BMW 8 Series vs Audi Q8

What's the difference?

With dramatic looks, a luxurious spec, and impeccable quality, the BMW M8 Competition Gran Coupe remains supremely well controlled as it delivers eye-widening performance and amazing dynamics. But there’s an ‘edge’ to the experience you need to be ready for. If I was determined to head for the Aussie ‘fast lane’ in a BMW 8 Series Gran Coupe I’d opt for the M850i and pocket a lazy $71K (enough for a cheeky M235i Gran Coupe to add to your collection).

The updated Audi Q8 60 TFSIe quattro S line still looks good inside and out. It fits a family comfortably without feeling too big and there’s enough here to satisfy those who like the luxury features. 

It's price tag will hurt it but the improved power outputs and driving range is a big plus and makes the plug-in hybrid powertrain make more sense.

Want to start a vigorous car enthusiast discussion (more a verbal punch-up)? Simply ask whether a four-door car can be a coupe.

Traditionally, the answer is no, but over time numerous automotive brands have applied that description to cars with more than two doors, including SUVs!

So, here we are. A four-door ‘Gran Coupe’, and the M8 Competition version retains the smoothly tapering turret and frameless side glass that help give selected BMW four-door models the same swoopy, coupe look.

At close to 4.9m long, a fraction over 1.9m wide, and under 1.4m high, the BMW 8 Series Gran Coupe has a firmly planted, low-slung, wide-track stance. Always a subjective call, but I for one, think it looks stunning, especially in our test car’s ‘Frozen Brilliant White’ matt paint finish.

In an era of comically oversized BMW grilles, things are relatively under control here, with a bright black finish applied to that ‘kidney grille’, as well as the huge front bumper air intakes, front splitter, front fender vents, exterior mirrors, window surrounds, 20-inch rims, lip spoiler on the boot, rear valance panel (incorporating a functional diffuser), and quad exhaust tips. The roof’s black, too, but that’s because it’s made of carbon-fibre.

Overall the M8 Competition Gran Coupe is a compelling combination of strong, confident character lines along the bonnet and lower flanks, with tightly wrapped curves following the high hip line, and more organically irregular, yet distinctly BMW shapes in the head- and tail-lights. 

The interior is a beautifully balanced design with a broad centre console sweeping up to the middle of the dash and wrapping around to focus on the driver, in typical BMW fashion.

 The multi-adjustable sports front seats are immaculate, with high-end quilting in the centre section matching a similar treatment in the doors. The dark grey (full) leather trim is offset by carbon and brushed metal trim elements for a cool, calm and focused feel.

Crack the bonnet open and a spectacular ‘BMW M Power’ carbon cover dressing the top of the engine is guaranteed to impress friends and family.

When it comes to style, the Q8 60 TFSIe quattro S line has it in spades. Featuring a design that looks athletic with its long lines and wide stance, you'll always be proud to hop into it.

Red calipers now come standard and they look awesome on the optioned 22-inch alloys. The update sees a redesigned front with new grille and reshaped matrix LED headlights and a 2D badge design.

While SUV coupes aren’t usually my jam, the Q8 manages to tick the 'sexy' box.

The interior is honestly the same and only die-hard fans will notice the new menu screens on the multimedia system. The cabin is a fine example of what a luxury SUV should look like because its polished, well-built and sumptuous but it has the classic Audi edge, so there is still a sporty vibe going on.

The panoramic sunroof adds some airiness to the otherwise dark cabin and the Valcona leather upholstery is liberally splashed about, so most of what you touch feels premium and soft.

Of the M8 Competition Gran Coupe’s 4867mm overall length, 2827 of it sits between the front and rear axles, which is a pretty healthy wheelbase for a car this size (and 200mm more than the 8 Series two-door coupe).

Space up front is generous, and one upside of a four-door, rather than two-door coupe, is you’re not struggling quite so much for space to get in and out when parked next to other cars.

Once inside, there’s plenty of storage up front, with a large lidded box/armrest between the front seats, twin cupholders in the centre console, as well as another covered area for wireless phone charging and extra bits and pieces in front of that. Long door pockets provide space for bottles, and the glove box is a decent size. There’s 12V power as well as USB sockets for media connection, with charging outlets in support.

At first glance you’d swear the rear seat was designed as a two-seater only, but when push (literally) comes to shove a centre passenger can squeeze in, legs straddling the rear console.

In terms of legroom, at 183cm (6’0”) I could sit behind the driver’s seat set for my position with knee room to spare, but headroom is another matter, with my noggin making solid contact with the soft Alcantara headlining. It’s the price you pay for this car’s racy profile.

