What's the difference?
Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.
As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.
And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.
That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.
The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.
In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.
Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.
The EV revolution is bringing plenty of firsts, and this big electric behemoth is yet another one. Meet the EQS450, which Mercedes describes as its first "electric luxury full-size SUV with seven seats".
That is a bit of a mouthful though, right? So let’s shortcut that a bit, shall we?
What you really need to know is that this is one of the few proper seven-seat electric SUVs on sale in Australia, so it will — a little surprisingly — end up being compared with the increasingly premium Kia and its EV9 when it launches in November.
So what does this electric answer to a high-riding S-Class bring to the table? Well, lots of luxury, of course.
There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.
For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.
Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.
Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Does electrification enhance the seven-seat SUV experience? In the case of the EQS450, the answer is yes. Smoother, quieter and with plenty of easy-flowing power, the brand's family-focused luxury electric SUV behaves exactly as you might expect.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.
The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.
Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.
In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.
It’s a handsome SUV, and one that’s not immediately recognisable as electric — especially given there are little exhaust-pipe-mirroring design flourishes at the rear which make you look twice.
Aussie-spec cars get the AMG exterior treatment, which includes AMG alloys, aluminium-look side steps and the power-domed bonnet, but there's still nothing overly 'shouty' about the design, with the sleek, smooth body panels (accentuated by the hidden handles) making the EQS450 look smaller than it actually is.
Inside, it’s a super-comfy space to spend time, and the little fluffy pillows attached to the headrests should be standard in every car. The tech on offer is ample, too.
But it does all feel a little gigantic, with great swathes of wood panelling and massive screens, all of which make you feel bit like you’ve been shrunken down and are now living amongst the giants.
There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.
The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.
Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.
The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.
That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.
The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.
The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.
The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.
On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.
The EQS450 stretches 5136mm in length, 1965mm in width and 1718mm in height. That's about the size of a Nissan Patrol and long enough to make it a proper seven-seater.
The middle row can be adjusted forwards or backwards, and with the front seat set to my 175cm driving position, I found I had ample head and knee room to get comfortable.
USB-A charge points abound, and there's wireless device charging, and because of the sheer size of the cabin, the storage options are plentiful. The central bin between the front seats, for example, seems styled on the Grand Canyon.
In the third row, though, things get a little tighter, but it’s perfectly good for kids. My knees were touching the seat in front, however, and it still requires some acrobatics to climb into.
At the rear, with all three seats in place, you'll find 245L of room (measured to the ceiling), growing to a maximum 1030L with the third row flat. Stow the second row, and you'll find a maximum 2020L of storage space – which, and take my word for it – is plenty.
One small quirk, though. While the second row is electric, stowing away at the touch of a button, the third row isn't. That means, when it's flat, you have to climb into the boot to pull it back up, or attack it from the rear door. Either way, it's more awkward than it needs to be.
None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.
The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).
What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.
Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.
And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.
Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.
And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.
The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.
The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).
Arguably the biggest hurdle the EQS450 has to clear is its asking price, which is a considerable $194,900, before on-road costs.
Inside, you'll find leather seats and trim, a big 12.8-inch central display (and a head-up display), a 12.3-inch digital instrument display, a Burmester sound system with 15 speakers, a panoramic sunroof and cooling and heating in the front seats.
Outside, there are 21-inch alloys, flush-fitting door handles, illuminated running boards and LED lighting, which Benz calls 'Digital Lighting', and offers 1.3m pixels of light per headlight.
While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.
The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.
When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.
Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.
A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.
Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.
There are two electric motors delivering the driving power, one at the front axle and one at the rear, which will deliver a combined 265kW and 800Nm, fed through a single-speed transmission and with all four wheels being powered.
That's enough for a sprint to 100km/h of 6.0 seconds.
Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.
But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.
That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.
But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.
The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.
The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.
There's a huge 107.8kWh on board here, but the EQS450's driving range is a less impressive 483km. Maybe something to do with the 2918kg weight of this big SUV.
Don't get me wrong, 483km is plenty to cover almost anyone's weekly commute (and then some), but early promises had pointed to a range of more like 600km.
When it comes time to plug in, you'll find the EQS450 is set up for 200kW DC fast charging, which should see you go from 10 to 80 percent charged in just 31 minutes.
Home charging is, of course, a slower proposition. A three-phase 11kW supply should take 10 hours, while a 7.0kW wallbox will be slower again, and more like 15 hours.
Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.
When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.
That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.
And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.
Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.
But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.
Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.
Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.
The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.
Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.
The other thing Audi has done well to maintain is that almost indefinable corporate steering response.
It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.
The drive experience is, well, unremarkable. But I don’t want that to sound negative, because that's not how it's intended.
The EQS450 SUV does exactly what you expect a circa-three-tonne, premium electric SUV to do, and it does it all well.
It's powerful enough without being exhilarating, comfortable enough, and laden with enough tech to satisfy almost anyone.
It's just that it also doesn't exactly ignite the senses. But the question must be asked, what seven-seat family-focused SUV does? Few, if any.
So, surely the real test is if electrification has improved the formula here, and I'd argue that it definitely has.
For one, the EQS450 is properly whisper-quiet in the cabin, with Benz employing multiple sound-deadening techniques at once to lock out road noise. And with no pesky engine to interfere, the cabin is about as serene as they come.
The power delivery is predictably smooth and easy, too. There is no headline-stealing acceleration figure here, but the power is potent and plentiful, and more than enough for any real-world situation you might encounter.
The ride, too, is commendable. Aided by Mercedes' air suspension, it glides over all but the most broken road surfaces. And it is fitted with rear-axle steering, which really does cut down a turning circle that would otherwise surely resemble that of a cruise ship.
It feels heavy at times, though, and even the most high-tech suspension can't eliminate body roll entirely through tighter corners (physics and all that).
But unless you're really pushing – and why would you be – the cabin is calm, comfortable and cosseting.
So, exciting? Not really. But comfortable and calming, which are probably the traits its owners will value much higher.
Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.
Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.
There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.
Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.
The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.
What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.
The EQS450 SUV is yet to be ANCAP crash tested, but you can expect an extensive suite of active safety equipment, including AEB with pedestrian and cyclist detection and junction assist, adaptive cruise control, active lane keep assist, lane change assist and steering assist, traffic sign recognition and eight airbags.
Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.
The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.
Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.
The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.
The Mercedes EQS450 is covered by Mercedes-Benz's five-year, unlimited-kilometre warranty, with servicing required every 12 months or 25,000km.
You can prepay your service costs, coming in at $2350 for three years, $3695 for four years or $4280 for five years.
The battery its covered for eight years or 160,000km.