What's the difference?
The Ford F-150 Platinum – the new top-shelf variant in the company’s F Series truck range – has arrived in Australia as part of the a refreshed line-up.
This full-sized dual-cab ute has a 3.5L twin-turbo V6 petrol engine, myriad drive modes and 4500kg towing capacity and, as such, is regarded as a rival for the likes of the Ram 1500, Chevrolet Silverado and Toyota Tundra.
But with a price-tag tickling $164,000 before on-road costs and at a smidge under six metres long, is this big rig simply too big and too expensive?
We’re testing the short wheelbase (SWB) version this time, so let’s get into it.
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
The Ford F-150 Platinum SWB is good but not great.
It has plenty of standard features onboard and some handy touches, itโs nice to drive on-road, and is adequately capable off-road but it lacks the overall plushness its price-tag promises.
The F-150โs smaller sibling, the Ranger Super Duty, does all of this F Truckโs jobs better, has more general appeal and all-round driveability, and it costs much less than the F-150.
Yet I can still see the appeal of the Ford F-150 Platinum SWB. As a potential purchase, it might make a lot more sense to you than me.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.