What's the difference?
Long before Tesla EVs, there were electric golf buggies.
From the first half of last century, they began quietly ferrying birdie and eagle enthusiasts around their favourite courses.
For many, these have been their first (and only) experience of electric vehicles (EVs) at work.
Now, the blue-collared Blue Oval mob has this – the all-new E-Transit Custom.
Designed to take on other electric mid-sized vans such as the LDV eDeliver7, Peugeot E-Expert and the Mercedes-Benz Vito Electric, it is the brand’s second – and more affordable – foray into van electrification.
Does the E-Transit Custom score above par? Let’s dive straight in!
Segment-bender, model-mash-up, mold breaker, franken-ute: there are many odd ways to describe the new electric Deepal E07 large 'SUV'.
I prefer to think of it as the mullet haircut of cars — business up front but a party at the back — but Deepal has settled on Multitruck to describe its new SUV-ute mash-up.
There isn’t anything like this vehicle on sale in Australia right now. The most similar vehicle on the global stage would be the Tesla Cybertruck, but the E07 is smaller and much less gaudy.
We got to have our first taste of the new adventure ready machine on Australian roads, and this is what you need to know.
Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.
The Tesla of electric vans? Maybe.
The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.
But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Deepal E07 is a breath of fresh air. It’s exciting to see a vehicle zig when others zag.
It’s not just a conversation-starter, it is well priced, stacked with gear and has some potent performance. Not to mention that rear end has some real-world practicality, even if it isn’t quite a ute.
That is bolstered by a long warranty and a capped-price servicing program to take the risk out of trying a new brand.
It isn’t the sharpest driving machine out there, the safety tech is still annoying and having all the controls in the multimedia screen is infuriating.
Also, there are question marks on if buyers really want or need that fraken-ute rear end.
Time will tell if this car is fad like the mullet haircut or a real-world game changer.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.
It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.
The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.
The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.
Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).
More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.
The E07 stands out from the crowd. It’s design will turn heads and you’ll have strangers coming over for a sticky beak at all times.
It’s a big beast at more than five metres long and close to two metres wide. That puts it in Toyota LandCruiser territory.
The biggest talking point is the rear. What looks like a liftback is actually a retractable roof that converts it to an open tray at the touch of a button.
You can have it open with the rear seats folded flat or the rear seats up and the glass divider still in place to keep the world at bay.
Outside of the rear end, it's a futuristic-looking car with squished LED headlights, flush door handles and a closed-off front end typical of modern electric cars from China.
Inside it borrowed cues from Tesla with its minimalist design with next to no buttons and only a big central screen.
The interior quality feels good, with premium materials covering all surfaces.
It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.
Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.
To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.
Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.
Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.
Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.
The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.
Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.
Other Mobile Office additions include various mounting points for accessories.
The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.
The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.
The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.
Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.
The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.
Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.
On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.
Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.
Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.
There are two sides to this story.
The convertible back makes it one of the only true dual-purpose vehicles, but let’s not oversell its capabilities.
It only has a payload of 300kg and only has a 1500kg braked towing capacity, so it's not tradie spec.
It is probably best suited for throwing a few surfboards in the back or mountain bikes and heading off to a remote spot where you can sleep in the car in relative comfort.
There is no rugged ladder frame underneath, but it can do a bit of light off-roading in all-wheel-drive guise.
Ground clearance of 223mm is good and it can wade up to depths of 600mm.
It has a vehicle-to-load function that allows you to power appliances, which boosts its potential as a campsite companion.
Inside it has spacious cabins with oodles of head, leg and shoulder room in both rows. That is thanks to its more than three-metre wheelbase — the distance between the front and rear axle that determines how spacious a cabin is.
There are rear air-con vents and USB charging ports for both rows, and the rear seats can tilt backwards for sleepy young-uns.
The boot capacity is 524L, or 1654L with the rear seats folded. A front boot under the bonnet is 131L.
