Deepal E07 vs Lexus LBX

What's the difference?

Deepal is a recent arrival in Australia but its parent company Changan Automotive is one of China’s largest state-owned automotive manufacturers which was established in the 1950s.

Deepal Automobile Technology (to use its full name) is one of several brands under the Changan corporate umbrella targeting different market segments across passenger and commercial vehicle lines.

Deepal’s focus is on full-electric vehicles with an expanding Australian line-up comprising a compact SUV (S05), mid-sized SUV (S07) and a groundbreaking large SUV (E07) it calls the Multitruck.

We recently spent a week in the E07 to find out if it’s not only practical for family duties but also if its unique design offers genuine workhorse ability to validate its ‘truck’ credentials.

If you’re after a small performance-focused hatch or small SUV, there’s no shortage of solid offerings from semi-premium and premium brands like Audi, BMW, Cupra, Mercedes-Benz, Volkswagen and more.

Another high-end brand dipping its toes in the segment is Lexus. Yes, Lexus. The Japanese luxury brand that’s famous for reliable and comfortable cars like the ES and RX.

It might be surprising that Lexus could build something like the LBX Morizo RR, but let’s not forget the many go-fast models in its back catalogue - the LFA supercar, the LC coupe and drop-top, IS F and GS F sedans and the RC F coupe.

At the urging of famed Toyota Motor Corporation (Lexus’ parent company) Chairman Akio Toyoda, Lexus has birthed a firecracker based on its humble, yet fun, LBX small SUV.

Akio has had a hand in developing the Morizo RR as well. Hence the name. Akio is head road tester for the carmaking giant, and a seasoned racer in his spare time. He uses the ‘Morizo’ alias when racing. The ‘RR’ stands for ‘rookie racer’. 

Using the same powertrain found in Toyota’s GR Yaris and Corolla hot hatch cousins, the LBX has a lot of promise. But has Lexus done enough to bother those largely European rivals?