Deepal E07 vs Chery Tiggo 7 PRO

What's the difference?

The Deepal E07 is a breath of fresh air. It’s exciting to see a vehicle zig when others zag.

It’s not just a conversation-starter, it is well priced, stacked with gear and has some potent performance. Not to mention that rear end has some real-world practicality, even if it isn’t quite a ute.

That is bolstered by a long warranty and a capped-price servicing program to take the risk out of trying a new brand.

It isn’t the sharpest driving machine out there, the safety tech is still annoying and having all the controls in the multimedia screen is infuriating.

Also, there are question marks on if buyers really want or need that fraken-ute rear end.

Time will tell if this car is fad like the mullet haircut or a real-world game changer.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Chery Tiggo 7 Pro Elite has been a very surprising car for me. Its premium features, stylish design and practical space don't match the affordable price tag! But I'm all for it because you definitely get bang for your buck. The technology needs to be improved but everything else more than makes up for it. This medium SUV is a solid all-rounder.

My son likes the red paintwork and how much space he has in the back seat.

The E07 stands out from the crowd. It’s design will turn heads and you’ll have strangers coming over for a sticky beak at all times.

It’s a big beast at more than five metres long and close to two metres wide. That puts it in Toyota LandCruiser territory.

The biggest talking point is the rear. What looks like a liftback is actually a retractable roof that converts it to an open tray at the touch of a button.

You can have it open with the rear seats folded flat or the rear seats up and the glass divider still in place to keep the world at bay.

Outside of the rear end, it's a futuristic-looking car with squished LED headlights, flush door handles and a closed-off front end typical of modern electric cars from China.

Inside it borrowed cues from Tesla with its minimalist design with next to no buttons and only a big central screen.

The interior quality feels good, with premium materials covering all surfaces.

The Chery Tiggo 7 Pro looks great because it manages to do two things really well.

It's not boring to look at yet simultaneously blends into the sea of medium SUVs without ruffling any design feathers.

The Tiggo 7 Pro is well-proportioned and has some interesting focal points like the large grille that sports a dual-coloured 'diamond' motif.

It gives me some insect-like vibes while adding depth and dimension to the bonnet.

There is a full suite of exterior LED lights that look sharp, the 18-inch alloy wheels and the simplified rear rounds out the package.

The overall footprint is a good size at 4513mm long, 1862mm wide and 1696mm tall.

With those dimensions, the Tiggo earns its place in the medium-SUV category, yet it's still being easy to manoeuvre in tight city streets.

The interior style looks premium with the use of black synthetic leather upholstery and contrasting white piping.

The dashboard is headlined by a large curved screen housing the 12.3-inch touchscreen multimedia system and 12.3-inch digital instrument cluster.

There's also adjustable, coloured ambient lighting, a chunky shifter and a plethora of soft touchpoints throughout, accentuating an already pleasant cabin space.

There are two sides to this story.

The convertible back makes it one of the only true dual-purpose vehicles, but let’s not oversell its capabilities.

It only has a payload of 300kg and only has a 1500kg braked towing capacity, so it's not tradie spec.

It is probably best suited for throwing a few surfboards in the back or mountain bikes and heading off to a remote spot where you can sleep in the car in relative comfort.

There is no rugged ladder frame underneath, but it can do a bit of light off-roading in all-wheel-drive guise.

Ground clearance of 223mm is good and it can wade up to depths of 600mm.

It has a vehicle-to-load function that allows you to power appliances, which boosts its potential as a campsite companion.

Inside it has spacious cabins with oodles of head, leg and shoulder room in both rows. That is thanks to its more than three-metre wheelbase — the distance between the front and rear axle that determines how spacious a cabin is.

There are rear air-con vents and USB charging ports for both rows, and the rear seats can tilt backwards for sleepy young-uns.

The boot capacity is 524L, or 1654L with the rear seats folded. A front boot under the bonnet is 131L.

One of my biggest gripes is that nearly every function of the car is controlled through the big multimedia screen.

There are shortcuts and app-like tiles that make it easier to navigate, but it’s still a hassle to dive into the menu to change side mirrors and other functions usually controlled via physical buttons.

Tesla set the precedent by moving all its functions into the screen and other tech-focused EVs have followed suit, but it smacks of cost savings rather than improving the user experience.

