Gac Emzoom vs Chevrolet Camaro

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Camaro 2SS is a real-life Hot Wheels car. This beast looks amazing, sounds incredible and is not overpowered, making it usable as a daily driver.

Now about that score. The Camaro 2SS lost big marks for not having AEB, lost more marks for the short warranty and no capped-price servicing and also some for its price, because compared to the Mustang it’s expensive. It’s also impractical (space and storage could be better) and uncomfortable to drive at times, but this is a muscle car, and a great one at that. It's not for everybody, but  truly perfect for some.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

As was the case with Ford’s Mustang, something seemed to go bizarrely weird in the styling of the Camaro in the early 2000s, but by 2005 the arrival of the fifth generation saw a design that re-imagined the original (and I reckon the best) 1967 Camaro. Now this sixth-generation car is a sharper resolution of that, yet not without causing a bit of controversy.

Along with styling changes, such as redesigned LED headlights and taillights, the front fascia was also given a tweak, which involved repositioning the Chevy ‘bow-tie’ badge from the upper grille to the black-painted cross bar that separates the top and bottom sections. The reaction from fans was enough for Chevrolet to quickly redesign the front and move the badge back.

Our test car was the version with the ‘unpopular’ face, but I reckon it gets away with the look, thanks to the body colour being black, which means your eye isn’t drawn to that cross bar.

Here’s some pub ammo for you – Chevy calls the ‘bow tie’ on this Camaro a ‘Flow Tie’ because its hollow construction means air can pass through it to the radiator.

Big on the outside but small inside, the Camaro’s dimensions show it to be 4784mm long, 1897mm wide (not including mirrors) and 1349mm tall.

Ford’s Mustang is elegant, but Chevy’s Camaro is more macho. Big haunches, long bonnet, flared guards, nostrils. This is one mean-looking monster. Those high sides and ‘chopped’ roof design may also make you assume the cabin is more cockpit than lounge room.

That assumption would be right and in the practicality section further down I’ll tell you just how cozy the interior is, but for now we're just talking about looks.

I’m not sure what David Hasselhoff’s apartment looks like, but at a guess I reckon it would have a hell of a lot in common with the interior design of the Camaro 2SS’s cabin.

Soft, black leather seats with SS badging, giant metal air vents, door handles that look like chrome exhaust tips and a display screen that is oddly tilted towards the floor.

There’s also an ambient LED lighting system that lets you choose from 1980s-neon colour palettes, the likes of which we haven’t seen since Ken Done’s outstanding depiction of a Koala family sitting down to a barbecue lunch.

I’m not knocking it, I love it, and even though the guys in the office thought it would be hilarious to set the lighting to hot pink, I kept it that way because it looks awesome.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Camaro 2SS’s cabin is cozy for me at 191cm tall, but even with a similarly proportioned photographer riding shotgun it wasn’t too cramped. Believe it or not, we were able to carry all his equipment and lights, plus batteries for our night shoot (have you seen the video above – it’s very good). I’ll get to the boot size in a moment.

The Camaro 2SS is a four-seater, but those rear seats are only going to suit small children. I was able to fit my four year old’s car seat into place with a bit of gentle persuasion, and while he could sit behind my wife, there was zero space behind me when I was driving. As for visibility, we’ll get to that in the driving section below, but I can tell you he couldn’t see much from his tiny porthole.

Cargo capacity of the boot is small, as you’d expect, at 257 litres, but the space is deep and long. The problem is not the volume, however, it’s the size of the opening, which means you’ll have to cleverly angle larger items to get them in, like pushing a couch through your front door. You know, houses are big, but their openings aren’t. I know, profound.

Cabin storage is also limited, the door pockets were so thin my wallet couldn’t even slide into it (no, it’s not the wads of cash), but there was just enough room in the centre console storage bin for it. There are two cupholders, which are more like elbow holders, (because this part wasn’t swapped over in the conversion and that’s where your arm lands while driving) and a glove box. Rear-seat passengers have a large tray to fight over in the back.

The 2SS doesn’t have a wireless-charging pad like the ZL1, but it does have one USB port and a 12V outlet.

You know how people talk about cars not always being a rational purchase? This is the type of vehicle they’re talking about. The Camaro 2SS lists at $86,990 and the total tested price of our car was $89,190, because it was fitted with the optional 10-speed auto for $2200.

In comparison, the V8 Ford Mustang GT with the 10-speed auto is about $66K. Why the big price difference? Well, unlike the Mustang, which is built as a right-hand-drive car in the factory for places such as Australia and the UK, the Camaro is only built as a left-hand drive. HSV puts about 100 hours into converting the Camaro from left to right-hand drive. That’s a big job and involves gutting the interior, taking out the engine, swapping the steering rack and putting it all back together again.

If you still think $89K is a lot to spend on a Camaro, then think again because the top-of-the-range hardcore race-car-for-the-road ZL1 Camaro lists for about $160K.

