Gac Emzoom vs Audi RS6

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

To me at least, the RS6 is pretty much the ultimate fast and practical car. One which is just as comfortable plodding around town as it is tearing it up on the track. Keep in mind, too, this may be one of your last chances to have a car which looks like this, equipped with a V8 engine. So, have I convinced you? Would you consider one of these over a performance SUV? Tell us what you think in the comments below.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

At a distance the RS6 is just an unassuming station wagon, but the closer you get, the more apparent it becomes how mean it is. It’s wide, it’s chiselled, it’s not just good looking, it’s iconically Audi.

The stance is so wide, its ride height so low, and its wheels are so massive that any keen eye will be able to spot where the difference is between this and any old family hauler.

Wagons may not be trendy, but there’s something undeniably cool about having the hauling capacity of an SUV at the ride height of a sedan.

Of course, if you want to look even more svelte and don’t need the boot space, the RS7 is always lurking around at a slight price premium.

Inside, the RS6 has all the modern amenities of the Audi range. Expect the usual sharp screens, lovely sports seats, and a tasteful application of textures throughout.

There’s a blend of carbon-look finishes, chrome, leather and gloss black. Perhaps a little too much gloss black to keep clean, but the aesthetic is suitably upmarket. 

You can go to town on customisation, and the car we primarily tested had stitching and colour in the carbon patterns to match its 'Ascari Blue' exterior, but you can pick whatever shade or combination of colours your budget allows.

Audi’s software is pretty good these days, with an attractive theme and fast hardware to back it, and the brand’s ‘Virtual Cockpit’ is still one of the most aesthetically pleasing and customisable digital instrument systems on the market, despite being one of the first.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Okay, I promised a car with the practicality of an equivalent SUV, but it’s not quite there. The trade-off is still worth it, I promise, but there are a few areas where the RS6 isn’t as practical as you think it’s going to be, particularly for front occupants.

Yes, it’s a big wide car, with large but supportive seats and plenty of headroom, but the issue for those travelling in the front two seats is the surprisingly limited amount of storage.

Yes, there are two bottle holders in the centre console with a folding tray lid to hide them away, but they aren’t huge. Bigger bottles would have to go in the door bins, but even then they’re a bit height-constrained.

There’s a decent glove box on the passenger side, but even the centre console box is very shallow, with more than half of it taken up by a wireless phone charger.

The touch panel for the climate unit looks impressive but still can’t match having physical dials. It has clicky haptic feedback to your individual presses, and all the functions are permanently accessible instead of hidden in sub-menus, so if you’re going to make climate a touch-based interface, it doesn’t get much better than this.

Where the RS6 shines is in the back seat. Despite those big bucket front seats, I had heaps of room behind my own seating position (at 182cm tall), with lots of headroom and sufficient width in the cabin to spread out.

You sink into the rear seats, which are heavily contoured so riding in the back is a pretty good experience even on the track.

Rear passengers get four adjustable air vents in both the B pillars and in the centre, as well as their own touch panel for the rear climate zone.

USB power outlets are also available, and there are netted pockets on the front of both back seats, with a further two bottle holders in the drop-down armrest.

The centre seat is probably only good for kids, because there’s a very tall raise in the centre required for the driveshaft, eating all the legroom.

The boot is fairly large at 548 litres which is in mid-size SUV territory, although I will admit some performance SUV rivals offer closer to 600L.

Space expands to 1658L with the second row folded flat.

Let’s start with the bad news. Most people can’t afford one of these. The RS6, in all of its muscular glory, is more expensive than ever before. Now wearing a before-on-roads price-tag of $241,500, it’s hardly your average mum and dad family hauler. But then, there’s nothing average about the RS6.

It’s so well regarded amongst enthusiasts for multiple reasons. It’s the biggest meanest wagon you can buy, and somehow Audi has managed to make this version more powerful and even faster than before.

In fact, it’s one of the few normal looking combustion cars out there which can still hold a candle to many electric cars, with its whomping V8 helping it warp from 0 to 100km/h in just 3.4 seconds.

More on those performance specs later. If you’re wondering what else you get for your near-quarter-of-a-mill it’s pretty much every spec item Audi currently offers.

There are now lighter 22-inch alloy wheels, adaptive air suspension, a high-performance braking system, an RS-specific exhaust system, matrix LED headlights with adaptive high beams, a 10.1-inch multimedia touchscreen with navigation and wireless phone mirroring and one of the best digital instrument clusters on the market.

It also features Valcona leather interior trim, sporty bucket seats with perforated trim, honeycomb stitching, as well as ventilation and heating, additional cabin trim in synthetic suede (comprised of 45 per cent recycled fibres), ambient interior lighting and a panoramic sunroof.

