Gac Emzoom vs Mercedes-Benz GLA45

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

A performance SUV should be an oxymoron and is no doubt a niche product. Is it a high-riding hot hatch? Or a mega-potent small SUV?

Turns out the Mercedes-AMG GLA 45 S is a bit of both and delivers the thrills of a performance car without any of the packaging or comfort-related issues.

While it is getting a little expensive at over $100,000, its blend of space and pace is hard to beat.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

The new-generation GLA 45 S has grown in all dimensions compared with its predecessor, making it much roomier and more practical than before.

For reference, it measures 4438mm long, 1849mm wide, 1581mm tall and features a 2729mm wheelbase, but still sports a roomy cabin for four adults, especially in the front seats.

Storage options include decent door pockets that will accommodate large bottles, a deep centre storage bin, smartphone cradle that doubles as a wireless charger, and two cupholders.

Being a small SUV, the rear seats also afford plenty of room for occupants, with more than enough space for head, shoulders and legs – even with the front seat adjusted to my 183 cm (6'0") frame.

There are decent door pockets, air vents, and USB-C ports that should keep passengers happy on long trips, but the GLA 45 S doesn’t have a fold-down armrest or cupholders for the rear seats.

The boot, however, is where the GLA 45 S really starts to make a case for itself compared to the A 45 S.

The boot boasts 435 litres of volume, and can expand to a massive 1430L with the rear seats folded – making it about 15 per cent bigger than the A 45 S – while the higher load height should make loading and unloading groceries a bit easier. 

A downside of the GLA’s tech-focused interior, though, is that all the USB ports are now USB Type-C, meaning you’ll likely have to carry around an adapter to use your old cables.

Mercedes is generous enough to include one with the car, but given most device chargers are still USB Type-A, it is something to be aware of. 

Priced at $107,035, before on-road costs, the GLA 45 S not only sits atop the Mercedes-Benz GLA range, but is also the priciest small SUV available in Australia.

For context, the second-most expensive GLA – the GLA 35 – costs $82,935, while the previous-generation GLA 45 was priced at $91,735 – meaning a $15,300 leap for the new-gen version.

The Mercedes-AMG GLA 45 S also easily blows away its Audi RS Q3 in the pricing department, but also for performance (more on that below).

For the price you are paying, you’d expect a long equipment list, and Mercedes doesn’t disappoint in this regard.

Highlights include an automatic tailgate, keyless entry, push-button start, wireless smartphone charger, illuminated door sills, electronically adjustable front seats with heating, LED headlights, and a panoramic glass sunroof. But at this price you are also paying for a kickass engine and prodigious performance.

As with many of Mercedes’ new models, the GLA 45 S makes use of the 'Mercedes-Benz User Experience' multimedia system, which is outputted across a 10.25-inch touchscreen.

Functions on this system include satellite navigation, digital radio, as well as Apple CarPlay and Android Auto support.

Users have many input options, too, from a central touchpad with haptic feedback, the touchscreen, capacitive touch buttons on the steering wheel, or with voice commands.

Being an AMG, the GLA 45 S also picks up a unique steering wheel with yellow contrast stitching, leather interior, snazzy sports seats, as well as unique instrumentation readouts such as engine oil temperature.

Our test car also came fitted with the optional 'Innovation Package', bundling a head-up display and an excellent augmented reality overlay that shows streets in real time on the multimedia screen.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Powering the Mercedes-AMG GLA 45 S is a 2.0-litre turbocharged petrol engine, outputting a staggering 310kW/500Nm.

This means the new car jumps up 30kW/25Nm compared to its predecessor, explaining (at least in part) the price jump.

The GLA 45 S is also the top-spec version globally. The 285kW/480Nm GLA 45 which is available overseas would be more directly comparable to the old car.

The engine is also the most potent production 2.0-litre on earth, and is shared with the A 45 S and CLA 45 S.

Paired to the engine is an eight-speed automatic transmission, which sends drive to all four wheels via Mercedes’ '4Matic' system.

As a result, the GLA 45 S will accelerate from 0-100km/h in a frighteningly quick 4.3 seconds, and carry on to an electronically limited top speed of 265km/h.

This is 0.4s slower than its A 45 S sibling, in part due to its heftier 1807kg weight.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Official fuel consumption figures for the GLA 45 S are pegged at 9.6 litres per 100km thanks in part to an engine start/stop system.

We managed 11.2L/100km after a few days of testing around Melbourne’s inner city and winding country back roads, but those with lighter feet will no doubt come closer to the official figures.

A performance SUV that can ferry kids and groceries, out accelerate  nearly everything else on the road, and sip around 10L/100km? That’s a win in our book.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

If the bespoke styling wasn’t enough of a giveaway, all it takes to realise you are behind the wheel of something special is to turn on the GLA 45 S.

The prodigious engine is fantastic in the A 45 S and CLA 45 S and is no different here.

With peak power coming in at a heady 6750rpm and maximum torque available from 5000-5250rpm, the GLA 45 S likes to rev and makes it feel a little like a naturally aspirated engine in character.

Don’t get us wrong, once the boost becomes available, you will feel that shove into the back, but it’s great that Mercedes has made the engine perform a little more predictably.

Paired to the engine is a smooth shifting eight-speed dual-clutch automatic transmission, which is one of the better versions I've experienced.

Many DCT bugbears, such as jerkiness at low speeds and clunkiness when putting into reverse, aren’t apparent here, and the transmission is up to the task when puttering around town or when driving spiritedly.

Speaking of which, the GLA 45 S’ different drive modes will easily change its character from tame to wild, with available options including ‘Comfort’, ‘Sport’, ‘Sport+’, ‘Individual’ and ‘Slippery.’

Each mode will tweak the engine response, transmission speed, suspension setting, traction control and exhaust, while each can also be mixed and matched in the ‘Individual’ drive mode.

However, a missing feature for the GLA 45 S that is found in its A 45 S and CLA 45 S siblings is a drift mode.

Sure, how many small SUV owners are going to take their car to a track to make use of it, but it still would have been nice to have the option.

With three levels of suspension setting, though, the GLA 45 S offers enough variability to be comfortable around town and soak up the bumps thanks to its long suspension travel, while also switchable for a more involved, driver-focused feel.

The GLA 45 S might never corner as hard or fast as its A45 S sibling, but being an SUV brings its own unique set of plus points.

At the time of writing, the new-generation GLA – including this GLA 45 S – has yet to be crash tested by ANCAP or Euro NCAP.

However, standard safety equipment extends to autonomous emergency braking (AEB), lane-keep assist, blind-spot monitoring, traffic sign recognition, adaptive cruise control and a surround-view monitor.

The GLA also has nine airbags spread throughout the cabin, as well as an active bonnet and driver attention alert.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

Like all new Mercedes-Benz models, the GLA 45 S comes with a five-year/unlimited kilometre warranty with five years of roadside assist – the benchmark in the premium car space.

Service intervals are every 12 months or 20,000km, whichever occurs first, and the first five services are available to purchase for $4300.

This actually makes the new GLA 45 S cheaper to maintain over its first five years than the outgoing car, which costs $4950 over the same time period.