Ford Bronco vs RAM 1500

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

As with all current-generation Ram 1500s, the Rebel remains one of our favourite full-sized American utes on the Australian market.

Yes, it is not cheap, and a few items standard on the Laramie Sport have been deleted for better or worse, but the Rebel offers better off-road capability without losing any of the regular 1500’s driver enjoyment, comfort, refinement and overall class.

An upsized Ranger Wildtrak with more civility than its redneck reputation suggests.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

Essentially, the 1500 Rebel is a Laramie Sport with a few changes to make it look a little more athletic.

Changes include an extra power bulge in the bonnet, a restyled grille treatment, black powder-coated steel bumpers, daytime running spot lights, 18-inch rather than 20-inch off-road alloy wheels and the aforementioned one-inch (26mm-ish) suspension lift – partly as a result of the knobblier tyres, Bilstein off-road dampers and revised springs, all for better clearances.

Speaking of which, that’s why the retractable side steps have been deleted. The approach/departure/breakover angles are rated at 20.9, 22.2 and 19.2 degrees respectively.

That the Rebel loses the RamBox does mean a bit more tub width, but at the cost of 210 litres of hidden storage.

What’s left are mostly visual changes, including a two-tone colour scheme with black paint on the lower sections, extra blacked-out trim, Rebel badges and decals and three grade-specific hues: 'Bright White', 'Flame Red' and 'Hydro Blue'.

Dimensionally, the 1500 is definitely in the next-league up compared to a Ranger or HiLux, with length at 5916mm, width at 2057mm (excluding mirrors – that balloons out to 2747mm with them) and height at 2006mm. Wheelbase is set at 3672mm. Which does wonders for interior space.

Inside, a red and black look pervades, resulting in Rebel upholstery and material applications, but the seats and dash remain pure Laramie Sport – and that’s no bad thing, as the DT series remains the most car-like and refined interior of all the big US utes.

Let’s dive in.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

This is as much an interior review as anything else, because the Walkinshaw Automotive Group’s engineers have created nearly 50 unique dashboard parts in the 1500’s transition from LHD to RHD.

These join the hundreds of other items that have been modified throughout the big ute.

Haul yourself up and inside, and what you’re met with is essentially a Laramie Sport, but with a more-athletic vibe due to the red-and-black Rebel trim upholstery. In this evaluation example, the presentation, fit and finishes were exemplary.

Everything seems to be in Cinemascope. The sheer girth of the cabin; the excellent vision afforded by lofty seating as well as the deep windscreen and side windows; the abundance of light showering in from the dual-pane sunroof; wide yet cosy front seats that ensconce you like a bear hug – are there comfier ones out there in the world of utes? We doubt it; and heaps of space for your head, shoulders, arms and legs.

Most people should be able to sleep crossways on the back seat floor.

Back up front, the vast multi-layered dash is conventionally designed, with a 12-inch instrument display ahead of the driver and a long, portrait-oriented 14.4-inch touchscreen (containing a superb premium audio system).

But, unusually, there’s also a 10.25-inch multimedia screen for the front passenger, which isn’t visible to the driver for road-safety reasons.

Drilling into the details, there’s a satisfying attention to design to the instrument dials that you’d expect from an Italian brand – Ram owner Stellantis is partly consisted of Alfa Romeo, Fiat and Lancia, after all, as well as Citroen and Peugeot.

It’s also in the feel and quality of the presentation, as well as the general ergonomics, where most of the controls and switchgear are within reach, readily understood and easily operable – after a few moments taken to learn what’s what.

Confidence and swagger, without being too brash or ostentatious. An F-150, in contrast, seems cheap and hard inside.

Weirdly, given all the room around you, there’s also a sense of being a bit hemmed-in, thanks to the ultra-wide centre console. It houses an attic’s worth of storage capability, and is nicely integrated within the overall dash architecture.

It’s a pity, then, that Ram doesn’t offer a three-person bench seat up front – or, at least, a two-person love seat for the passengers right beside the driver’s bucket. There’s certainly enough space for that.

A half-day with the Rebel failed to showcase too many faults or irritations. There’s too much wind noise coming in at speed due to those elephantine exterior mirrors, there’s no digital radio and not everybody will like the red trim inserts. In this regard the vibe is more garish Germanic than restrained Italianate.

Remember, too, the Laramie Sport’s sliding centre console and reclining rear backrests aren’t fitted to the Rebel.

Not that you’d necessarily miss the latter, since the bench is nicely angled and seems comfortable enough. Obviously, there are acres of space to move and lounge about in, and pretty much all the usual amenities are present.

These include USB ports of both varieties, heated outboard seats, face-level ventilation, cupholders, map pockets overhead lighting, a coat hook, and the glorious sunroof that allows so much light to flood in.

