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Mazda CX-90 2023 review - prototype drive

There is a definite resemblance to the smaller CX-60 in the CX-90's exterior design.

First there was the CX-60 and now comes the CX-90 - Mazda's first two salvos in its bid to push upmarket.

Of the four new SUVs coming - including the yet-to-be-seen CX-70 and CX-80 - the 90 is the biggest and the most expensive. In fact at its top end, it is very close to $100k.

Mazda isn't out to become the next Mercedes-Benz or BMW. Rather, it wants to offer its loyal customers something fancy to move up into when they are at a stage of life where they can afford something nicer than a CX-5. It's a strategy to keep buyers in the Mazda family.

But while Hyundai rolled the dice on a new brand for its premium play - Genesis - Mazda is hoping people will accept it as a semi-premium brand that also sells mainstream cars.

Only time will tell if the plan works, but until then, we had some time behind the wheel of a left-hand-drive prototype version of the CX-90 - the only one in Australia - at Holden's former proving ground at Lang Lang south of Melbourne for a brief pre-launch drive to see if Mazda has the right ingredients to take on Lexus and the like.

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Price and features – Does it represent good value for the price? What features does it come with?

Mazda is at pains to remind everyone that the CX-90 is not a CX-9 replacement. The carmaker announced recently that the CX-9 would be discontinued by the end of 2023 after seven years on sale in its current generation.

It's been a huge success for Mazda and is, like the CX-90, a large seven-seat SUV. However, the CX-90 is quite a bit larger, is a premium model, and is not in the same price bracket as the CX-9.

While the CX-9 starts from about $48,000 and tops out at just over $75,000, the CX-90 starts from $74,385 before on-road costs. Now you start to see the positioning of the new model.

From the Touring up you get 19-inch alloy wheels. From the Touring up you get 19-inch alloy wheels.

It will be offered in three model grades, kicking off with the Touring, then GT and Azami, offered with a choice of two all-new turbocharged mild-hybrid engines - a petrol and a diesel. The plug-in hybrid available in North America is not being offered here just yet, but Mazda Australia is working on the business case.

Opting for the diesel in the Touring adds $1415 to the price ($75,800), but in the other two grades, the diesel is cheaper than the petrol. It's usually the opposite.

So the GT is $84,800 (diesel) and $86,085 (petrol) and the Azami costs $93,865 (petrol) and $95,185 (diesel).

Nappa leather is available on each grade and all rows offer comfortable seats. Nappa leather is available on each grade and all rows offer comfortable seats.

If you compared to SUV rivals of a similar size from mainstream brands, like the Hyundai Palisade (from $65,900) or Nissan Pathfinder (from $71,490), it looks quite pricey. But remember, Mazda is chasing premium models, so the pricing lines up more closely with the Jeep Grand Cherokee L (from $82,750), Volkswagen Touareg (from $89,240) and Lexus RX (from $87,500).

While Mazda is yet to announce full specs for the CX-90, what they have announced shows the company is serious about ensuring buyers get value for money.

From the Touring up you get a full leather interior, heated front seats, hands-free power tailgate, advanced keyless entry, a 10.25-inch multimedia setup with Apple CarPlay and Android Auto (wireless and USB), a 360-degree camera display, 7.0-inch multi-information display, eight-speaker audio with DAB+ digital radio, advanced keyless entry, three-zone climate control with separate rear controls, an auto-dimming rear-view mirror and 19-inch alloy wheels.

On top of that the GT gains adaptive LED headlights, a panoramic sunroof, front and rear heated seats, a heated steering wheel, premium Bose sound system, a larger 12.3-inch multimedia setup, a 12.3-inch digital instrument display, power steering wheel adjustment and bigger 21-inch alloy wheels.

It comes with a 10.25-inch multimedia setup with Apple CarPlay and Android Auto (wireless and USB). It comes with a 10.25-inch multimedia setup with Apple CarPlay and Android Auto (wireless and USB).

Finally, the Azami adds woven textile fabrics, ventilated front seats, ambient lighting, a different 21-inch alloy wheel design, black Nappa leather seats, a frameless interior mirror and more.

The Azami is also offered with a choice of two options packs which add $5000 to the price. The Takumi pack includes pure white Nappa leather trim, a cloth dashboard panel with ‘Kakenui' stitching, maple wood console and door trim inserts, and second-row captain's seats with ventilation and dividing console.