There’s a neatly trimmed storage box and two cupholders in the fold-down centre armrest, plus door pockets with enough room for small bottles. The rear console houses dual climate controls, twin USB power sockets, and a small oddments tray, as well as buttons for the optional rear seat heating fitted to our test car ($900).

The 440-litre boot is a bit like the car itself - long and wide, but not very high. The rear seat split-folds 40/20/40 if you need more space, and the boot lid is automatic with a hands free function. But don’t bother looking for a spare of any description, a tyre repair kit is your only option.

The cabin offers plenty of space for passengers and you never feel like you're jostling for elbow room unless there's three adults across the rear seat. Comfort is high with ergonomic seating up front with plenty of adjustment and functions. The rear seat has long bases and the seat backs can recline.

Individual storage leaves a little to be desired for the class and the glove box shoulders most of the burden up front as the middle console is really just a shallow shelf large enough for a wireless charging pad and keys or a chapstick.

Each row gets a couple of cupholders and drink holders, and the rear map pockets round out back-seat storage.

Because of the PHEV powertrain, the 60 TFSIe quattro S line has the smallest boot capacity in the line-up at 505L but this is still more than enough for a decent road trip or grocery haul.

The wide boot aperture, level loading area and powered tailgate add some convenience, as does the 40/20/40 split fold on the rear seats.

Access for each row is solid with wide door openings, low seat positions and 205mm ground clearance. Although, the doors have to been slammed shut for them to close properly and this annoyed everyone in the family. You can spring for a soft-close door feature for $1500 and, honestly, it would be worth it.

The 10.1-inch touchscreen multimedia system is logically laid out and the graphics look great. It has haptic feedback which my husband didn’t love as it made it hard to select things on a bumpy road. You also get built-in sat nav, wireless Apple CarPlay and Android Auto. Other than the occasional lag with the CarPlay connecting upon start up, it's all simple enough to use.

Charging options are good with two USB-C ports in each row and the front also gets a wireless charging pad. The big 12.3-inch digital instrument cluster looks great but it can be annoying to find information on it or personalise it.

There are three Q8 grades before you hop into the flagship SQ8 performance model, and the variant on test for this review sits second from the top.

The mid-life refresh sees pricing increased across the entire range and adds over $1700 to the (already steep) $154,284 MSRP price tag.

Compared to its plug-in hybrid rivals, the BMW X5 xDrive50e and Volvo XC90 Recharge Ultra T8, the 60 TFSIe quattro S line slides in as the most expensive.

Our test vehicle has also been fitted with a few extra items like 22-inch alloys, metallic paint and a luxury seat package, which adds ventilation function to the front seats and heated rear outboard seats. It does tack on $9900 to the overall price tag, though.

The 10.1-inch multimedia system remains and while it sits on the smaller end compared to some of its rivals now, it does get an updated layout and apps for 2025.

Other standard equipment includes a panoramic sunroof, matrix LED headlights, heated side mirrors with memory, keyless entry and start, a powered tailgate, heated front seats, electric lumbar support, three-zone climate control, electrically adjustable steering wheel, electric auto cargo cover, and a tyre repair kit.

The technology is the standout with a 17-speaker Bang & Olufsen sound system, wireless Apple CarPlay and Android Auto, digital radio, as well as built-in satellite navigation, a 12.3-inch digital instrument cluster and colour head-up display.

You also get an Audi Connect plus app which allows remote access for security and assistance services including car finder with remote signal, remote lock and unlock, emergency call, and online roadside assistance.

Does the PHEV Q8 offer good value? Value is relative, the features list is fairly robust but it’s hard to ignore that this PHEV sits $10K above its internal combustion siblings.

The M8 Competition is powered by an all-alloy, 4.4-litre twin-turbo V8 engine, featuring direct-injection, as well as the latest version of BMW’s ‘Valvetronic’ variable valve timing and ‘Double-VANOS’ variable camshaft control, to produce 460kW (625hp) at 6000rpm, and 750Nm from 1800-5800rpm.

Designated ‘S63’, the engine’s two twin-scroll turbos are located, along with a cross-bank exhaust manifold, in the engine’s (90-degree) ‘hot vee.’ 

The idea is consistent transmission of exhaust energy to the turbos for improved response, with the reversal of usual practice completed by inlet manifolds positioned on the engine’s outer edges.

Drive goes to all four wheels via an eight-speed ‘M Steptronic’ (torque converter) auto transmission with ‘Drivelogic’, and dedicated oil cooling, as well as BMW’s ‘xDrive’ all-wheel drive system.

The xDrive set-up is built around a central transfer case housing an electronically-controlled, variable multi-plate clutch, with front to rear drive distribution set to a default 40:60 split.

