BMW 7 Series vs Rolls-Royce Spectre (bev)

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Personally, I was very much taken with the looks, and the feels, of the new Rolls-Royce Spectre, which delivers everything you’d expect from this brand, and seems to have lost nothing by switching to electric propulsion. The trick, it seems, in turning your brand into an EV one is to have made your cars silent in the first place.

But the real verdict comes from the people hurling their Spectre orders at the company, which has received so many of them it’s being forced to ramp up production. And 40 per cent of pre-orders are from new customers. Honestly, it’s as if they were all just waiting for an EV to drop a million on.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

Making a vehicle as enormous as the Spectre look good is no mean feat, but Rolls has done a hell of a job, from most angles. The massive Pantheon Grille is something to behold in the metal, and because it doesn’t need to let air into an engine bay, it’s been designed for airflow, as has so much else. Rolls achieved a drag coefficient of 0.25, which is good for extending EV range, and they even spent more than 800 hours in a wind tunnel working on making the Spirt of Ecstasy hood ornament as aerodynamic as possible (she’s had her wings clipped, apparently).

The modern take on the classic grille combined with a chesty bonnet and very cool DRLs give the Spectre a look of classic modernity from the front, while the proportions over all give it a great side profile.

Apparently the design brief was based on some majestic cliffs, the Seven Sisters of Sussex, and the car definitely has that level of grandiosity.

The only weak point is the rear, which had to be sheer for aero reasons - and features the narrowest legally possible rear lights, which are supposed to look like “islands in a lake”, apparently. To me, driving behind one, the rear view is just a little dull.

The luscious interior is meant to be an example of “Automotive Haute Couture”, meaning hand made and stupidly expensive, and Rolls also humbly refers to it as a “cosseting art lounge”. It all sounds a bit over the top until you sit in it, and discover that it really does feel beyond special.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

If you’re looking for the modern EV style interior, you can forget it, because Rolls says it didn’t want “any of that funky stuff” in the Spectre, so no giant screens in here. Indeed, I switched into a Rolls-Royce Ghost at one stage to be driven somewhere and the interior was almost exactly the same, although the new car gets a more modern fully digital dash. 

There’s plenty of room for water bottles and oddment storage and the sense of space for the driver and front passenger is suitably grand, but the rear seats are really for spoilt teenagers rather than Rolls owners. They’re not uncomfortable, at all, but they just feel a bit squeezed, you wouldn’t ask to be chauffeured in a Spectre, clearly it’s a Rolls you’d choose to drive yourself. 

The boot is wide, deep and long with a volume of 380 litres.

Australian pricing for the Rolls-Royce Spectre starts from $770,000 before on-road costs, and on the point of whether that represents value, well not to me, but certainly the huge number of orders Rolls claims to have been hit by suggests otherwise.

You do get a lot of car for your money, because the Spectre is vast and weighs almost three tonnes, and there’s no doubt that the interior is nicer than most people’s houses, or even the nicest hotel you’ve ever seen, and that the top-notch umbrellas hidden in each door are a nice touch.

One of the nifty and unexpected features the Spectre offers is a “Rolls-Royce Sound”, which you can toggle on and off. With the fake noise off, the car is freakishly quiet - apparently during testing they achieved a level of EV silence so incredible that people found it “disturbing” and had to engineer some sound back in - but with it on you get just the most subtle of guttural sounds. Every other company so far has gotten fake noise wrong, but Rolls has nailed it with the Spectre; it’s just loud enough, but suitably restrained as well.

You also get the wondrous Starlight Headliner, which uses optic fibre cables to paint the night sky on the roof, complete with shooting stars, and in the Spectre you can now have the stars fitted to the inside of its massive coach doors as well.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

For the first time ever, this Rolls-Royce has no magnificent engine, no throbbing 12 cylinders, no, it has two separately excited synchronous motors, one on each axle for seamless all-wheel drive. The front motor makes 190kW and 365Nm while they’ve sensibly sent more grunt to the rear, which gets 360kW and 710Nm. Either motor on its own would be enough to power a normal car. The total figures are 430kW and 900Nm, which is supercar like.