The SP package adds tan Nappa leather trim, suede finish dashboard panel, two-tone colour steering wheel, and the captain's chairs with ventilation and console.

Mazda is yet to confirm the servicing schedule, plan and pricing but that will be announced at the launch.

So yes, this is expensive for a Mazda, but the CX-90 is not missing much at all when it comes to luxury touches.

Design – Is there anything interesting about its design?

The CX-90 will be produced in Japan on Mazda's completely new large vehicle platform that underpins the CX-60 and two future models - the CX-70 and 80.

But at 5.1 metres long, this one is the largest and that is very clear when seeing it in the metal. Mazda says it is longer and wider than the CX-9, but slightly lower.

Mazda has taken a restrained approach to the exterior design. You won't find any edgy creases, it's very smooth but rounded off at the front and rear.

Mazda has taken a restrained approach to the exterior design. Mazda has taken a restrained approach to the exterior design.

The long bonnet gives it length and there's a clear resemblance to the CX-60, especially at the front with the smaller headlights and big grille. The tailgate has a bit of a bulbous look to it and overall, it's not as sleek as the CX-60 - or the CX-9 for that matter - but it is certainly bold and has presence.

As with the CX-60, Mazda has worked hard to ensure the premium tag fits when it comes to the cabin.

You won’t find any edgy creases, it’s very smooth but rounded off at the front and rear. You won’t find any edgy creases, it’s very smooth but rounded off at the front and rear.

Mazda says the interior is inspired by traditional Japanese aesthetics and it's also restrained and looks undoubtedly premium.

Mazda's non-premium models, like the Mazda 3, have nicely crafted and well-designed interiors, and the CX-90 takes it to the next level.

I don't love the optional tan leather and suede in the SP pack fitted to this Azami, but some will enjoy it.

The long bonnet gives it length and there’s a clear resemblance to the CX-60. The long bonnet gives it length and there’s a clear resemblance to the CX-60.

Practicality – How practical is its space and tech inside?

Our time in the CX-90 was quite brief so any detailed analysis of practicality will have to wait for the launch review.

But what we did experience was mostly positive.

Up front there is plenty of space across, with ample room between the driver and passenger. The front seats in the Azami SP are well bolstered and comfortably padded. The nice two-tone steering wheel looks and feels fancy, and the controls are clear.

Given the example is an Azami SP, it comes with the second-row captain’s chairs, which are super comfortable without being fully plush. Given the example is an Azami SP, it comes with the second-row captain’s chairs, which are super comfortable without being fully plush.

We didn't get time to play with the multimedia setup but the digital instrument display is clear and not too busy.

There's a shallow but wide central storage compartment and the doors have heaps of space for tall bottles and other items.

Given the example is an Azami SP, it comes with the second-row captain's chairs, which are super comfortable without being fully plush. The centre console between the two big chairs houses a larger compartment and cupholders, while occupants have digital climate controls, map pockets and door storage for multiple items including big bottles.

What’s amazing is that even at six foot (183cm), I had enough room in that third row. What’s amazing is that even at six foot (183cm), I had enough room in that third row.

Once one of the captain's chairs is folded, it's relatively easy getting into the third row - although the CX-90 sits high off the ground so it's a bit of a step up.

What's amazing is that even at six foot (183cm), I had enough room in that third row. My head was only just touching the roofliner and the legroom was fine with the second-row chair pushed slightly forward. This is a genuine, usable third row. There are even ISOFIX points in the third row!

Second and third rows have USB ports, air vents and other amenities.

Up front there is plenty of space across, with ample room between the driver and passenger. Up front there is plenty of space across, with ample room between the driver and passenger.

Open the hands-free power tailgate and you'll find a sizeable boot. There are no levers to lower the third row, but that's easily done with the straps on the rear of the seats.

With all three rows in place, it can swallow 608 litres (including underfloor storage), and that increases to 1163L with the third row stowed and then 2025L with second and third row stowed.

It also comes with a space-saver spare wheel under the boot floor.

Under the bonnet – What are the key stats for its engine and transmission?

Until the PHEV gets the green light for Australia, the CX-90 is available with a pair of internal combustion 3.3-litre turbocharged six-cylinder engines - one petrol and one diesel, and both with a 48-volt mild hybrid system. These are all-new engines and are also offered in the CX-60, albeit in lower states of tune.

