Ford Ecosport vs Kia Seltos

What's the difference?

So, should you buy a base-model Ford EcoSport Ambiente? 

For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.

Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.

Sure, it can feel expensive compared to some of its Chinese rivals, but there is a lot to like about this all-new Kia Seltos. It is a small SUV that really doesn't feel that small. Plus, it is a hoot to drive on the right twisting road, and that is not something you can say about all vehicles in this category.

Is that enough to win back shoppers who are buying only with their wallets? Only time will tell.

Note: CarsGuide attended this event as a guest of the manufacturer with accommodation and meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

The EcoSport has had a second refresh this year, simply removing the spare wheel from the back. According to Ford, this was due to consumers not liking the extra 12kg it added to the rear hatch. Fair enough. 

Personally though, I think it detracts from the EcoSport’s look, the rear spare was a cheeky stab at small soft-roaders of the ‘90s. 

The lack of a spare also makes the side-swinging door a bit pointless now (it also swings the wrong way, toward the kerb instead of away from it, due to its European design origins) and just gives the rear three-quarter another anonymous SUV look.

Aside from that the EcoSport has come a long way styling-wise. 

It has ditched the weird hatchback grille it used to have, instead employing a tough-looking single plastic grille insert, bringing it stylistically in line with larger Ford SUVs like the Everest and Escape. Plus, the plastic guards on the underside give it a fun off-roader look.

Importantly, it strays far enough from its Fiesta underpinnings to look like something new entirely, unlike the Holden Trax, which simply looks like a Holden Cruze on stilts…

Inside, it maintains a little too much of that last-generation Fiesta look. The dash juts too far into the cabin, feeling as though it reduces space, and there is an abundance of terrible plastics and hardly aesthetic textures across the entire cockpit.

The seat trim is some el-cheapo nylon material, but at least it will be easy to clean.

A saving grace is the slick-looking multimedia interface, but it looks so much newer than its surroundings its obvious Ford has simply tacked this on as part of a facelift. Thankfully, unlike some other current Fords, the volume, fan-speed and temperature controls are all dials instead of buttons.

The touchscreen itself, as with most new Ford products, is a pleasure to use and not difficult to navigate. The Apple CarPlay connectivity didn’t throw me any lag or problems.

In terms of interior trim, the Honda HR-V is still the target to beat in this segment, but the EcoSport shapes up pretty well compared to the Trax and ASX with their tiny media screens and equally average interior materials.

Kia has been on something of a tear with its designs lately, and I reckon the Seltos continues that form. While our roads are filled to bursting with amorphous, anonymous blobs, the Seltos taps into the brand’s broader EV design language to deliver a small SUV with detail, shape and sharpness in its look.

Is it too busy in places? Probably. But it’s also not boring, which is a step in the right direction. 

The top-spec GT-Line looks the best of the bunch, with its unique front-end treatment and 3D-effect grille. But honestly they all look pretty sharp, helped by the decision to integrate the lights into the front grille, giving a sense of width and presence to what is still a small SUV. At the back, that impression of width continues, with a thin LED line that frames the boot.

I’m not as sold on the cabin experience, though. The decision to fit the same twin-screen multimedia display to all models was the right one – otherwise it would look miles off the pace compared to the everything-and-the-kitchen-sink Chinese brands – but it still doesn’t feel overly special in places, and especially in the cheaper grades.

I do love the two-tone interior treatment, and I praise the button Gods that Kia continues to include physical buttons in its cabins, rather than have everything controlled through the screen.

Despite being based on a car as compact as the Fiesta (complete with aforementioned dash design that feels like it detracts from space), the EcoSport has a good amount of head and legroom in both seating rows.

In terms of storage, there’s a little trench under the air conditioning controls, two decently-sized cupholders in the centre console and what has to be one of the smallest storage boxes I’ve ever used under the armrest.

