What's the difference?
Ford's small hatch, the Focus, is criminally under-bought in Australia. The latest model is one of the best hatchbacks on the road and when you chuck in the decent price, impressive equipment and absurdly powerful engine for its size, it's a winner.
But you lot? You don't buy it in nearly the kinds of numbers it deserves. Partly because there isn't a bait-and-upsell boggo model to lure you in, partly because it's got a badge that is not exciting Australians any more and partly because it's not a compact SUV.
Or is(n't) it? Because alongside the ST-Line warm hatch is the identically priced and therefore technically a co-entry level model; the Focus Active. Slightly higher, with plastic cladding, drive modes and a conspicuous L on the transmission shifter, it's a little bit SUV, right?
The Hyundai Kona is the Korean car giant’s best-selling model in Australia, by a reasonably comfortable margin. And in 2025 it managed to battle its way to the top of the ludicrously competitive ‘Small SUV under $45K’ new-vehicle sales category.
Chery’s breakthrough Tiggo 4 Pro, GWM’s Haval Jolion, the MG ZS and close to 20 other well-credited segment rivals can all dream on because currently the Kona has their measure.
So, what’s all that about? Why are so many Aussie SUV buyers choosing to put a Kona in the driveway?
In an attempt to answer that question we slotted a Kona Hybrid into the CarsGuide garage, in this case a new mid-spec Elite version, to explore its relative strengths and weaknesses.
So, if you’re in the market for a compact SUV, with the Kona on your shortlist (and odds are it already is) stay with us for a detailed examination.
Ten years ago, the idea that the higher-riding version of a hatchback would be a good city car would have been laughable. The Focus Active is pitched as a kind of SUV with its different low-grip driving modes, which you'll never touch if you stick to the city.
The Ford Focus is genuinely a brilliant car, no matter where you take it. The Active takes a terrific chassis, tweaks it for comfort but, ironically, doesn't lose much of the speed.
It’s easy to see why the Hyundai Kona leads the Aussie small SUV category, with this hybrid version enhancing the car’s abilities in key areas. Sharply priced and well-specified, comfortable and practical with a hugely efficient powertrain as well as refined dynamic performance. It’s a compelling package.
For a fairly conservative hatchback, the Focus came under fire for what some termed its derivative styling. I quite like it, and not just because the styling work was led by an Australian. The front end is very much family Ford, as long as it's the European arm of the family, fitting in with its smaller sibling, the Fiesta. The Active scores the usual black cladding, higher ride height and smaller diameter wheels, in exchange for more compliant, higher-profile tyres. All of that takes nothing away from a design that I think looks pretty good.
The cabin is well put together, with just that oddly angled touchscreen causing me a bit of a twitch. The design is a fairly steady Ford interior with a lot of switchgear shared with the Fiesta, but it's all quite nice. The materials feel mostly pleasant and the hardwearing fabric on the seats feels right for this kind of car.
The Kona’s exterior mixes smooth curves across its softly rounded nose and swollen haunches with sharp lines and geometric shapes in the lower grille, wheel arches and rear bumper.
And when the current, second-generation version arrived in mid-2023 it swapped out its predecessor’s already slimline LED daytime running lights for an even thinner strip running the width of the car, in similar fashion to the Hyundai Sonata sedan and Staria people mover.
The single line light signature is repeated with the tail-lights, a brake, reversing and indicator cluster confined to the outer rear edges.
Throw in a conspicuous diagonal character line across the doors, and bright metallic accents making a visual connection between the top of the tailgate and the lower edge of the side glass and there’s a lot going on.
Always a subjective call, but I don’t mind the Kona’s design, although our test car’s ‘Mirage Green’ paint finish leaves me (and my significant other) cold.
Inside, the colour palette is uniformly grey which contributes to a restrained, relatively low-key feel, although light trim for the headliner and pillar covers brightens the mood somewhat.
The dash treatment is cool and contemporary, comprising a wide wrap-around instrument and media screen panel next to a narrow tray on the passenger side.
Fit and finish is impressive and details like perforated centre panels on the leather-faced seats dial up the premium feel.
The Focus is quite roomy compared to other cars in its class. The rear seat has good leg and headroom, with the feeling of space accentuated by large windows. Annoyingly, though, all that work put into making the rear a nice place to be is ruined by a lack of amenities like cupholders, USB ports or an armrest.
