BYD Sealion 8 vs Omoda 9

What's the difference?

There’s quite a bit to like here. There’s plenty of equipment, and lots of choice in price, trim level and mechanical complexity.

The driving dynamics are fine if you’re not looking for anything sporty although the performance offered by the dual-motor variants must be considered excessive, even if it’s pretty exciting the first time.

Perhaps what’s missing from the Sealion 8 experience is anything that stamps the car as something special within its hotly-contested market segment. Which is another way of saying it offers up the same limitations, most notably in the third row accommodation and access.

You only need to drive a one-box people mover and utilise the rearmost seat, to understand that the two-box SUV, while a pretty marketable thing, is compromised once the passenger count exceeds five. Nothing new there, but nothing new in the BYD, either, to change that narrative.

At which point, the front-wheel drive variant emerges as the most pragmatic choice and probably the one that meets all the important family tasks headed its way for the smallest outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

BYD has done its best to give the Sealion 8 its own character and vibe. In fact, it’s a pretty smart looking thing - although still very much a two-box wagon concept - and that’s no given when you consider how much some big SUVs can start to look like large blobs of nothing when you look closely.

There’s the usual Darth Vader stuff at the front, but in profile, the diagonal vent across the front door makes a bit of a statement. The 'plaited' motif of the tail-lights might be stretching things a bit, though.

Inside, the modern board-room feel is invoked by the angular lines and high-tech look and feel of the large info-screens. The panoramic sunroof of the Premium grade also helps brighten up an otherwise pretty dark space.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

BYD has made sure all three rows of the Sealion 8 are fit for purpose while attempting to make the rearmost row (traditionally the trickiest to get right) less of a downmarket place to be. With that in mind, both rear rows get air vents and climate-control adjustment for that part of the car. There's also a pair of USB-C charge ports in the second row and a single USB-C and USB-A port in the third row. The third row also has cupholders bult into the wheel arch on each side.

With the third row in place, there’s a decent amount of luggage space (270 litres) largely thanks to the Sealion’s five-metre overall length. There’s no spare tyre, but a puncture repair kit lives under the floor (as does the removable cargo blind) and the rearmost luggage space also incorporates a 12-volt socket and luggage hooks.

A pair of pull-tabs drop the headrests and then the entire split third row in a single movement, at which point you suddenly have a five-seater with a huge, 960 litres of luggage space. And if you need to cart gear over people, the second row also folds flat to open up 1960 litres of space.

Up front, the feeling of spaciousness is amplified due to the low scuttle height and what the aviation industry calls the glass cockpit (no analogue dials or gauges at all). The 15.6-inch central info-screen runs the usual apps and control displays but, thankfully, the climate control touch-controls are tethered to the bottom of the screen, so they’re always visible regardless of what else is going on.

The 10.2-inch driver’s display adds a head-up function in Premium trim and displays the usual array of information required to operate the vehicle. But even better is the steering wheel which features a thick, well-padded rim that looks and feels pretty luxe. It also houses the usual buttons for stereo, phone and cruise-control functions.

A really nice touch is the addition of an extra set of tilt controls on the inside of the passenger’s front seat, allowing the driver to control that seat to allow people in or out without leaving their own seat. Nice one.

It is, of course, the centre row of seats that will make or break a car like this for many families. Even though many clans will not use the rearmost seat much of the time, the central row will get a huge workout. So it’s nice to see that leg, foot and headroom are all sufficient for even growing teenagers. Again, the car’s overall length appears to be the key, but it’s also worth noting the centre row seat is comfy and supportive. The outboard positions in the second row also feature heating and ventilation functions.

The third row, however, follows SUV tradition by being strictly for smaller kids. Access past those huge wheel arches is tight, and once you’re in, there’s a combination of dark trim and tiny windows to limit joy.

While it won’t matter to many buyers, the front-drive Sealion 8 is rated to tow 1800kg with a braked trailer, and up to two tonnes in the all-wheel drive version. But there’s no spare tyre fitted, and roadside flats need to be addressed by the included tyre repair kit.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

BYD has managed to keep a lid on the price of the entry-level version of the Sealion 8, by specifying it with front-wheel drive rather than the all-wheel drive of the other two variants. It still gets the same driveline beyond the lack of a driven rear axle, although battery capacity is the other difference.

As such, you’re looking at a 1.5-litre petrol engine (kind of the default powerplant for Chinese SUVs right now) with a turbocharger. With the 19kWh battery chiming in to power the electric motor, the driveline can achieve outputs of 205kW and 315Nm.