The battery is made up 804 cells, weighs 700kg and has a net capacity of 102kWh, and the designers used it as a sound-deadening agent for road noise, because it’s so massive. 

The Spectre can hit 100km/h in 4.5 seconds, which feels very fast indeed when you’re piloting something that weighs 2890kg and is 5.5m long.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The Spectre is rated at 520km on the WLTP scale, but Rolls claims it can do a lot better (like 600km). Efficiency is claimed to be 21.5kWh per 100km.

We drove 210km and had 300km of indicated range left at the end, which is pretty close to the claim.

The Spectre can be charged at up to 200kW on a DC fast charger, on which it will take 35 minutes to go from 10 to 80 per cent charge.

On an 11kWh home system it will take 10 hours and 45 minutes to go from zero to 90 per cent charge.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The short answer to this question is that the Spectre drives just like a Rolls-Royce, but that answer is deceptively simple, because, for an electric vehicle, that’s actually a hell of an achievement.

Most EVs do not feel like cars to drive - the electric Hyundai Kona is not much like a petrol one at all - but what Rolls set out to do with its first EV was to make a vehicle that feels, handles and accelerates just like one of its famous and fabulously over-powered combustion-engined Ghosts, Phantoms or Wraiths.

This meant it had to be “Silent”, which it nails with ease - and the important thing to remember here is that even its V12 cars were always incredibly quiet, unless you really misbehaved. And it had to be “Effortless”, another brand pillar. Again, nailed it, because a Roller has never bothered with things like shift paddles, Sports modes or even the option to do anything but stick it in D for Drive and go. 

The sensation Rolls owners demand is endless, otiose acceleration, particularly off the line, and the Spectre delivers this in a typical EV fashion, but also one that’s very familiar to anyone who’s driven a Ghost, for example. It’s just a sense of overwhelming, prole-crushing progress, and it’s magnificent. 

The third and final brand pillar is “Waftability” and despite all the weight that it’s carrying (imagine how far over three tonnes this thing would have gone if they didn’t build their cars out of aluminium), the Spectre rides with a kind of hovercraft air of being just above, or barely in touch with, the ground. Bumps are no longer your concern, sir.

As mentioned, Rolls could have chosen a limousine-style vehicle as its first EV, but it has made a driver’s car instead - no CEO will sit in the back of a coupe like the Spectre. So it had to deliver when it comes to being fun, or at least a little frisky at times, when driven. 

Again, quite incredibly, despite its mass and weight, it does reward enthusiastic driving and can carve up even relatively narrow winding roads with aplomb, displaying very little body roll or pitching. The steering is almost absurdly light - because it must be “effortless” - but there’s still enough feedback to keep you interested. 

Most of the time, of course, the essentially laid back aura of being in a Rolls-Royce will seep into your body and brain and you will simply cruise along, patting yourself on the back for being so rich and clever.

And now, with an EV option finally available, you can tell yourself you’re saving the planet as well (as long as you don’t think about the 28 other cars in your garage).

The Spectre has not been crash tested for ANCAP. Its safety offerings include adaptive cruise control, lane-change assist, lane departure with active steer, a reversing assistant - "to support with parking and long reverses, eg country lanes or driveways, Spectre will reverse the previous 200m driven" - and collision warning with active braking.

Rolls tell us the Spectre has "Four airbags (does not need more)". So that's good news.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Now, I would assume you'd get a lifetime warranty at Rolls prices, but apparently you get only four years, but it is unlimited mileage.

The Spectre's battery is covered by a 10-year warranty.

An extended service and warranty package is "TBC".

Rolls also offers 24/7 roadside assistance, and if your battery goes flat the company will take your Spectre to the nearest charging station.

A "regional flying doctor" is on standby 24/7 in extreme cases if Spectre “fails to proceed”.