Delayed again? Ram pushes back launch of 2025 Ford F-150 Lightning and Tesla Cybertruck-rivalling Ram 1500 REV electric pick-up truck and 1500 Ramcharger hybrid due to weakening EV demand

Stellantis has already pushed back the launch of Ram’s first all-electric pick-up, the 1500 REV, and it has reportedly delayed it further as part of a product strategy shuffle.

As reported by Automotive News, Stellantis is now claiming the Ram 1500 REV will launch during 2027 as a model year 2028 (MY28) car.

This Ford F-150 Lightning and Tesla Cybertruck-rivalling electric pick-up was revealed in production form in 2023 and at that time it was meant to launch in the US in late 2024.

This was later pushed back to 2026, with the company claiming it was instead prioritising the Ram 1500 Ramcharger range-extender electric vehicle (REEV) as demand for EVs were weakening.

However, the US launch of the 1500 Ramcharger has also reportedly been pushed back to the first quarter of 2026 due to “extending the quality validation period”. It was originally meant to launch this year.

“Stellantis continues to reassess its product strategy in North America to align it with our competitive advantage with the Range Extended Ram and in light of slowing consumer demand for half-ton BEV pick-ups,” said a Stellantis spokesperson to Crain’s Detroit Business, an affiliate of Automotive News.

“Our plan ensures we are offering customers a range of trucks with flexible powertrain options that best meet their needs.”

Unlike Ford and GM which have created dedicated facilities to build their electric pick-ups, Stellantis announced in September 2024 it invested US$235.5 million (~A$366.5 million) to produce the 1500 REV alongside the regular 1500 and forthcoming 1500 Ramcharger REEV at its existing production facility in Sterling Heights, Michigan.

Initially confirmed for Australia, it’s now unclear if or when the Ram 1500 REV will be coming given it’s not set to launch in the US until at least 2027.

The brand recently launched the updated 1500 line-up with the Hurricane twin-turbo straight-six petrol engine replacing the grumbly, yet iconic V8.

Remanufactured from left- to right-hand drive in Australia, the 2025 Ram 1500 competes with the likes of the Chevrolet Silverado 1500, Ford F-150 and Toyota Tundra locally.

Pricing starts at $141,950 before on-roads for the 1500 Laramie Sport Hurricane Standard Output, and extends to $159,950 before on-roads for the 1500 Limited Hurricane High Output.