What's the difference?
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
In 2023 Peugeot commands around 50 per cent of sales in Australia’s small (under 2.5-tonne GVM) commercial van segment with its Partner range, which offers a choice of wheelbase lengths and model grades.
The French marque has recently introduced its first fully electric variant to the Australian market called the e-Partner, even though this van has been on sale in Europe since 2021.
We recently put one to work for a week, which included loading it up to the max, to see how it compares to its petrol-powered sibling.
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.
It’s a lot of money for a small commercial vehicle that’s well into its current model cycle in Europe, falls short on benchmark safety and requires convenient charging infrastructure to minimise inconvenience for owners. However, its emissions-free drivetrain is quiet and competent under load, with a range that should comfortably cater for the daily urban use small van operators typically require. Whether those positives outweigh the negatives, only a potential buyer can decide.
The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.
That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.
It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.
It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.
Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.
The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.
Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.
But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.
The single electric motor is positioned at the front where it drives the front wheels. The 50kWh lithium-ion battery that provides its energy is located beneath the cargo bay’s load floor to ensure that the total load volume, floor loading heights, etc, are identical to the petrol version.
The same applies to its compact 2975mm wheelbase, 4753mm length, 1921mm width and car park-friendly 1880mm height.
The e-Partner rides on MacPherson strut front suspension and coil-spring trailing-arm rear suspension, with electric power steering and four-wheel disc brakes. Its 11.4-metre turning circle is larger than we expected.
There are unpainted dark grey plastic finishes in all the places where bumps, scrapes and wear usually occur in working vans including hubcaps, bumpers, body side-mouldings, door mirrors and handles. The charging port is located above the left rear wheel.
A sealed metal bulkhead with central window separates the cabin and cargo bay, which minimises tyre noise emanating from the rear-wheel housings and doubles as a cargo barrier.
The cabin architecture, with two bucket seats and wipe-clean vinyl floor, is outwardly the same as the petrol version but the driver’s analogue instrument display has been reconfigured for the electric drivetrain.
This includes continual display of energy consumption levels, comprising 'Eco' (minimum consumption), 'Power' (maximum consumption) and 'Charge' (energy recovery from regenerative braking).
It also displays energy consumption by the cabin heating/air-conditioning and battery charge-level, while the dash’s central touchscreen includes an ‘electric menu’ that monitors live energy flows and consumption statistics plus allows scheduling of delayed charging if required.
Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.
But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.
There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders.
As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.
It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.
The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature.
It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.
The e-Partner’s 1632kg tare weight is about a quarter of a tonne (247kg) heavier than its 1385kg petrol-engine equivalent, largely caused by the lithium-ion battery pack.
So, even though the electric model has more power (100kW vs 96kW) and torque (260Nm vs 230Nm), the battery ensures it has an inferior power-to-weight ratio, with the e-Partner carrying 16.3kg/kW compared to the petrol’s 14.4kg/kW.
The e-Partner’s 753kg payload rating is also 182kg less than its petrol sibling, so be mindful of these differences if payload is important.
The e-Partner is also rated to tow up to 750kg, but given Peugeot does not publish a GCM figure (how much it can legally carry and tow at the same time) we don’t know if it can haul its maximum payload while towing its maximum trailer weight.
The cargo bay, with 3.9 cubic metres of load volume, is a window-free zone accessed by a sliding door on each side and asymmetrical rear barn-doors that open to 180 degrees for optimum loading access.
With its 2167mm length, 1527mm width, 1243mm height and 1229mm between the rear-wheel housings, it can carry one standard Aussie pallet or two Euro pallets held in place by a choice of six load-anchorage points.
The cargo bay is lined to mid-height and there’s protective mesh over the bulkhead window. However, the bulkhead protrudes into the sliding door openings given the need to allow sufficient cabin space for the seat backrests.
There’s also no load-floor protection provided as standard, so to avoid scratches and dents we’d recommend fitting a floor-liner like the thick rubber one fitted to our test vehicle.
Cabin storage includes a full-width shelf above the windscreen and bins in the base of each door. The dash offers small bottle/cupholders on each side plus a lidded upper glove box and open storage on the passenger side.
The dash extension, where the gear-selector and electronic handbrake reside, offers more open storage as does the floor-mounted centre console.
Our criticisms include the lack of a dedicated storage place for the charging cable, which is supplied in a zip-up vinyl bag.
Although it was sitting on the passenger floor when we collected the vehicle, it was difficult to find a secure place to store it with a passenger aboard. It ended up unsecured in the cargo bay.
The rear barn-doors also do not have any stays to keep them open when positioned at 180 degrees.
As a result, the slightest breeze swings them shut.
And due to the lack of any dedicated bottle-holders in the front door bins, bottles tend to topple onto their sides and can be difficult to extract when driving.
The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.
There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).
The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).
For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.
In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.
The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.
Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.
Our test vehicle is available in only one specification, based on the ‘Pro Long Auto’ which means it’s the more work-focused ‘Pro’ model grade with long wheelbase and automatic, which in this application is a single-speed transmission.
With a 100kW/260Nm single electric motor and 50kWh lithium-ion battery, it has an eye-opening list price of $59,990, plus on-road costs.
