What's the difference?
Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?
To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement.
A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.
It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).
So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.
Years ago, McLaren wasn't really making McLarens. The ill-fated SLR was still in production, but was an oddity that made little sense - it was a highly specialised Mercedes and built to sell for crazy money to mega-rich F1 fans. Production was down to a trickle,and the iconic and legendary F1 had completed its run a decade earlier.
The "new" McLaren Automotive had a shaky start in 2011 with the unloved MP4-12C, which became the 12C and then morphed into the 650S, getting better with each reinvention.
The P1 was the car that really grabbed the world's attention and was then-new designer Rob Melville's first project for the British sports car maker.
Last year, McLaren sold its 10,000th car and production numbers are closing in on Lamborghini's. Sales have almost doubled in Australia and Rob Melville is still there, and is now the Design Director. The company, clearly, has done very, very well.
Now it's come time for McLaren's second generation, starting with the 720S. Replacing the 650S, it's the new Super Series McLaren (fitting in above the Sport Series 540 and 570S and below the Ultimate P1 and still-mysterious BP23), and is a car McLaren claims has no direct competitors from its rivals at Ferrari or Lamborghini.
It has a twin-turbo V8, a carbon fibre tub, rear-wheel drive and bristles with cleverness.
Does the world really need a car as outrageously loud, over-the-top, exclusive and stupidly fast as BMW’s new 8 Series? Obviously not, but BMW clearly felt that its range, and its customers, could do with something like this. On paper, and even from the kerb, it seems a strange beast - luxurious and yet lightning quick - but from the driver’s seat it just instantly makes sense. And makes you smile. Scarily, there’s an even faster 8 Series Competition version to come…
Past McLarens have been accused of being a bit soulless, but this one is alive. The last time I felt like this in a car was a Ferrari F12, one of the scariest but most brilliant cars I've ever driven. Except the 720S isn't scary on the road, just sheer genius.
The 720S doesn't necessarily beat the competition but it opens up new ways of doing supercar things. It's a car that looks amazing, is more than fit for purpose but has a wider range of talents than the others.
That makes it ever more compelling, both as a piece of automotive brilliance to admire, andl as something to consider when you've got half a Sydney apartment to spend on a car.
Australian roads await, but the drive through rural English country roads and villages was a great preview. All I can say is: gimme one.
In terms of improving on the car it’s replacing, the new 8 Series pretty much smacks it out of the park. Time has not been kind to vehicles fitted with pop-up headlights and the previous 8 Series, which roamed the planet in limited numbers from 1989 to 1999, with now-unimaginable V12 engines, seems a strange-looking beast, with its tiny little kidney grille almost hiding beneath a BMW badge.
The new M850i is a simply stunning looking beast, particularly in Coupe form (the Convertible is not ugly, but it just doesn’t look as complete). Extremely wide and menacingly low, it seems to loom over whatever patch of ground its parked on, giving off an air of magnificent malevolence.
It looks fantastic when followed from behind, but it’s the front view - featuring the thinnest headlight design ever seen on a BMW for a sleek, Iron Man-like face - that really grabs your attention.
Proportion, poise and big old 20-inch wheels give it plenty of presence, while the way the glasshouse tucks in at the rear only magnifies its powerful hips.
BMW has also thrown plenty of design flair at the interior, where you’ll find the unusual yet fabulous-feeling glass gear lever (there’s more of this sparkly, cut-crystal-like stuff on the volume knob, Start button and iDrive controller).
Not only does it feel truly unique and expensive in your hand, but it has an 8 buried beneath it, which shifts and shimmers as you try and see it through the many angles of the glass.
Elsewhere, the cabin is swathed in merino leather and feels undeniably classy, with a touch of modernity via its big screen, but it’s still not quite as beautiful as the cockpit you’d find in an Audi of a similar price. Close, but not quite.
The 720S has received mixed reviews but nobody will say it isn't striking. I love it - every designer says their influence is a Lockheed SR-71 Blackbird (designer Melville even jokes about it), but you really can see it in the 720S, especially in the cockpit design, which looks like a glass canopy from that surveillance jet.
