Audi S7 vs Mercedes-Benz E53

What's the difference?

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

The Mercedes-AMG E53 Hybrid 4Matic+ is a superb blend of high-tech hybrid muscle and cossetting top-end luxury. Value is competitive, it looks (and feels) the business, despite the conventional sedan configuration it’s surprisingly practical (except for the modest boot), fuel-efficiency is a key benefit and safety is stellar. The ownership proposition is okay for the category but that’s not top of mind when an enticing series of corners ranges into view. It’s an impressive package.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Audi’s second-generation A7 has always been a bit of a looker, but Audi has taken it up another notch in the S7 Sportback.

Differentiating the S7 Sportback is a more aggressive bodykit, complete with larger air intakes up front, blacked out exterior trim, quad-exhaust tips (denoting that it’s an Audi Sport model) and large 21-inch wheels

The S7 doesn’t go too overboard with the aggressive appointments however (that’s what the top-spec RS7 Sportback, due here later this year, is for), but balances its sportiness with a stately aesthetic.

We think the S7 Sportback is stunning, especially the white exterior colour that gives it an almost Stormtrooper-like look, but even our test car, finished in Daytona Grey, while much more subtle, is still easy on the eyes.

We especially like the strong shoulder line, chiselled doors and sloping roofline of the Sportback body style that combine in profile to make the S7 look like a sprinter on the starting blocks ready to pounce.

Inside, the S7 Sportback scores all of Audi’s latest interior technology, including a 12.3-inch Virtual Cockpit instrumentation and dual-screen centre console layout.

The triple screen set-up definitely helps the S7 Sportback feel very cutting-edge from the driver’s seat, especially when you start to play around with the multimedia system that sports haptic feedback when you press the screen.

Everything is laid out in a clear, concise and easy-to-use manner, while the surfaces of the dashboard are covered in soft-touch, premium materials.

If we’re being honest, we'd probably skip the red-leather interior of our test car in favour of something a little more subdued, but to each their own.

We like the integrated air-vents that blend well into the dash, while the sea of black is broken up with some aluminium detailing and different finishes.

At first glance the E53 passes as a flash-looking Mercedes-Benz E-Class running 20-inch rims, especially in the launch car’s rich ‘Patagonia Red’ finish.

But then, there’s something about the AMG sedan’s stance that sets it apart. Which makes sense because the front fenders are wider by 11mm on both sides (compared to the E-Class) to make room for a wider front track (increased by just over 30mm over the previous-generation E53).

Wheelbase has also increased by just over 20mm to almost 3.0m and the car’s more aggressive nose treatment enhances the distinctive look.

There’s the AMG-specific radiator trim with ‘Panamericana’-style vertical slats, the sleek dual-section headlights and a large lower inlet that directs air to an additional front intercooler as well as an external opening for a wheel-arch cooler.

In profile there’s barely a hard edge to be seen, although character lines in the bonnet and along the car’s flanks contribute to a taut surface treatment.

At the rear, horizontally-connected LED tail-lights feature a stylised Mercedes three-pointed star signature, then a rear apron housing a diffuser and twin double tailpipe ‘trims’ and a bootlid spoiler on the left and right round off a beautifully proportioned design.

Climbing inside means a trip to screen city with an upright digital display in front of the driver flanked by a large central screen to the left and an additional panel for the front passenger beyond that. It’s a lot.

But once you’re on top of all the glass surfaces, details like open pore grey ashwood trim on the lower console come into focus, as do the brushed metal accents, beautifully sculpted ‘Performance’ front sports seats (optionally fitted to our launch drive example), racy stainless steel pedal covers and the five spoke AMG performance steering wheel with configurable rotary buttons.

It’s a supremely luxurious and comfortable interior. 

Measuring 4969mm long, 1908mm wide, 1417mm tall and with a 2928mm wheeblase, the S7 Sportback falls well and truly into the large car class.

Up front, the driver and passenger have plenty of room, while the seats and steering wheel are almost infinitely adjustable to find the perfect position.

As you can imagine though, the sloping roofline does eat into the rear-seat headroom a little.

The outboard seats offer plenty of leg- and shoulder-room, but the slanted roof prevents my six-foot-tall frame from sitting up straight comfortably.

