BMW 540i vs Gac Emzoom

What's the difference?

Not all superheroes wear capes, and we're proud to report the 530e does its bit for green motoring without feeling the need to shout about it. And with no price or specification penalty, it's easier being green than ever before, and the pricing of this BMW really puts the cat amongst the canaries.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Crucially, there's nothing weird about the way the 530e looks. While some green cars look like they've been designed by one of the kids from 3rd Rock from the Sun, the 530e looks much the same as the rest of the range, save a few tiny but telltale giveaways - like the e-drive badging outside, and what looks like a bonus fuel flap tucked in behind a front wheel that houses the whole plug-in bit.

And we really, really like it. It's elegant and statesman-like from every angle, and looked especially important in the deep-blue colour of our test vehicle. It's not over-designed, with body creases used sparingly, and the occasional glint of polished silver that rings the windows and the grille adds a final sense of shininess to an understated design. 

Inside, there's more going on than you might normally find in a BMW. The hugely complicated digital display screen now includes everything from battery charge, power usage to the usual assortment of speedometers and petrol readouts. 

It doesn't feel overdone or crazily festooned, but there's more at play here than in your usual BMW.

The dash is busy, too, with a wide screen emerging from a centre stack that also houses a CD player and a digital aircon setup, which in turn sits above a complex centre console from which you can alter driving settings, control the multimedia or cycle through electric modes. It doesn't feel overdone or crazily festooned, but there's more at play here than in your usual BMW.

Elsewhere inside, the seats are beautifully designed, with a quilted leather highlight through the middle, while the gloss-black strip that lines the dash hides a dual strip of ambient interior lights that also runs across all four doors.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

As the world's motoring tastes shrink faster than a lap-banded Clive Palmer, it's easy to forget the joys of the full-size sedan, but the space for passengers and luggage in the 5 Series will have you questioning your downsizing ways.

Upfront, there's plenty of room between front-seat riders, who will also share two smallish cup holders, along with room in each front door for bottles. There's also a dedicated wireless charge pad (which, because of its tight design, is crazy difficult to actually remove your phone from), but you'll also get two USB points and a power outlet that's hidden in the sizeable centre storage bin as standard fit.

Backseat riders get heaps of space, both in width and in leg room behind the front seats. And there's twin air-con temp controls and twin power outlets, too. But middle-seat passengers will be forced to sit with their legs on either side of the raised tunnel, which will definitely impact on comfort.

The boot's still sizeable, despite shrinking slightly to house the battery/fuel tank setup

Best to ditch the fifth passenger, then, and deploy the pull-down seat divider, which also houses two cup holders. Finally, there are three ISOFIX attachment points, one for each seat in the back.

The boot's still sizeable, despite shrinking slightly to house the battery/fuel tank setup (the tank has been moved further back to accomodate the batteries), and can be adjusted to be a flat load area if you'd like, offering up to 410 litres with the rear seats in place.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Drift around in pure EV mode and you'll be relying on the 530e's 83kW and 250Nm electric motor, which will provide what BMW refers to as "between 28 and 32 real-world kilometres".

Run out of range, or simply use too much throttle, and the 2.0-litre petrol engine comes into play, adding 135kW and 320Nm to the mix. All up, that's 185kW and 420Nm - respectable numbers by any measure, and enough to match the petrol-powered 530i's zero to 100km/h sprint of 6.2 seconds.

That power is fed through an eight-speed automatic transmission before being sent exclusively to the rear wheels, where it belongs.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Like a Facebook relationship status, it's complicated. The 530e will sip a claimed combined 2.3 litres per hundred kilometres on the claimed/combined cycle, which is amazing for a car this size. Better still, it seems genuinely achievable - at the vehicle's launch, our own Richard Berry recorded a stunning 2.0 litres per hundred kilometres on a short test route.

But that's with a full load of battery charge on board. For our week with the 530e we were unable to actually plug it in (living in Sydney, I can't afford a garage), so once the initial battery charge had been used we were back to mostly petrol power. Unlike some other plug-in hybrids we've driven, we found it very difficult to recharge the battery to any meaningful level using regenerative braking, so once we were flat we stayed flat. If we had plugged it in, it would have been a two-hour recharge using a specialised wall unit, or about four hours using a normal plug.

As a result, though, our fuel use was closer to 7.0 litres per hundred kilometres after some considerable real-world testing.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

There's so much to like about the way the 530e sets about saving the world, and that's mostly because it doesn't shout about it, either to the driver or the outside world.

It's very much an underpants inside its pants superhero, which makes us like it even more. Set off in EV mode, and the 530e will drift silently away from the curb, burning battery power over fuel for as many as 30(ish) kilometres. But equally important, the shift from green to gas is largely imperceptible, with the petrol engine joining in willingly when you ask it to - usual via a prod of your right foot.

It is so effortlessly smooth that you need to really pay attention to notice the eight-speed 'box changing gears at city speeds, and it's commendably quiet, whichever drive mode you're in.

Downsides? Well, it doesn't feel quite as sharp as it's conventional-engined siblings. The batteries add around 230kg in weight, which never helps, and it all feels a little softer and a little less dynamic, even with Sport mode engaged. BMW assures us the adaptive suspension setup and tune is identical, but the 530e feels noticeably softer when you tackle a twisting back road. And that encourages you to use your right foot a little more, which in turn negates the whole electric thing in the first place.

One of the great joys of BMWs has always been their ability to transform from cosseting comfort to rear-drive rocket when you want them to, and you can't help but notice the 530e isn't quite up to that challenge. But if your intentions are mostly city- and freeway-based, then this plug-in BMW is almost indiscernible from its petrol-powered sibling.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Like the rest of the 5 Series range, the 530e falls under BMW's three-year, unlimited-kilometre warranty. There are no set service intervals, either, with BMW using what it calls 'condition-based' servicing. In other words, the car will tell you when it requires a trip to the service centre.

The batteries are covered by a separate warranty covering six years or 100,000km.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.