McLaren's signature dihedral doors, which go all the way back to the 1994 McLaren F1, are substantial, with a double skin to act as a serious piece of aero kit.
Melville told me in January that he thinks the cars look shaped by nature, using the example of a stone left in a stream to erode. The 720S is full of details evoking that image, with a clean, taut surface. Where everyone complained that the 12C was "designed in a wind tunnel", the 720S looks designed by the wind. In the carbon and aluminium, it looks extraordinary.
One of the most talked about features are those headlights - almost always finished in black, they're known as "the socket". When you get close you see slim LED DRLs, small but powerful headlights, and you then discover two radiators behind them. Follow it through and the air exits through the bumper, around the wheels and then through the door. It's quite something.
Inside is the McLaren we've come to know and love, but with a clever kicker. The dash panel looks lifted from a race car - but with far nicer graphics. Switch to "active" mode, turn everything up to Track and the panel swings down and presents you with a minimised set of instruments to reduce distraction and make up for a lack of head-up display - just speed, get and, revs.
At the very least, you’d have to say the 8 Series is fit for purpose. The seats are hugely comfortable for long journeys, so that’s practical, there’s a handy tray for your phone, where it will be wirelessly charged, and there are two cupholders in front of that, and storage for bottles in the doors.
No human larger than primary school age will ever sit in the back, so there’s not a lot going on back there.
In terms of boot space, it’s reasonably capacious at 420 litres, or 350 litres for the Convertible.
For a supercar, there is a surprising amount of space in the cabin. You can strap 220 litres of (hopefully) soft stuff on the rear shelf behind the seats and there's a 150-litre boot under the nose. You can store your track gear under there, including helmet, or even cram in a few soft bags for a weekend away.
Again, unusually a for a supercar, you're also treated to a couple of storage cubbies in the centre console.
There's plenty of room in cabin for two bodies and the driver's seat offers lots of adjustment. Despite being so close to the front wheels, your feet have space even for my ridiculous duck feet to fit easily. There's even enough headroom for those over six feet, although the glass portholes in the top of dihedral doors might not be so welcome in an Australian summer.
It can be hard to use the word “value” when talking about a car that costs north of $270,000, and keep in mind that this 8 Series is thus even more expensive than a Porsche 911. And a car has to be very good indeed to be worth more than one of those.
We would respectfully suggest that this BMW is pitched a little high in price terms.
Staggeringly, while the standard equipment list is lengthy and the inclusions are high end, you can still spend even more on options, and fairly easily push the price past $300,000 - Pure Metal Silver pain, for example, will set you back $10,400, while a pack of external carbon bits will hit you for another $7500, or $6,600 for the Convertible.
Standard equipment includes, deep breath, 20-inch M-branded light-alloy wheels, a tyre-pressure indicator, M Sport Brakes, M Sport Differential, Adaptive M Suspension Professional with Integral Active Steering, Active anti-roll stabilisation, Comfort Access including a kick-open tailgate, wireless phone charging, Soft Close Doors, BMW Crafted Clarity Glass Application, Driving Assistant Professional, Parking Assistant Plus, including 3D View and Reverse Assistant, Laserlights, a 12.3-inch digital instrument cluster and a 10.25-inch Control Display, metallics, paint, merino leather upholstery, heated steering wheel and arm rests, and seats, a 16-speaker harmon.kardon sound system, a Head-Up Display and the hugely pointless Gesture Control.
The Convertible model also gets an Air Collar, to keep your neck warm when the roof is down.
Kicking off at $489,900 plus on roads, it's fairly clear that the car the local operation has in its sights is the Ferrari 488 GTB, which sells for around $20,000 less but rarely arrives with less than $40,000 in options on board. Two further versions of the 720S are available from $515,080, the Luxury and Performance spec levels, both largely cosmetic.
The 720S ships with 19-inch front wheels and 20-inch rears wrapped in Pirelli P-Zeros. The exterior is finished in "dark palladium" trim and the cabin is lined with Alcantara and Nappa leather. Also onboard is a four-speaker stereo, digital dash, dual-zone climate control, sat nav, active LED headlights, power windows, sports fronts seats and not much else.
