What's the difference?
As the flagship variant, the BYD Sealion 8 Premium all-wheel drive makes a big first impression as it arrives with seven seats, a plug-in hybrid powertrain and a features list that reads like a wish list.
It’s also stepping into a competitive space, lining up against the Chery Tiggo 9 Super Hybrid, Kia Sorento GT-Line PHEV and Mazda CX-80 P50e Azami - all promising similar blends of efficiency, space and value for Australian families.
The Sealion 8 Premium looks like a strong contender on paper … but does that translate to the real world?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
There’s no denying the value the BYD Sealion 8 Premium offers as it packs a lot in for the price. Its efficiency and inoffensive looks add up to a good package and reflect what it does well. That said, the underwhelming driving experience and clunky media system are noticeable. Whether they're deal breakers is up to you.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.