Audi SQ8 vs BMW XM

What's the difference?

The Audi SQ8 isn’t your typical performance SUV. It’s more refined and less flashy. The tech can be more complicated than it needs to be and if you’re wanting that V8 soundscape, you won’t find it here.

However, the handling and on road experience are superb plus you can comfortably haul the family around and look good doing it.

It’s pretty obvious the XM is designed to impress people with big wallets and an appetite for a techy experience that’s also not without a few green credentials. The ability to motor around as a fully-electric vehicle for up to 80km or so is a big plus and the electric-ballroom interior vibe is hard to ignore, as well.

But from our perspective, the full-fat, twin-turbo V8, while offering startling performance, is perhaps a lost opportunity to follow some of BMW’s competitors into the engine-downsizing space. Then again, when you floor the throttle and 2700kg hurtles forward like a big dog on a short chain, you can see where BMW is coming from.

Perhaps the biggest letdown is the ride quality – or lack of it. While it’s understandable BMW wanted the most dynamic version of the XM it could manage, the end result plays against the vehicle’s otherwise long suit of hyper-luxury. Doubtless, BMW would argue that to soften the chassis would have been to introduce a chink into a no-compromise product. But, perhaps, sometimes a sensible compromise is the way forward.

The SQ8 is a gorgeous coupe-style SUV that looks purposeful and poised with its balanced proportions and wide stance. It’s stands apart from its siblings thanks to the S-styled nose treatment and our test model's black accent package makes the honeycomb grille look even sportier. 

The update sees new air intake vents at the front, matrix LED headlights and new chrome exhaust tailpipes.

The upgraded 23-inch alloys with red calipers behind them hint at what’s under the bonnet, as does the Sakhir (sack-heer) Gold paintwork which is aptly named after the one-off Grand Prix race circuit.

The interior looks luxuriously appointed with the black Valcona leather upholstery and the dash is headlined by three high-end technology screens. The SQ8 also gets sport seats featuring a quilted design and 'S' badging but there’s not much else separating it from its siblings.

Audi fans will love the the SQ8's more understated interior but newcomers might be surprised it's not as flashy as some of its rivals.

There’s nothing subtle about the way the XM looks. It probably pulls up just short of brutalist (or maybe not) but even those who find its slabs and angles attractive have to admit that it’s bold.

The now-trademark giant nostrils set the mood and the rest of the exterior suggests some kind of armoured transport for presidents rather than wheels for the school run. Doubtless, this will hardly be seen as a fault by those in the market for such a thing.

The real surprise here is that the XM does not share a bodyshell with any other production BMW. Sure, the V8 petrol engine and wheelbase are common to other BMW and M models, but the sheet metal is the XM’s and the XM’s alone. That in itself, is quite a statement of intent.

The upper large SUV tag certainly makes sense when it comes to cabin space because there's a lot of it. Both rows enjoy ample head- and legroom and access is great thanks to wide door apertures and high ground clearance.

Comfort is high with well-padded seats and thanks to the Sensory Package all but the middle back seater get some luxury extras.

The centre rear position has compromised legroom courtesy of the transmission tunnel, so it's best for a kid. However, the front seats take the cake with their massage, heat and cooling functions and adjustable supports.

Amenities are great throughout the car and the extendable sun visors, rear electric sunshades, soft-close doors and four-zone climate control clinch the practicality deal.

Individual storage is a bit sparse up front with two cupholders, a drink bottle holder in each door and a shallow middle console that realistically only fits a phone.

The glove box is a great size. I can fit my handbag in it, but there are not a lot of areas to pop your smaller items in.

Individual storage is a bit better in the rear as you get two big map pockets, a drink bottle holder in each door, plus two cupholders in the fold-down armrest - so it feels like you have more places for your bits and pieces.

Technology looks amazing but overwhelming to use until you wrap your head around it all. The haptic feedback also gets tired fast. The built-in satellite navigation is super simple while the head-up display and digital instrument cluster feature pull through directions, which is handy.

Charging options are good with each row getting two USB-C ports and a 12-volt socket but the front also enjoys a wireless charging pad. The pad is slow to charge, though, and left my iPhone feeling super hot whenever it was used.

The boot is a good size at 605L and easy to access, too. The sloping roof means larger items have to sit flush with the seats but you shouldn’t have to worry for road trips. 

The back seat has a 40/20/40 split which opens up storage options and this model has a powered tailgate.

Given the vast exterior dimensions and a weighbridge ticket the wrong side of 2700kg, it may come as a surprise to learn that the XM is strictly a five-seater with not even an optional third row.

That said, the uber-SUV Lexus LX in flagship, Ultra Luxury, trim offers just four seats in deference to the VIP clientele it’s pitched at, but also comes complete with reclining rear seats and a passenger’s side footrest which the XM can’t match.

