BMW 7 Series vs Volvo Ex90

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The new Volvo EX90 Ultra Twin Motor Performance strikes a great balance between sophistication and practicality. It looks sharp, drives beautifully, and delivers a solid range with fast charging to match. Adding to that is a comfortable, family-friendly cabin with space for seven. It’s hard not to be impressed.

There are a couple of technology beats it misses but it's still an easy SUV to live with.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The EX90 has swathes of smooth body panelling and a closed-off grille, as we've come to expect from a modern EV. The rear roofline tapers gently, giving it a sleek profile, while the black body moulding around the base and frameless mirrors add some visual interest.

It’s a clear departure from the boxier XC90 and you won’t mix them up but it still features those signature 'Hammer of Thor' LED headlights, which I really like.

The Ultra rides on 22-inch alloy wheels which help fill the arches nicely without making the car look oversized or flashy. The soft-close doors are a luxe touch and the overall fit and finish is up there with the best in the segment.

It shares its platform and technology with the Polestar 3, so if you're familiar with that model, the dashboard and centre console layout will feel very familiar.

I’m a fan of the clean, minimalist look and it works well with the panoramic sunroof, which brings in loads of light. A future update will let you switch the roof from clear to opaque, which should be a nice touch come summer.

The ambient lighting is cleverly integrated with the birch wood trim, and there are subtle ambient lights throughout the cabin that give it a business-class vibe.

And since it’s fully electric, there’s no transmission tunnel, so the middle row gets a completely flat floor. That also means extra space, with a handy storage cubby added under the centre console.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The EX90 nails the balance between luxury and everyday usability. Up front, there’s loads of head, leg and elbow room, and it’s easy to get in and out thanks to the 216mm ground clearance and wide door apertures.

That said, the flush door handles can be a bit temperamental as they don’t always pop out when you approach and the key card only works from the driver’s side, which can be annoying.

Once you’re in, the front seats are superb. They’re seriously comfortable, with heating, ventilation, massage and extendable thigh supports that make long trips a breeze. It’s easy to find a great driving position and just settle in.

Storage up front is clever and generous. There’s a large glove box, a deep centre console with a hidden cubby, a shelf under the floating centre stack, plus cupholders and big door bins. It's well thought out and practical.

The 14.5-inch multimedia screen looks fantastic and is responsive. Now, I’m a button girl, and usually having to rely on a screen for everything would bug me but this set-up works.

You can pin your favourite features like climate and media controls to the bottom of the display for easy access, and the voice assistant is usually really capable, so you can stay hands-free when needed.

Built-in Google Assistant, Google Maps, YouTube, Spotify, plus wireless Apple CarPlay and Android Auto make tech integration smooth. Navigation directions show up clearly in both the 9.0-inch digital instrument cluster and the colour head-up display, which is a nice touch.

I experienced a couple of tech gremlins toward the end of my week with the car. The Google Assistant stopped picking up my voice commands and calls wouldn’t route through the sound system once connected.

Thankfully, both issues seemed to resolve themselves without intervention, but it's worth noting in case it’s a software quirk that pops up from time to time.

The second-row seats are ergonomic but a little firm - still comfy enough for long trips, especially with heating for the outboard seats.

Access is easy, and my eight-year old had no trouble climbing in or out. The booster seat integration has moved to the middle seat only (instead of both outboards), which might limit flexibility for some families, but for us it works fine.

There are ISOFIX mounts on the outboard seats and three top-tether points across the second row, and yes, you can fit three child seats side by side. Amenities in the second row are excellent with two USB-C ports, air vents, dual-zone climate, map pockets, cupholders and decent storage bins.

The third row is, as expected, best for kids, as toe room is limited and the access is child-sized. Still, it’s well-appointed with two cupholders, USB-C ports, and air vents built into the C-pillars. Even better, it gets two top-tether anchor points, which is a huge bonus for big families.

Boot space is solid because even with all seats up, you get 324L, including a useful underfloor compartment. Fold the third row and it jumps to 697L.

You can also manually raise or lower the boot height thanks to the active air suspension, and the third row folds electrically. There’s also a 12-volt socket and a powered tailgate you can operate via the Volvo app or the multimedia screen.

Up front, there’s a 34L frunk which is ideal for storing charging cables or a tyre repair kit, keeping everything neat and separate.

There are two grades available for the new Volvo EX90, and for this review, we're testing the flagship Ultra Twin Motor Performance.

While it shares the same motor configuration as the lower Plus variant, the Ultra gets a performance tweak that improves its 0–100km/h sprint time. Naturally, it also comes with a suite of luxurious extras befitting its flagship status.

Starting at $134,990, before on-road costs, the Ultra sits comfortably in the middle of its electric upper-large SUV rivals.

It’s more expensive than the Kia EV9 GT-Line (from $121,000) but undercuts the luxury-laden Mercedes-Benz EQS 450 4Matic (from $222,400). It also only costs $6600 more than the top-spec PHEV XC90, making it a compelling step up if you require electric performance and efficiency.

