Chery Omoda 5 vs Gac Emzoom

What's the difference?

There’s little argument that Chery is focusing on value-for-money when it comes to its model range, and that’s absolutely the case with its new range opener - the Omoda 5 FX.

The spacious, flexible and neat cabin also get a tick. 

Purely looking at this car on paper, it is hard to beat for $27,000 drive-away. And if you stick exclusively to urban areas without hitting the open road, you might be happy with your purchase.

However, the overall drive experience, including the behaviour of the advanced driver assistance tech, is well off the pace of mainstream rivals from Hyundai, Kia, Mazda, VW and more. 

If that price is too good to look past, then be sure to do back-to-back test drives with other similarly priced rivals to compare.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Omoda 5’s design is bold, certainly more so than its larger Tiggo 7 and Tiggo 8 stablemates.

At the front the narrow daytime running lights integrate into the busy-looking grille that is surrounded by vertical headlights.

Tall wheel arches, narrowing rear three-quarter windows, creases, a boot lip spoiler and a perky rear help it stand out, but when you look at it front on or rear on, it seems oddly proportioned. Like it’s on stilts or something. 

The cabin design is smart and restrained with a high-set centre console, piano black inserts, attractive three-spoke flat-bottom steering wheel with clear dials and minimal use of buttons.

Soft-touch materials adorn the top of the dash but the doors make do with hard plastics, which I have no issue with. The passenger side dash is upright but that doesn’t impact functionality. 

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The cabin offers enough space for a small SUV. It feels wide across the front seat and there’s plenty of headroom, too.

The driver’s seat is power adjustable and while the fabric and stitching look cool, there’s almost too much padding under your bottom.

There are clear controls on the comfy door armrest and on the lovely looking three-spoke synthetic leather, flat bottom steering wheel.

The console sits up high, presumably to give the cabin a sports car look, and the dash is neat and clean, largely due to a lack of physical buttons. There are two phone holders that dominate the lower part of the dash and they double as device chargers in higher grades, but not in the FX.

There is space under the console to fit a bag or other items but the USB-A and USB-C ports are on the passenger side so you have to reach over to connect a cord if required. Thankfully, the Apple CarPlay is wireless. It connected easily and did not require reconnection while I had the car.

Two smallish cupholders are found near the gear shifter, and a sizeable central bin will store a number or items. The doors can stow a tall and wide bottle as well as other flat items. 

Chery’s dual-screen set-up looks nice and not a world away from Kia’s integrated screens. The driver instrument display is not customisable in this grade and many of the items on the display are quite small. It would help if these were a little larger.

The multimedia side is simple to use with iPhone-like icons for functions like vehicle settings and more. There’s even a cute little bubble face on the side that you press to dictate commands. I asked the system to perform a few basic tasks like turning the air con off and on and it did it immediately without fault.

Air con controls are housed in the screen as well but it’s not as fiddly as some systems from other manufacturers. The only complaint is that it doesn’t appear to show the exact temperature, and the air flow could be stronger for a hot climate like Australia.

Taller passengers will probably need to duck their heads getting in and out of the Omoda 5’s rear seats, because of the low roofline. Once in the rear, there is a decent amount of knee and legroom, and headroom is good too despite the roofline.

Those rear seats are flat and not the most comfortable but fine for urban drives, and they feature ISOFIX points on the two outboard seats and three top tether points for child car seats.

In terms of amenities, there’s one USB-C port in the second row, lower air vents - something too many small SUVs go without - a centre fold-down armrest with two (shallow) cupholders and enough space for big bottles in the doors.

All petrol Omoda 5s have a cargo capacity of 360 litres, which increases to 1075L when you fold the 60/40 split rear seats down. This is more than the GWM Haval Jolion petrol’s capacity (337L).

It has a manual tailgate, a high loading area and some under-floor storage, but there is more than enough space for some luggage or a large amount of groceries in the boot. 

It has a temporary spare wheel which is essential in Australia if you’re driving beyond urban areas.

The only negative is the flimsy parcel shelf. It struggles to stay in the groves that are designed to hold it. I had to re-fit it every time I opened the boot.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

There are two petrol engine choices for the Omoda 5. The FX, BX and EX use a 1.5-litre four-cylinder turbocharged unit delivering power and torque outputs of 108kW and 210Nm, respectively. 

These grades are front-wheel drive and the powertrain features a continuously variable transmission (CVT). 

Those outputs are inline with the GWM Haval Jolion petrol but offer more punch than the MG ZST.

The Omoda 5 GT grades use a more powerful 137kW/275Nm 1.6-litre turbo, but they also come with a higher price tag.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Chery says the official combined cycle (urban/extra-urban) fuel use figure for the Omoda 5 1.5L is 6.9 litres per 100km and the CO2 emissions are rated at 164g/km from the Euro 6-compliant engine.

After a week of urban, freeway and outer suburban driving we recorded a figure of 10.3L/100km which is well off the official figure.

It has a 51-litre fuel tank and runs on 91 RON petrol. Based on our calculations you can expect a theoretical range of about 765km.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Omoda 5 has two personalities depending how and where you’re driving. If you only drive in urban areas and rarely exceed 60km/h, it’s more than fine as a daily driver.

It’s when you’re on the open road or a freeway that its flaws are revealed.

The 1.5-litre engine is responsive enough, although there is some hesitation when accelerating under full throttle, and it’s slower to pick up pace when you’re already on the move at 60 or 80km/h. 

The throttle is quite sensitive, however, and can be a little jolty when taking off. And light tyre chirp is also possible when accelerating hard.

Chery’s CVT is fine and doesn’t have the drone of other CVTs, but the manual mode toggles on the side of the shifter are in a confusing spot. When I first got in the car, I mistook this for the button that allows the shift between drive and reverse that many other cars have. I only made that mistake once, though.

The engine is rowdy when accelerating hard but not unpleasant, and Chery could do more to keep noise out of the cabin. Wind noise is particularly noticeable. 

The Omoda 5’s ride can be jittery, particularly on uneven or pockmarked roads. The tyres seem to soak up road reflectors and smaller bumps but the suspension tune is on the firmer side which means it’s crashy over bigger bumps.

It also leans a lot when cornering, feeling top heavy in bends. This is not the sort of dynamically capable crossover you can have fun with on a twisty road, like the sadly departed Ford Puma, or the Mazda CX-30 or VW T-Roc.

Some general impressions - the brakes are a little slow to respond but you learn to adjust. The steering feels artificial and twitchy and you’re constantly fighting with the lane keeping aid. More on that in the ‘Safety’ section below. 

On sunny days a distracting reflection of the top of the dash appears on the inside of the windscreen. It’s not great. But another general impression is that the proximity key works a treat. Which is not often the case. 

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Chery has a solid aftersales offer that includes a seven-year/unlimited kilometre warranty, seven years of roadside assist as long as you service with a Chery dealer, and seven years of capped-price servicing.

The service schedule is every 10,000km or 12 months, whichever comes first. That’s off the pace of some rivals that don’t make you return to the dealership until 15,000km.

But the cost of the first five services is $280 a pop before increasing to $391 and then $295. That is well priced for the segment.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.