BMW Z Models vs Omoda 9

What's the difference?

The Z4 didn’t make me feel like Peirce Brosnan’s 007. It’s way too serious – a proper gritty reboot. Maybe it’s meant for Daniel Craig. Either way, its brave design makes it one of the best-looking BMWs of recent memory, and it’s a tech- and comfort-fest that the Bavarian automaker should be proud of. I just wish it was a smidge more fun behind the wheel.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Z4 is a sight to behold. It’s brave, especially for a BMW, it even betrays the brand’s strongest styling pillars, making its own way with its more horizontal grille design, flat body and curved out rear.

It’s more than that, though. In black, this car looks sinister, brooding. The more you look at it, the more you notice tiny details - the scooped-out sides, or the way the entire rear seems to flick up into the integrated spoiler. I couldn’t get enough of staring at it – it manages to look even better with the roof down.

That’s probably when it hit me. To my eyes, at least, this is the most stunning BMW in years. Sure, the X7 is a sight to behold due to its sheer dimensions and borderline offensive grille, but the Z4 is the opposite. It’s subtle, it hides its details away in its silhouette.

It’s designer, Calvin Luk (an Australian no less), was inspired at least in part by the Z8 – another Brosnan bond car – and you can see the Fisker design reflected in the Z4’s low, flat grille and almost bulbous rear.

Inside, sadly, the Z4’s strong design doesn’t quite play out. There’s no wily Fisker touches here, just a standard set of BMW switchgear. While it all works well, it just dumbs down the Z4’s character.

The big, chunky steering wheel in particular is a let-down. It’s the same wheel that sits in the brand’s X5 SUV, and it feels right there, but not here in a convertible where you’re so close to the ground. A smaller wheel would not only suit this car better, it would make it feel just a smidge more alive. I miss the three-spoke M sport wheel from previous-generation BMW cars.

I do like the dash, which is seemly carved from rhomboid shapes - a theme that rolls into the doors, screens, and vents elegantly. I’m normally not a fan of gloss plastics and chrome touches, but in the Z4 they’re all tastefully applied.

The seats, too, are lovely. I’m not sure about the contrast bright-red leather our car came with, but they’re nice and close to the ground and have excellent trim that you seem to sink into just enough to be comfortable and sporty all at once.

It’s a slick place to be, I just wish it felt less like you were at the helm of an SUV and more like you were driving something that looks this damn good.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The Z4 is a convertible, so it’s naturally compromised on space. As far as convertibles go though, you’ll be hard pressed to find one you can fit more stuff into.

The Z4 is wide - the same width, in fact, as a 5 Series - and this carries into the cabin. There are only two seats, but those seats are wide, and occupants will find themselves with luxurious amounts of airspace for their arms, as well as excellent leather-trimmed and padded surfaces for landing elbows on.

Legroom is also great, as the seats have a surprising amount of rail-travel on them, so that even taller folk won’t struggle to fit their limbs in.

A genuinely impressive characteristic of the Z4 is much head room there it is. Despite its low-slung looks from the outside, the roof towers over my 182cm tall head when I’m inside, so this isn’t one of those convertibles that feels like braking too hard might simply decapitate those above six-foot tall.

In terms of storage areas you get some long but shallow trenches in the doors, a bay with connection ports and a Qi wireless charging pad under the air-conditioning controls, a glovebox (hey, not all convertibles have them) and a trick centre console that houses two deep cupholders inside.

There’s also a netted shelf behind the seats that could fit small bags, and given the length of the cabin, you could even fit laptops and the like behind the seats provided you haven’t used the full extent of the seat’s rearward movement.

The boot is deep, wide and long for a drop-top, and offers a total of 281-litres which is more than some popular hatchbacks. It even offers tie-down points and netting either side. To top it off, the fabric roof folds away into its own compartment, so the boot space is unaffected if you choose to drop the lid.

For a convertible – the Z4 is a practicality wizard.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Welcome to the age of ridiculously powered four-cylinder turbo engines. Despite a capacity of just 2.0-litres, the engine in the Z4 30i produces a whopping 190kW/400Nm.

That’s probably enough for a car this size. I’m keen to drive the six-cylinder, but surprisingly it seems to offer diminishing returns for extra cylinders offering a 60kW/100Nm power boost for an extra $20,000. Perhaps a six-cylinder is the way to go in a BMW, and given this car’s other seriously sporty attributes, it might be the only way to make it a bit more… fun. More on that in the driving section.

All Z4s are rear-wheel drive, using an eight-speed torque converter automatic. Sorry, no option for a manual this time around.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

It’s claimed that the Z4 will drink just 6.5 litres per 100 kilometres on the official combined cycle test, but I found that sticking my foot in occasionally resulted in a slightly more realistic sounding figure of 8.4L/100km.

That’s still a great fuel consumption number for a car like this, and perhaps one of the strongest benefits of having just four cylinders.

A discerning vehicle, the Z4 will drink nothing less than the best-quality 98RON unleaded to fill its 52-litre tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

A car that looks this good better live up to the promise behind the wheel, right?

For the most part, the 30i does, but it’s a victim of its own performance credentials and luxuriousness.

See, a drop-top should be fun-packed, you should feel close to the road, connected. Sadly, a combination Z4’s excellent suspension and not-so-excellent SUV-like interior separates you too much from the surface below.

An advantage, of course, is the refinement on offer. The Z4 is easily one of the quietest, most refined convertibles I’ve ever driven, but it’s a little too insulated.

I can’t help but feel like it’s all business and no pleasure. It feels a little more like I should be cruising to work on the autobahn and a little less like I should be flinging it around corners on a tight B-road.

It feels almost wrong to drive it in a T-shirt. It’s serious and doesn’t want you to mess around, it wants you to wear a suit and tie.

This grand-tourer style feel is one that will keep a lot of buyers in the premium space happy, but I’m of the opinion that BMW will have that segment well and truly covered by the new 8 Series. If the budget allows.

Regardless, the 30i’s four-cyl engine feels like any six-cylinder would have a few years ago. It’s got a surge to it in the straights that’s quite satisfying, and it responds via the exhaust with an angry tone that makes it feel a little more alive, especially with the roof down.

This feeling was all helped along by our car’s M active differential which simply won’t let the fat tyres at the rear slide unless you’ve got high-speeds and loads of tarmac to play with – for better or worse.

The Z4 also has ‘variable sport steering’ which reacts to the car’s speed and position of the wheels to adjust the input ratio. It’s good when you’re at speed, but the weight and response of the steering can make the Z4 feel bigger than it actually is at lower speeds. 

The suspension is firm, and can be a little bouncy over rough surfaces, but seems well suited to the Z4’s chassis.

Other than those notable characteristics you’ll find that the Z4 is wonderfully tuned in terms of its inputs, everything is slick and smooth, suited perfectly for long meandering drives.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

If recent quotes are anything to go by BMW is set to stick by its lacklustre three-year unlimited kilometre warranty, as it says its customers simply aren’t interested in five years (or longer) when it comes to warranty coverage.

It’s a shame, as even Volkswagen has upped its warranty to five years, and Mercedes has considered a 10-year coverage plan in the past.

In terms of servicing, there are two fixed-price plans available – the suspiciously cheap ‘Basic’ plan which comes at a cost of $1373 for five years (or $274.60 per year) and the more realistic-sounding ‘Plus’ which costs $3934 over five years (or $786.80 per year).

Like every other BMW, the Z4’s computer tells you when its service time: how often it needs maintenance will depend on how often – and how hard – you drive it.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.