There’s extra storage beneath the cushions as well as in the door panels, while a small portion of the back glass slides open. Apparently, that’s handy for hearing and giving instructions when working with the ute. Clever.

And, of course, so is the massive tub out back, complete with a full-sized spare wheel.

For now, Australia only receives the five-foot/seven-inch – or 1.7m long – tub, rather than the longer 6' 1" option offered in earlier 1500s. The Rebel’s payload jumps 30kg, and still maintains its 4.5-tonne towing capacity.

Note that, with the deletion of the RamBox cargo storage units, load-area width increases, but only by 15mm, and you lose 210 litres of hidden tub storage.

For the record, the tub dimensions are around 1700mm (length), 1295mm (width) and 543mm (height). The upshot is about 1500 litres of cargo capacity.

And, of course, there’s the maximum braked towing capacity of 4500kg (with a 70mm ball), 750kg unbraked, 7771kg for Gross Combined Mass (GCM), 3505kg for Gross Vehicle Mass (GVM) and an 893kg payload maximum.

Finally, a heavy-duty tow bar, 12-pin wiring harness and trailer brake controller are standard equipment.

This isn’t a replacement for the bombastic Ram 1500 TRX, which has sadly disappeared along with the classic Hemi V8 (though it may come back sometime in the future), but rather an adjunct to the base Laramie Sport. Just with more off-road sportiness.

Like all 1500s, as well as the conceptually-similar Silverado 1500, Ford F-150 and Toyota Tundra big utes, the Rebel is fully-assembled in the United States in left-hand-drive form, then shipped to and remanufactured in Melbourne for right-hand-drive.

This is no small task, with the Ram boasting hundreds of new and/or modified parts, needing over 80 man-hours of labour in the process.

Hence the high prices – with the Rebel matching the Laramie Sport at $141,950 (all prices before on-road costs).

More than just a sticker pack, the Australian Rebel includes one-inch higher-riding suspension, Bilstein off-road shocks, 32-inch all-terrain Falken Wildpeak 275/65R18 tyres, an electronically locking rear differential, underbody skid plates, a higher payload, special off-road cruise control and a so-called 'Power Bulge' bonnet – though there’s no extra performance under there, sadly, over the Laramie Sport’s existing SST (for Straight Six Twin-turbo).

You’ll need the $159,950 Limited flagship with its High Output SST engine tune for that.

Like the Laramie Sport, the Rebel seems almost sumptuously equipped, and includes goodies like a separate 10.25-inch multimedia display for the front passenger as well as a 14.4-inch central touchscreen and a 12.0-inch electronic instrumentation, 19-speaker Harman Kardon audio, dual-pane sunroof, heated seats front and rear, dual wireless phone charging, a sliding back window, power adjustable pedals and a fully-powered tailgate.

These come on top of a spray-in bed liner, cargo tie-down slider rails, LED headlights, wireless Apple CarPlay/Android Auto connectivity, a reversing camera and front and rear parking sensors. Handy in a truck this long.

There’s also a decent wad of advanced driver assist systems too, like autonomous emergency braking and adaptive cruise control. More on those in the safety section later on.

But it also loses some interior items too, like a sliding centre console, a reclining rear bench and 'RamBox' cargo storage, while digital radio is not available at all… which – to paraphrase '80s punk-rocker Billy Idol – might have Rebel owners yell out for more, more, more!

Anyway, there are also a few things missing outside too that are otherwise standard in the Laramie Sport.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

Underneath the power bulge bonnet is a 3.0-litre twin-turbo in-line six-cylinder petrol engine known as the 'Hurricane'.

Sharing just five per cent of its parts with Jeep’s version, the Rebel uses the Standard Output (SO) tune, meaning this Euro 5-rated direct-injection unit delivers a heady 313kW of power at 5200rpm and 635Nm of torque at 3500rpm.

The High Output (HO) in the Limited, on the other hand, ups the ante with 403kW and 707Nm.

Compared to the old 291kW/556Nm 5.7L Hemi V8, the Hurricane SO lacks its evocative exhaust burble and effortless low-down grunt, but the figures don’t fib: 7.6 per cent more power and 14.2 per cent more torque.

Tipping the scales at 2615kg, the Rebel returns an impressive 120kW/tonne (versus 109kW/tonne for the V8), resulting in a 0-100km/h sprint-time of just 6.0 seconds, according to Ram (HO: 5.3s). That the Hurricane weighs nearly 60kg less than the Hemi helps.

Torque is sent to either the rear wheels in 2WD mode or all four wheels in 4WD mode via an eight-speed torque-converter auto, that Ram evocatively calls ‘TorqueFlite’ – memories of old Aussie Chrysler Valiants here.

A full-time on-demand transfer case is fitted, offering '2WD High', '4WD Auto' and '4WD High/Low' along with a locking rear differential.