Staying in the rear seat, there’s lots of legroom and plenty of space under the front chairs for feet. A lot of that is down to the wheelbase the XM shares with the BMW X7, and even behind a tall driver, there’s lots of space. In fact, compared with a BMW X5, there’s a full 150mm of extra legroom.

The pew itself flows into the door trims for a lounge effect which looks great with the contrasting light-coloured trim, and the centre arm-rest folds down to reveal a pair of cupholders. Extra storage space can be found in fold-out pockets in the rear of each front seat which also house a small, lidded panel that opens to reveal USB ports and power sockets. Dual-zone climate controls are also part of the rear-seat experience.

The gee-whizz stuff hasn’t been ignored, either, and the prismatic roof lining is nothing if not a talking point. But would a panoramic sunroof have been of more value to many buyers? The ambient lighting is a nice touch, too.

Up front, the view is dominated by the giant, twin curved animated dashboards. They deliver information and lots of it, to the point where it can almost seem a bit overwhelming.

The head-up display helps simplify things, but there’s absolutely no doubt there’s a lot going on in this cabin. Again, this is modern luxury motoring, but it remains that the menu system will take time to learn, even if the touchscreen function gives you an option on how you control things.

Multi-adjustable front seats are part of the deal and there’s an M-spec steering wheel which is heated. And although it features plenty of buttons, isn’t as daunting perhaps as the multi-spoked equivalent in some high-end AMGs of late.

The stereo system is also worthy of a mention, being a Bowers & Wilkins unit with roof mounted speakers and no less than 1500 watts of power. Digital radio is part of the package.

Even though it doesn’t offer a seven-seat option, luggage space in the rear of the XM is hardly class-leading. Cargo volume with rear seat up is 527L and 1820L with it folded.

Much of the wheelbase is devoted to rear-seat stretching room and although the batteries for the electric motor are positioned under the rear seat, the floor of the cargo area seems quite high.

The XM is one of those 'no options' vehicles. That is, you pay the basic price, you get one with the lot. The aged leather and even the optional 23-inch wheels and tyres are no-cost options, so it’s clear where BMW is aiming the thing.

As well as the plug-in driveline, all-wheel drive and all the M driving focus, the XM features plenty of tech including massaging front seats, heated seats all around, a high-end stereo, heated and cooled cupholders, four-zone climate-control, wireless phone charging and twin, curved info screens for the driver measuring 12.3 and 14.9 inches. The novel roof lining also features 100 pin-point LEDs for effect.

The cost of such detailing is a not insubstantial $302,200. That figure does, however, undercut two of its main rivals, the Lamborghini Urus ($395,888) and the Aston Martin DBX ($356,512).

It’s also worth mentioning that the XM is not even BMW Australia’s most expensive model; in fact, it’s fourth on the ladder.

Our test vehicle has a 4.0-litre, twin-turbo petrol V8 engine that produces 373kW and 770Nm. That means it sits in the middle of its rivals in terms of outputs with the Mercedes being top-dog with its 450kW/850Nm combo.

Still... the SQ8 is no dainty flower when it comes to power delivery and has an impressive 0-100km/h sprint time of just 4.1 seconds. 

The SQ8 is a full-time all-wheel drive with an eight-speed auto transmission and the whole engine combo delivers a powerful but elegant on-road experience.

Here’s where the XM starts to justify its price-tag. While the use of an electric motor to boost a petrol engine has allowed some manufacturers to reduce the capacity of the latter, no such restraint has been shown for the XM. Instead, it gets the full 4.4-litre, twice turbocharged V8 that we’ve come to know and love from this brand.

It’s not that this is the engine’s first date with hybrid technology, but the mild hybrids that have come before it can’t match the XM for sheer brutality when both power units are unleashed.

The petrol V8 can muster up 360kW and 650Nm which, when boosted by the electric motor, jumps to a total of 480kW (combined) and 800Nm.

While the petrol engine drives through an eight-speed torque-converter automatic, the electric motor also drives through the transmission, an arrangement that is a bit different to some hybrids which use the petrol engine for the rear axle and the electric motor to drive the front wheels.

Of course, the requirement for the XM to feature permanent all-wheel drive, regardless of what power unit is running at the time, forces this layout.

Speaking of all-wheel drive, The XM’s version of BMW’s 'xDrive' layout has been specifically tuned for this vehicle and includes torque vectoring as well as a limited-slip rear differential.

The system has the ability to vary the torque split front to rear, with the default rear-bias giving a more sporting feel on good surfaces. An active rear differential also helps give the car a rear-drive feel.

As well as modes for 'Hybrid', 'Electric' and 'eControl' modes, the XM sticks with the M tradition of offering two M buttons which can be configured to set the parameters for steering, driveline, chassis and, in the case of the hybrid XM, the degree of braking regeneration offered.

Four-wheel steering is also part of the XM’s repertoire and, interestingly, there’s no air suspension here; just conventional steel springs.

But it does feature an electrically-adjusted anti-roll bar system which aims to strike a happy medium between what the driver wants and the road conditions demand.