A predictably lengthy options list includes paint from $0 to $20,700 (McLaren Special Operations, or MSO, will cheerfully find ways to charge you more for that extra special paint job), but most of the list is carbon fibre bits, reversing camera ($2670!), a $9440 Bowers and Wilkins stereo... you get the picture. The sky, or your credit card, is the limit.
The front lift kit is $5540 and totally worth it to protect the underbelly from driveways. Unlike a couple of Italian rivals, it's not mandatory for all speed-bump ascents.
As we discover every time we look at a car like this, the spec seems slim but none of its competitors have much in them, so it's line-ball.
Truly, there is one impressive engine sitting under that big, hulking bonnet. The M-fettled 4.4-litre V8 has two turbochargers located inside the V of the block for “immediacy of response”, and they certainly deliver that.
Peak power of 390kW is delivered between 5500rpm and 6000rpm while its hefty 750Nm of torque is on song, for effortless overtaking, from 1800rpm all the way to 4600rpm.
Looking at those rev figures it’s clear to see that you are initially launched by a huge wave of torque and then, while you’re still drawing breath, the power really kicks in.
All that grunt equates to 0 to 100km/h in just 3.7 seconds, which is very fast indeed, and you also get to enjoy a growly, guttural soundtrack, thanks to the standard Sport Exhaust.
The Convertible has the same engine with the same figures, but it’s slightly heavier and thus takes 3.9 seconds to hit the tonne. Which is still stupidly fast for this much car.
The 720S runs a 4.0-litre version of McLaren's familiar flat-plane crank twin-turbo V8. Power is up to 537kW (or 720PS, hence the name) and torque up almost 100Nm to 770Nm, from 678. McLaren says 41 percent of the components are new.
A seven-speed twin clutch sends power to the rear wheels and the 1283kg dry (down 106kg from the 650S) monster hits 100km/h in 2.9 seconds, surely a cautious claim. The more alarming 0-200km/h clam is a terrifying 7.8 seconds, half a second quicker than its closest rival, the 488 GTB. That is seriously, insanely quick, while top speed is equally bonkers at 341km/h.
Instead of a complicated and heavy active differential, the 720S uses the rear brakes and various other methods to get the same effect. It's one of several ideas pinched from F1, some of them now banned.
Good luck ever matching these figures, with all that V8 temptation beneath your right foot, but the claimed number, at least, is 10.4 litres per 100km for the Coupe and 10.6 for the Convertible. During our launch drive we would have been absolutely nowhere near those figures.
McLaren claims the European combined cycle could return 10.7L/100km, but we have no way of knowing if that is accurate because we weren't mucking about on the day we had the car.
There is a sizeable distance between driving a small, lithe sports car that can sprint from 0 to 100km/h in a scorching 3.7 seconds, and then piloting something that feels as large, and louche, as a cruise ship that can do the same thing.
Accelerating in the M850i is an experience that can only be described as hilarious. There’s just so much mass attempting to move so quickly that it defies belief. The way the nose rears into the air, and the rear end seems to dip towards the ground, brings to mind a bucking bronco, although a feisty polo pony would probably be more appropriate.
It’s easy to see why this car is all-wheel drive rather than the traditional BMW rear-driven layout, because there’s just no way you could get all that grunt to the ground with two wheels, or not without some serious power oversteer issues.
For a car that weighs more than 1.8 tonnes, the 8 Series is surprisingly fluid and involving on winding stretches of road. It feels hunkered down and hammered into the road, which is less of a surprise, but the steering is so perfectly weighted and the power delivery so well calibrated that it really encourages you to push on, and rewards you sense of adventure with smile-widening pace.
It’s quite something to suggest of a car that costs a quarter of a million dollars, but the M850i actually exceeds your expectations in terms of driving joy. On paper, it looks like a straight-line bully, or merely a very grand grand tourer, and it does eat up the miles on a freeway with class and ease, but when you want to point it at a mountain pass, it excels there as well.
We drove the new 8 Series back to back with BMW’s also-new Z4, and what really stood out was not just the gulf in power and poise, but the huge difference in the ride/handling balance.