Those are only the two grades of Camaro in Australia – the ZL1 and 2SS. The 2SS is a higher-specified version of the 1SS sold in the US.

Standard features in the 2SS include an eight-inch screen, which uses Chevrolet’s Infotainment 3 system, a nine-speaker Bose stereo, Apple CarPlay and Android Auto, head-up display, rear-view camera and rear camera mirror, dual-zone climate control, leather seats (heated and ventilated, plus power adjustable in the front), remote start, proximity key and 20-inch alloys.

That’s a decent amount of kit and I’m particularly impressed by the head-up display, which you don’t get in the Mustang, and also with the rear-vision-mirror camera, which turns the entire mirror into an image of what’s behind the car.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Sure, the 2SS doesn’t produce the mammoth 477kW of the ZL1, but I’m not complaining about the 339kW and 617Nm it does make from its 6.2-litre V8. Besides, 455 horsepower from the 2SS’s naturally aspirated LT1 small block is plenty of fun and the sound on start-up through the bi-modal exhaust is apocalyptic - and that’s good.

Our car was fitted with the optional 10-speed auto ($2200), with paddle shifters. The automatic transmission was developed as a joint venture between General Motors and Ford and a version of this 10-speed is also found in the Mustang.

This traditional torque-converter automatic isn’t the quickest shifting thing, but it suits the big, powerful and slightly lethargic personality of the Camaro 2SS.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Okay, brace yourself. During my fuel test I traveled 358.5km and used 60.44L of premium unleaded, which comes out to be 16.9L/100km. That sounds awfully high, but actually it's not as bad as it looks, considering the Camaro 2SS has a 6.2-litre V8 and I wasn't driving it in a way that would conserve fuel, if you get my drift. Half of those kilometres were on motorways at 110km/h, the other half would have been in bumper-to-bumper city traffic, which would have driven up the fuel usage, too. 

The official fuel consumption after a combination of open and urban roads is 13L/100km.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Exactly how an American muscle car should be – loud, a bit uncomfortable, not all that easy, but a hell of a lot of fun. Those first three attributes may sound like negatives, but take it from somebody who owns and loves hot rods - it’s part of the appeal. If an SUV is not easy to drive or comfortable there's a problem, but in a muscle car it can enhance the engagement and connection factors.

That said, there will be many who think the ride is too firm, the steering heavy and that it feels like you’re staring out a letterbox slot through the windscreen. It’s all true, and there are other performance cars out there which make as much horsepower, handle better and are so easy to drive they can almost (and some do) pilot themselves, but they all lack the feeling of connection the Camaro offers.

Wide and low-profile Goodyear Eagles (245/40 ZR20 at the front and 275/35 ZR20 at the rear) provide good grip, but also feel every blemish in the road, while four-piston Brembo brakes all round pull the Camaro 2SS up well.

Acceleration from 0-100km/h isn’t disclosed by HSV or Chevrolet, but the official line is that it’ll nail it in under five seconds. Ford reckons its Mustang GT can do the same in 4.3 seconds.

If you were wondering if you could live with the Camaro daily, the answer is yes but, much like wearing leather pants, you’ll have to suffer a bit to look this rock and roll. I put 650km on the clock of our 2SS during my week with it, using it daily in peak-hour traffic into the city, in supermarket car parks, and for daycare drop offs, with country road and motorway drives on the weekend.

The seats can get uncomfortable over long distances and those low-profile ‘run-flat’ tyres and firm dampers don’t make life any comfier. You’ll also find that wherever you go people will want to race you. But don’t get sucked in; you’re slower than you look - another muscle-car trait.

Sure, it’s not the quickest performance car I’ve steered and on winding roads its handling capability is not up there with many sports cars, but that V8 is responsive and angry in Sport mode and smooth in its delivery of grunt. The exhaust note is sensational and the steering, while heavy, offers great feel and feedback. The sound isn’t electronically enhanced but it uses bi-modal valves, which open and close at different engine and exhaust loads to produce its addictive bark.

The Chevrolet Camaro 2SS doesn’t have an ANCAP rating, but it’s certain that it wouldn’t achieve the maximum five stars because it doesn’t have AEB. There is forward-collision alert which warns you of an impending impact, there’s also blind-spot warning, rear cross traffic alert and eight airbags.

For child seats (and I did put my own four-year-old in the back) there are two top-tether points and two ISOFIX mounts in the second row.

There's no spare wheel here, so you’ll have to hope you’re within 80km of home or a repair shop, because that’s how far the Goodyear ‘run-flat’ tyres will get you.

The low (ish) score is for the lack of AEB. If the Mustang can be fitted with autonomous emergency braking, then the Camaro should be, too.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Camaro 2SS is covered by HSV’s three-year/100,000km warranty. Servicing is recommended at nine-month/12,000km intervals, with a complimentary inspection at the end of the first month. There is no capped-price-servicing program.