As with all 1500s, there are wishbones up front and the rear axle is a coil-sprung rather than leaf-spring set-up.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Ram says the Rebel returns a combined average of 10.7L/100km, which translates to about 283 grams/km of carbon dioxide emissions. That’s a small improvement over the Hemi V8’s 12.2L/100km and 325g/km figures, aided by stop/start tech. But stirring performance, rather than outright economy are the priorities here, according to Ram.

Brimming the big 98-litre fuel tank with 91 RON standard unleaded petrol should see a theoretical average range between refills of 916km.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

If you’re a dyed-in-the-wool Hemi V8 lover and dread the notion that a mere ‘six’ has taken its place in the Ram 1500 – and particularly in the sporty off-road Rebel we have here – then a rethink may be in order.

That’s because, in the spirit of iconic sixes of the past, including Ford Australia’s legendary Barra in the Falcon and Territory, the Ram’s Hurricane should blow any scepticism clear away.

And it’s all in the delivery.

Smooth and sophisticated, the 3.0-litre twin-turbo straight-six idles with a muted rumble at start-up, but then roars off the line with an unexpected and prolonged burst of hungry acceleration.

And the power piles on effortlessly as the revs rise, with the auto seamlessly shifting through each ratio without putting a foot wrong.

Reflecting the interior design’s overall cohesiveness, the powertrain possesses a sophistication that’s far beyond what a big American truck ought to have.

That’s in 'Normal' mode. Choosing 'Sport' ups the stakes, as it also seems to stymie the stability/traction control intervention. Throttle response is noticeably sharper and more urgent, but other than the opportunity to more-easily break traction whilst getting to licence-losing speeds slightly quicker, there seemed little sense in staying in Sport.

This is a very fast ute as it is, and also an enjoyable one to drive, with a level of nuance at odds with its excessive proportions.

Even on wet and windy back roads the Rebel feels connected and controlled at speed.

The steering is appropriately weighted, with a sufficient amount of response for the driver to push on with confidence when taking corners quickly.

Remember, this is a 2.6-tonne-plus full-sized ute on off-road-biased tyres, yet getting into a rhythm and flow with the road is easy. Yes, you feel the mass, but the 1500 also feels taut and secure. And you’re not constantly harangued by over-zealous driver-assist systems going off all the time.

The wishbone front/coil-sprung rear suspension set-up must take much of the credit here, smothering bumps and tracing the groove of the road without jolting or stepping out of line.

Comfortable and quiet, there is a sense of isolation from the outside world that, incongruously perhaps, is in league with better premium SUVs. Again, this is a big American pick-up, remember.

On a few downhill twisty bits, the driver of course feels the shift in mass, but deft handling, adequate grip (great for off-road tyres) and effective brakes mean the Rebel doesn't break a sweat, even through puddles blanketing the bitumen.

Downsides? Well, it's still a large, lumbering truck to drive and park, with an inevitably massive turning circle to make heavy work of manoeuvring this beast around. Regular car park spots are almost always too small.

There's some wind noise rustling around the large exterior mirrors. And a bit of road noise coming through over certain coarser surfaces.

Overall, though, the Rebel behaves way-better than expected – and you don’t often get a chance to say that about a ute. Rapid, refined and engaging from behind the wheel, it is the best-driving full-sized US pick-up by some margin.

What V8!

That’s on road. We also had a brief off-road stint in the Rebel at the ex-Holden proving ground at Lang Lang, and we were pretty impressed with the ability and ease demonstrated over some short but demanding rough-track sections.

We doubt – at nearly $150K – that most buyers will go bush-bashing in this, but it’s good to know the hardware is there underneath to get you through.

Neither ANCAP nor Euro NCAP have tested any full-sized American utes at this stage.

However, the Ram DT 1500 has scored a five-star result in the US National Highway Traffic Safety Administration rankings.

Keep in mind, too, that the Rebel shares the Laramie Sport and Limited’s advanced driver assist systems, ushering safety like AEB (including cyclist and pedestrian detection), 'Forward Collision Warning', rear cross-traffic alert, blind-spot monitoring, a 360-degree camera view, trailer-sway control and tyre pressure monitors.

Additionally, there are six airbags (dual front, front side and curtain), traction and stability controls and adaptive cruise control.

No speed operation data for the AEB and lane support systems are currently available.

Like all Ram DT 1500s, the Rebel includes three child-seat restraining top-tether points fitted, along with two ISOFIX latches in the rear outboard seats.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Ram drops the ball when it comes to warranty.

That’s because, like GMSV’s Silverado range, it only offers a three-year, 100,000km warranty with roadside assistance, which falls short of the rival Ford F-150 and Toyota Tundra’s five-year/unlimited kilometre coverage.

In an era where Chinese rivals are rolling out utes with seven-year schemes, Ram's (and GMSV's) warranty is severely lacking.

Service intervals are at every 12 months or 12,000km, and there is currently no capped-price servicing on offer.