What's the difference?
When the BMW iX first showed up a few years ago, it was a promising look at what BMW seemed capable of when it comes to electric cars.
While mildly flawed, the iX was fast, comfortable and felt properly premium. Now it’s had a decent update, with the iX xDrive45 M Sport here to replace the former entry-level xDrive 40.
BMW claims among other mechanical and tech updates a power increase of 25 per cent, a 30 per cent greater energy content for the battery, a 38 per cent increase in driving range and a 17 per cent faster charging rate.
But in the time since the iX launched, there have been big strides in the premium electric SUV space, including new arrivals from European opposition like the Polestar 3; even a new American in the form of the Cadillac Lyriq.
Well into its second generation, the Mercedes-Benz GLE remains a key player in the luxury large SUV space.
Though it lags well behind the BMW X5 in terms of sales, by about half in fact, the GLE still aims to exude status and luxury, helped by a facelift in 2023.
In its category, there are however plenty of badges with the power to lure buyers away: Audi, Porsche and Range Rover. Even non-Euros like Genesis and Lexus.
Despite the facelift, the category is moving on with big screens and more tech, where the GLE still has to rely on some traditional charm to win over wallets - especially in our big diesel ‘450d’ guise.
A week behind the wheel around and out of the city should reveal whether the GLE still has a strong-enough USP in 2025.
If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.
With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.
If you can get past the relatively steep asking price, the design appeals to you, and its slightly last-gen ergonomics work for you, then there’s a lot to like about the GLE. It’s a big, capable and comfortable cruiser, but given there are cheaper and more efficient options around, it would be a decision of the heart rather than the head.