Rear passengers get… um… not much. There are no storage areas in the doors, no drop-down centre armrest and no air vents in the back of the centre console. They do get two ISOFIX points on the outer seats, though. At least in terms of dimensions, space is decent back there.

The EcoSport’s boot is large. As Ford provides measurements in SAE rather than VDA, it’s hard to compare number for number, but the boot is deep and tall with the seats up, and with them down there’s a nifty variable boot floor so you can level it out or take advantage of the extra depth.

CarsGuide colleague Matt Campbell points out in his latest range review, that one of the EcoSport's main selling points in other markets is that it can fit a whole washing machine in the boot.

The HR-V still aces this segment in terms of flexibility, but the EcoSport possesses one of the most useful boots in its class.

Oh, and the missing full-size spare wheel on the back? That's now gone entirely, replaced with an inflation kit under the boot floor. Don't blame Ford, blame the consumers.

This new Kia Seltos has grown in every meaningful dimension, with length now 4430mm (was 4385mm) and width now 1830mm (was 1800mm), although height is now 1600mm (was 1630mm). And that means more room for people and stuff, with Kia’s small SUV pushing closer towards mid-size SUV territory.

The brand reports increases in head, leg and shoulder room as a result, and it’s true that the backseat definitely feels spacious for an SUV in this category. I'm 175 centimetres and I had plenty of room to stretch out.

There are also twin cup holders in the pull-down seat divider, and USB-C connection points in the rear of the front seats. The back seat also reclines slightly so you can get a bit more comfy.

Boot space has also improved, now 483 litres VDA with the rear seats in place, and growing to 1441L with them folded. The boot also has an adjustable floor so you can store taller items if you need to.

Most models in the Seltos line-up get a space-saver spare wheel, but not the GT-Line, which is stuck with a repair kit.

Despite all this new competition in Australia, the new Seltos’ price tag has gone up, not down. The new four-grade range kicks off with the Seltos S, which is now $37,990 before on-road costs, and a fair climb from the old model’s $31,250 starting point. 

In Kia’s defence, the old range began with a petrol-only engine, while this new model introduces hybrid power range-wide. And there are drive-away deals across the range at the moment.

In the world of legacy makers, the pricing looks sharp enough – it is cheaper than a Toyota Corolla Cross ($39,990 drive-away versus $41,652 drive-away), for example – but in a brave new world of Chinese brands, you can definitely get more for less. 

The new Seltos range then climbs to $40,150 before on roads for the S Plus Safety Pack, which adds some active safety stuff missing from the entry-level car, before stepping to $41,910 for the Sport, $44,970 for the Sport+ and $49,870 for the GT-Line with front-wheel drive, and $52,870 for the GT-Line with a second electric motor and all-wheel drive.

Standard equipment in the S includes:

• 16-inch alloy wheels
• Roof rails
• Flush door handles and
• LED lighting
• Two-tone seats are fabric
• Dual-zone climate control
• Smart key for remote engine start
• Twin 12.3-inch screens
• 5.0-inch climate panel in the middle
• Wired and wireless Apple CarPlay and Android Auto

There’s no wireless charge pad, however, which kind of defeats the purpose of the latter.

Step up to the Sport and you’ll find 18-inch alloys and a gloss black treatment on the grille and mirrors, and a boost in standard safety. 

The Sport+ feels like a bit of a sweet spot as it adds:

• Cloth and artificial leather seats
• Heated front seats
• Powered driver's seat
• Rain-sensing wipers
• A more premium leather steering wheel

Finally, the GT-Line flagship is available in two- or all-wheel drive, and it gets a pretty stacked equipment list:

• 19-inch wheels
• Unique front end with signature LEDs
• Artificial leather seats
• Ventilated front seats
• Heated steering wheel
• Panoramic sunroof
• Ambient cabin lighting

It’s also the only trim that gets wireless charging and a powered boot.

The fact that a wireless charging pad only appears in the $50k-plus model is wild, as is the fact that every model below the GT-Line has at least part cloth seats.

