Gac Emzoom vs LDV G10

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The LDV G10 is a solid option for those buyers who just want a van that gets the job done. It was decent with weight on board, but is probably better suited to parcel carriers rather than pallet shifters.

Safety levels are the biggest concern, as it is falling behind in the class when it comes to active safety tech, and its weak crash test score could be enough to rule it out for some customers. 

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The more you see LDV G10 vans, the more regular they look. Familiarity breeds ignorance, I guess, but I still think the G10 looks smart. 

It isn’t quite as boxy as some, with its sleeker front-end styling and almost sedan-like tail-lights helping it stand out from the ‘box-on-wheels’ stigma. It gets 16-inch alloy wheels as standard, and has halogen headlights and misses out on daytime running lights.

But it still is a box on wheels, measuring 5168mm long (on a 3198mm wheelbase), 1980mm wide and 1928mm tall. That makes it a darn sight smaller than the new HiAce, which stepped up significantly in size, and about on par with a Renault Trafic SWB or Ford Transit Custom 300S SWB. 

The perceived build quality is mostly okay, though our test car had a few loose plastics on the outside and a seemingly mis-fit windshield rubber.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Those dimensions translate to a cargo space of 5.2 cubic metres, with a load space spanning 2500mm long, 1590mm wide (1270mm between the arches) and 1270mm tall. That mightn’t be big enough for you, and that’s too bad - there is no high roof version, nor a long-wheelbase model; but you could get an LDV V80 if you really need to step up in size… but we wouldn’t suggest you do that.

The payload for this model is 1010kg, which is decent but not benchmark-setting. It has a gross vehicle mass of 3000kg, meaning a kerb weight of 1990kg. The gross combination mass depends on the model: the GCM for diesel models is 5000kg for a braked trailer, while petrol models have a GCM of 4750kg for a braked trailer (auto) and 4500kg (manual). All models have a GCM of 3750kg for unbraked trailers.

The petrol versions have 1093kg of payload, if you prefer that fuel type. Interestingly, the manual versions have leaf spring rear suspension, while the auto models have coil springs as part of a five-link suspension architecture.

The load area has a six floor-mounted and four wall-mounted tie-down hooks, and the floor is lined with a vinyl covering while up to half-height the inner walls are lined, too. There are four lights mounted on the walls, which is handy for after-hours work.

And every LDV G10 comes with dual sliding side doors (some brands charge thousands more for this convenience), while the back door is a tailgate as standard, with the option of barn doors for diesel models.

For those who need to fork loads in, the barn doors are a no brainer, because the side door apertures (at 820mm wide) aren’t broad enough to load in using a lift. The tailgate also makes it very difficult to load weight in, as we found on test, as our mates at Crown Lifts had to use long tines to fork in our 750kg ballast.

When it comes to creature comforts up front, there is a pair of low-mounted pop-out cupholders, and an open storage area between the seats. There isn’t much covered storage, so if you often carry valuables, you may need to keep that in mind. 

The seats are comfortable and offer good adjustment, and they’ve been changed since the diesel auto model launched. They’re no longer a cheap-feeling fabric, but rather a faux-leather accented, mesh-lined set of seats, and both have armrests. Nice.

The presentation is okay, but the ergonomics could be better. The touchscreen is mounted down lower than most, and means you may need to take your eyes away from the road because the controls are down even lower. And the USB? Near the floor.

That screen is still a 7.0-inch display, but now has the same software system as the newer models in the LDV range. That means a nice crisp colourful display with the added advantage of Apple CarPlay… if you can get it to work. We had a few issues when reconnecting a phone without re-starting the car. 

If you’re buying an LDV G10, it’s because of the price. The cost of the diesel automatic model we’ve got is usually $32,490 drive-away for ABN holders, but there are promotions running listing it at $29,990 drive-away for ABN holders at the time of writing. If you’re not an ABN holder, just get one, because you’ll save heaps (the G10 diesel auto is $34,147 drive-away for non-ABN holders).