The cabin space is practical and user-friendly, which is a great combo. Both rows have a decent amount of leg- and headroom (despite the massive sunroof).

Individual storage is great throughout the car with the front row enjoying an extra-deep middle console, undershelf storage cubby below it, a drink bottle holder in each door and two cupholders.

The rear row gets two map pockets, two cupholders in a fold-down armrest and drink bottle holder in each door.

There is also a (very) shallow storage nook at the back of the middle console… think packet of chewing gum or small wallet size.

The boot space is a great size at 626L but if you need extra space, you can bump it up to 1672L with the back seats folded.

The rear backrest has a 60/40 split with a level loading space. Impressively, underfloor storage is taken up by a full-sized spare wheel and you get a powered tailgate in this model.

Other amenities accentuate the premium-feeling the Elite is going for with the electric and heated front seats offering well-cushioned support, although I miss having adjustable lumbar support!

The rear seats aren't as comfortable as the front (a bit hard on the tush) but the back support is fantastic.

In terms of technology, you get a single USB-A port in each row but the front also gets a faster USB-C port, 12-volt socket and a wireless charging pad to choose from.

The multimedia system's touchscreen can be laggy at times, which is annoying while on the go and the onboard 'Hello Chery' assistant tech needs improving.

I managed to get a few voice commands to work but most of the time the response was 'I haven't learned that yet' or a garbled version of the request (despite using the same phrasing as previously approved requests).

The system has built-in satellite navigation supplied by Turbo Dog, which is easy to use and it's simple to connect to the wired Apple CarPlay.

It also has Android Auto, Bluetooth connectivity and AM/FM radio but misses out on digital radio.

There are three variants for the Chery Tiggo 7 Pro with the range starting with the Urban base model for $39,990 drive-away, the Elite (our test model) for $41,990 drive-away and the top-spec Ultimate grade which sits at $45,990 drive-away.

The price tag for the Elite puts it on par with most of its rivals with the Hyundai Tucson being the most expensive competitor.

The Elite grade comes with a host of standard features which makes the price tag feel very reasonable. Think full-size spare wheel, keyless entry, keyless start, dual-zone air-conditioning, adjustable coloured ambient lighting and a full suite of LED exterior lights.

There are a lot of premium-ticket items, too, like a panoramic sunroof, electric and heated front seats, synthetic leather upholstery and built-in satellite navigation.

Technology and safety get some serious focus with dual 12.3-inch touchscreen multimedia screen and digital instrument cluster, 360-degree view camera system, powered tailgate, Apple CarPlay and Android Auto (both wired) plus an eight-speaker Sony sound system, to name a few.

However, it's the brand-spanking-new five-star ANCAP safety rating that should excite families out there.

Both versions can be called potent, but the all-wheel-drive is express.

The rear-wheel-drive version uses a single electric motor to make 242kW and 365Nm, and the all-wheel-drive variant adds a second motor to make a combined 440kW and 645Nm.

That extra grunt drops the E07’s 0-100km/h time from 6.7 seconds to about four seconds.

These numbers blow most SUVs and utes out of the water.

The Elite variant has a 1.6-litre, four-cylinder turbo-petrol engine with a maximum power output of 137kW and 275Nm of torque. It also features a front-wheel drive drivetrain and a seven-speed dual-clutch auto transmission.

I wasn't expecting it to be as gutsy as it is and the Elite has adequate power for easy open-road driving.

Both variants use a circa-90kWh Nickel-Manganese-Cobalt (NMC) battery, which is a big unit by EV standards.

It delivers a WLTP-verified driving range of 550km in the RWD version and 510km in the AWD.

The E07’s charging speed is also at the top end of the spectrum.

It has a max DC charge rate of 240kW, which Deepal said can replenish the battery from 30 to 80 per cent in 15 minutes.

AC charging is capped at 7kW, which is below other EVs that can max out at 11kW.

Our test was too limited to conduct a proper real-world test.

The official combined cycle fuel consumption figure is 7.0L/100km and my real-world usage averaged 8.2L after doing some open-road, but mostly urban, driving.

The fuel economy is great considering the driving conditions and the fact I don't hold back in making use of its power.

Based on the combined cycle fuel figure and the 51L tank, expect a driving range of around 730km.

Chery recommends minimum 95 RON unleaded petrol be used.

The E07 is a big beast, weighing in at 2440kg for the AWD, and the RWD is about 100kg lighter.

