What's the difference?
Farizon, the commercial vehicle division of Chinese automotive maker Geely, is a new competitor in Australia’s van market having recently launched its full-electric V7E.
Designed to attract buyers in the popular mid-size (2.5-3.5-tonne GVM) commercial van segment, Farizon claims its V7E has the payload capacity, cargo volume and pricing needed to compete with traditional diesel rivals.
We recently spent a working week aboard this new Chinese contender to see how it measures up as a potential tool of trade for tradies, couriers, SMEs, fleets and other commercial van buyers.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
These are early days for Farizon in Australia and the V7E is indicative of that. Although it offers attractive sub-$54K drive-away pricing, peppy performance and substantial payload/cargo volume ratings, it lacks refinement in ride and handling, elements of cabin design and active safety calibration which detract from the driving experience. Whether this newcomer’s negatives outweigh its positives, though, only a potential buyer can decide.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.