What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The Mercedes-Benz EQC has been on sale in Australia for a little while now, and aside from the local launch event we haven’t had a chance to spend any quality time with the brand’s first fully electric SUV. Until now.
The EQC 400, as it’s officially known, is the German luxury maker’s first foray into the full-EV landscape, and could arguably be seen as the first true luxury electric SUV on sale in Australia. I mean, yeah, there’s the Jaguar i-Pace, but it has a more premium-sporting intent than the EQC, and the Tesla Model X isn’t aimed at a luxury customer, more so a technologically-minded buyer.
So what’s the Merc EQC like to actually live with? We drove it for a week to find out.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
When I was telling my colleagues about the Mercedes-Benz EQC my summary was, basically, it’s the best electric luxury car I’ve driven.
It’s plusher than a Jaguar i-Pace, more polished than a Tesla Model X - indeed, it feels like a different kind of electric car to both of those models. It’s an impressive foray into the segment, and we can’t wait for the chance to put it against some like-minded electric European luxury SUVs at some point in the future.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
If you’re thinking the EQC looks like a seven-seat SUV, you’re wrong. It’s a five-seater, with a decent sized boot, too.
The luggage capacity is 500 litres, which is decent for a car of this size, but bear in mind there is no spare wheel under the boot floor.
Rear seat space is reasonably spacious for someone my size (182cm) sitting behind their own driving position, with decent knee and toe space. Headroom is not terrific, though, and anyone taller will need to watch their head as they get in and out of the car as the top sill eats into space quite a bit.
Any middle-seat passengers might find the room a little less likeable, as the transmission tunnel intrudes quite a bit. Those with big feet might find shoehorning themselves in and out a bit of a challenge as the sills are quite large, and our car even had optional ($1200) “aluminium-look running boards with rubber studs” - side steps, essentially. They get in the way, too.
But if you’re just sitting two abreast in the back the seat comfort is really good, the trim quality is excellent, and there is a flip down armrest with the storage bin and pop out cupholders. There are rear air vents (no climate control adjustment in the back, though, and no USB charging either), and there are two map pockets, plus bottle holders in the doors. Up front you will find a mix of familiar elements if you’ve sat in any recent Benz model, but a few unique finishes and trim elements that might be new to you.
There’s a beautiful horizontal fin theme that runs around the cabin, as well as the now-traditionally audacious looking Burmester sound system speaker covers. They don’t quite gel with the aesthetic, to my eye.
The dash-top material - “fine surface texture”, as Benz calls it - is unlike anything else we’ve seen from the brand, it’s kind of like a soft silky slippery fabric trim. While there are lovely copper trim elements that just add something visually entertaining and appealing to the space.
There is a large covered centre console bin with 2x USB-C charge points and there is an additional USB-C upfront next to the wireless phone charger. The Mercedes touchpad system that aligns with the MBUX media screen is reasonably easy to get used to, but being a Benz there are plenty of options for usability - the centre screen is a touch-capacitive unit, or you can use the steering wheel-mounted controller on the left side of the wheel to control the middle screen. The right thumb controller manages the driver info screen.
It was mostly very easily managed, although the menus did get stuck at times for me - mainly in the section around the energy consumption. Plus I tried the whole “Hey, Mercedes” command thing, and it failed on numerous occasions.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
The EQC is available in two separate lines at the moment. The first is the standard EQC 400, which has a list price of $137,900 plus on-road costs, and then there’s the Art Line edition for $143,800.
There’s no haggling, either. The EQC is part of Benz’s standardised pricing model, and there are nine dealerships/retailers Australia-wide that handle orders for the EQC. Or you can buy it online, if that’s more convenient! However, as we reported at the Australian launch of the EQC, the wait time can be long - up to seven months from clicking ‘order’ to the car arriving in Australia.
What will you get if you do order an EQC? It’s hardly an affordable midsize SUV, but you’re paying for new technology - and you’re getting a pretty well kitted-out car, too.
The standard equipment list includes the AMG Line exterior package, 20-inch alloy wheels, LED headlights and daytime running lights, and a sunroof.
The interior gets the AMG Line treatment with leather upholstery, as well as a 13-speaker Burmester sound system, keyless entry, push-button start, electric tailgate, a head-up display, Mercedes-Benz’s MB-UX media system with twin 10.25-inch screens including Apple CarPlay and Android Auto smartphone mirroring tech, DAB digital radio, sat nav and the option of augmented reality navigation instructions. That system also incorporates Mercedes-Me Connect online capability, including web search.
There’s also an ambient lighting system with 64 colour choices, dual zone climate control, and heated front seats with electric seat adjustment and memory settings.
Thrown in for nix is a five-year Chargefox subscription. Chargefox is Australia’s largest car charging network, with fast charger stations stretching from Cairns to Adelaide (and there’s a cluster in WA as well).
There’s also a comprehensive safety technology suite included. All the details are covered off in the safety section below.
How about rivals? Well, its most natural competitors include the Jaguar i-Pace (from $124,100) and Tesla Model X (from $133,900), and there'll be an Audi e-tron electric SUV on sale in Australia by the end of 2020.
You might also think about the not-quite-fully-electric likes of the Volvo XC60 T8 plug-in hybrid (from $98,990), or even the plug-in hybrid Mercedes GLC 300e (from $83,500).
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
The EQC has a power output of 300kW and it has 760Nm of torque, which is enough to see its claimed 0-100km/h acceleration pegged at just 5.1 seconds.