Front-seat passengers fare better with two cupholders, a roomy space at the base of the console for a phone and a wireless-charging pad. The front seats are very comfortable, too.
The boot starts at a fairly average 375 litres - clearly sacrificed for rear-seat space - and maxes out at 1320 litres with the seats down. While you have to lift things over the loading lip and down into the boot, it's one of the more sensibly shaped load areas, with straight up and down sides. Ironically, the smaller Puma has a noticeably larger boot.
Even though the Kona measures a relatively modest 4350mm end-to-end, it offers up copious amounts of interior space. Dr Who would be proud.
Lots of breathing room up front, with the ‘shift-by-wire’ auto transmission shifter’s location on the steering column freeing up extra space in the centre console.
There’s a lidded bin between the seats (the padded top of which doubles as a centre armrest) with an open tray the size of a shoebox in front of it (which includes a pair of swivel-out bottle or cupholders) as well as a wireless phone charging bay ahead of that.
Generous bins in the doors include a recess for large bottles, plus there’s a decent glove box on the passenger side and a handy open tray above it. Plenty of room to keep the bits and pieces of everyday life under control.
Power and connectivity for the driver and passenger runs to two USB-C sockets and a (180W) 12-volt outlet.
Switching to the back is where the Tardis factor steps up a notch, the Kona offering space more in line with a next-size-up medium SUV.
Sitting behind the driver’s seat set to my 183cm position there’s loads of leg and headroom and even enough shoulder room for three adults to get to know one another on shorter journeys. A close to flat floor also helps with foot room in the centre position. Worth noting the rear seat backrests recline slightly for extra comfort options.
No door bins as such but, again, there are recesses for bottles. Netted map pockets on the front seat backs are helpful as is a fold-down centre armrest, which includes a pair of cupholders.
Individual air vents for back-seaters (in the rear of the front centre console) is always a welcome inclusion, and there’s a small oddments tray underneath them. Another pair of USB-C sockets will keep devices charged.
Boot capacity is healthy at a class-competitive 407 litres (VDA), expanding to 1241L with the 60/40 split-folding second row seat folded.
There are storage wells behind the rear wheel tubs, multiple bag hooks and four tie-down anchors to help keep loads secure.
There’s a temporary space-saver spare under the boot floor, which gets a tick over the increasingly common repair kit option and you’ll be able to tow a 1.3-tonne braked trailer (600kg unbraked).
The Focus Active wears a $30,990 sticker but the several people I know who bought one haven't paid that much, so Ford dealers are obviously keen to do deals. Even at that price, it's got a fair bit of stuff. The Active has 17-inch wheels, a six-speaker stereo, dual-zone climate control, reversing camera, keyless entry and start, front and rear parking sensors, cruise control, auto LED headlights, LED fog lights, sat nav, auto wipers, wireless hotspot, powered and heated folding door mirrors, wireless phone charging, a big safety package and a space-saver spare.
Ford's SYNC3 comes up on the 8.0-inch screen perched on the dashboard, which weirdly feels like it's facing away from you slightly. It has wired Apple CarPlay and Android Auto, sat nav, DAB+ and also looks after various functions in the car.
The panoramic sunroof is a stiff $2000 and includes an annoying perforated cover rather than a solid one.
When you’re sitting on top of the sales pyramid, everyone wants a piece of you and it feels like Hyundai has priced and specified the Kona to match the market with some special touches thrown in here and there.
At $39,950, before on-road costs ($44,738, drive-away), the Hybrid Elite’s standard equipment list is generous.
Aside from the safety and performance tech covered further down, big ticket items include leather-appointed seats and steering wheel, heated and power-adjustable front seats (10-way driver / eight-way passenger), 18-inch alloy wheels, LED headlights, tail-lights and DRLs, keyless entry and start, adaptive cruise control and auto rain-sensing wipers.
There’s also dual-zone climate control, digital radio, wireless Android Auto and Apple CarPlay, six-speaker audio, a 12.3-inch multimedia screen and 4.2-inch instrument cluster, rear privacy glass and more.
A sneaky power tailgate and/or ventilated front seats would be nice at this price-point, but they’re by no means mandatory for the class.
