Gac Emzoom vs Mini 5D Hatch

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Mini Clubman JCW is quirky in a lot of the right ways, and now has a hard-charging engine to up the adrenalin factor. If you were already sold on the idea of joining the Clubman club, this one will steal your heart more than any other.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

It's no real secret that earlier iterations of the Clubman were, well, a little challenging on the eye (Mini itself says “It was cool - if you were built that way…").

But this face-lifted version is much easier on the eye, if not as a cute a package as the three-door hatch variants. It's dimensions - long, smooth sides, a squared-off rump and bulging grille - somehow work as one to create car that is undoubtedly unique, but also rather  fetching.

Inside, it’s all pretty familiar Mini, what with the circle screens and jet-style switches. And it is a stylish space in the cabin, with a good material mix and the addition of wireless Apple CarPlay and Android Auto making the centre screen far more functional.

The only downside is that, for mine, it favours that style over substance. It’s not the most user-friendly space I’ve ever sat in, though I imagine you’d get a little more used to it the more time you spent in there.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Clubman is super practical - for a Mini... This is not a Bunnings bandit, and nor will you be piling endless Ikea flatpacks into the boot. 

It measures just over 4.2m in the length, 1.4m in height and 1.8m in width, and while they're not massive numbers, you might find yourself surprised by the room in the backset.

I'm around 175cm, and I could sit behind my own driving position with ease - thanks in no small part to the clever scalloped seas that give you extra leg room - and the headroom isn't half bad, either. 

Yep,  you can definitely fit two adults in the backseat (but never three), and those travelling back there will find air vents to help keep the temp down, as well as USB points and a pair of child seat anchors. 

Up front, the cabin somehow manages to feel more cramped, with the steering wheel, centre console and controls on the driver's door all feeling like they're encroaching on your personal space a bit, but it's a comfortable place to sit all the same. 

Step around to the barn-door style boot and you'll find what looks a little bit like a station wagon, only without all the space. Yes, it looks like a positive load-lugger next to the three-door hatch, but you still don't get that much space for luggage, with the official number at 360 - 1250 litres.

Mini is rolling the dice on a new specification strategy designed to take the endless questions and options out of buying a new car.

And so the Clubman JCW is the first Mini to be offered in the Pure trim ($57,900), which seriously limits the personalisation options to get you out of the dealership and behind the wheel as quickly as possible. You can choose from two wheel choices, four exterior paint choices, a back roof or a sunroof, and, well, that's about it. 

Outside, your money buys you 18-inch alloys wrapped in Michelin rubber, adaptive suspension, roof rails and LED head and taillights. Inside, expect cloth sports seats, an 8.8-inch screen that's both (wireless) Apple CarPlay and Android Auto equipped, standard navigation, climate control with rear vents and push-button start.

If the Pure doesn't give you enough options, then the regular Clubman JCW ($62,900) will add 19-inch alloys, leather seats, a 12-speaker Harman Kardon stereo, a head-up display and heated front seats. Oh, and all the personalisation options you shake your credit card at.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

This is a cracking engine; a twin-charge, 2.0-litre, four-cylinder weapon that sends 225kW and 450Nm thundering to all four tyres.

That power is funnelled through an eight-speed automatic transmission, and will see the Clubman JCW clip 100km/h in 4.9 seconds before pushing on to a 250km/h.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Mini says its Clubman JCW will sip 7.7L/100km on the combined cycle, and emit some 175g/km of C02.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Yes, this is the most powerful Mini to have landed in Australia. And even better, it’ll remain so, or at least equal first, when the Mini GP arrives next year. That car gets this same thumping engine, and the outputs are the same, though the smaller, lighter hatch will no doubt be faster. 

It means Clubman JCW shoppers aren't about to lose their street credit, with this engine likely to remain the king of the castle for some time yet. 

The Clubman It might tip the scales at 1550kg, but the kilos don’t hurt its straight line speed much. Whack it in sport mode, which also adds this deep bass to the exhaust, plant your right foot and the Clubman positively pounces forward.

Better still, it feels - and sounds - quick, too, There’s this angry snap and crackle on the overrun, and the exhaust genuinely booms in the cabin when you really bury your foot. 

You’ve heard the cliches before, of course, about Minis feeling like they’re on rails, and we won’t waste your time with those here. Suffice to say we have pushed Clubman around some pretty tight corners at some pretty decent speeds, and while it doesn’t feel like a featherweight, it also picks and sticks to a line with absolutely no nonsense from the tyres and very little in the way of body roll.

That’s the good, now the not so good. The impressive handling feels like it’s been achieved by hardening up the suspension as much as possible, and the downside of that is that it can feel plenty sharp and bouncy over big bumps. On the right road, it kind of adds to the experience, but I'd imagine the daily commute would start to fray your patience fairly quickly.

There’s also a kind of skittishness to the way it drives fast too, which I actually don’t mind, but others might say isn’t as natural and flowing as others in the segment.

But this is the hardest, fastest clubman you can buy, and so you’re going into it knowing there’s going to be some comfort compromises. And if you’re looking a loud and rorty hot-hatch experience, this thing delivers in spades.

And on the right stretch of road, it’s an absolute hoot.

The Clubman JCW arrives with six airbags, a reversing camera, AEB, active cruise, forward collision warning and front and rear parking sensors and what Mini calls Performance Control, which it promises will reduce understeer and increase traction in corners.

The Mini Clubman was awarded the full five-star ANCAP safety rating when tested in 2017.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Mini Clubman JCW is covered by a three-year warranty, and falls under the BMW group's condition-based servicing program, in that it will tell you when it's time for a service.