Even that fancy air suspension can't hide that bulk. On smooth city streets and well-maintained motorways, the E07 is very pleasant and comfortable. But on pockmarked and undulating country roads travelling at the sign-posted 80km/h or 100km/h, it rocks and rolls considerably.

The monster 21-inch wheels are likely part of the problem, too.

After looking at my phone in the passenger seat for 20 seconds I started to get car sick… I wasn’t the only person who had that feedback.

Switching to sports mode sharpened it up a little, but the comfort mode was far too soft.

There is a custom mode where drivers can find a happy medium.

The E07 did recover much better over small imperfections, though.

The steering was well-weighted and direct, and the brake and accelerator pedal had a good feel to them with sharp responses that inspire confidence.

We spent most of our time in the all-wheel-drive variant.

It’s fast and brutally quick off the mark, but it doesn't suplex you back into your seat like some electric cars do. Instead the power delivery was more linear, with excellent traction control and no wheel slip.

Deepal has gone the extra mile and added quality Michelin EV tyres that improve grip through corners and reduce noise into the cabin.

The E07 was remarkably quiet inside, even by EV standards, with noise and tyre roar kept to a minimum.

The Tiggo 7 Pro is a fairly easy-going car to drive. It handles well in the city but also feels pretty solid on the road at higher speeds.

There is a good sense of power that always feel primed and ready to go, in the sense that you don't have much delay between putting your foot down and the car shooting forward.

However, if you're too aggressive with the accelerator, you will lose a bit of tyre traction which can make it feel jumpy.

The brakes aren't particularly sensitive, meaning you have to be firmer when applying pressure. This creates a jerky experience until you get used to it but is more noticeable in stop-start traffic.

Steering feel is not too heavy, not too light. There's a great balance and the car is responsive when manoeuvring, which is what makes its cornering behaviour so surprising.

It doesn't feel dynamic on a winding road, due mainly to the amount of roll the car exhibits.

The cabin is very quiet in terms of wind and road noise, accentuating the premium-feel but suspension is a little firm which can lead to some grunts over harder bumps.

I like medium SUVs because their size usually makes them easy to park and the Tiggo 7 Pro is no different.

With a super clear 360-degree camera system, you shouldn't have any issues parking it. However, I didn't notice the front and rear parking sensors sounding out all that much.

The safety list is fantastic for the Tiggo 7 Pro Elite with the standard features list including full LED external lights, daytime-running lights, adaptive cruise control, rear cross-traffic alert, rear collision braking, blind-spot monitoring, driver attention monitor, forward collision warning, lane departure alert, lane keeping aid, intelligent seatbelt reminders, child occupant alert, child rear door safety locks, traffic sign recognition, a 360-degree camera system plus front and rear parking sensors.

I found the driver attention monitor annoying as it's extremely sensitive. There's an audible alert and a badge pops up onto the digital instrument cluster for the smallest things: scratching your face, looking at the speedometer, looking at the steering wheel controls, adjusting sunnies … you get the idea.

Multiple alerts on every journey is distracting and takes away from the driving experience.

Annoyingly, you can't adjust the sensitivity but you can switch this function off. You just have to do it in every trip.

The Tiggo 7 Pro has eight airbags, which includes a driver's knee airbag and the newer front centre bag, which is great to see. And the five-star ANCAP safety rating, awarded in 2023, will surely entice families!

The AEB with pedestrian, cyclist and motorcyclist detection is operational from 5.0–80km/h and up to 135km/h for car detection.

There are ISOFIX child seat mounts on the rear outboard seats and three top tether anchor points but two seats will fit best. There is enough room for front occupants when a 0-4 rearward facing child seat is installed.

Deepal covers the E07 with a strong but not market-leading seven-year/160,000km warranty, and the battery is guaranteed for eight years/240,000km.

It also has a tempting seven-year/140,000km capped-price servicing program that requires visits every 12 months or 20,000km, with the former on the shorter side for an EV. The RWD costs $2954.59 over the full term, compared to the AWD's $3143.90. Both outlays are competitive.

The Tiggo 7 Pro comes with a seven-year/unlimited km warranty, which is longer than usual for the class.
 
There is a seven-year/105,000km capped priced servicing program and services average $294 per, which is very competitive.

Servicing intervals are reasonable at every 12 months or 15,000km, whichever occurs first.