the front and rear bumpers and down the sides. The same black finish can be found on the window surrounds, door handles, huge door mirrors (which would not look out of place on a Kenworth) and the housing for the high-mounted third brake light.

It’s a large vehicle measuring 5413mm long, 2050mm wide and, thanks to the conspicuously high roof line, stands 2522mm tall. So, like numerous rivals in this weight class, it can’t access most shopping centre and underground carparks.

The front-wheel drive chassis, with its 3450mm wheelbase and 12.6-metre turning circle, features a simple and rugged combination of coil-spring strut front suspension, four-wheel disc brakes, power-assisted rack and pinion steering and single-leaf/solid beam rear suspension. Long rubber bump-stop cones, attached to the underfloor above each end of the rear axle, provide extra support when the springs compress under heavy loads.

The steel bulkhead, which separates the cabin from the cargo bay, insulates the driver/passenger from cargo bay noise and doubles as a robust cargo barrier. Its window is large enough to allow the driver to make a quick over-shoulder glance at any time to check the load is secure.

Criticisms? The relatively small 5.0-inch media screen can make the reversing camera’s vision difficult to see in detail. The height adjustment on the driver’s seat, using two levers on the lower right side, is clunky to operate. And although the rear barn-door windows are heated, there are no wiper/washers, which we didn’t get to test in wet conditions, which is most unusual for Melbourne.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Boxer 160’s 1865kg tare weight and 3510kg GVM results in a sizeable 1645kg payload rating. However, we always quote kerb weights (full tank of fuel) rather than tare weights (10 litres of fuel) to keep things consistent.

So, in this case, adding the missing 80 litres of diesel (67kg) results in a kerb weight of 1932kg, which reduces the payload by the same amount to 1578kg. That’s still almost 1.6 tonnes which is more than ample for this category. It's also rated to tow up to 2500kg of braked trailer and, based on European figures at least, can do this with a full payload.

The cargo bay provides a competitive 11.5 cubic metres of load volume and 10 sturdy load-anchorage points. Its floor, which is 3120mm long and 1870mm wide with 1420mm between the wheel housings, can  accommodate two 1165mm-square standard Aussie pallets or three 1200 x 800mm Euro pallets. There’s ample forklift access through the rear barn-doors with full 270-degree openings or sliding side doors with their big 1250mm openings.

The high roof cavity means even tall adults can stand inside with headroom to spare. It also provides a large and very useful open storage area over the driver’s cabin, which is ideal for storing ropes, straps, load-padding and any other gear a hard-working van might need.

Although the side doors and barn-doors are lined to mid-height, the cargo bay walls are unlined which leaves numerous cavities exposed that could make small items like pens, keys, phones etc disappear if they were dropped. The load floor is also unprotected.

Cabin storage options include upper and lower bins in each door, with the lower bins being wide and deep enough to hold several large bottles. There’s also a full-width map shelf that sits about forehead height for tall drivers, which is easy to access and can hold heaps of stuff.

The dashboard also has numerous storage choices including open shelves to the right of the steering column and underneath it, cup/small-bottle holders in the centre of the dash and on top a fixed clipboard with spring-loaded clamp. There’s also a glovebox with another large open storage bin below it plus even more storage, about the size of a baking tray, under the driver’s seat.

The Boxer 160 (which denotes its European horsepower or ‘PS’ rating) is available only with a 2.0 litre turbo-diesel engine and six-speed manual transmission, plus a choice of 4035mm long wheelbase or 3450mm standard wheelbase like our test vehicle, for a list price of $47,490.

It comes equipped with 15-inch steel wheels and 215/70 R15C tyres with a full-size spare, plus cargo bay bulkhead, hard-wearing rubber floor, 12-volt accessory socket and USB ports, height/reach adjustable steering wheel, two bucket seats with fold-down inboard armrests and lumbar adjustment and multimedia system with 5.0-inch touchscreen and sat-nav plus ample storage and more. There’s also AEB on the upgraded safety menu.

The only options available are three paint colours (Imperial Blue, Red and Aluminium Grey) in addition to our test vehicle’s standard Bianca White.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The 2.0-litre Blue HDI four-cylinder turbo-diesel engine, which meets the toughest Euro 6 emissions standard using AdBlue, produces peak values of 120kW at 3500rpm and 310Nm of torque at 1500rpm.

Peugeot claims this engine was tested for more than 10,000 hours, subjected to more than 1.3 million km of drive-testing and 16,000 thermal shock cycles (cold starting and accelerations), corresponding to 15 years of intensive use. In short, it should be tough enough. Transmission is a sweet-shifting six-speed manual.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Peugeot’s official combined average is a fanciful 6.4L/100km. The dash readout was claiming a more realistic 9.0L/100km when we filled the tank after 282km of testing, which included more than a third of that distance lugging its maximum payload.

However, our own figure calculated from fuel bowser and tripmeter readings came in at 9.9L, which is more than 3.0L/100km above the official figure. Even so, sub-10L economy is very efficient  for a vehicle of this size, so based on our figures you could expect an excellent real-world driving range of around 900km from its big 90-litre tank.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

You sit up high with the huge windscreen providing a commanding view of the road ahead. Clear eye-lines to the large door mirrors (with wide-angle mirrors in their lower thirds) provide ample coverage of side and rear traffic.

Vision through the central rear-view mirror is also relatively clear compared to the cluttered views found in numerous rivals we’ve tested. The join of the barn-doors obscures the mirror’s central portion, but the driver still has a good view of what’s behind.

The fold-down inboard arm-rests combined with the door contours provide balanced support for arms and elbows to reduce strain on neck and shoulders. This support is particularly good for the driver, as it also allows your hands to rest comfortably on the steering wheel.

There’s negligible cargo bay noise thanks to the bulkhead. However, engine noise is noticeable and tyre noise can be quite intrusive, particularly at highway speeds on coarse bitumen surfaces. Cruising in top gear results in a fairly relaxed 2100rpm at 100km/h and 2300rpm at 110km/h.

The engine, with maximum torque at 1500rpm, has good all-round performance and pulling power under heavy loads, but lacks the sharper throttle response of some rivals. Even so, the manual gearshift has a light but well-defined action combined with a light clutch pedal weight.

Steering is nicely weighted and the quartet of disc brakes have plenty of bite. Handling and stability are also good regardless of load. The rear suspension tuning is commendable when running without loads on bumpy roads, providing a surprisingly smooth ride given spring rates that are designed to cope with 1.5 tonne-plus payloads.

Our only gripes are that the driver’s seat’s adjustable lumbar support presses too firmly against the spine for our liking, even on its softest setting. We also detected a couple of rattles and squeaks on bumpy roads, which sounded like they were coming from the dashboard area.

There’s no ANCAP for this vehicle segment but the Boxer would probably score well if there was thanks to the latest features like video autonomous emergency braking, forward collision warning, lane-departure warning, LED daytime running lights, reversing camera, rear parking sensors and more. There’s also driver and passenger front and side-curtain airbags.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Boxer is covered by Peugeot's five years/200,000km warranty and scheduled service intervals of 12 months/20,000km, whichever occurs first. Capped-price servicing applies for the first five scheduled services with a total cost of $3445 valid until June 30, 2020.