Gac Emzoom vs Ferrari 812

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Clearly, this is not a car for everyone, and you’d have to question whether it’s a car for anyone, really, but people who like spending $610,000 on Ferraris, and waiting in a queue to do so, will be delighted, because it delivers the kind of exclusivity, and bragging rights, that you’d have to hope a car called Superfast would.

Personally, it’s a little too much, a little too over the top and definitely too mad, but if rockets are your thing, you won’t be disappointed.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

It’s very… big, isn’t it? And it looks even bigger in the flesh with a bonnet you could use to put a roof over your tennis court. In all, the Superfast is 4.6m long, almost 2.0m wide and weighs 1.5 tonnes, so it certainly has presence.

Making something this big look good is a challenge even for those as talented as Ferrari’s design team, but they have nailed it. The front has what appears to be a mouth, poised to swallow lesser cars whole like some whale shark Terminator. 

The bonnet appears to be flaring its nostrils, and looks fabulous from the driver’s seat, and the swooping side and taut rear complete things nicely.

Personally, it still just looks too big to be a Ferrari, but then this is not a mid-engined super car, it’s a grand touring rocket ship, and the ultimate expression of unnecessary excess, and it pulls off that aura perfectly.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Practicality isn’t really your concern when you buy a two-seat mega car like this, so let’s just say it’s about as practical as you would expect it to be. Not very, then.

Is it possible that any car - save one made from gold, dusted with diamonds and stuffed with truffles - would represent good value at a price of $610,000? It seems unlikely, but then people who can spend that much assay value differently, and would probably say that something as profound as the 812 Superfast is worth buying at any price.

Another way to look at it is price-per-litre, which is less than $100,000, considering you do get 6.5 litres of V12 Ferrari donk. Or you could go by kilowatt, which works out at nearly $1000 each for your 588kW.

Other than that you do get a lot of leather, a high-quality interior, superior exterior styling, badge-snob value that’s hard to put a price on and vast swathes of F1-derived technology. And a free car cover.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

I did want to give the epic, enormous 6.5-litre naturally aspirated V12 engine a perfect 10 here, but when I paused to think about it I had to admit that it is, quite possibly, a little too powerful.

Yes, it is amazing to think Ferrari can build a car that has 588kW (800 horsepower - hence the 812 nomenclature; 800 horses and 12 cylinders) and doesn’t just dig itself a hole in the road as soon as you put your foot down.

And yes, it does provide the kind of performance that makes all other cars seems a bit piss poor and pathetic, even the really good ones. 

But honestly, who could ever use it all, or need it all? They might seem like irrelevant questions, I guess, because it’s all about conspicuous over-excess, a car like this, so really the question is, would anyone want to live with 588kW and 718Nm of torque, or is it just too scary in reality?

Well, a little bit, yes, but Ferrari’s engineers have been wise enough not to actually give you all of that power, all the time. Torque is limited in the first three gears, and maximum mental power is actually only available, in theory, at 8500rpm in seventh gear, at which point you’d be approaching its top speed of 340km/h.

The fact that you can rev an engine this big, and this lusciously loud, all the way to 8500rpm is, however, a joy that would never tire.

In more practical terms, you can run 0-100km/h in 2.9 seconds (although cheaper, less crazy cars can do that, too) or 200km/h in 7.9 (which is a tiny bit slower than the far lighter McLaren 720S).

What you can’t do, of course, is achieve any of those numbers on winter tyres, or roads with snow on them.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Much as you can’t have a good volcano without some serious lava, you can’t have 800 horsepower without burning a lot of dead dinosaur goo. The Superfast has a claimed fuel-economy figure of 14.9L/100km, but on our drive the screen just said "Ha!" and we burned through a whole tank of fuel in less than 300km. 
Theoretical emissions are 340g/km of CO2.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Insane. It’s a word that people often lift from their lexicon when describing a supercar experience, because clearly, as forms of transport, things like Ferraris and Lamborghinis are not sane options.

But the Superfast really deserves the word, because it feels not only the opposite of sane, but truly bonkers. As if someone built it for a dare, realised it was a bad and possibly dangerous idea, and then put it on sale anyway.

Picture some tiny-handed child with his greasy, post-cheeseburger fingers poised over a big red button on his desk that could wipe out humanity, and that’s basically the situation your right leg finds itself in when driving the Superfast.

There is so much power on tap here - even the limited amount of it that the engineers allow you to access in lower gears - that it truly seems possible you’ll have a Road Runner moment, and simply dig a hole in the ground, if you push the throttle too hard.

Yes, on the one hand, the noises this extreme V12 makes above 5000rpm are memorable and moving, like Satan himself singing Nessun Dorma in a shower of sparks. At one stage we found a long tunnel, perhaps the only dry road within 500km that day, and my colleague forgot all about his licence and let rip.

The numbers on my 'Passenger Screen' spun like poker-machine wheels, then turned red and then implausible. I was shoved back into my seat as if by Thor himself, and I squealed like a small pig, but my co-driver heard nothing over the Monaco tunnel during F1 sound.

Even on dry road, of course, the winter tyres we were forced (by law) to run in the foul snowy conditions could not maintain grip, and we constantly felt the rear skipping sideways. Fortunately we were in Italy, so people simply cheered us on.

The likelihood that you will lose traction in this car is so high that the boffins have included a special feature in its new 'Electronic Power Steering' system called 'Ferrari Power Oversteer'. When you inevitably start going sideways, the steering wheel will apply subtle torque to your hands, 'suggesting' the best way to get the car back in a straight line.

A proud engineer told me that this is basically like having a Ferrari test driver in the car with you, telling you what to do, and that they used their skills to calibrate the system. You can override it, of course, but it sounds scarily like an autonomous-driving precursor to me.

What’s disappointing about this car having EPS at all, rather than a traditional hydraulic system, is that it just doesn’t feel muscular enough for a hairy-handed monster of a car like this.

It is accurate and precise and pointy, of course, and makes driving the Superfast, even in stupidly slippery conditions, almost easy. Almost.

It’s actually surprising how hard you can push a car like this along a windy and wet mountain road without careering off into a muddy field.

More time, and more traction, would have been appreciated, but you can tell it’s the sort of car you’d grow into, and perhaps even feel in control of, after a decade or so together.

So it’s good, yes, and very fast, obviously, but I can’t get past the idea that it’s all a bit unnecessary, and that a 488 GTB is simply, in every single way, a better car.

But as a statement, or a collector’s item, the Ferrari 812 Superfast certainly is one for the history books.

It might not surprise you to hear that, unlike every other company’s press kits, the Ferrari ones don’t generally include a section on 'safety'. Perhaps because driving something this powerful is inherently unsafe, or possibly because they believe their 'E-Diff 3', 'SCM -E' (magnetorheological suspension control with dual-coil system), 'F1-Traction Control', ESC and so forth will keep you on the road no matter what. 

If you do fly off, you’ll have four airbags, and a nose as big as a house forming a crumple zone, to protect you.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Once you’ve paid the vast cost of entry, it’s nice to know you will get some stuff for free, like your first seven years of servicing, including all parts and labour, carried out by trained Ferrari technicians, who even dress like pit crew. It’s called 'Genuine Maintenance', and is genuinely Kia-challenging in its scope.