Gac Emzoom vs Mercedes-Benz SL-Class

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The SL's overall score is somewhat skewed by everyday concerns, and rules are rules - an average punter will find the price of this car somewhat confusing and the devil-may-care attitude to fuel consumption bewildering.

If neither of these things are a problem, then the SL63 makes plenty of - well, not sense, because it's not a particularly clever or considered car - but it fills a niche that not so long ago we all thought would go the way of the dodo.

The fact it sells so few examples is betrayed by some of the cabin amenities and the fact that Mercedes hasn't put much effort into reducing the car's weight to improve its consumption or sharpen up the handling.

The fact it still exists at all is pretty damn cool, though, and for certain people an SL63 purchase is the culmination of a lot of hard work.

If it is your dream car, the SL63 won't disappoint. Everyone who rode with me said it was mightily impressive, but you've got to really want it. When you're not far off buying a Ferrari California T or Aston Martin V12 Vantage S for the money, you'll need a real yearning for the three-pointed star to go this way. And if you do, good luck to you - you've probably worked quite hard to get here.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

“Practicality” is about as relevant to this car as a code of ethics is to a drug dealer or a contract killer, because the SL63 buyer is hardly worried about cupholders and boot space. For what it's worth, there are four cupholders in the two-seater cabin (which might explain why owners aren't worried about their liquid carrying prospects) and a minimum boot space of 364 litres and a maximum - with roof up - of 504, which is actually not bad.

Cleverly, there's a little robot-operated luggage cover inside the deep boot that stops your gear from being crushed when the roof goes down.

There's also space in the long doors where you might secrete a bottle of wine that would get a NSW Premier fired if he thanks you for it, and a bin in the console to hide your phone.

It’s difficult to ponder the idea of value when a car is already approaching $400,000 at a rapid rate even before you start piling on the options. On the plus side, for a list price of $368,715 you do get an extremely long list of standard equipment.

The SL has always been completely unapologetic about its size.

Edited highlights include leather on almost every available surface, heated and cooled electric seats with a fan heater for your neck, a B&O stereo that will shatter the windscreen on request, aluminium trim that's real aluminium (mostly), Active Ride suspension, sat nav, dual-zone climate control, active cruise, LED headlights and a huge swag of safety gear.

The 12-speaker stereo also has DVD, limited smartphone integration via Mercedes' COMAND system, a seven-inch screen and, of course, Bluetooth.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

The SL63 is powered by Mercedes’ increasingly famous V8, with two turbos along for the ride to add oomph and cut the car's famous consumption, at least slightly. The 5.5-litre unit produces a massive 430kW and a scarcely believable 900Nm of torque.

All of that heads rearward via a seven-speed dual-clutch transmission that helps sling the 4.6m, 1848kg machine to 100km/h in 4.1 seconds.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Much as is the case with the price, there's no real way to soften the blow here - the SL63 drinks like a footballer on Mad Monday, except it does it every day. The official combined cycle figure of 10.2L/100km is quite easy to double, as we did, averaging 21L/100km in mostly flowing suburban traffic. In the car’s defence, the accelerator pedal spent a good deal of time near the firewall.

The SL does have stop-start to help reduce its considerable environmental impact.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

There are a number of impressive things about the way the SL drives. Firstly, astronauts will be familiar with the galactic thrust of the V8. It seems endless, seamless and ready to sling the big coupe into the outer atmosphere. Few engines of any kind can match the relentless go on offer in the SL and much of the credit should go to the seven-speed twin-clutch transmission.

When you jump on the brakes and shift down, the exhaust keeps the show going with angry crackles and pops.

Containing a torque figure like the twin-turbo V8's requires a lot of electro-trickery to stop you from being launched off the road. The great thing about all that stuff is that it works unobtrusively and smoothly.

Mashing the carpet in an SL without traction control would create much sound and smoke but little forward progress, such is the twist on tap. The SL has a range of modes from full-nanny (which is meant to keep you on the slippery Alpine road you've chosen to get you to some Swiss ski resort) while turning the dial all the way around to Race loosens the bonds.

It's in this mode you'll have the most fun and it does seem that the intermediate settings are a bit of a waste of time. Race mode does little to diminish the amazing ride quality provided by the active suspension setup, but relaxes the reins on the huge rear tyres. Exiting roundabouts is suddenly a huge laugh, with the tail cheerfully breaking traction and the two-mode exhaust thundering in a most pleasant way.

Better still is that when you jump on the brakes and shift down, the exhaust keeps the show going with angry crackles and pops, with more on the way when you lift off. There's little to match the aural pleasures of a properly tuned V8 and Mercedes has resisted the temptation to quieten it down on the outside and generate a fake noise for the inside. Although that would be stupid in a convertible, if you think about it.

The SL63, despite its AMG badge, isn't about all-out handling, of course. The Ferrari California would definitely show it how it’s done on a winding country road. The SL is more about flow, building momentum and rarely shifting down to second gear. The monstrous torque is enough to keep things rolling but should you wish for a bit more of the exhaust bellow, second is there for the taking.

Hustling the big convertible feels wrong, not because it can't do it, but because it's not really what it's for. Having said that, it offers a kind of fun that nothing else on Earth will provide, not even a Bentley GTC.

With the roof up, the SL63 is a quiet place but not remarkably so. The huge sticky tyres do the cabin's hush no favours, with an annoying roar on a wider range of surfaces than you might expect.

Roof down, it's hardly a paragon of virtue. A lot of wind noise reaches the cabin, even well below the huge speeds the SL can reach. So if you want to talk, it's windows up you'll need to deploy the mesh screen that bridges the roll hoops.

Six airbags, ABS, stability and traction controls, blind-spot sensor, lane-departure warning, brake assist, active safety bonnet, lane-keep assist, driver attention detection, AEB.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

The SL63 is covered by Mercedes' three-year/unlimited kilometre warranty. And, er, that's it.