With a claimed WLTP driving range of 570km, the EX90 Ultra holds its own in the segment, offering solid long-distance capability.

The Ultra is well-equipped as you’d expect with electric front seats that feature heat, ventilation and massage functions. There is a heated steering wheel, fixed panoramic sunroof and a 25-speaker Bowers & Wilkins sound system.

Volvo has confirmed the panoramic sunroof will have an adjustment setting between clear and opaque in a future update, as it currently doesn’t have a blind.

Some great practical and family-friendly features include heated rear outboard seats, powered third-row seats, a powered tailgate, a 34L frunk for charging cables and an integrated kid’s booster seat in the middle row for those transitional stages.

The well-rounded suite of technology is based on the EX90's new Polestar 3 cousin and includes four USB-C ports plus a digital key via the Volvo app. The app also allows you to check on the status of the vehicle, open and close the boot lid, remotely unlock/lock the vehicle and pre-set the internal climate.

There is a large 14.5-inch touchscreen multimedia display that features wireless Apple CarPlay and Android Auto, satellite navigation (with live traffic updates and directions that are pulled into the colour head-up display) and a 9.0-inch digital instrument cluster. The system also has a suite of built-in apps like Google Assistant, Google Maps, YouTube, Spotify etc. 

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The Ultra is all-wheel drive with twin electric motors, one on each axle. Combined, they deliver a hefty 380kW of power and 910Nm of torque. That translates to a 0–100km/h sprint in just 4.9 seconds, which is seriously impressive for a big SUV.

Do we need it to be this fast? Absolutely not. But do I appreciate the gumption? You bet I do.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The official WLTP energy consumption figure for the EX90 Ultra is 16.9kWh/100km, and after a good mix of open-road and urban driving, I averaged around 20kWh/100km which isn't bad at all for a vehicle of this size.

The strong regenerative braking helps here, and if you time your deceleration right, you can enjoy a proper one-pedal driving experience, which makes city driving feel effortless.

The EX90 uses a Type 2 CCS charging port and packs a massive 111kWh lithium-ion battery, good for a driving range of up to 570km (WLTP).

Charging speeds are impressive as it supports up to 11kW on AC and a hefty 250kW on DC fast chargers. That means you can go from 10–80 per cent in as little as 35 minutes on a 250kW charger, or in around 10 hours on an 11kW home set-up.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Smooth and effortlessly powerful - that’s the best way to sum up the EX90 on the road. Despite its size, you don’t feel the bulk from behind the wheel. It’s nimble when it needs to be and wickedly quick off the line. Even under hard acceleration, I always feel in control, which is a huge plus for something this punchy.

You can customise the steering feel, and I preferred it on the firmer setting as it gave the best feedback without feeling heavy. The active air suspension does a great job of absorbing rough surfaces without softening the handling, so there’s no floatiness, just a composed, comfortable ride.

Inside the cabin, it’s beautifully quiet. That signature EV silence makes the space feel refined, with just the occasional tyre rumble at higher speeds, depending on the road surface but it’s never intrusive.

Visibility is mostly great from the front and sides, but the rear window feels miles away in the mirror, and the B-pillars are a little thick, so there’s a minor blind spot to be aware of.

Parking is easier than you’d expect for something of its size. The 360-degree camera is super clear, and there are plenty of parking sensors. The 12m turning circle is pretty standard, but it still felt totally manageable in tight shopping centre car parks.

The EX90 hasn’t been ANCAP-tested yet, so it’s currently unrated but being a Volvo, you can bet it’s packed with safety smarts.

It features a comprehensive suite of advanced safety tech, including side exit assist, emergency call functionality and a child detection system using radar sensors to monitor for movement in the cabin after the car is locked, designed to prevent children being accidentally left inside.

The second- and third-row seats all feature top-tether points, with ISOFIX anchors on the two outer second-row positions.

There are seven airbags, including a front-centre airbag and curtain airbags that cover all three rows, which is a win for families.

On top of that, it’s equipped with Volvo’s 'Pilot Assist' suite, which includes adaptive cruise control with lane centring, lane departure alert, lane keeping aid, blind-spot monitoring with steering assist, rear cross-traffic alert with automatic braking, 360-degree camera system, front/rear parking sensors and autonomous emergency braking with forward collision warning.

Volvo is also working toward occupant sensing and driver monitoring systems that go beyond the usual alerts. The EX90 includes an interior radar system sensitive enough to detect the micro-movements of breathing, aimed at preventing hot car deaths.

It’s being pitched by Volvo as one of the more safety-forward SUVs on the market, even before it earns its official crash score.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The EX90 is covered by a five-year/unlimited km warranty, which is on par with most rivals, though Kia still has the edge with its longer coverage. Servicing intervals are every 12 months or 15,000km, whichever comes first.

As for costs? For the first five years, servicing is included in the purchase price, so while it’s technically not ‘free,’ it does mean no extra out-of-pocket expenses for scheduled maintenance during that time and that’s pretty solid value in this segment.