Similarly priced hybrid rivals like the Haval Jolion Ultra Hybrid ($38,990, drive-away), Honda HR-V e:HEV L ($42,900, drive-away), Subaru Crosstrek Hybrid L ($39,590, before on-road costs) and Toyota Corolla Cross GXL Hybrid ($41,190, before on-road costs) are broadly aligned with the above features list but none of them put the Kona Hybrid Elite in the shade.
Ford does an excellent range of small turbo engines. The "normal" Focus range (such as it is, now the wagon has disappeared from the market) comes with a 1.5-litre turbocharged three-cylinder engine. Bucking the SUV-this-size trend (yes, I know it's not really an SUV), this punchy little unit delivers an impressive 134kW and 240Nm. They're both very decent numbers for such a small engine.
The big numbers continue with the transmission boasting eight gears, a number you don't often find in a hatchback. It's a traditional torque-converter auto, too, so those of you who have bad memories of Ford's old PowerShift twin clutches should worry no more.
Power goes to the front wheels only and you'll get from 0 to 100km/h in 8.7 seconds.
The Kona Hybrid is powered by a naturally aspirated 1.6-litre, four-cylinder petrol engine working in concert with a single electric motor, both driving the front wheels through a six-speed dual-clutch automatic transmission.
The all-alloy engine features dual variable valve timing and direct-injection to produce 77kW at 5700rpm and 144Nm at 4000rpm, the permanent magnet synchronous motor chipping in with 32kW/170Nm for a total combined outputs of 104kW/265Nm.
That power output is in the middle of the small hybrid SUV pack and torque is at the higher end.
Kerb weight is a fraction over 1.5 tonnes and you can expect 0-100km/h acceleration in the high 10-second range with a top speed around 170km/h.
Ford's official testing for the big window sticker delivered a 6.4L/100km result on the combined cycle. In my time with the Focus, I got 7.2L/100km indicated on the dashboard, which is a pretty solid result given the Focus spent a good deal of the time on suburban or urban roads.
With its 52-litre tank, you'll cover around 800km if you manage the official figure, or just over 700km on my figures.
Hyundai’s official fuel consumption figure for the Kona Hybrid Elite, on the combined (urban/extra-urban) cycle is a miserly 3.9L/100km, the 1.6L engine emitting 89g/km of CO2 in the process.
Minimum fuel requirement is 91 RON ‘standard’ unleaded and with a 38-litre tank theoretical range is around 975km.
On test, over several hundred kays taking in city, suburban and freeway running, we saw an average of around 4.4L/100km, which is impressive and a big contributor to the car’s appeal.
Using our real-world test number, the range figure comes in at a still handy 860-plus km.
Despite the very mild off-road pretensions, if it's a comfortable city ride you're after, the Active is the Focus to have. While the ST-Line isn't uncomfortable - not by a long way - the Active's more compliant tyres and higher ride height (30mm at the front and 34mm at the rear) iron out the bigger bumps without sacrificing much of the sportier car's impressive dynamic prowess, even with the low-rolling-resistance tyres.
The cracking 1.5-litre turbo is responsive and well-matched to the eight-speed auto. The big torque number pushes you along the road and makes overtaking much less dramatic than a 1.5-litre three-cylinder has any right to.
Ford's trademark Euro-tuned quick steering is also along for the ride, making darting in and out of gaps a quick roll of the wrist, which has the added benefit of meaning you rarely have to take your hands off the wheel for twirling. That darting is aided and abetted by the engine and gearbox, with the turbo seemingly keeping the boost flowing with little lag. It's almost like they planned it that way.
You have good vision in all directions, which almost renders the fact that the blind-spot monitoring is optional acceptable. Almost. It's very easy to get around in, easy to park and, just as importantly, easy to get in and out of. Compared to, say, a Toyota Corolla, the rear doors are very accommodating.
The first things that come to mind when it comes to driving the Kona Hybrid are comfort, quietness and lack of stress.
From an ergonomic point of view the dash and cabin layout make life easy. There are physical controls for key functions like heating and ventilation, as well as audio and drive modes. Not a fan of the hard driver’s door armrest, though.
The engine is quiet and the transition between combustion and electric power is seamless. It’s fun to watch the (available) graphic screen in the driver’s display illustrating where drive is coming from at any given moment. Without it you’d be hard-pressed to know.
Acceleration is more than adequate and the powertrain’s bias towards electric propulsion means take-offs are ultra-smooth.