But the GT-Line is also the only one to make do with tyre repair kit, rather than the temporary spare all other grades feature. And trust me, temp spares are way better than a repair kit should you get a flat.

The EcoSport Ambiente is the only EcoSport in the range powered by a 1.5-litre non-turbo three-cylinder engine.

The Trend and Titanium levels get a more advanced 1.0-litre three-cylinder turbo engine bearing Ford’s 'EcoBoost' branding.

On paper the 1.5-litre in our car is underpowered. It produces just 90kW/150Nm, comparing poorly to four-cylinder competitors like the Holden Trax with its 1.4-litre turbo (103kW/200Nm), the Mitsubishi ASX with its 2.0-litre non-turbo (110kW/197Nm) and Honda HR-V with its 1.8-litre non-turbo (105kW/172Nm).

In practice though, it’s not too bad. Quite a bit of the available torque arrives early, letting the EcoSport zip around city surroundings with ease. It’s only really out on open roads where you’ll feel the power fade away at higher revs.

All EcoSports have a six-speed torque converter automatic transmission and are front-wheel drive only in Australia.

The Seltos' hybrid powertrain pairs a 1.6-litre petrol engine and six-speed dual-clutch transmission with one (S, Sport, Sport+ GT-Line FWD) or two (GT-Line AWD) electric motors.

Most model grades are front-wheel drive with a front-mounted electric motor, making a total of 112KW and 265Nm. Only the GT-Line all-wheel drive adds a rear electric motor, upping the grunt to 126kW, but keeping the torque the same at 265Nm. 

Kia doesn’t quote a zero-to-100km/h time, but it’s not fast. 

In an interesting touch behind the wheel, though, the flappy paddles that would normally control the gearbox actually control the level of regenerative braking on offer, just like you might find in an EV. However, if you activate Sport mode, they go back to changing the gears.

The bad news for the 1.5-litre three-cylinder is clearly in this department. 

Ford claims a not-great combined figure of 6.9L/100km, and after my mixed drive (freeways on the weekend, traffic during the week) I managed to add another 2.1 litres to that total, bringing my final number to 9.0L/100km.

An average score, considering you can extract better fuel figures from much bigger and more engaging engines. For comparison, I recently scored 8.0L/100km in the 1.4-litre four-cylinder turbo Suzuki Vitara.

All EcoSports have a 52-litre fuel tank, and happily drink base-grade 91 RON petrol.

The new Seltos drinks the cheapest 91 Ron or even E10 fuel, which is good news when prices at the pump are through the roof.

In terms of efficiency, the brand reckons between 5.1 and 5.4 litres per 100 kilometres in most of the models on the WLTP cycle. The all-wheel-drive GT-Line ups that to 5.8L.

We were averaging between 6.5 and 6.9 litres in the AWD trim, but we were also definitely not trying to drive efficiently.

There’s a 38-litre fuel tank, which – using the brand’s best claim – should deliver a total driving range of around 750km. 

The EcoSport is a great city companion. With long suspension travel that’s comfortable and compliant, neglected infrastructure didn’t bother the ride much at all, and it was surprisingly quiet during our week.

Prodding the accelerator too far will only lead to disappointment, the engine starts to make a bit more noise, but doesn’t propel the car with an equal amount of gusto. It’s hardly the most entertaining car to drive, even in the small SUV segment.

The steering is great, if a little light and the transmission makes itself largely unknown. Ford’s choice to stick with a torque converter rather than a CVT has probably saved this little engine from being a major let down.

All those features combine with a high seating position and great visibility for a little SUV that’s simply easy to pilot in urban surroundings. 

More can be had from competitors like the HR-V with its excellent ride, and the Suzuki Vitara with its fun-packed engine, but Ford has nailed the experience for daily commuters.

I feel a bit like a broken record here, but there is a stark difference between something that feels tuned and tested for our tastes and conditions, and something that doesn't, and few are doing it better than Kia and Hyundai at the moment, despite the two sister brands taking very different approaches.