It’s a lot of stuff, but one thing you get a little less of is sound insulation. Audi has chosen to remove some of it this time around so you can hear the V8 better from behind the wheel.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The RS6 is still packing eight cylinders in 2023, producing a massive 463kW/850Nm, somehow an increase (+22kW/50Nm) over the previous iteration.

Audi’s signature ‘Quattro’ all-wheel drive system is present alongside a limited-slip differential and four-wheel steering.

Air suspension and performance brakes and exhaust also feature, alongside an aggressive Continental SportContact 7 tyre package.

The 0-100km/h sprint time is now just 3.4 seconds, allowing you to show up even some electric cars, and the RS6 features 48-volt mild hybrid technology with a cylinder-on-demand system which can shut half the block down for more efficient coasting.

The transmission is an eight-speed torque converter unit which is smooth and effortless.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Officially, the RS6 and its eight cylinders drink a combined 11.8L/100km, although even with its fancy hybrid system and cylinder deactivation, my time with the car saw 15.0L/100km. The RS6 has a 72-litre fuel tank and takes only the finest 98RON unleaded fuel.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

As you might have guessed from its impressive engine and performance equipment, the RS6 is a certified weapon on road and track.

On the road you can expect a quiet, refined cabin, superbly balanced steering for low and high speeds and a gentle ride quality courtesy of the pricey air set-up.

It’s as noisy or as quiet as you want it to be, with the cylinder deactivation toning things down at low speeds, and the engine roaring to life under heavy acceleration, or when the 'Dynamic' drive mode is selected.

It can at times be alarming how much the RS6 leaps to life, as it feels so cushy in a city, its width and cabin giving the feel of a luxury car rather than a performance one.

Make no mistake, though, the RS6 is properly quick, and when you give it a kick, it’s the roaring, aggressive machine the spec sheet suggests.

The best place for this? The track, of course. The big V8 and the capability of the all-wheel drive system are truly best explored at velocities impossible to legally achieve on the road.

Once you get past the bark and snarl of this wagon’s eight-cylinders at full force, and the lightning-fast shifts of its eight-speed automatic, you’ll have a moment to appreciate the way it simply holds to the tarmac when you tilt it into the corners, providing a balance when loaded up which only air suspension can provide.

The steering is awesome, communicating the texture of the road nicely to the driver, and requiring just the right amount of force to keep the car pointing where it needs to go.

The grip level is astounding with the huge tyres and the four-wheel steer system lets this hefty wagon take corners at a tighter angle than your brain initially allows.

Thankfully, the four-wheel steer system isn’t weird, either. While it can have a strange effect on some cars, in the RS6 it only bends your mind slightly when you tip it into a hairpin. Otherwise it feels pretty normal.

When everything is warmed up, it can let its guard down slightly and allows the driver to eke out a slide at the rear here and there for extra fun-factor

Jeez. What a machine. I guess this is what a quarter of a million dollars buys. A car that can do it all. Take the kids to the school in comfort and tear it up on the track like few other passenger cars on the same day.

There’s a caveat, though. A small one which looks like it will turn into a big one for cars like this in the near future.

I had the opportunity to drive the RS e-tron GT around the same circuit and it was better. Much better.

It was faster, more accurate, more composed. It was so effortless, I didn’t realise exactly how much quicker than the RS6 it was until I drove them back-to-back.

It’s a good sign for the future, but also a reminder a V8 like this isn’t the performance pinnacle it once was.

Like its standard cabin equipment, the RS6 has had the entire catalogue thrown at it for active safety gear. Included is freeway-speed auto emergency braking with pedestrian, cyclist, and intersection detection, lane keep assist with lane departure warning, blind-spot monitoring with rear cross-traffic alert, an exit warning system, and adaptve cruise control with traffic jam assist.

Elsewhere the RS6 gets dual front, dual side, and head curtain airbags, with ISOFIX points on the outer two rear seats as well as three top-tethers across the rear row.

The RS6 is not safety rated by ANCAP, but the rest of the A6 range was awarded a maximum five stars in 2018. 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Five years and unlimited kilometres is the warranty length, and Audi’s ownership program includes invites to events like the one we were able to experience for the launch of this car. A track-test of the RS6 and the RS e-tron GT.

If you own one, I recommend them, you’ll learn a thing or two about the car and possibly yourself while you’re at it.

Servicing is required once every 12 months or 15,000km, and a service pack covering the first five years or 75,000km can be purchased alongside the car at a cost of $4360.

It works out at $872 per year, which isn't economy car cheap, but with such a complex drivetrain, what did you expect?