The system monitors multiple inputs including, wheel speed (and slip), acceleration and steering angle, and is able to vary the ratio up to 100 per cent rear thanks to the ‘Active M Differential.’ 

The Q8 60 TFSI e is AWD and has a 3.0-litre V6 turbo-petrol plug-in hybrid powertrain for a combined power output of 360kW and 700Nm of torque.

The power output has increased by 20kW with the mid-life refresh and that shaves 0.4 seconds off the 0-100km/h sprint time bringing it down to just 5.0 seconds. So it’s a quick and powerful SUV.

The powertrain is paired with an eight-speed automatic transmission which is mostly smooth and the switch between petrol and electric is fairly seamless.

As far as plug-in hybrids go, everything seems to work well here.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 10.4L/100km, the M8 Competition emitting 239g/km of CO2 in the process.

Despite the standard auto stop/start function, over a week-long combination of city, suburban, and freeway running we recorded a (dash-indicated) average of 15.6L/100km.

Pretty thirsty, but not outrageous when you consider this car’s performance potential, and the fact that (purely for research purposes) we exploited it regularly.

Recommended fuel is 98 RON premium unleaded, and you’ll need 68 litres of it to fill the tank. That equates to a range of 654km in line with the factory claim, and 436km using our real-world number as a guide.

The mid-life update sees a larger 25.9kWh lithium-ion battery which improves the electric driving range by 27km, bringing it up to 74km overall. This still falls short of its direct rivals but it’s an improvement for efficiency because it’s now more than enough range if you’re just doing the school runs and some errands around town.

The Q8 60 TFSIe has a Type 2 charging port and like most plug-in hybrids, lacks a CCS enhancement, so you have to make do with AC charging options with this one. On a 7.4kW AC charging system you can go from 0-100 per cent in three hours and 45 minutes but if you’re using just a standard house plug port, it will take a few hours more. It's best to leave it overnight.

Audi throws in three charging cables, including a 240-volt domestic charger but you have to pay extra for a wall-mounted box.

The official combined fuel cycle is a low 1.8L/100km and like all plug-ins the best efficiency will be achieved if you charge it often. After charging almost every day and doing a mix of open road and urban driving, my real-world usage has popped out at 7.7L/100km, which isn’t as good as I was hoping but it’s not terrible. I would expect the efficiency to drop on longer trips.

The Q8 likes to drink the good stuff and Audi recommends a minimum 95 RON unleaded petrol to be used for this grade.

There’s something teutonically symmetrical about the way the M8 Competition Gran Coupe delivers its prodigious thrust.

Peak torque of no less than 750Nm is available from just 1800rpm, remaining on full song across a broad plateau all the way to 5800rpm. Just 200revs later (6000rpm) peak power of 460kW (625hp!) takes over to finish the job, with the rev ceiling sitting just over 7000rpm.

That’s enough to slingshot this 1885kg bruiser from 0-100km/h in 3.2 seconds, which is supercar fast. And the engine and exhaust noise produced by the 4.4-litre twin-turbo V8 during such rapid acceleration is suitably brutal, courtesy of electronically-controlled flaps in the system opening up. 

On a more civilised drive you can reduce the exhaust noise via an ‘M Sound Control’ button on the centre console.

The eight-speed auto is fast and positive, especially in manual mode, which dials up the fun via wheel-mounted paddles. And when it’s time to direct this car’s forward momentum into lateral movement BMW has brought in the engineering heavy artillery.

Despite its frameless door body structure the M8 Competition Gran Coupe feels solid as a rock thanks in no small part to its ‘Carbon Core’ construction, using four primary components - carbon-fibre-reinforced plastic (CFRP), aluminum, high-strength steel, and magnesium.

Then the ‘Adaptive M Suspension Professional’ (with active anti-roll stabilisation), the tricky xDrive continuously variable AWD system, and active M Sport diff combine to keep everything under control.

Suspension is a double wishbone front, five-link rear arrangement, with all key components in alloy to minimise unsprung weight. In concert with the electronic wizardry on-board, it helps keep the M8 buttoned down with only modest body roll in enthusiastic cornering, as the rear-biased AWD system seamlessly distributes drive to the axle and wheels that can make best use of it.

The price you’ll pay for the track-ready tune is in compromised ride comfort. Even in the ‘Comfort’ setting, the M8 Competition is firm, and feels corrugations and imperfections to a surprising degree.

An alignment of the BMW 8 Series planets left me with the keys to this car and the M850i Gran Coupe (also using the Carbon Core body) at the same time, and the difference between their softest settings is appreciable.

