Gac Emzoom vs Mercedes-Benz C-Class

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Mercedes-Benz C-Class C200 is such a stylish sedan and I would totally have one. The driving performance, luxurious features and practical size made it a winning combo for my family. The price point is definitely up there but you do get a high-end build for the cash. I've seen bigger boots in other sedans and not being able to fit a third child seat will limit some families, but this still easily earns an 8.5/10 from me.

My son really loved this one. The ambient lighting was the highlight for him and he thought it looked like a "space car" inside. He gave it a 9/10.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

I'm not going to lie – there are sedans out there that have an almost limo-like space inside but the C200 isn't one of them.

It's not small by any means and all occupants enjoy the comforts of decent legroom and headroom but it's not cavernous considering the specs (1437mm high/1820mm wide/4751mm long).

The optional panoramic sunroof does cut into the headroom for back seat passengers, which is something to consider if your family is very tall.

The storage is maybe a tad leaner-than-average for a car of this size. The glove box and middle console aren't massive but will suffice.

The cupholders up front can be removed if you need extra storage space for larger items and back seat passengers enjoy retractable cupholders in the armrest.

The way the front doors curve out creates a larger than normal storage bin and drink bottle holder – which help make up the difference. There is a dedicated phone pocket, to tuck it out of the way.

The boot space is 455 litres (VDA), which isn't as large as some others on the market but it was plenty big enough for my family's needs.

There's a handy under-floor storage pocket for smaller items, like the puncture repair kit, because you don't get a spare tyre in this.

When it comes to ease of use, my six-year-old loved not needing my help to get into his seat and he still enjoyed a decent view out of the wide back window.

The amenities in each row are good but not class-defining. Still, creature comforts have be well-thought through.

Front occupants enjoy heated seats and fantastic lumbar and under thigh support. Dual-zone climate control sorts out the temp, and the cool circular air vents that make loud audible 'clicks' when manoeuvred give the interior a jet cockpit vibe.

While I've never had an issue opening or closing a sedan boot, the powered lid was a nice feature to have this week.

The tech throughout is great and intuitive to use. The massive 11.9-inch touchscreen multimedia system is cool and is easy to use once you become acclimatised to Mercedes system.

The customisable digital instrument panel makes the driving experiences feel individualised.

The interior is a chilled out space with gentle scrolling touchpads taking the place of most 'push' buttons and dials.

Think of each surface as being a bit like a touchscreen tablet in how you operate it. I was a little worried the touchpads would be laggy but they're very responsive.

There's only one USB port in the whole car, which limits charging for other passengers but I did enjoy the easy connectivity of the wireless Apple CarPlay.

The electric heated front seats are a nice touch but I was amused by the 'kinetic' function on both. It's what you might call a 'massage' function on another car but here they don't really work. It's best to think of them as a way to do some (very) gentle stretching on a long trip.

The 360-degree camera view is super clear and crisp but the dynamic guidelines (which tilt the camera angle) are a bit too dynamic for my liking and I relied mostly on the bird's eye view to park.

As I've mentioned, the ambient lighting system creates a stellar atmosphere inside. I've often wondered why other car manufacturers haven't jumped on that bandwagon because it's a relatively cheap way of creating wow factor. And it generates massive wow factor in here.

Herein lies the rub. There are four models for the C-Class sedan and ours is at the bottom of the pack.

But don't let its position fool you in thinking it'll be cheap because this model starts at $78,900... and that's before you start adding the option packs. 

Our model is fitted with the 'Vision Package' which adds a host of features – like a panoramic sunroof, head-up display and heated front seats, to name just a few. This adds about $3000 to the price tag.

This also has the optional 'Sport Package' which adds 19-inch AMG alloy wheels and rear privacy glass, among other things, for an extra $1300.

Unfortunately, even without all of those options, this is still one of the most expensive 'entry-level' sedans in the luxury class!

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

The C200 has a 1.5-litre, four-cylinder, turbo-petrol engine with an integrated starter-generator. 

What's that, you ask? So, glad you did. It's basically an electric battery that also acts as your starter... or alternator.

It smooths out vibrations from the engine and generates some power from braking. Making this a very mild hybrid. Note the 'mild'.

Is it powerful? Surprisingly, yeah. It has a maximum output of 165kW and 300Nm of torque. Combine that with the starter-generator and we have a powerful little engine that can push the C200 from 0-100km in 7.3 seconds, while still feeling like there's power in reserve.

The nine-speed auto transmission is damn smooth and there's no clunky gear changing at any speed. It's got great pick-up, too, for when you need to overtake or zip across traffic.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

The official combined cycle fuel figure is 6.9L/100km. Real world testing saw my figure at 7.2L, which was awesome for the heavy driving I did this week on a combo of urban and open-roads.

The light regen braking probably helps this coast comfortably into being a very efficient sedan for its size.

Minimum fuel requirement is 95 RON premium unleaded and you'll need 66 litres of it to fill the tank.

Driving range using the official consumption figure is around 950km, and 915km using our real-world number.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The steering feels solid and concise. The tyres seem like they're glued to the road, making winding roads downright fun to tackle. Oh, and the sharp 11 metre turning circle is wonderful.

The handling makes this your best friend in a car park. The lower ground clearance did elicit some unladylike grunts when I parked on a hill, but otherwise the wide door apertures makes it easy to get in and out of.

The only thing I would note is the low-profile ground clearance. Just be aware of your speed and angle when you handle car park ramps or road bumps in this. They are not your friends.

The safety sheet is well-stocked and has the usual suspects you want in a family car, like: AEB with car, pedestrian, cyclist and junction turning assist (effective speed 7.0-90km/h); forward and back-over collision warning, lane keeping assist, lane departure warning and emergency lane keeping assist, as well as, blind-spot monitoring.

I quite like the 'Active Distance Assist' which helps to automatically slow your vehicle speed to keep a set distance to the car in front in stop-start traffic.

Perfect for those busy city commutes. And if you're not confident on parking, this also has a 'Park Assist' feature.

It's nice to see that this has nine airbags, which include a driver's knee airbag and the newer front centre airbag.

This has a maximum five-star ANCAP safety rating which is nice and new from testing done in 2022.

There are ISOFIX child seat mounts on the outboard rear seats and three top tether anchor points but because of the narrower rear seat, you'll only comfortably fit two side-by-side.

It was super easy to fit my seats and there's a good amount of room for front passengers when a 0-4 rearward facing child seat is installed.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

The C200 comes with a five-year/unlimited km warranty, which is standard for the market.

There are multiple servicing options and on the five-year plan, the services average $1090 annually, which is quite expensive.

Servicing intervals are pretty good at every 12 months or a longer than usual 25,000km, whichever comes first.