For Kia, it means testing on the ground in Australia in the pursuit of a balance between comfort and composure, with a sprinkling of driving fun thrown in for good measure.

And so it is in the new Seltos, which, on paper, has absolutely no right to be as fun as it is on the right twisting road. It has the power outputs of an electric leaf blower, its run to 100km/h feels more like a walk, and its 'Sport' mode drive setting changes very little. 

And yet, get the Seltos flowing through the right twisting section, and it is a genuine good time. The ride and steering feel natural and connected, and the body control encourages you to carry more and more speed through corners, too.

The trade-off is a slightly firmer ride over some of our bumpier streets, and really sharp road imperfections can send the occasional crash through the cabin. But for the most part, the Seltos glides along comfortably and smoothly.

Ok, so it's less fun on overtaking manoeuvres, where flat-footed acceleration starts perky before fading as you climb further up the speedo. But such is life.

It is also clever feeling in the way it delivers its power, too. Most Seltos owners will be in and around the city, and the little Kia does its best acceleration work between zero and 40km/h, where the electric motor boost removes any lag, giving you near-instant, EV-like shove off the line.

There are a couple of downsides to the driving experience, though.

The first is road noise. On certain surfaces, particularly coarse-chip bitumen, there's a fair bit of tyre roar that makes its way into the cabin. It's not a deal-breaker, but it's certainly noticeable.

The second is the powertrain itself. While the electric assistance makes it feel responsive around town, it's still a relatively small petrol engine with modest outputs, and you do notice that when asking for urgent acceleration. Thankfully, the Seltos benefits from a conventional dual-clutch automatic rather than a continuously variable transmission (CVT), which would drone endlessly if fitted here.

Interestingly, Kia is aiming for a two-stage ANCAP rating here, with the entry-level S likely to get four stars, and the rest shooting for the full five. 

The brand didn’t go into much detail, but it didn't take a detective to figure out it was trying to get the starting price of the Seltos as low as possible, and so stripping out some active safety tech allowed them to do it.

Now normally I’m not a fan of tiered safety equipment – cashed-up buyers shouldn't be safer than those shopping at the entry level – but I’m beginning to get on board, and I wish more brands would do it across more trims.

Remember, we’re not talking about airbags or crash cells. We’re talking the chimes and bongs that most people turn off as soon as they start the car. So you’re effectively paying for something you either don’t use, or get annoyed by when you do. And your car is no more or less safe in a crash.

Where Kia has gone wrong, in my opinion, is that while the entry-level S still gets all the airbags, including a centre bag, along with a reverse camera, front and rear parking sensors and autonomous emergency braking with pedestrian and cyclist detection, it also gets the bing-and-bong repeat offenders, like lane keeping assist, a driver-facing camera and the overspeed warning. 

Adding the Safety Pack gives you a surround-view camera, blind-spot monitoring, autonomous braking reverse when parking, and side parking sensors, which largely mirrors the safety offering across the rest of the range.

Just like Mazda, Honda and Holden, Ford has updated its warranty recently to five-years/unlimited km coverage. Kia doesn’t operate in the small SUV segment (unless you count the quirky Soul) so five years is the bar to beat.

The 1.5-litre non-turbo three-cylinder engine option was not available in Ford’s service calculator tool at the time of writing but expect it to cost between $230-270 per regular service, jumping to somewhere just under $500 every four years (assuming it keeps a similar pricing structure to the previous engine options).

Ford offers a free loan car while your car is down for servicing, which needs to happen once a year or every 15,000km.

Kia’s seven-year/unlimited kilometre warranty is on board here, as is capped-price servicing. The brand says intervals have been increased to 12 months and 15,000km for the new Seltos, but there are a couple of whopping services in the program, like a $900 hit at 60,000km, or an $850 whack at 90,000km. All up, five years of ownership should cost you around $2600, while the full seven is more like $3800.