BMW 740i vs Audi E-Tron Gt

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

While it may be a very different beast to the R8 supercar, it’s hard to argue that the e-tron GT offers performance that isn’t equal to anything Audi has previously produced. The immense acceleration and power, coupled with the brilliant and clever handling make this updated range, especially the RS pair, feel like something special.The fact that it will save you visiting a petrol bowser and might help cut harmful emissions is just a bonus.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

While there are some big changes underneath, on the surface the design tweaks are quite subtle. 

There are some tweaks to the front grille, headlights, lower bumper and air intakes, but overall the look isn’t dramatically different. The more noticeable styling change is between the S and RS models, with the latter looking more sporty and dynamic thanks to a unique lower bumper design and the larger alloy wheels, which have a sportier look.

The biggest design changes are arguably the introduction of the switchable transparency roof on the RS and the option to use matt carbon camouflage.

The former is another shared element between the RS e-tron GT and Taycan, and it uses a special glass that can switch between being clear or opaque depending on whether you put a current through it. Cleverly, Audi is offering the option to have individual sections alternate between the two states, so you can customise it to your preference.

As for the grandly named matte carbon camouflage, it wasn’t highlighted in Audi’s presentation, but it’s the same material the Lamborghini developed over a decade ago and calls ‘forged carbon’ instead.

Unlike traditional carbon-fibre, which is made from injecting resin into sheets of fabric-like carbon fibre weave, forged composite uses a malleable paste of carbon sheets and resin. This technique is quicker to make and easier to shape into complex pieces, but lacks the visual impact of conventional carbon-fibre.

The biggest design change internally is the new steering wheel, which is a not-quote-squared-off rim that feels nice in your hand without being too thick. The RS models feature two new large red buttons - ‘RS’ and ‘Boost’ - which allow you to select the drive modes and activate the short boost function, respectively.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

Practicality is an important consolidation for the e-tron GT, it may have replaced the two-seater R8 as Audi’s definitive performance hero, but it’s a four-door sedan so it needs to be more family friendly. It’s especially relevant for Audi, as the brand has a history of brilliantly combining family needs with fast cars, namely its iconic wagons, the RS4 and RS6 Avants.

Audi also has a strong reputation for some of the best interior design in the industry, and the e-tron GT is arguably amongst its best work (at least in this reviewer’s opinion). It looks modern and stylish without leaning too far towards being different simply because it’s an electric car.

The new steering wheel fits the new design well, framing the digital driver’s display nicely. The display itself has a new RS-specific display for the higher-end models.

There’s a central infotainment touchscreen, but underneath this particular Audi skips the climate control touchscreen in favour of a digital readout and physical switchgear; a welcome relief for some, no doubt.

As for the seats, all three trim levels get the same style of sports seat trimmed in Nappa leather with a honeycomb stitch pattern. There are different finishes, both black and red leather, and some with contrasting stitching available through the optional design package. The RS performance package gets a unique ‘serpentine green’ stitching to stand out.

Small item storage in the front is adequate but not generous, which does make the e-tron GT feel more like a sports car at least, even if it doesn’t help practicality.

As for the rear, space is surprisingly good given the external dimensions and the nature of it being a low-roof sedan (rather than an SUV) with batteries underneath the floor. That’s largely because Audi has split the battery pack to allow for extra room in the rear for passengers’ feet, combating a common problem with electric sedans.

Headroom is adequate, and will be tight for anyone much taller than 180cm, but it will do the job of transporting the family in relative comfort. It is, by no means, the most spacious or family friendly model in the Audi range, but it does play its role as both a performance car and roomy sedan.

The boot is measured at 405 litres in the S but shrinks to 350L in the RS models, but both have the same 77L space under the bonnet, so space is (again) reasonable without being generous.

The 2025 range begins at $209,900 for the S e-tron GT, steps up to $264,900 for the RS e-tron GT and hits $309,900 for the new RS e-tron GT Performance (all prices exclude on-road costs).

While there is more power and equipment, that’s still a significant leap in price, with the previous e-tron GT starting at $181,784 ($28,116 cheaper) and the RS e-tron GT priced from $250,484 ($14,416 cheaper).

This pushes the Audi close to its most direct rival, the Porsche Taycan. Despite what the brands try to say publicly, the reality is these two are very closely related mechanically. Porsche now has two models cheaper than the S e-tron GT (the $174,500 Taycan RWD and $184,500 Taycan 4), while the Taycan 4S is priced just above it at $215,700.

Porsche’s rival to the RS e-tron GT is the $260,300 Taycan GTS, while it has the $306,900 Taycan Turbo to challenge the new RS e-tron GT Performance - plus the Turbo S and Turbo GT above it for those craving more power.

While the Audi isn’t bad value, it isn’t surprising that people in the market for an electric performance car from Germany are leaning towards the Taycan instead of the e-tron GT given the pricing structure.