Don’t get me wrong, the space is perfectly useable for children or even some smaller adults, but don’t expect to get any basketball players in those seats.

As for the middle seat, only children will find it comfortable due to the protruding transmission tunnel and higher-set seat.

The S7 Sportback’s boot offers at least 535 litres of space and expands to 1380L with the 40:20:40 split-fold rear seats stowed.

Being a liftback (or Sportback in Audi parlance) means the boot is much more practical than a standard sedan, and with such a large aperture, bigger items such as suitcases or golf clubs won’t be annoying to load and unload.

Bag hooks, storage tie-down points and carbo netting also feature to ensure your goods don’t roll around when the S7 Sportback is in motion.

Storage around the cabin though, could be a little better as the wireless smartphone charger takes up a fair chunk of room in the shallow central storage bin under the front armrest.

The usual storage tray found ahead of the shifter is also absent, due to the dual-screen centre console layout, but two generous cupholders and sizeable door pockets are still available up front.

Second-row passengers get access to a fold-down armrest with shallow storage tray and cupholders, as well as door pockets that can accommodate large bottles.

At over 4.9m long, close to 2.1m wide and a little under 1.5m tall, with a 2961mm wheelbase, the new E53 is a substantial car and feels it on the inside.

Plenty of breathing space for the driver and front passenger thanks in part to the away slope of the screen-dominated dash.

Generous storage, too, with large door bins including enough space for big bottles, a deep lidded box between the seats (which doubles as a centre armrest), a generous glove box and two cupholders under a sliding top at the front of the centre console. 

Hit the second row, and sitting behind the driver’s seat, set for my 183cm position, I have plenty of head and legroom, with enough shoulder space for three adults on short journeys. A trio of up to mid-teenage kids will be fine for a road trip.

Storage is pretty handy as well with hefty door bins and two pop-out cupholders in the fold-down centre armrest. No map pockets on the back of the (optional) Performance front seats, though.

Four-zone climate control means there’s individual temperature control for each side of the back seat, with adjustable vents at the back of the front centre console and trailing edge of the B-pillars. Very civilised.

Power and connectivity runs to three USB-C outlets and a wireless device charging pad in the front.

Thanks to the traction battery under its floor, boot volume is restricted to 370 litres (compared to 540L in the conventional E-Class sedan), although there are bag hooks, tie-down anchors and the 60/40 split-folding rear seat is able to liberate more space.

No spare tyre of any description, just a repair/inflator kit, which might make sense for automotive designers and engineers trying to maximise space and reduce weight, but doesn’t make sense for an owner stranded on the side of the road with an unrepairable puncture.

Priced at $199,900, before on-road costs, the Mercedes-AMG E53 Hybrid 4Matic+ lines up against an interesting mix of internal combustion, hybrid and pure-EV contenders, the most closely aligned on spec and price being the BMW M4 M Competition xDrive ($201,300), Lexus LS500h F Sport ($199,250) and Porsche Taycan 4 Cross Turismo ($197,400).

And as you’d expect for a performance sedan on the cusp of $200K the standard equipment list is long. Aside from the performance and safety tech we’ll get to shortly, the E53 features four-zone automatic climate control, 17-speaker Burmester surround sound audio (including digital radio), Nappa leather trim (including the steering wheel) and the ‘MBUX Superscreen’ display consisting of three screens - 14.4-inch central media, 12.3-inch instrument/info for the driver and 12.3-inch for the front passenger.

You can also tick off the box on Android Auto, Apple CarPlay and Bluetooth connectivity, plus the power front seats (with memory) are heated.

There’s also a head-up display, panoramic sliding sunroof, ambient lighting, keyless entry and start, built-in nav, a 360-degree virtual top-down camera view, LED exterior lighting and 20-inch alloy rims. 

There’s more, but you get the idea. This car is loaded with included features that help it match or better its diverse competitive set.

There are four optional AMG packages available - The ‘Night Package’ ($3000) which includes aero-influenced body elements, special rims and more. The ‘Carbon Fibre Package’ ($6000), featuring a range of carbon bits including the exterior mirror caps, bootlid spoiler and interior pieces like the centre console and steering wheel. A ‘Performance Seat Package’ ($5000), which unsurprisingly focuses on racier front seats with integrated headrests. And the ‘Energizing Package Plus’ ($5300) adds ‘multicontour’ front seats that are heated (as are the centre console lid and door armrests) and individual fragrance for the interior, as well as ionisation of the cabin air.