Suspension is by MacPherson-type struts at the front with a multi-link rear set-up and ride quality is outstanding. Despite the Kona Hybrid’s relatively large 18-inch rims, bumps and ruts don’t cause major disruption and the Kumho Ecsta PS71 tyres (215/55) are exceptionally quiet.
Steering accuracy and road feel are both good and drive mode switches between ‘Normal’, ‘Eco’ and ‘Sport’ are noticeable, the latter dialling up urgency and dynamic response.
That said, we found ourselves in Eco most of the time, without any penalty in terms of throttle response or cruising ability.
Torque vectoring helps keep everything buttoned down if you decide to press on through your favourite set of corners, the front seats remain comfy on longer drives while keeping you securely located and the ‘shift-by-wire’ electronic gearshift is slick.
Physical brakes are ventilated discs at the front with solid rotors at the rear and they operate with reassuring smoothness. An active hydraulic booster controls regenerative braking, adjustable through three levels. Warning: the most aggressive setting makes the car annoyingly ‘shunty’ at slower speeds.
Driver-assist safety tech makes its presence felt occasionally, but never to a disturbing degree… with one exception.
Despite the ability to program a steering wheel button to short-cut directly to the appropriate screen, the need to cancel an incessant and sometimes inaccurate overspeed warning every time you start the car is a pain.
A tidy 10.6m turning circle helps in slow-speed manoeuvres as do front, side and rear parking distance warnings and a high-quality reversing camera.
The Kona Hybrid is as good or better than anything in the class when it comes to the drive experience.
The Active has six airbags, ABS, stability and traction controls, forward AEB (low speed with pedestrian avoidance and highway speeds), forward collision warning, lane-departure warning, speed-sign recognition and active lane-keep assist.
Annoyingly - and I can't for the life of me work out why this is a thing - despite some advanced safety features in the base package, you have to pay $1250 extra for blind-spot monitoring, reverse cross traffic alert and reverse AEB, which are part of the Driver Assistance Pack. No, Ford is not the only company to do this.
The back seat has two ISOFIX points and three top-tether anchors.
The Focus scored five ANCAP stars in August 2019.
The Kona scored four from a possible five ANCAP stars in 2023, with particularly strong results in Adult Occupant Protection (80 per cent) and Child Occupant Protection (84 per cent).
It features a full portfolio of crash-avoidance tech, including AEB with forward collision warning as well as cyclist, pedestrian and motorcycle detection, plus car-to-car junction, crossing and head-on detection. Phew!
On top of that, there’s lane-keeping and lane-following assist, blind-spot monitoring, driver-attention warning, rear cross-traffic alert and collision avoidance, ‘Remote Smart Parking Assist’, ‘Safe Exit Warning’, driver fatigue detection, tyre pressure monitoring and more.
If, despite all that, a crash is unavoidable there are seven airbags fitted, including a front centre bag to minimise head clash injuries between driver and co-pilot in a side collision.
There’s also multi-collision brake (to reduce the chances of subsequent impacts after an initial crash), auto collision notification and an emergency call (SOS) function.
For baby capsules or child seats there are three top-tether points for child seats across the second row with ISOFIX anchors on the two outer positions.
All in all, a comprehensive safety offer that matches or betters the Kona’s class competitors.
Ford offers a five-year/unlimited-kilometre warranty and a roadside-assistance package that consists of a membership to your local motoring organisation.
The first five services cost $299 each and also include a free loan car and a 12-month extension to your roadside assist membership for up to seven years.
The Kona is covered by Hyundai’s seven-year/unlimited-km warranty (upgraded from five years mid-last year), which is ahead of the mainstream five-year warranty pack.
Roadside assistance is complimentary for the first year, with the deal extended for another 12 months every time the car is serviced at an authorised Hyundai dealer.
Speaking of which, scheduled servicing is recommended every 12 months/10,000km, which is a little lower than the (15,000km) norm for the category. After a complimentary check up at six weeks/1500km, the first seven services (in line with Hyundai’s ‘Lifetime Service Plan Pricing’) come in at $3782, for an average of $540 per workshop visit.
That’s on the high side considering an equivalent Toyota Corolla Cross (in line with ‘Toyota Service Advantage’ pricing) will set you back an average of $354 per service over the same period.
Hyundai has a network of 185 dealers covering every Australian capital, state and territory.