In terms of specification difference between the three variants, the S e-tron gets 20-inch alloy wheels, adaptive air suspension, all-wheel steering, HD Matrix LED headlights with Audi laser lights, and a panoramic fixed glass roof.

Moving up to the RS e-tron GT adds unique 21-inch wheel design, a panoramic glass sunroof with a new switchable transparency, performance brakes with a carbide coating, and an RS-specific instrument cluster design.

The RS e-tron GT Performance crowns the range with its own 21-inch alloy wheels, active suspension and a specific RS Performance exterior electric sound system as standard. 

There are a range of option packages too for all three models, which bundle extras together. The Sensory package ($6000) and Design package ($3800) are available for the S, the RS can be had with the Gloss carbon exterior styling package ($6000) and RS design package ($4500), and the new RS Performance has the matte carbon camouflage exterior styling package ($10,000) and a unique version of the RS performance design package ($4500).

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The key number for the new model is 680kW - that’s what the new RS e-tron GT Performance produces from its dual electric motors. That makes it the most powerful production car Audi has ever offered, which is quite an achievement when you look back at some of the cars this brand has built over the years.

That power upgrade is an extra 205kW over the pre-facelifted RS e-tron GT, and comes with a whopping 1027Nm of torque.

The RS e-tron GT has been upgraded too, now making 630kW/865Nm, a 155kW improvement on the old model. Which is a good thing, because the new S e-tron GT has even more power than the original RS, underlining just how much Audi has focused on power for this mid-life enhancement. The new S packs a 500kW/717Nm punch, compared to the 475kW/830Nm the previous RS offered.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Another one of the significant unseen changes for this update is the battery. Audi has overall the battery for this latest e-tron GT, so it now has higher energy density (168.3Wh/kg), more size (105kWh v 97kWh), faster charging (10-80 per cent in 18 minutes) and reduced weight (down 9kg).

Despite all the extra power, driving ranges for the three models are still all beyond 500km. The S e-tron GT has a claimed range of 558km, the RS e-tron GT can manage up to 522km and RS e-tron GT Performance can run 528km on a single charge, according to Audi. 

As for the charging itself, Audi claims it now takes just 18 minutes to get from 10 to 80 per cent using an ultra-fast DC charger.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Befitting its role as Audi’s performance hero, the new range drives with a level of speed and precision you would expect from such a car.

Even the new S e-tron GT has a level of acceleration that not every sports car could keep up with (the official 0-100km/h claim is 3.4 seconds), which would be impressive on its own but is a standout when you consider this is a four-door sedan.

It also helps that the adaptive air suspension and all-wheel steering (which can help both low speed manoeuvring and high speed changes of direction) make for an incredibly responsive and agile handling vehicle.

And then you drive the RS e-tron GT Performance and the driving experience is a step up again with its 2.5s triple-digit sprint time. That’s largely because of the new active suspension system it uses, which features a hi-tech array of cameras, radars and sensors to ‘read’ the road ahead of it and adjust the ride accordingly.

The result is arguably one of the best riding, most comfortable electric performance cars on sale today. Typically the need to control so much weight, from the batteries, means the ride is often too firm. But with the active suspension, Audi has somehow managed to make the ride both compliant (on 21-inch wheels) but also very well controlled, which allows you to really drive with precision even at speed.

But it’s not just the suspension, as mentioned earlier, the RS models also get a new ‘Boost’ button on the steering wheel that offers an extra 70kW of power for 10 seconds. Along with the surge of extra performance there’s a large countdown timer on the digital dashboard when you press it to really give you a sense of urgency and speed.

Thankfully, with so much power the e-tron GT range has plenty of stopping power. The S comes equipped with steel brakes, which do a fine job. But for the faster RS models, you get a carbide coated rotor and you can option ceramic brakes for more resilient stopping power.

Audi has equipped the e-tron GT trio with a respectable level of safety features, including adaptive cruise control with stop and go functionality, park assist plus, front and rear autonomous emergency braking, active lane assist, side assist with exit warning, collision avoidance assist and a 360-degree camera system for parking assistance.

Given its low sales volume, ANCAP has not crash tested the e-tron GT (or the structurally similar Taycan), so there is no score. But overall its level of equipment and Audi’s reputation and experience means we have no safety concerns over this particular model.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Audi offers its standard five-year/unlimited kilometre warranty for the three e-tron GT variants, but the battery gets a specific eight year/160,000km warranty. The five years of coverage is fairly standard for the luxury car segment, but short of the increasingly common seven-year warranties for mainstream brands.

As for the servicing, that’s included in the cost of the car, with Audi covering the first six years of maintenance for no additional charge. It helps that service intervals, without a complicated and oily engine, are stretched to two years or 30,000km.