The official combined (urban/extra-urban) fuel cycle figure is 11.9L/100km, which is lower than its rivals.

My real world usage sits at 12.3L/100km after a mix of open-road and urban driving.

This result is decent for a performance SUV but expect it to be thirsty in an urban environment as the on-board gauge hit the mid-20s in the city.

Based on the large 85L fuel tank theoretical driving range is 714km and around 690 using our real-world result. Respectable for a performance SUV but not as good as some family SUVs.

A 25.7kWh lithium-ion battery provides the power for the electric drive. It’s mounted under the rear seat and can produce a purely electric range of between 82 and 88km (based on WLPT test protocols).

Charge time from a conventional wall-box is said to be about four hours but, interestingly, the XM has no provision for DC fast-charging.

Fuel consumption (combined cycle) is an EV-typical 2.7 litres per 100km, which equates to a low 61g/km of CO2.

Once you’ve depleted the battery on a highway journey, expect the petrol V8 to consumer somewhere between eight and nine litres per 100km at cruising speed.

Using EV mode means zero-emission operation but, as with any electric car, how the power is generated to recharge it determines its real-world green-ness.

The SQ8 delivers on power because it’s effortless to get up to speed and the pick up is super responsive when the start/stop function is turned off (otherwise there can be some lag).

The engine doesn’t sound like a big and grumbly V8, though. There are some growls but it’s mainly when you turn the engine on and not to be obnoxious about it but if you're in a V8, you want to hear it as it’s part of the fun of having a big bruiser engine like this!

What doesn’t help the V8 soundscape is the fact the cabin sounds like a noise-cancelling headphone inside. There is a small hum from road noise but it’s pretty darn quiet. Almost EV quiet at times but that means the driving experience leans more towards refined and elegant rather than sporty and fun. 

The SQ8's handling is great - super direct steering, stable in corners and well-rounded passenger comfort when it comes to suspension.

You still get road feedback, which I like as a driver, but it’s not too stiff thanks to the adaptive suspension.

The SQ8 is a large car but you wouldn’t know it when it comes to parking. The 360-degree view camera is clear and the dynamic guidelines help you to position this big unit even the smallest of car parks.

While any M car is supposed to be rapid and dynamic, it’s also true that the over-arching perception of big SUVs is that they’re comfortable and plush. None of which explains the ride in the XM.

Regardless of how you fiddle with the settings, the ride is always brittle. Those big tyres with their minimal sidewall somehow manage to find every crack and join in the road, and it’s these sharp-edged imperfections that thump through to the cabin the most vocally.

It’s enough to make you wonder who this car is going to appeal to. Will it take to race tracks? Almost certainly not. So the whole point of these suspension settings might be a bit lost on some people.

Performance, meanwhile, is insanely rapid for something that could pass as a bulk carrier. The biggest giveaway to the mass is the transmission’s earnest attempts to keep everything moving by feeling a bit hyperactive on downshifts.

Using the ratios is always going to be the strategy, but with all that torque, maybe it’d be nice sometimes for the trans to hang on to a taller gear and let the boost blow it towards the next corner.

The sound track? Polarising. Even if it doesn’t convince you that Hans Zimmer (who developed the various electronically-synthesised noises the XM makes) should stick to winning Oscars, the augmented sounds are background noise rather than the main event here.

Even the petrol V8’s naturally stirring backing vocals have been electronically tweaked with debatable results.

That said, it’s nice to have something to listen to that isn’t the insistent tyre roar which becomes even louder on coarse-chip surfaces.

Steering effort is light but there’s not a lot of feedback in terms of actual feel. In fact, it’s borderline detached and only the sheer speed of the rack confers any athleticism.

Also, the rear steering seems to come in a few milli-seconds after the front has started to turn. And for all that all-wheel-steering agility, this is never a car that shrinks around you.

As well as the usual passive safety features, the XM also hides the latest active safety gear. In fact, BMW reckons the XM has more driver assistance than any other M car before it.

Those elements start with the 'Driver Assistant Professional' which bundles active cruise-control with stop-go ability, steering and lane-keeping control, automatic speed limit assist and active navigation.

Parking assistance is also featured which incorporates a reversing assistance function, front, rear and panoramic camera views with a 3D view built in.

BMW’s 'ConnectedDrive' includes an emergency call function in the event of a crash or other emergency.

No ANCAP assessment so far.

The SQ8 comes with a five-year/unlimited km warranty, which is a normal term for the class.

It also comes with capped servicing for five years or up to 75,000km and averages $920 per service, which is very good for the segment.

Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first.

Like a lot of manufacturers, BMW knows consumers can be leery of EV tech when it comes to the cost of battery replacement. So, as well as the five-year/unlimited-kilometre warranty on the whole vehicle, there’s also eight years or 160,000km of cover for the high-voltage battery.

Servicing intervals are based on how the car has been used and it will inform the owner when a service is required.

A servicing package is included in the purchase price and BMW even throws in three years of roadside assistance.