Both engines are paired with an in-house eight-speed torque converter automatic transmission and feature rear-biased all-wheel drive. Drive modes include Normal, Sport, Off-Road and Towing. Speaking of, with a tow pack fitted, the CX-90 can haul just over 2.2 tonnes.

The petrol CX-90 offers up 254kW of power and 500Nm of torque, while the diesel produces 187kW and 550Nm.

Until the PHEV gets the green light for Australia, the CX-90 is available with a pair of internal combustion 3.3-litre turbocharged six-cylinder engines. Until the PHEV gets the green light for Australia, the CX-90 is available with a pair of internal combustion 3.3-litre turbocharged six-cylinder engines.

Efficiency – What is its fuel consumption? What is its driving range?

Mazda says the petrol-powered CX-90 consumes 8.2 litres per 100 kilometres on the combined cycle, and emits 189 grams per kilometre of CO2.

Unsurprisingly, the diesel is the more efficient of the two, sipping 5.4L/100km and emitting 143g/km - not bad for a 2.2-tonne SUV.

Given the controlled nature of the drive we did not capture our own fuel economy figure - that will be done once it launches in a few months.

Driving – What's it like to drive?

While the Lang Lang proving ground has some very realistic roads and surfaces, we will hold final judgement on how the CX-90 drives until the official launch.

But, once again, early impressions are promising.

The CX-9 is still probably the driver's pick in the large family SUV segment, so the CX-90 has a big reputation to live up to.

While the Lang Lang proving ground has some very realistic roads and surfaces, we will hold final judgement on how the CX-90 drives until the official launch. While the Lang Lang proving ground has some very realistic roads and surfaces, we will hold final judgement on how the CX-90 drives until the official launch.

A lot of people derided Mazda for pursuing new ICE powertrains instead of focusing on EVs, and the company deserves some criticism here. However, the effort has paid off because the new 3.3L petrol engine is a winner.

From a standing start it is responsive, with no detectable turbo lag. And it gets more lively when you're on the road, especially when picking up the pace from 80km/h. It has a lot of grunt and you won't have an issue overtaking.

The CX-9 is still probably the driver’s pick in the large family SUV segment, so the CX-90 has a big reputation to live up to. The CX-9 is still probably the driver’s pick in the large family SUV segment, so the CX-90 has a big reputation to live up to.

Steering remains sharp, as to be expected from a Mazda, but it is heavily weighted, which makes sense for a larger premium SUV.

It weighs 2.2 tonnes and is a big car on the road, but it never feels like a barge. It remains surprisingly flat in corners and is an adept handler. Impressive work by Mazda engineers to make it feel lighter and smaller than it is.

Ride quality is also good, with the CX-90 coping well with Lang Lang's less favourable roads - even on the 21-inch wheels.

Steering remains sharp, as to be expected from a Mazda. Steering remains sharp, as to be expected from a Mazda.

Safety – What safety equipment is fitted? What is its safety rating?

Given it's not on sale yet, the CX-90 is yet to be tested by ANCAP.

Mazda is also yet to confirm the full list of standard safety gear in the CX-90, but it's expected to come with a full suite of driver assist features.

We do know it comes with auto emergency braking (AEB) with intersection assist and pedestrian and cyclist detection, emergency lane keeping, a blind spot monitor with a safe exit assist function and a secondary collision reduction system.

It features eight airbags, including a front centre airbag between the driver and front passenger, and curtain airbags that stretch through to the third row.

Given it’s not on sale yet, the CX-90 is yet to be tested by ANCAP. Given it’s not on sale yet, the CX-90 is yet to be tested by ANCAP.


The Wrap

After a brief drive in a controlled environment, I am definitely keen to spend more time with the CX-90. It did nothing wrong and has the makings of an excellent model, which we will be able to confirm (or deny) and the launch.

Anyone questioning Mazda's ability to make a successful leap into premium territory should drive the CX-90. It is big, bold, powerful, engaging, and has a genuinely high-end interior.

Lexus, Genesis and the like had better watch out!

Likes

Properly premium interior
Silky smooth flat-six engine
Spacious third row

Dislikes

Much pricier than a CX-9
Tan leather trim
Unknown servicing costs

Scores

Tim:

4.5

The Kids:

5

$75,380

Based on new car retail price

VIEW PRICING & SPECS

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