2023 BMW IX1 vs 2024 Tesla Model 3

What's the difference?

VS
BMW IX1
BMW IX1

$59,880 - $89,990

2023 price

Tesla Model 3
Tesla Model 3

$44,800 - $79,800

2024 price

Summary

2023 BMW IX1
2024 Tesla Model 3
Safety Rating

Engine Type
Not Applicable, 0.0L

Not Applicable, 0.0L
Fuel Type
Electric

Electric
Fuel Efficiency
0.0L/100km (combined)

0.0L/100km (combined)
Seating
5

5
Dislikes
  • Could use stronger single-pedal braking tech
  • Some road/tyre noise intrusion
  • Hides its ‘EV-ness’ with regular ICE X1 styling

  • Looks a bit dull
  • Steering too light
  • Still feels cheap inside
2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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2024 Tesla Model 3 Summary

It is highly unusual to drive around in a bed, but that’s what it felt like we were being asked to do with the new and terribly exciting Tesla Model 3 Performance.

Tesla doesn’t do media launches, nor traditional marketing, so everything about this event was predictably peculiar, but when we were told this new car was causing so much excitement that we should pull a sheet over it every time we stopped, to avoid people photographing it, or touching it (“if someone tries, just politely ask them to stop” as we were advised) we hit peak weirdness.

Eventually, they did agree to pull the sheet off one and let us have a look at the most exciting car Tesla has ever made that’s not a Cybertruck

The Performance is the Model 3 Tesla engineers and designers always wanted to make. Clearly, it was going to be called the 'Ludicrous', because some staff kept stuffing up and calling it that. It’s a shame the name wasn’t used, but at least it still gets an 'Insane' mode.

They really wanted to go all out with the original Performance version, but “a guy called Elon” didn’t want to add all the complexity that required at the time - he was focused on quality issues and ramping up production - but this go around he has let them have their heads, and encouraged them to go hog wild.

That means an entirely new power unit at the rear, staggered 20-inch wheels for sportier turn-in, aerodynamic changes for more downforce and less lift, new seats and the fitting of active dampers to a Model 3 for the first time, to help provide proper, track-ready handling.

We set out into the embrace of the adoring Los Angeles public (truly, no city on Earth boasts so many Tesla owners, they are everywhere) to find out if all the fuss is worth it.

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Deep dive comparison

2023 BMW IX1 2024 Tesla Model 3

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