Chery Tiggo 7 vs BYD Seal

What's the difference?

Is the Chery Tiggo 7 just cheap, or is it cheerful too?

Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.

The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.

Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.

It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.

In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.

The Tiggo 7 hybrid sticks to the combustion car’s relatively tame styling. Chery hasn’t followed rivals like BYD, MG, and Kia down the track of having more extreme designs, instead choosing something that will appeal to many people. It still has a glitzy grille, big wheels, and a contemporary light bar across the tailgate, but maintains a pretty standard boxy visage.

It’s even difficult to tell the plug-in hybrid apart from the combustion car, with the main differences being the more aerodynamic wheel designs, and a different and more sleek light-bar piece across the rear.

The inside is much the same story, looking nearly identical to the combustion version. 

If you look closely, you’ll see the lack of an ignition button, because you just put your foot on the brake to start the car, but other than that it’s a familiar and contemporary synthetic-leather-clad space.

If anything there’s an element of Mercedes worship, with the door trims, switchgear, and even dual-panel screen layout looking like an homage to something like an A-Class.

Again, it shoots for mass appeal rather than choosing to make a statement on design direction, and for many will be nice enough.

The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.

The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.

I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.

Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.

The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.

Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?

One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.

The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.

I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.

The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.

There are a few quirks that mean the Tiggo 7 isn't the most practical option in the space, but it hits on some key things regardless.

For a start, the seating position is a little odd. It’s a bit too high which is good for visibility, but not so great if you don’t want to feel like you’re being tossed side-to-side in corners.

And while the seat and wheel have a reasonable range of motion for adjustability, the fixed nature of the dual screens and how close the wheel sits to them will make taller drivers feel like they're peering down on the screens, or that they’re blocked by part of the steering wheel.

At least visibility is excellent out of the cabin and the plush seat trim makes for a comfortable drive.

Also a little strange is the shifter. You need to properly depress the brake pedal to get it to shift into drive or reverse. Simply holding the brake pedal enough for the car to be stopped isn’t good enough, which can be frustrating when you’re trying to do a quick three point turn.

Weird ergonomics aside, there’s enough cabin storage. This consists of a large bottle holder in each door, a further two with spring-loaded edges in the centre console, and there’s a bay for your phone which is also the wireless charger on higher grades. Covering the bottle holder and phone area is a somewhat old-school rolling shutter. Good for cable management, I suppose.

Underneath the bridge-style console is another textured storage area, which is good for loose objects or small bags, and the armrest box is nice and deep too.

This brings us to the screens and lack of dials. On the plus side, there is a dedicated touch panel with shortcuts for most of the core climate functions. This is never as good as having actual tactile buttons and dials, but it’s better than full touchscreen controls.

The screens, meanwhile, are fast and sharp, but the software is downright ordinary, and not good enough if you’re going to make screens such a focal point of the car.

The sheer number of different menus and confusingly labelled tabs within them makes adjusting things on the fly pretty frustrating and there’s something of a learning curve to try and figure all the bits out. The worst part is it’s not even consistent in terms of menu layouts and locations between the Tiggo 7 and Tiggo 8.

The Tiggo 7's digital dash is fine. It’s a dual-dial layout with a few screens on the right side to toggle through. Weirdly the trip computer seems to only record the last 50km in this panel. I wish it was more customisable and presented data in a more attractive way.

At least the wireless Apple CarPlay was seamless and worked well in my time with the cars.

The back seat is a highlight of the Tiggo 7. The abundance of synthetic leather trims continue into the rear doors, as do the soft seat bases. Behind my own driving position (I’m 182cm tall) I had leagues of legroom and headroom was great too. Amenities are okay, with a pocket on the back of each seat, a single USB port, adjustable air vents, and two storage trays. There’s a large bottle holder in each door and in the drop-down armrest, too.

At the time of writing, Chery was yet to provide official figures for the boot space, which is thought to be slightly different from the combustion car. For reference, the combustion car’s boot measures in at 356 litres to the top of the seat backs, which is far from the largest in the category. and frustratingly there’s only a tyre repair kit under the floor as well as the 12-volt battery and high-voltage inverter for the charging system.

It’s important to also call out that the Tiggo 7 Super Hybrid doesn’t get a household power outlet anywhere in the cabin or boot, which feels like a missed opportunity to make the most of its battery.

The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.

Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.

The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.

Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.

Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.

The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.

At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.

Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.

The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.

BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.

Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.

It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.

Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.

Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.

Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.

Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.

The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.

The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.

The Seal also gets an impressive array of standard safety kit. More on this later.

The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.

This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.

The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.

Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.

Underneath a plastic cover there’s a mass of nearly unrecognisable stuff, but under the bright orange cablework and an enormous black plastic air box, there’s a 1.5-litre turbocharged four-cylinder engine (105kW/215Nm) mated up to what Chery calls a one-speed ‘dedicated hybrid transmission’.

