Ford Bronco vs Jeep Grand Cherokee L

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.

The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.

Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility. 

For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

A decade. That’s how long the previous Grand Cherokee was on sale in Australia, Which is ages, but also testament to the quality of that fourth-generation car’s design.

And there are echoes of it in this new model’s exterior. The overall proportions are similar, although the track is increased by 36mm, and the overriding impression is that key elements have been made slimmer and wider for a more contemporary look.

For example, the headlights, LED on all models, are shorter, but longer, while the signature seven-bar Jeep grille has been truncated a little and stands more upright.

Character lines along the side of the car are softer, and the rear follows the same slimline philosophy. But it’s inside where the biggest steps have been taken.

The dash layout and hardware have been transported from the relative Dark Ages to a clean and simple approach dominated by this broad centre console, topped by a sleek media screen.

The screen measures 8.4 inches in the entry-level Night Eagle, stepping up to 10.25 inches in the upper grades.

The latest, configurable, digital instrument cluster enhances the low-key tech vibe, and there’s a sensible mix of on-screen controls and physical dials and buttons. That said, there are a lot of buttons across the lower part of the centre stack and steering wheel.

The rest of the interior is a blend of simple lines and a subtle colour palette, including piano black highlights. It feels more mature and premium than the car it replaces.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

When it comes to practicality, thoughtful, family-friendly touches include large door apertures, with the doors themselves opening right out to 64 degrees, as well a second row seat able to move fore and aft to balance passenger and/or cargo space. 

Up front there are big bins in the doors with space for large bottles, a pair of decent size cupholders in the centre console, a two-tiered storage box between the seats that doubles as an armrest, and a covered wireless charging bay in front of the gearshift.

For connectivity and power there are two USB-A and two USB-C ports, as well as an ‘aux in’ socket, and a 12-volt outlet.

Jump into the second row, and sitting behind the driver’s seat set for my 183cm position, I enjoyed heaps of headroom and hectares of legroom, remembering it’s possible to slide the middle seat forward to give third row passenger more room, or increase load space.

Again, there are generous pockets in the doors with space for large bottles, map pockets on the front seatbacks, a fold-down centre armrest containing two cupholders, and rear seaters have their own ventilation control.

The dual USB-A and USB-C ports are repeated in the back, and there’s a 230-volt AC socket for three-pin plugs.

Access to the third row is helped by a roll and fold function in the second row, and once back there space is generous and the amenities are civilised.

I could sit bolt upright without any head clearance issues, and legroom is good. There are bottle holders on each side, adjustable ventilation in the C-pillars, small storage pockets, and yet more USB outlets. 

And how’s this for a parent’s dream? ‘Fam Cam’ (optional on the Limited and standard on the Summit Reserve) is an adjustable rear seat monitoring camera able to switch between all second and third row positions. No more craning around and taking your eyes off the road to check what’s going on back there.

Even with all seven seats upright, boot space is 487 litres. Fold the 50/50 split third row and that grows to 1328L, and with the second (40/20/40 split) and third rows down you’ve got 2395L, enough room to start a boutique furniture moving business.

The loading height is user friendly, there are multiple tie-down hooks and a 12V outlet, there’s no lip to get over the top of, and a power tailgate, standard on all grades and hands-free on the Summit Reserve, is always welcome.

The Grand Cherokee L is rated to tow a braked trailer up to 2.8 tonnes, although that’s reduced to 2.3 tonnes in the Summit Reserve, partly due to the standard air suspension. And off-roaders rejoice, the spare is a full-size (18-inch) steel rim. 

This three-row L, scheduled to go on sale mid-year, is the first of several versions of the Grand Cherokee set to arrive in 2022. 

Our very own Chesto has driven the five-seat version in the US, specifically the plug-in hybrid 4xe, another first for the model, set to hit showrooms in the second half of the year.

But for now, the seven-seat L is the focus, offered in three grades starting at just over $80K, before on-road costs, and topping out at roughly $115,000.

This is part of Jeep’s stated aim to move upmarket, and aside from the safety and drivetrain tech covered a little later, the entry-level Night Eagle at $82,250, before on-road costs, features suede and leather-appointed seat trim, eight-way electrically-adjustable and heated front seats, a heated steering wheel, sat nav, an 8.4-inch multimedia screen, a 10.25-inch instrument display, six-speaker audio (with Apple CarPlay and Android Auto connectivity), three-zone climate control, a rear-view camera, keyless entry and start, adaptive cruise control, auto LED lights, 20-inch alloys, a power tailgate, and more.

Step up to the Limited ($87,950) and the media screen increases to 10.1-inch, the seat trim is even plusher ‘Capri’ leather, there’s a multi-memory seat function for the driver, the front seats are ventilated and the second row is heated, pull-up shades are added to the rear side windows, the audio system has three extra speakers with a 506W amp (and active noise control), plus there’s ambient interior lighting, and auto high beam. 

Opt for the top-shelf Summit Reserve ($115,450) and the rims are even bigger at 21 inches, the front seats are 12-way electrically-adjustable, open pore wood trim is added to the dash, doors, and steering wheel, the climate control is four-zone, the front seats feature a configurable massage function, the stereo is pumped up to a 19-speaker, 960-watt package, there’s a dual-pane sunroof above your head, and the ‘Palermo’ leather seat trim is quilted. There’s more, from Berber floor mats to a hands-free tailgate, but you get the idea.