Also be aware that at 12.2m the M8 Gran Coupe’s turning circle is substantial, and it’s just as well all that camera, sensor and self-parking tech is available to help you guide this ship into port.

The M8’s electrically-assisted, variable-ratio steering features an ‘M’ specific calibration to deliver satisfying precision and good road feel. But in similar fashion to the ride a noticeable amount of unwelcome feedback comes through to the wheel.

The fat Pirelli P Zero rubber (275/35 fr / 285/35 rr) grips hard, and the monster brakes (ventilated all around, with 395mm rotors and six-piston calipers up front) wash off speed without fuss or fade.

But overall, you’ll have to live with a less refined drive when you sign on for the M8 Competition. Straight away it feels faster but lacks the M850i’s lighter touch. No matter which drive or suspension mode you select, responses are more aggressive and physical.

To fully explore and enjoy the M8 Competition’s abilities it feels like the race circuit is its most appropriate habitat. On the open road, the M850i is all the Gran Coupe you’re going to need.

The Q8's athletic looks are matched by its on-road handling. The power has a hefty kick that’s effortlessly delivered once you’re up to speed. It did have a few confused moments when I had to accelerate quickly from a full stop - the lower gears didn’t immediately engage and I got a proper bunny hop but it was short lived and for the most part the powertrain delivers the goods.

The adaptive air suspension makes for a comfortable ride despite the massive wheels and you can comfortably cruise around town or the highway without much jostling.

Cabin noise is minimal around town but you get a low hum of road noise at higher speeds. Overall, it's still a refined cabin space to spend a lot of time in.

I do miss hearing some of the engine thrums though because even when the battery is depleted, you don’t get a lot of engine feedback. It certainly adds to the refinement but it loses some of the fun.

The higher driving position feels comfortable and visibility is quite good. Steering is responsive and feels sporty with lane changes but its 13.3m turning circle lets it down in car parks.

The 360-degree view camera system is clear and this has multiple parking sensors. In theory parking should be easy but again, until you get used to that bigger turning circle it can feel clumsy in smaller spaces.

The PHEV Q8 variant is unrated with ANCAP as it’s not covered by it’s siblings' five-star rating from 2019, but it does have a lot of standard safety features like eight airbags, including side chest airbags for the front and rear passengers. Surprisingly, it misses out on a front centre airbag though. 

A standout feature is the safe exit assist which will delay your door from opening if it detects a car or cyclist. Always a handy thing when you have a kid like mine who can carelessly throw open their door.

There is also a ‘pre-sense’ feature where the car detects that you’re approaching traffic at lights or a roundabout and it will automatically start slowing down for you, which I quite liked.

Other standard features include adaptive cruise control with stop and go, lane keeping aid, lane departure warning, blind-spot monitoring, forward collision warning, rear cross-traffic alert, driver attention monitoring (sound and visual alerts), 360-degree view camera system, front and rear parking sensors, tyre pressure loss indicator, intelligent seatbelt reminders, first aid kit, hi-vis vests and a collapsible warning triangle.

The autonomous emergency braking (AEB) has car, cyclist and pedestrian detection and is operational up to 85km/h (up to 250km/h for cars).

There are two ISOFIX child seat mounts and three top tether anchor points. The rear seat is wide enough to accommodate three child seats side by side.

The safety systems feel well-calibrated and are not intrusive for daily driving. In a world when cars seem to chime an alert for everything, this is a welcomed plus.

BMW offers a three year/unlimited km warranty, which is at least a couple of years off the mainstream market pace, and lagging other premium players like Mercedes-Benz and Genesis, both sitting at five years/unlimited km.

Roadside assistance is included for the duration of the warranty period, and the standard ‘Concierge Service’ provides everything from flight information, to global weather updates, and restaurant recommendations, from a real human.

Technically, service is ‘condition based’ with the car telling you when it’s time to hit the workshop, but you can use every 12 months/15,000km as a guide.

BMW Australia offers ‘Service Inclusive’ packages that require customers to pre-pay for servicing, allowing the cost to be covered off in finance or leasing packages and reducing the need for concern about paying for maintenance further down the track.

BMW says there are different packages available, from three to 10 years, or between 40,000 and 200,000km.

Audi offers the Q8 60 TFSIe with a five-year/unlimited kilometre warranty and the battery is covered by an eight-year/160,000km warranty which are all pretty standard terms compared to its rivals.

There is a standard five-year servicing package that costs $3570 and servicing intervals are spaced at every 12 months or 15,000km, whichever occurs first. However, if you purchase the Audi Advantage Package you add a further two years of coverage to the warranty, roadside assistance and servicing, which is pretty good for the class.