What's the difference?
Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.
As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.
And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.
That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.
The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.
In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.
Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.
No good deed goes unpunished.
Porsche, a brand synonymous with petrol-guzzling sports cars, tried to do the right thing and make a nearly wholesale switch to electric vehicles by the end of the decade. The problem was, while this made governments happy, it didn’t sit well with customers.
Porsche’s all-electric Macan is enduring a torrid 2026, with sales down over 75 per cent now that all the petrol-engined options are gone.
But that hasn’t stopped the German brand trying again with an all-electric Cayenne. However, there are some key differences that mean this latest electric Porsche won’t suffer the same fate.
Namely, the petrol-powered and hybrid versions aren’t going anywhere and new versions are rumoured to be coming in the not-too-distant future.
For now though, we have this all-new electric Cayenne - so how does it stack up to its predecessors as the sports car brand’s big SUV? And will it be second time lucky for Porsche’s electric transition? Based on two rather unorthodox days of test driving, the verdict might surprise you…
There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.
For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.
Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.
Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
There is a lot riding on this new Cayenne Electric, it is the sales leader for the German brand and if it suffers the same sales decline as the Macan, that will be a big concern for Porsche.
The good news is it’s an impressive all-rounder, with an incredible breadth of capability. But so is the electric Macan.
Going electric hasn’t diminished its trademark Porsche elements, and instead has amplified them in many respects. The speed is nothing short of staggering in the Turbo, but across the range the on and off-road driving ability is impressive.
Plus it has the kind of spacious, well-considered and premium appointed cabin you should expect for a luxury SUV.
There are two key differences that could see it succeed where the Macan has faltered. Unlike the Macan, Porsche’s decision to give Cayenne buyers the option to stick with internal combustion if they prefer, is likely to ensure it remains a popular member of its line-up for years to come.
And while the Macan was perhaps too much, too soon, the Cayenne arrives at a time when Australians are embracing electric cars more than ever before. Although the luxury and performance end of the EV market is growing more slowly than the mainstream.
As for the pick of the range, as mind-blowing as the Turbo is, the truth is (like pretty much every Porsche model) the entry-level Cayenne is arguably the pick of the bunch. It has all the performance you’ll reasonably need and offers a good blend of capability and luxury for the lowest price.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.