That represents a substantial 56 per cent increase over its petrol-powered equivalent ($38,388) and optional metallic paint like ours adds $690.
However, the e-Partner has more power and torque with zero drivetrain emissions. It also comes standard with work-focused 16-inch steel wheels and 215/65R16 Michelin tyres with a full-size spare, a toggle-style gear selector, electric parking brake, reversing camera, two-way adjustable leather-rimmed steering wheel, 12-volt accessory socket and USB port plus a four-speaker multimedia system with 8.0-inch touchscreen, digital radio and multiple connectivity including Apple and Android devices.
Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.
The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV.
The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission.
The single electric motor and 50kWh lithium-ion battery combination produces 100kW of power and 260Nm of instant torque.
It also offers three switchable drive modes including Eco (60kW, 190Nm) for minimal performance and energy use, Normal (80kW, 210Nm) which is a happy medium for everyday use and Power (100kW, 260Nm) for maximum performance when hauling heavy loads.
The gear-selector controls Park, Reverse, Neutral, Drive and Brake functions. There's also a button marked B which engages regenerative braking for optimum battery top-ups when driving.
The Mode 3 Type 2 wall-box/public station charging cable is supplied as standard, but buyers can also purchase a domestic wall socket cable for home-charging.
Quickest charge time from 0-80 per cent is 30 minutes using a 100kW DC charger while a 0-100 per cent charge using a single-phase wall-box (7.4kW) takes about 7.5 hours.
Home-charging from 0-100 per cent using a domestic wall socket (2.3kW) takes about 24 hours.
Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.
The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.
Peugeot claims an official WLTP driving range of 258km. The dash display was showing a projected driving range of 280km when we collected the vehicle.
A few days later when we stopped to top-up the battery at a public charging station, after 135km of unladen city and suburban driving, it was displaying average consumption of 20.4kWh/100km.
When charging was completed, the dash display was claiming 270km of driving range. This had dropped to 194km the following day when we stopped to load the vehicle for our GVM test. Average consumption had also dropped to 19.0kWh/100km.
We then drove 52km with a heavy payload in busy traffic, during which consumption dropped again to 18.8kWh/100km with regular switching between the drive modes.
After unloading and then returning the vehicle to Peugeot, there was still 96km of range remaining and energy consumption had dropped again to 18.4kWh/100km.
So, we covered a total of 271km during our test, of which about one quarter was with a heavy payload.
So, based on its lowest consumption figure, Peugeot’s claimed 258km range in real world driving conditions is pretty accurate by our measure.
As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.
And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.
This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.
The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done.
The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure.
It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.
Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.
Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.
But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.
It has a comfortable driving position thanks to a reasonably spacious cabin, two-way adjustable steering wheel, left footrest and fold-down inboard armrest.
However, the base cushion feels a tad short for proper upper-thigh support and does not have rake adjustment.
The flat top of the rectangular steering wheel provides a clear view of the instrument display while the flat bottom allows ample driver clearance.
The electric motor with its muted hum delivers a liquid-like flow of acceleration that’s different to a petrol engine.
The lack of engine noise also makes other sounds more prominent, including tyre roar on coarse bitumen surfaces and thumps from the rear suspension over larger bumps.
The extra battery weight is not a noticeable hindrance in stop-start traffic, given the instant torque of the electric motor.
Its location under the load floor also contributes to a low centre of gravity which makes the e-Partner feel well-planted on the road. Even so, it takes a leisurely 11.2 seconds to accelerate from 0-100km/h.
To test its payload rating we forklifted 650kg into the cargo bay which with driver was just under its 753kg limit. The rear suspension compressed 70mm, but there was no bottoming-out over bumps due to large rubber cones positioned inside the coil springs that assist in supporting heavy loads.
We covered more than 50km with this weight in city and suburban driving and its performance was good in all modes including the energy-saving Eco. Energy consumption did not spike as expected.
Our only gripes from a driver’s perspective are the absence of blind-spot monitoring and rear cross-traffic alert, which should be mandatory in all solid-walled vans given the huge blind-spot over the driver’s left shoulder. Relying only on the relatively small passenger door mirror is potentially hazardous.
The other is the cruise control stalk located on the steering column, which is hidden from view by the steering wheel arm. Therefore, it must be operated purely by feel, which can be fiddly and distracting when driving.
In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.
But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.
It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.
Only four from a possible five ANCAP stars for the e-Partner (achieved 2018) and the lack of blind-spot monitoring, rear cross-traffic alert and adaptive cruise control, etc, highlight a safety menu in need of updating.
Even so, it does have front, side and curtain airbags for driver and passenger plus AEB, lane-keeping, audible low-speed pedestrian alert and tyre under-inflation warning.
It’s also much too early to speculate on ownership and warranty details.
Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.
That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.
Warranty is five years/200,000km plus eight years/160,000km for the battery. There are also three-year paintwork and 12-year corrosion warranties.
Scheduled servicing is every 12 months/25,000km, whichever occurs first.
The pre-paid service plan price of $1000 covers the first five scheduled services, or just $200 per service.