In the case of the AWD variants, the larger 35.6kWh battery and extra electric motor ups the potential outputs to 359kW and 675Nm which is a huge jump any way you look at it and gives the Sealion 8 a huge bandwidth when it comes to matching buyer performance aspirations.

All the variants have the potential for a claimed electric-only range of greater than 100km if owners use the plug-in facility to charge either at home or at work. For the AWD variants, the larger battery stretches the EV range to a claimed 152km. On longer journeys or whenever the battery has reached about 25 per cent capacity, the Sealion 8 acts just as any other hybrid with regenerative braking and electric assistance to aid performance.

In suspension terms, the BYD is pretty conventional but if you do pay the extra for the Premium variant, you’ll gain adaptive dampers.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

BYD claims a range of more than 1000km for both variants of the Sealion 8, provided you start with a fully charged battery and a full 60-litre fuel tank.

The BYD can also make use of commercial fast-chargers and, when using the maximum 40kW on the FWD version and the 74kW possible for the AWD variant, the charging times from 30 to 80 per cent are both under 20 minutes. The Sealion 8 can also charge at 11kW on an AC socket and the vehicle also offers V2L (Vehicle to Load) capability, meaning it can power on-site work tools, camping gear or even your house at night.

Provided the EV battery is kept at 25 per cent capacity or above, BYD claims a 1.0-litre per 100km fuel consumption figure for the car based on the laboratory test. In the real world, the results will vary enormously depending on where you drive and how the car is used. Deplete the battery and continue to drive at highway speeds, and your actual fuel consumption might easily increase to many times that 1.0-litre claimed figure.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The first thing you’re going to do in a Sealion 8 is wonder where the gearshift is. It’s a column-shift, but it's not only located where a traditional indicator stalk would be, it looks very much like one, too.

This promises two things. One, you’ll spend a few seconds finding it and two, you’ll try to turn the indicators on with it at least once every drive. (The real indicators are on the other side of the steering column.)

Another note to those test driving a Sealion 8. Sample the front-drive version first. (I’ll get to why in a minute.) When you do, you’ll soon figure out this is a driveline that prioritises electric running. That is, the petrol motor barely ever actually drives the wheels (only at full throttle and higher speeds). Any other time, if the petrol engine is running, it’s to charge the battery that keeps the electric motor purring away. This is how efficiency is defined by BYD.

You’ll also find that the Sealion’s acceleration is purposeful in that electric-motor way, but hardly startling. And when you do smash the throttle and force the petrol engine to drive the axle, you’ll notice that this takes a fair time to play out, and that when everything is grunting as hard as possible, the petrol engine is quite noisy and even a little harsh sounding. Use the driveline sensibly, though, and it’s all smooth and quiet, even if that then means you can hear a little suspension noise creeping into the cabin.

That done, you’re now free to drive the AWD variant. Why wait? Because this thing is seriously off the leash. Bear in mind that 359kW of power is getting on for the thick end of 500 horsepower in the old money, so even though the Sealion 8 is a hefty critter at about 2.5 tonnes, all that power and torque will get it from rest in under five seconds, or thereabouts. The relevance of this to family-car technology is hugely debatable, but it’s one heck of a party trick the first time you try it.

The huge torque also magnifies the Sealion 8’s natural tendency to lift its inside front wheel when accelerating out of a turn. A small tyre squeak can sometimes be heard before the traction control gathers it all together, but even the single-motor variant displays the same trait.

In steering and suspension terms, it’s probably fair to say the Sealion 8 doesn’t unlock any new depths of talent. The ride is pretty comfy but at the expense of body control and the steering points the wheels but doesn’t convey much else to the driver.

That said, the fact everything seems to be tuned to the same frequency means it all works okay. You don’t have too-fast steering fighting the tyres or too firm suspension upsetting the interior calm. Use it as a family would, and it’s 100 per cent fit for purpose.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Servicing any hybrid can be a bit more expensive thanks to the presence of two propulsion forms.

In any case, the Sealion 8 requires routine servicing every 12 months or 20,000km.

Warranty is BYD’s normal six-year/150,000km cover, although there’s also eight years and 160,000km of cover for the EV battery.

BYD also claims its 'Blade' battery technology is among the safest in the business, and says the design resists damage (and, therefore, the risk of fire) better than the competition.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.