What's the difference?
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
After more than four decades in production and global sales exceeding 2.2 million units, the Trafic has established a loyal following in Australia.
In fact, according to Renault, Australia is the largest market for its popular mid-sized van outside of Europe. Perhaps this is not surprising given our thriving light commercial vehicle market, in which the 2.5-3.5-tonne GVM van segment is one of the most competitive with eight brands vying for buyers.
The current (third) generation Trafic, which was given a facelift and upgraded equipment/safety in 2022, is available in eight configurations. These include a crew van variant plus two wheelbase lengths and three equipment levels comprising Pro, Premium and Lifestyle.
We recently became reacquainted with the Trafic, in base model workhorse guise, to see how it compares to the current crop of rivals from a tradie’s perspective.
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.
The Renault Trafic is a practical and capable workhorse, but then so are some other mid-sized van rivals which sell in greater numbers and come standard with five-star safety credentials. Therefore, a potential buyer must be prepared to accept the Trafic’s inferior standard safety menu (or pay extra to enhance it) to exploit its numerous strengths in a working role.
The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.
That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.
It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.
It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.
Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.
The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.
Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.
But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.
Our LWB example rides on a sizeable 3498mm wheelbase with four-wheel disc brakes, rack and pinion steering and MacPherson strut front suspension.
The rear suspension uses torsion bar primary springing, supplemented by a pair of secondary coil springs for carrying heavy loads.
Its 1967mm height ensures access to height-limited areas like multi-storey car parks and underground loading zones, but its lengthy wheelbase and front wheel-drive configuration combine to produce a relatively large 13.8-metre turning circle.
The Pro’s no-frills work focus results in extensive use of unpainted dark grey plastic in external areas where bumps and scrapes usually occur in hard-working vans, including the door mirror shells, wheel hubcaps, front/rear bumpers (including the rear pillars from top to bottom) and along the sides.
As a result, the Trafic has a robust and purposeful appearance, combined with a neat and practical cabin design with seating for three on a tasteful blend of contrasting grey fabrics. Hard surfaces are enhanced with satin chrome highlights.
The minimalist dash design (thankfully) provides physical ‘piano key’ buttons for numerous functions, plus there’s a trio of large manual dials to control fan speed, air-flow and cabin temperature in preference to distracting touchscreen prompts.
Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.
But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.
There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders.
As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.
It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.
The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature.
It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.
With its relatively light 1816kg kerb weight and 3070kg GVM, our test vehicle has a substantial 1254kg payload rating which is almost 200kg higher than Toyota’s HiAce LWB (1055kg).
Its 1630kg braked tow rating is also higher than the HiAce’s 1500kg limit and with its 4700kg GCM (or how much it can legally carry and tow at the same time) the Trafic (like the HiAce) can haul its maximum payload while towing its maximum trailer weight.
Standard cargo bay access is through a single kerbside-sliding door or glazed swing-up tailgate, but a right-side sliding door and glazed symmetrical rear barn-doors with forklift-friendly 180-degree opening (the latter as fitted to our test vehicle) are available as options. The cargo bay walls and doors are lined to mid-height.
The load floor is 2937mm long and 1662mm wide, with 1268mm between the rear-wheel housings. So, it can carry up to two standard 1165mm-square Aussie pallets or up to three 1200 x 800mm Euro pallets, secured by a choice of eight load-anchorage points.
The cargo bay offers a competitive 6.55 cubic metres of load volume. Our example is fitted with a 12mm-ply non-slip floor kit and cube shelving kit provided by local industry supplier Autosafe. According to Renault, this tradie-focused set-up retails for $5254 including freight and installation.
The fixed two-passenger bench seat has a lap-sash belt for the central passenger and even someone my height (186cm) can get reasonably comfortable in the middle of a crew of three, albeit with knees competing for space with the prominent dash protrusion that houses the gearshift. By contrast, the outer passenger has ample knee and foot room.
The cabin is equally generous with headroom and displays optimum use of storage space. This includes a large bin in each door which can fit large bottles, with a smaller bin above.
There’s also small-bottle/cupholders on each side of the dash-pad plus a clamshell-lid compartment ahead of the driver, a large open tray in the centre (with two USB-C ports), small closable bins in the lower dash on either side of the driver and a single glove box.
If you choose the glazed bulkhead option, the centre-seat backrest folds forward to reveal an elaborate three-tier workstation, starting with a clipboard on top that can also be detached to use outside the vehicle or mounted vertically in the workstation to face the driver or passenger.
Beneath the clipboard is a hinged work desk, which when raised reveals a shallow felt-lined compartment that’s ideal for hidden storage of phones, tablets, lap-tops etc.
Folding the bench seat’s front-hinged base cushions forward also reveals a cavernous hidden storage compartment underneath.
The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.
There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).
The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).
For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.
In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.
The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.
Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.
Our Pro LWB (Long Wheelbase) L2H1 test vehicle, in 'Glacier White' and ‘Pro’ model grade, comes with a 2.0-litre, four-cylinder, turbo-diesel engine and optional six-speed dual-clutch automatic for a list price of $53,000.