You can get other vans for around this money - the Renault Trafic Trader Life manual, with its gutless 66kW turbo-diesel engine, is $30,990 d/a. But you won’t find a diesel Hyundai iLoad, Peugeot Partner or Toyota HiAce within $10,000 of the LDV.

As for standard spec, you get 16-inch alloy wheels, tyre pressure monitoring, climate control air-conditioning, a 7.0-inch touchscreen with USB connectivity, Apple CarPlay, Bluetooth phone and audio streaming, CD player and AM/FM radio, a digital speedometer, two part fake-leather seats with arm-rests (driver’s side with height adjust), carpet flooring up front, and vinyl floor protective liner in the rear, and a reversing camera. 

Standard body fit out is dual sliding side doors and a lift tailgate, though you can get barn doors fitted on diesel models. Unlike some competitors, there is no option for glazing in the rear doors or side panels. 

There are also no auto headlights, no auto wipers, push-button start, keyless entry, leather-lined steering wheel, reach adjustment for the steering, and there’s quite a bit missing in the safety section of this review - see below.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Under the bonnet of the diesel G10 is a 1.9-litre four-cylinder turbo-diesel with 106kW of power and 350Nm of torque. There’s the choice of a six-speed manual or six-speed automatic, and the G10 is rear-wheel drive. It has a diesel particulate filter, but not stop-start or AdBlue.

Prefer petrol? There’s a 2.4-litre five-speed manual model (105kW/200Nm) or a 2.0-litre turbocharged six-speed auto (165kW/330Nm). Those models are cheaper - $25,990 for the manual for ABN holders, while the turbo-petrol auto is $30,990 d/a. 

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The combined cycle fuel use claim for the LDV G10 diesel auto is 8.6 litres per 100 kilometres. The manual version uses 8.3L/100km according to the brand.

On test we saw a fuel use return of 9.7L/100km at the pump, across a mix of urban, highway and freeway driving, with and without a load. 

Petrol models use a claimed 11.5L (manual) and 11.7L (auto) per hundred.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

You probably wouldn’t choose an LDV G10 as a daily driver if you didn’t intend to use the cargo zone at least 80 per cent of the time.

But if - for whatever reason - you really want to use a van like this on a day-to-day basis, you won’t hate it. 

The G10 drives pretty nicely for this type of vehicle. It isn’t as bouncy when unladen as some of the other vans out there, with the suspension proving very quick to settle and mostly very compliant across mixed surfaces. 

The steering wheel can jostle a bit over sharp edges, but it steers well, with decent (not too heavy) weighting and predictable response at all speeds. 

Without weight on board the engine feels reasonably urgent in its response, which is a bit of a surprise because it’s not a powerhouse based on its outputs. It revs smoothly and pulls with good strength, with little turbo lag to contend with. While it is a bit of a grumbly engine at times, the response is better than adequate.

Plus the transmission is well sorted, with smooth shifts that are predictable.

The braking response is definitely better without weight on board, with a decent progression to the pedal and decent bite when you press hard on the anchors.

If safety matters to you, this could be your reason not to buy an LDV G10.

The van scored a mediocre three-star ANCAP crash test safety score - which would be more acceptable if that was under the current, strictest criteria, but it was actually tested in 2015. Which means it would be even lower if tested today.

One of the reasons is the safety equipment - there’s not a lot of it. You get dual front airbags, but no side airbags or curtains. There is no advanced tech like auto emergency braking (AEB), no lane keeping assistance or lane departure warning, no blind spot monitoring or rear cross-traffic alert… But you do get a reversing camera and rear parking sensors.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

LDV isn’t close to the leaders in the segment for ownership, with a behind-the-times three-year/100,000km warranty (admittedly with the same cover for roadside assist), and no capped price servicing plan. 

Service intervals are every 12 months/10,000km, which is short, and you need to get an initial service done at 5000km, too. 

If you’re worried about long-term longevity, you can check out our LDV G10 problems page.