I think Chery is underselling it by calling a quite clever hybrid transaxle a ‘one-speed’ transmission, because it’s far more complicated than that and makes this car more than a one-trick pony.

You see, with clutch packs and software and an electric motor that can put out even more power than the engine (150kW/310Nm), this hybrid system makes this version of the Tiggo 7 the best one to drive, and makes it remarkably efficient, even when the battery is drained, and not all plug-ins can claim the same.

Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.

On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.

Officially, the Tiggo 7 Super Hybrid can travel up to 93km in purely electric mode thanks to its big 18.3kWh battery, although this is on the more lenient NEDC standard. 

We’ll need to get the car back for a longer test to see how far it can travel in EV mode in real-world conditions as results tend to vary greatly between PHEVs, especially on a launch drive.

Regardless, the clever hybrid system I was talking about before is important because unlike some of its rivals, this Chery is still pretty efficient even if you forget to charge up.

The battery maintains a reasonably high level of reserve charge, which allows the car to draw from a deeper reservoir for electric acceleration, which it can then replenish with regenerative braking or when using the engine idle time as a generator.

Chery says it will consume less than 6.0L/100km even with a depleted battery and that’s about what we saw on all of our test cars, which hovered between 4.1 and 5.8L/100km, despite being driven hard on country roads.

The pitch is it’s as efficient as any plugless hybrid anyway, regardless of whether you charge it. An interesting shift in mindset.

Officially, the Chery Tiggo 7 consumes just 1.4L/100km (although this accounts for the battery being charged), and it can drink entry-level 91 RON fuel, too.

Charging is also a good story, with the Tiggo 7 able to top up on both a slow AC charger, and a fast DC charger, slashing charging times when you’re on the go. On a fast charger, it can charge at a maximum speed of 40kW, allowing a quoted 30 to 80 per cent charge time of just 20 minutes.

Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.

On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.

The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.

Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.

Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.

This plug-in version of the Tiggo 7 is the best to drive, although it’s not free from quirks and is still far from the front of the pack when it comes to driving dynamics.

As previously mentioned, the high and upright driving position hardly sets the scene for a sporty drive, with even rivals like the Mitsubishi Outlander nailing this key ergonomic factor.

On the flipside, visibility out of the cabin is excellent, as you can peer down on things and easily manoeuvre in tight spaces.

The steering is also too artificial, communicating very little feel from the front wheels to the driver, and this conspires with an overly-soft suspension tune for a floaty, disconcerting feeling in corners.

A driver’s car this is not, but the trade-off for the lack of dynamism is a car that's pretty comfortable over adverse road conditions. The Tiggo 7’s spongy ride has it simply floating over rough bits of road, and compressing relatively nicely on larger bumps and undulations.

Certainly a choice has been made to make this car better for urban commuters than trying to strike a balance for country roads and cornering and risk making the ride unpleasant on daily bumps. Still, there are rivals that strike a better balance out in the market.

Perhaps the most interesting element of driving this car though is its electrified engine and transmission. Effectively this system behaves like a continuously variable transmission (CVT), but it feels as though it uses its big electric motor far more than it uses the engine.

Chery says they’ve used software to tune the car in such a way that it makes better use of the electric components. The car can draw more deeply from a bigger battery reserve compared to a plugless hybrid for stronger acceleration, and it can also store far more energy from regenerative braking or engine idle time.

The other side effect is a high level of cabin refinement. The Tiggo 7 is a surprisingly quiet place to be, to the point that it’s hard to tell when the engine is even running, it’s so quiet.

It’s also quick in a straight line, primarily using electric drive for the take off, with the engine coming to life only when it really has to for support. Even under extremely heavy acceleration the engine doesn't scream to life in an unpleasant way, instead whirring along in the background.

It’s not insanely fast, nor would you want it to be with its slightly unsettling suspension and steering, but it has enough power in Sport mode to easily overwhelm the halfway decent Maxxis tyre it scores from the factory.

Road noise is more of a problem than the engine, noticeably picking up at speeds above 80km/h.

In conclusion, this car is comfortable but dynamically uninspiring, with a clever and quiet hybrid system. It will suit family buyers looking for a comfortable, quiet, and efficient car, but keen drivers might want to look elsewhere if budget allows.

I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.

Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.

The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.

I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).

While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.

This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.

The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.

It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.

The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.

The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.

The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.

For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.

However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.

Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.

Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.

The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.

Chery continues to use favourable ownership terms to help establish itself in the market. The Tiggo 7 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing.

The servicing program varies year-on-year, with a surprisingly expensive service of nearly $1300 due at the 90,000km mark. All said and done it works out to be $453.45 per year to service over the seven year duration, which isn’t super affordable, but it’s also not overly expensive.

The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.

In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.