One of my biggest gripes is that nearly every function of the car is controlled through the big multimedia screen.
There are shortcuts and app-like tiles that make it easier to navigate, but it’s still a hassle to dive into the menu to change side mirrors and other functions usually controlled via physical buttons.
Tesla set the precedent by moving all its functions into the screen and other tech-focused EVs have followed suit, but it smacks of cost savings rather than improving the user experience.
So, how much does the V710-series E-Transit Custom cost? Nobody at Ford is saying right now.
However, with the LDV kicking off from under $65,000, the Peugeot from $80K and the Mercedes from about $91K, our money is on cost-of-entry at around $75K when sales commence at the end of this year.
Whichever way it goes, the E-Transit Custom will cost substantially less than the much-larger (V363) E-Transit full-sized van launched here last year at a whopping $104,990, before on-road costs – though that’s since been slashed to $89,990.
Note, too, that we’re only getting the long-wheelbase version, in standard or high-roof specifications for the time being.
Aimed at small to medium-sized businesses, Ford’s Turkish-built EV should be generously-equipped, with adaptive cruise control, a new patented heat pump for significantly reduced battery drain, heated front seats, a reversing camera, a 13-inch touchscreen offering Ford’s excellent 'SYNC 4' multimedia system powered by a 5G modem for OTA software updates, Alexa voice-control assistance and wireless Apple CarPlay/Android Auto.
Plus, the E-Transit Custom has achieved a record-high Euro NCAP rating for a medium-sized van. More details are outlined in the safety section below.
Note, though, there is no spare wheel, just a tyre inflation kit, sadly.
And while you can option up an outlet to power your tools, there is no bi-directional charging, so you cannot power your home in a blackout with this EV.
That said, the E-Transit Custom’s real value is to be found in the imbedded design and engineering features that distinguish this from other electric vans, maintaining a legacy of innovation that started with the original Transit way back in 1965.
The UK’s bestselling vehicle period in 2021 and 2022, the regular Transit Custom is absolutely vital to Ford’s health globally, and it’s not about to drop the ball with the electric version.
Here’s how.
The E07 is available in two grades: a single-motor rear-wheel-drive version and a dual-motor all-wheel-drive variant.
Prices start at $64,900 plus on-road costs for the rear-wheel-drive variant and jump to $73,900 for the dual-motor version.
That’s a very reasonable price for a large electric vehicle, but as it has no real competitors it has the segment and price point to itself.
The only difference between the two variants is the addition of the second motor that brings some serious potent performance.
Both are fully loaded with a laundry list of standard gear.
The E07 rides on monster 21-inch alloy wheels, has LED lighting front and back, a hands-free power tailgate and auto folding side mirrors.
Inside there is a 15.4-inch multimedia screen that is incompatible with wireless Apple CarPlay and Android Auto, and there is a wireless device charger and USB-A and -C ports front and back.
A monster head-up display — which projects information on the windscreen in front of the driver — replaces the driver display, with no instruments in front of the driver.
This is joined by power-adjustable front seats that are wrapped in supple Nappa leather. The front seats are heated, ventilated and have a massage function.
This is topped off with 256-colour ambient lighting and an 18-speaker stereo.
There is self-levelling air suspension that has three height levels, with the tallest providing a healthy 223mmm of ground clearance.
There is some cool tech such as camping mode and a relax mode. The latter fully reclines the front seats, closes the panoramic roof blind and plays some sleep-inducing sounds such as rain noise. Camping mode is similar and allows for you to sleep in the car overnight.
Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.
As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.
One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.
Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.
Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.
Both versions can be called potent, but the all-wheel-drive is express.
The rear-wheel-drive version uses a single electric motor to make 242kW and 365Nm, and the all-wheel-drive variant adds a second motor to make a combined 440kW and 645Nm.
That extra grunt drops the E07’s 0-100km/h time from 6.7 seconds to about four seconds.
Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.
With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).
Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.
Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.
