Gac Emzoom vs Holden Trax

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Holden Trax looks nice enough and is pleasant enough to live with day to day. Like many others of its ilk, the Trax may be marketed as an SUV but that catch-call moniker, which has come to be accepted to mean that a vehicle is actually sporty and off-road capable, is misleading.

As an adventure vehicle the Trax falls well short – it needs a diesel engine and much improved capability (AWD) and space – but as a lively daily driver for a young starter, or a one-child family, then it’s perfectly adequate.

If you’ve got your heart set on a Trax and you’re patient, perhaps you’ll wait until 2020 when the next-generation Trax is due here.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

It’s a small SUV and it looks sporty and outdoorsy enough in a generic sort of way. A nuggety stance, short-wheelbase and roof rails add to this Trax’s activity-friendly demeanour, without promising too much. Take a look and make up your own mind if it’s your cup of tea; I’m not your life coach so decide for yourself whether it’s cool or plain.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Its interior is plain, but practical. The LS has cloth trim and expanses of plastic, which make it a bit ordinary to look at but very easy to live with in the real world because day-to-day life involves liquid spills, crumbs and dirt – lots of dirt.

Storage spaces include a narrow glovebox, narrow plastic door pockets, four cupholders in centre console (no lidded bin here) plus two in the rear centre armrest, and driver and front passenger seat-back pockets.

The rear cargo area is a 356-litre space with the rear seats in use and the cargo cover in place), or a 785-litre space with the 60/40 rear seats folded into the floor. For this to happen, the rear-seat bases flip forward into a vertical position and the seat-backs fold forward to make the ‘new’ flat floor.

The Trax is a front-wheel drive small SUV and the LS is the base-spec variant. 

Our tester – a MY19 LS with a 1.4-litre turbocharged four-cylinder petrol engine and six-speed automatic transmission – has a listed price of $24,490 drive away. The Trax LS is available with a five-speed manual gearbox, but it’s matched to a 1.8-litre non-turbo petrol four-cylinder engine. The turbocharged LS is the way to go, I reckon.

The LS has a stack of standard features for the price, including Holden’s MyLink multimedia system, with a 7.0-inch colour touchscreen, Apple CarPlay, Android Auto and Bluetooth connectivity, USB port and power socket up front, cruise control, rear-view camera, rear parking sensors, as well as hill-start assist, hill-descent control, and more. No Trax has AEB.

Our test vehicle has 17-inch alloy wheels with a space-saver spare.

It has an Absolute Red paint exterior; prestige paint colours are available – including Mineral Black, Burning Hot and Abalone White – but they cost an extra $550.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Our test vehicle has the 1.4-litre DOHC 16-valve four-cylinder iTi petrol engine – producing 103kW at 3000rpm and 200Nm at 1850rpm – matched to a six-speed automatic transmission.

The turbo gives the Trax a welcome kick in the automotive pants, making the turbo-equipped variant the pick of the bunch.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

This Trax has a claimed fuel consumption of 6.7L/100km (combined). We clocked up more than 300km of highway and back-roads driving, with a smattering of gravel-road driving thrown in. We recorded 10.7L/100km, which is much thirstier than claimed. 

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Driving position is high, steering is quite sharp and handling is tight and controlled, so there’s plenty of welcome driver involvement from the get-go. 

The turbocharged engine makes for a lively and responsive drive and, combined well with the six-speed auto, this 1376kg Trax offers up plenty of zip from stop-starts and oodles of oomph for smooth overtaking.

Ride is very firm, bordering on harsh, with rear-seat passengers* especially feeling the lumps and bumps of irregular road surfaces by way of the tight suspension. (*I believe my children.) 

Interior space is not an issue though as everyone can manage head and shoulders nicely in the tall cabin. The seats are lacking in full support though, making long trips not such an appealing proposition, and in-cabin noise builds early and becomes quite hard on your ears.

The Trax has a five-star ANCAP rating as a result of testing in August 2013.

The LS has six airbags (including full-length curtain airbags), dusk-sensing headlights, reversing camera, rear-parking sensors, hill-start assist and hill descent control.

No Trax variant has AEB.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Trax has a five-year/unlimited-kilometre warranty and service intervals are recommended at 15,000km/nine months.