In comparison to the major players, that's in the same ballpark as the Toyota HiAce, lower than Ford's Transit Custom and higher than Hyundai's Staria Load and LDV's G10+.
Our example has a couple of extra-cost options including a glazed cabin bulkhead ($400) and glazed rear barn-doors ($400). The cabin is also equipped with a set of carpet mats ($138) from Renault’s genuine accessories range.
Its work-focused standard equipment list includes no-frills 16-inch steel wheels with 205/65R16 tyres and a full-size spare, plus an eight-way-adjustable driver’s bucket seat, 4.2-inch colour driver’s display including digital speedo, two-passenger bench with under-seat storage, rear parking sensors, reversing camera, LED headlights and LED daytime running lights.
Multimedia is provided by an 8.0-inch central touchscreen with wireless Apple and Android smartphone mirroring and Bluetooth audio streaming.
Renault also offers numerous individual options, plus option packs including the 'Comfort Pack', 'Peace of Mind Pack' and 'Trade Pack'.
Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.
The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV.
The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission.
The Euro 5-compliant 2.0-litre, four-cylinder, turbo-diesel produces 125kW at 3500rpm and peak torque of 380Nm at 1500rpm.
The six-speed dual-clutch automatic transmission offers the choice of sequential manual-shifting using the shift-lever (no steering wheel paddles) and offers three drive modes comprising 'Normal' (default setting), 'Eco' and 'Performance'.
Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.
The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.
Renault claims official combined (urban/extra-urban) average consumption of 6.5L/100km but the Trafic’s dash display was showing 7.9 when we stopped to refuel at the end of our 359km test, of which about one third of that distance was hauling a one-tonne-plus payload.
Our own figure, calculated from actual fuel bowser and tripmeter readings, was higher again at 8.9 which falls comfortably within the usual 2.0-3.0L/100km discrepancy between official and ‘real world’ consumption.
Fact is, any mid-sized van that can produce sub-10L economy in the real world gets a big thumbs-up from us. So, based on our numbers, you could expect an expansive driving range of around 900km from its 80-litre tank.
As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.
And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.
This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.
The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done.
The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure.
It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.
Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.
Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.
But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.
The driver’s seat offers good comfort with its firm bolstering, fold-down inboard arm-rest and adjustable lumbar support. The only thing missing is a left footrest, just like the one residing in the outer passenger footwell which is of course the driver’s footwell in LHD models.
The synthetic leather-rimmed steering wheel feels nice in your hands and has a premium look. Eyelines to all mirrors are good and the large window in the optional cabin bulkhead allows a clear view through the rear barn-doors, but only if you remove the centre seat’s headrest when the middle seat is unoccupied.
Engine response is at its most energetic from 1500rpm where maximum torque is tapped and it continues to pull strongly all the way to maximum power at 3500rpm.
The decisive shifts of the dual-clutch automatic in Normal (default) drive mode feel well calibrated in terms of optimising the engine’s performance in all driving conditions, which is confirmed by only small differences in response when using the Eco and Performance modes.
Its gearing also ensures the Trafic is well-suited to highway work, requiring only 2000rpm to maintain 110km/h. It’s even better with the optional bulkhead/cargo barrier as fitted to our test vehicle given it insulates the driver from most cargo bay noise, which can become intolerable in vans at these speeds without this item fitted.
To test its payload rating we forklifted 975kg into the cargo bay. Combined with the weight of the Autosafe fit-out and driver, it equalled a total payload of 1150kg which was only about 100kg less than its legal limit.
The rear suspension compressed about 50mm under this loading, yet still had ample travel to ensure there was no bottoming-out during our test drive. It hauled this one-tonne-plus payload with commendable ease in city, suburban and highway driving, with negligible effects on handling and braking.
It also impressed on our 13 per cent gradient, 2.0km set-climb at 60km/h, quickly downshifting to third gear to easily haul this load to the top.
Engine-braking on the way down, in a manually-selected second gear, wasn’t as robust, but in our experience typical of small displacement (sub-3.0L) turbo-diesels trying to restrain one-tonne-plus payloads on steep descents. Even so, the four-wheel disc brakes comfortably kept speeds under control without a hint of fade.
In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.
But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.
It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.
There’s no ANCAP star rating and the current range (September 2022 onwards) only earned a silver medal in ANCAP’s Commercial Van Safety Comparison, with its score of 45 per cent reflecting the absence of AEB for pedestrians/cyclists and lane-keeping assist.
Even so, its standard safety menu includes front and lateral-curtain airbags for driver and passengers plus driver’s thorax airbag, car-to-car AEB, lane departure warning, rear parking sensors, a reversing camera and more.
However, with a huge blind-spot over the driver’s left shoulder created by the solid cargo bay walls, a Trafic buyer should not have to pay extra to get essentials like blind-spot monitoring and rear cross-traffic alert, given these active safety features are standard on the segment-leading Toyota HiAce.
It’s also much too early to speculate on ownership and warranty details.
Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.
That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.
The Trafic comes with a five year/200,000km warranty, which includes five years 24/7 roadside assist. Scheduled servicing is 12 months/30,000km whichever occurs first. Capped-pricing applies to the first five scheduled services up to five years/150,000km which totals $3555, or an annual average of $711.