As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.
Both variants use a circa-90kWh Nickel-Manganese-Cobalt (NMC) battery, which is a big unit by EV standards.
It delivers a WLTP-verified driving range of 550km in the RWD version and 510km in the AWD.
The E07’s charging speed is also at the top end of the spectrum.
It has a max DC charge rate of 240kW, which Deepal said can replenish the battery from 30 to 80 per cent in 15 minutes.
AC charging is capped at 7kW, which is below other EVs that can max out at 11kW.
Our test was too limited to conduct a proper real-world test.
For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.
The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.
That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.
Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.
Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.
That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.
Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.
Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.
It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.
We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.
One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.
Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).
Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.
The E07 is a big beast, weighing in at 2440kg for the AWD, and the RWD is about 100kg lighter.
Even that fancy air suspension can't hide that bulk. On smooth city streets and well-maintained motorways, the E07 is very pleasant and comfortable. But on pockmarked and undulating country roads travelling at the sign-posted 80km/h or 100km/h, it rocks and rolls considerably.
The monster 21-inch wheels are likely part of the problem, too.
After looking at my phone in the passenger seat for 20 seconds I started to get car sick… I wasn’t the only person who had that feedback.
Switching to sports mode sharpened it up a little, but the comfort mode was far too soft.
There is a custom mode where drivers can find a happy medium.
The E07 did recover much better over small imperfections, though.
The steering was well-weighted and direct, and the brake and accelerator pedal had a good feel to them with sharp responses that inspire confidence.
We spent most of our time in the all-wheel-drive variant.
It’s fast and brutally quick off the mark, but it doesn't suplex you back into your seat like some electric cars do. Instead the power delivery was more linear, with excellent traction control and no wheel slip.
Deepal has gone the extra mile and added quality Michelin EV tyres that improve grip through corners and reduce noise into the cabin.
The E07 was remarkably quiet inside, even by EV standards, with noise and tyre roar kept to a minimum.
Ford Australia has yet to confirm the E-Transit Custom’s final safety spec, but the regular diesel version provides many of the answers.
Euro NCAP has awarded the broader V710 Transit Custom range a maximum five-star 'Platinum' rating. A best-in-class result thanks to a broad array of driver-assist safety.
This includes AEB with passenger and cyclist detection as well as intersection-assist (all operable from 0km/h), lane-keep systems (from 60km/h), blind-spot monitor, rear cross-traffic alert, full stop/go adaptive cruise control and exit-warning alert.
A full suite of airbags is also fitted.
We’ll find out more closer to the E-Transit Custom’s Australian launch.
Deepal has packed the E07 with safety gear and driver aids.
It has eight airbags, ISOFIX anchor points for the two rear window seats, and a top-tether anchor for all three back seats.
There are front and rear parking sensors, a 360-degree camera and a transparent chassis view that allows you to see underneath the vehicle.
Deepal has ticked all the driver aid boxes with autonomous emergency braking with cyclist and pedestrian detection, lane departure warning and lane-keep assist, rear cross traffic alert with auto braking function, blind-spot detection, speed sign recognition and over speed alert, door open warning, rear passenger alert, safe distance alert and adaptive cruise control.
It’s nice to have all that tech, but it is over-sensitive and you end up just turning it off, which defeats the purpose of having them in the first place.
The E07 hasn’t been crash tested yet, so there's no ANCAP safety rating to report at this stage.
As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.
With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.
The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.
Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.
Expect capped-price servicing to be another incentive.
All that info and more will drop closer to the EV’s launch closer to the end of this year.
Deepal covers the E07 with a strong but not market-leading seven-year/160,000km warranty, and the battery is guaranteed for eight years/240,000km.
It also has a tempting seven-year/140,000km capped-price servicing program that requires visits every 12 months or 20,000km, with the former on the shorter side for an EV. The RWD costs $2954.59 over the full term, compared to the AWD's $3143.90. Both outlays are competitive.