Ford Bronco vs Rivian R1S

What's the difference?

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Ford Bronco
Ford Bronco

2024 price

Rivian R1S
Rivian R1S

2025 price

Summary

2024 Ford Bronco
2025 Rivian R1S
Safety Rating

Engine Type

Fuel Type
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Fuel Efficiency
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Seating
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Dislikes
  • No plans for Australia… yet
  • EcoBoost offers modest performance
  • EcoBoost is thirsty too

  • Unresolved suspension
  • Slow infotainment system
  • Not available in Australia
2024 Ford Bronco Summary

Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?

No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.

No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.

And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).

The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.

At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.

“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”

He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.

"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”

And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.

It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.

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2025 Rivian R1S Summary

An American all-electric car brand with a unique take on the automotive industry, an up and down share price and a cheaper model in its future plans. You could be mistaken for thinking I’m talking about Tesla, but I’m not.

Recently CarsGuide got the opportunity to experience an alternative electric car brand, and one that, despite having many similarities to Tesla, is also in many respects its polar opposite.

I’m talking about Rivian, which is very much behind Tesla in terms of sales, market cap and just about every other measure. But what it does have is a compelling line-up of electric vehicles, with plans for expansion, including an eventual entry into Australia.

Back in 2023 we drove the brand’s ute, the R1T, but on a recent trip to Los Angeles we sampled the brand’s other model, the R1S SUV. It was an eye-opener to see how far the brand has come in two years and showcased just how different Rivian is from Tesla.

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Deep dive comparison

2024 Ford Bronco 2025 Rivian R1S

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