The M850i really can soak up the worst our roads can throw at it with aplomb, while still making you feel connected to the ground beneath you, and inspiring confidence, and its abilities really did make the Z4 feel very brittle and hard indeed.
To be fair, we didn’t get to throw this big luxo-barge at any sections of really sharp S-bends, or 35km/h corners, and no doubt it would be challenge for it to change direction quickly, but through fast sweepers it really does excel.
And as far as its grand-touring design brief, it absolutely nails it.
One of the biggest changes from 650 to 720 is the new Monocage II carbon fibre tub. The drop in overall weight is partly because the cage now includes the windscreen hoop, which previously was metal. Kerb weight with all fluids and a 90 percent full fuel tank (don't ask why 90 percent, I don't know either) it weighs 1419kg, giving it the same power-to-weight ratio as a Bugatti Veyron. Yikes.
The 720S is an astonishing car. We always say you can pootle in a modern supercar, but the 720S is so user-friendly, maneouvreable and so easy to see out of - there are no significant blind spots with an almost entirely glass roof - you can tackle city and country in comfort mode and actually be comfortable. Comparatively, a Huracan goes all blergh in Strada mode and the 488 GTB never stops begging you to kick it in the guts. The McLaren is easy, liveable and smooth.
I was driving a left-hand drive car in the UK, which should have been a complete nightmare, but it was fine - the vision is excellent, particularly over the shoulder.
But when you do decide to kick the 720S into action, it's wild. The acceleration is brutal, the handling impeccable and the ride, oh, the ride. No supercar can handle bumps, irregularities and flat out poor surfaces like the McLaren. The 540C's ride is incredible as it is, but the 720 is just wow.
Because it's quite light, the nose goes where you point it, the huge brakes have less to stop, the towering power less to push. The steering in the 720S is well-weighted but has tons of feel - you know what's going on underneath the double-wishbone sprung front wheels and you can adjust what you're up to accordingly. The stability system is excellent, too. Never overbearing or abrupt, where talent ends and the help begins is delightfully blurry.
The new engine is a bit more tuneful than past McLarens - there's even a loud-start party trick - but it's not loud and overbearing. You'll hear turbos whisting, sighing and pshawing, a deep bassy exhaust note and some awesome intake roar. But there's not much off-throttle character. It does at least do away with the histrionics of the Italians.
The only serious drama is the amount of noise bouncing around the cabin over about 100km/h. There's a lot more glass than sound-soaking Alcantara, which explains some of the extra tyre racket over a 650S. You can't have everything, I guess.
There’s no ANCAP rating to go on for this car, and nor is there anything similar out of Europe to give us guidance, but you do get eight airbags - front, full-length sides and head protection on the sides and in headliner, plus knee airbags for the front seats.
The 8 Series also gets Driving Assistant Plus as standard, which includes Active Cruise with full Stop&Go function, which BMW considers to be “full AEB”, meaning it will bring the car to a standstill, automatically, when required.
Along with a super-strong carbon tub, to which is fitted aluminium crash structures front and rear, the 720S comes fitted with six airbags, stability and traction controls and carbon ceramic brakes with ABS (100-0 happens in fewer than 30 metres).
BMW is sticking with its not-very-industry-leading three-year, unlimited-kilometre warranty, and says its customers are happy with that, rather than the five- or seven-year warranties some other companies offer. When you’re paying this much for a car, it seems a trifle mean, frankly.
Like all modern BMWs, the servicing requirements for your M850i are controlled by the Condition Based Servicing (CBS) system, which means that “advanced algorithms monitor and calculate the conditions in which a vehicle is used, including mileage, time elapsed since its last service, fuel consumption and how a vehicle is driven”.
That information allows the car to decide for itself when an annual vehicle inspection or oil service is due.
BMW offers two fixed-price servicing plans, under its BMW Service Inclusive (BSI), which is available in two packages: Basic - $2,290 for five years/80,000km or $5,170 for Plus.
The 720S comes with McLaren's three-year/unlimited kilometre warranty with roadside assist. McLaren will want to see you every 12 months or 20,000km, which is quite unusual at this level.