BMW I3 vs Tesla Model 3

What's the difference?

It’s easy to forget BMW was paddling into the growing electric vehicle wave when it was only a gentle swell. It took off early with the i3 city car, which believe it or not has been in the Aussie new car market for six years.

While the German maker has long been developing the concept of electrified powertrains in existing models, the i3 was the result of a dramatically different approach, showcasing the use of exotic materials and innovative packaging.

Like its i8 supercar sibling, the i3 won’t be replaced with a new-generation version, but BMW says it will continue to develop this high-tech hatch before it departs, and we spent a week in the sporty i3s to see how it stands up in 2020. 

It’s been in Australia since 2019 and despite the arrival of a comprehensively upgraded version in late 2023, the Tesla Model 3’s once gargantuan popularity has been declining in recent years.

A seemingly never-ending influx of pure-electric alternatives, primarily from China, has eroded the mid-size sedan’s positioning as the go-to, best-value EV choice. 

But to its credit Tesla has again evolved the Model 3 proposition with the introduction of this Long Range Rear-Wheel Drive grade in October last year, at the time positioning it as “the longest-range EV in Australia”.

Since then, Tesla has adjusted the model grade name to Premium Long Range Rear-Wheel Drive.

Some additional tweaks, made in response to customer feedback, also illustrates the EV pioneer’s determination to step up in the face of increasingly fierce competition.

So, does this latest Model 3 do enough to earn a spot on your electric vehicle shopping list? We spent a week behind the wheel to find out.