The EQC’s top speed is 180km/h (limited for the sake of the batteries), and it has an 80kWh lithium-ion battery pack.
It uses a pair of asynchronous motors - one front, one rear - and they can alternate to do what’s best in the situation - be it working in 2WD (RWD or FWD), or in AWD.
If you’re thinking about an EQC as a towing option, the towing capacity is 750kg for an un-braked trailer and 1800kg for a braked trailer.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
With an 80kWh battery pack and a Type 2 CCS plug (up to AC 7.4kW / DC 110kW) the charge times vary pretty greatly depending on what output you’re powering up from.
Mercedes-Benz says a DC fast charging station should be able to replenish the battery bank in 1 hour 22 minutes (at a maximum of 110kW, though some Chargefox stations offer charge rates up to 350kW) while an AC charging station (like you’d find in car parks) or Mercedes-Benz’s own Wallbox system should take about 12 hours 13 minutes.
Charging from a regular household powerpoint is a last resort option. It is claimed to take 46 hours 40 minutes from empty to full (230-volt outlet, 10-amp/2.3kW). I plugged in to a powerpoint in my house and the car’s info display was stating it would take 9.5 hours to achieve the remaining 16 per cent of charge. It didn’t get to 100 per cent before I had to unplug, however.
My not-so-urban test drive loop commenced with 97 per cent of battery charge and an indicated range of 363km available. The idea was to get a feel for the “range vs reality” of the situation, so I did it in Comfort drive mode with the climate control active and no intent to either thrash the vehicle or baby it to save battery.
My drive ended with 36 per cent indicated charge remaining, after I’d covered 231.6km. That means, based on the car’s own algorithm, that it would have covered 315km before the battery was depleted, which is a long way short of the claimed 434km range.
The indicated energy consumption was 20.8kWh/100km, which is ‘thirsty’ for an EV. On our recent electric car comparison test, the most efficient of our EVs - the Hyundai Ioniq Electric - used just 13.0kWh/100km. Yes, I know the EQC is a lot heavier (2425kg kerb weight), but even the Tesla Model 3 was notably more efficient (18.5kWh/100km) than the EQC over very similar terrain and driving.
However, our testing saw us return an even better consumption rate than Mercedes-Benz’s claimed figure, which is 21.4kWh/100km.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
If you have a garage and a Wallbox connector, there’s no reason the Mercedes EQC couldn’t be a terrific option as a commuter, a second car, or even your primary vehicle.
The thing with all electric cars is that it’s about settling into a rhythm. If you use the car to commute to work, maybe you can charge it there. Or you might have a solar array and charge at home.
No matter the situation, you’ll be getting a rather nice vehicle to live with, based on my week with the EQC.
It’s a plush car, that’s for sure. The silence it offers is truly relaxing, and there’s effortless torque to pull you away from a standstill. The way you can build pace to overtake, the rush of noise-free acceleration, is pretty astounding. Perhaps not as visceral as in a GLC 63 AMG, but it’s still an experience.
The steering is direct and doesn’t require much thought, though it does lack a little bit of feel. But it’s easy to predict and quick to respond, making for pleasant progress around town. It’s easy to park, as well, with a great surround view camera system, as well as front and rear parking sensors. And if you’re not confident, the car has semi-autonomous parking, too.
The brake pedal feel takes some acclimation, because it responds pretty well, but the action is hard to modulate at times. That is partly due to the brake regeneration system, which actively captures energy that would have otherwise been lost during braking. You can adjust the level of aggression of the regen brakes, too, by tapping either the up or down shift paddles. The most aggressive setting will almost pull you up to a halt from urban speed without any brake pressure required.
The suspension of the EQC feels more settled than the last GLC I drove, and that could be in part due to the extra weight and stiffness of the battery cell under the body. The centre of gravity feels low, and it feels stuck down to the road in most situations.
The ride is mostly fine, but with big 20-inch wheels and low profile tyres, it can jar on hard edges. I also noticed that it can feel a bit unsettled at higher speed, as the body moves around - from side to side - more than I would have expected. It deals well with undulation changes and big dips, and if the surface is good, so are the comfort levels in the cabin.
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
It’s a Mercedes-Benz, so as you’d expect the safety offering is comprehensive and extensive.
The EQC received a five-star ANCAP crash test rating in 2019, scoring highly for child occupant protection in particular. But it also has all the safety assist nannies you’d expect, too.
There is autonomous emergency braking (AEB) with forward collision warning that works from 7-200km/h, plus active lane keeping assistance from 60-200km/h and lane departure alert, along with active cruise control, blind spot monitoring, rear cross traffic alert, rear AEB, driver fatigue monitoring, auto high beam lights and tyre pressure monitoring.
There are nine airbags (dual front, front side, rear side, curtain and driver’s knee), and the EQC has a pair of ISOFIX anchor points for baby seats and three top-tether points to affix child seats.
It mightn’t have the same method of propulsion as a petrol or diesel Merc, but it has similar service requirements. You still need to take it to the workshop for maintenance every 12 months - or every 25,000km! - whichever comes first.
Owners can either pay as they go for servicing, or pay up front and bundle it into their finance. The upfront rate is $1350 for three years/75,000km. Pay as you go will peg you along at $450 (year one), $750 (year two), $450 (year three).
When the EQC launched it came with a three-year/unlimited kilometre warranty plan, but that was recently updated to a five-year/unlimited km plan, bringing Benz inline with the likes of Korean luxury maker Genesis, not to mention the majority of mainstream car brands.