Overall, despite a solid asking price, generous standard equipment helps substantiate a category competitive value package.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

All versions of the Grand Cherokee L are powered by a 3.6-litre naturally-aspirated V6 petrol engine producing 210kW at 6400rpm, and 344Nm at 4000rpm, driving all four wheels through an eight-speed auto transmission and a transfer case - single speed on the first two models and two-speed on the Summit Reserve flagship.

The evergreen Pentastar V6 is a naturally-aspirated, all-alloy, quad-cam design featuring dual variable valve timing and sequential-injection.  

If you want more grunt? Yes, there’s a 5.7-litre Hemi V8 available in this new Grand Cherokee. But it’s in the States, not here. There’s no diesel option, either. But as mentioned earlier, a plug-in hybrid, the 4xe (four-by-e) is coming later in 2022. 

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Jeep’s official fuel economy figure for the Grand Cherokee L on the combined cycle is 10.6L/100km, the 3.6-litre V6 emitting 243g/100km of CO2 in the process.

Given the specific on and off-road combination of the launch drive we’ll wait until we can evaluate the car over a longer period to quote an ‘on test’ number.

Worth noting stop-start is standard, and in the name of weight saving, the car’s bonnet and tailgate are aluminium. Still weighs around 2.2 tonnes, though.

The tank holds 104 litres, which using the quoted consumption number, translates to a range of around 980km.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

In driving the new Grand Cherokee the first thing you recognise is the Pentastar V6’s characteristic induction sound. That’s not to say it’s overly loud, just familiar.

But in terms of what it delivers, nearly 90 percent of the engine's peak torque is available from 1800 to 6400 rpm, so you’ve got that mid-range pulling power which is as nice on the highway as it is around town, but also good for people that are into towing.

The eight-speed auto is nice and smooth, as well, and even though it’s a conventional torque-converter unit, manual shifts through the steering wheel paddles are quick.

Suspension is multi-link front and rear, with the top-spec Summit Reserve picking up air suspension and active damping. Major components are alloy to reduce unsprung weight but you can certainly feel the scale of this car. 

It’s 5.2 metres long and weighs roughly 2.2 tonnes, so you’re guiding this sizeable machine along the road. It’s not an involving drive, we’re not in sports car territory here. But it feels stable and predictable in cornering, and body control is well buttoned-down.

The electrically-assisted steering’s weight is nice from parking speeds right up to freeway velocity, but road feel through the wheel is relatively modest.

In terms of the seating position, you do feel as though you’re sitting up and on, rather than down and in the front seats. But when it comes to support, after hours behind the wheel, including off road, the front chairs remained comfortable.

This is a big vehicle, that will often have a boat, van, or something else substantial hitched to the back of it, and the brakes are suitably specified.

Big discs are ventilated all around, clamped by two piston calipers at the front and singles at the rear, and on the off-road section of the launch drive we were by necessity leaning on the brakes for long periods of time.

You could occasionally smell that they were working hard, but the pedal remained firm all day, without a hint of fade.

Speaking of off-highway performance, as part of its development program Jeep tested this new Grand Cherokee in remote parts of Australia, with more than 60,000 km under the wheels of various prototypes. Likely a big help in setting up the local spec. 

And that spec is, four-wheel drive in all models, as well as a single-speed transfer case in the Night Eagle and Limited, with the latter also featuring the ‘Selec-Terrain’ traction management system, controlling torque split (up to 100 per cent of drive to either axle), as well as the brake calibration, steering, suspension, throttle, transmission, transfer case, traction control, stability control, and ABS settings.

The Summit Reserve boasts a two-speed transfer case, with low-range reduction, as well as traction management and air suspension with electronic adaptive damping.

The air suspension incorporates five height settings - Normal, Off-road 1 (40mm lift), Off-road 2 (60mm lift), Park (46mm lower), and when in sport, Aero (21mm lower).

In typical Jeep fashion we attacked challenging fire and forestry trails on the launch drive and a couple of things emerged.

First, on street-focused tyres this car does incredibly well off-highway. And second, the ‘Quadra-Trac II’ 4x4 system with low-range capability in the Summit Reserve, combined with the crawl control function, makes a significant difference. You find yourself feeling that bit more composed and confident tackling very rough sections.

Also in the Summit Reserve, a low-set, forward facing camera allows you to see what’s actually happening at the front wheel via the central media screen, and in the Off-road 2 setting the car feels like it’s up on stilts and able to tackle anything in its way.

And for those that really want to get amongst it, the body clearance data is below.

The Grand Cherokee L is yet to be assessed by ANCAP, but Jeep has upped its active safety game with standard crash-avoidance tech including, AEB with cyclist and pedestrian detection, lane keep assist, ‘Intersection Collision Assist’, adaptive cruise, as well blind-spot monitoring, rear cross-traffic alert, traffic sign recognition, tyre pressure monitoring, and ‘Drowsy Driver Detection.’ 

The Summit Reserve adds Level 2 driving assistance features, a 360-degree camera view, self-parking assist (parallel and perpendicular), and more. 

If an impact is unavoidable, there are eight airbags on-board - dual front, front side, front knee, and full-length side-curtain.

There are three child seat top tethers across the second row, with ISOFIX anchors on all three positions. And there are top tethers on both third row seats.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Jeep covers the Grand Cherokee with a five-year/100,000km warranty, which is behind the five-year unlimited kays cover which is pretty much standard in the mainstream market now.

But you do receive 12 months complimentary roadside assistance, which is renewed for another year every time you service your vehicle at an authorised Jeep dealer.

Service is recommended every 12 months or 12,000km, and capped price servicing is available for $399 annually for the first five years. Not bad for a car of this scale and complexity.