Powering the new S7 Sportback is a 2.9-litre twin-turbocharged petrol V6, punching out 331kW/600Nm, which is paired to an eight-speed automatic transmission that sends drive to the road via Audi’s quattro all-wheel-drive system.

The result is a zero-to-100km/h acceleration time of 4.6 seconds.

Keen-eyed Audi fans might note that those are the exact same engine and outputs as the RS5 Sportback, RS5 Coupe and RS4 Avant, and they’d be right, however, Audi has added the 48-volt mild-hybrid and an electric powered compressor (EPC) to reduce turbo lag in the S7 Sportback.

It’s a similar system first employed in the SQ7 large SUV, and basically means that the EPC is spooling up the turbo at low engine speeds for better off-the-line performance.

The mild-hybrid technology no doubt helps shift the S7 Sportback’s 2040kg weight with peak power now available earlier on in the rev range (from 5700rpm), while maximum torque is available from 1900rpm.

Compared to the older car, the new S7 Sportback matches its predecessor in power, but ups torque by 50Nm despite losing the old car’s 4.0-litre twin-turbo V8 engine.

The E53 is powered by a 3.0-litre, turbo-petrol, in-line six-cylinder engine working in concert with an electric motor housed within the car’s nine-speed (torque-converter) automatic transmission. 

Drive goes to all four wheels via an electro-mechanically controlled clutch distributing power between the front and rear axles.

Engine performance is up by around 10kW compared to the previous E53 thanks to software upgrades, a new twin-scroll turbo with higher boost pressure (1.5 bar vs 1.1 bar) as well as additional front and wheel-arch intercoolers. 

The engine alone produces 330kW/560Nm while the permanently excited synchronous motor chips in with a solid 120kW/480Nm for overall outputs of 450kW/750Nm.

Official fuel economy figures for the S7 Sportback are 8.5 litres per 100km, but in our brief time with the car we managed 13.6L/100km, mainly due to the inner-city and country B-road driving.

The 48-volt mild-hybrid system works to reduce fuel usage, by as much as 0.4L/100km according to Audi, and allows the car to coast with the engine off between speeds of 55km/h and 160km/h for up to 40 seconds.

The start/stop system also aids in reducing fuel usage.

The E53’s official combined cycle (urban/extra-urban) fuel figure is 1.7L/100km, a spectacularly frugal number for such a high-performance machine. But it’s worth noting it’s predicated on the drive battery being constantly and completely recharged.

Speaking of which, the 28.6kWh, 400-volt traction battery is housed at the rear of the car under the boot floor. It delivers a claimed EV-only range of up to 100km, although that will diminish dramatically if you decide to push up towards the car’s pure-electric top speed of 140km/h.

Important to note the battery’s 21kWh ‘day-to-day’ capacity, designed to keep charge in reserve for any required ‘high-performance boosts’.

An 11kW AC charger is onboard with regenerative braking also harvesting energy, the car automatically selecting the level of recuperation power in line with traffic conditions.

In pure EV mode you can also manually adjust regen through four levels via the steering wheel-mounted transmission shift paddles. 

Auto stop/start for the engine is standard and 98 RON premium unleaded is recommended, although 95 RON is okay at a pinch.

The E53’s official fuel consumption figure and 50-litre tank capacity translate to a range approaching 3000km! But to bring that down to earth somewhat, on the launch drive program, covering urban and mostly highway running, we saw a (dash indicated) average of 6.4L/100km, which equates to a more realistic, but still lengthy, 780km between fills.

Audi’s formula for a go-fast vehicle has always been simple – quattro all-wheel-drive for grip, potent engine for speed – and the new S7 Sportback remains true to that formula.

We are big fans of the 2.9-lite twin-turbo V6 engine, which is matched wonderfully with a smooth-shifting eight-speed automatic transmission.

The S7 Sportback always seems to have plenty to give no matter where you are in the rev range, and the transmission isn’t bogged down with slow gear changes up or down.

Though it’s hard to tell how much the EPC helps in getting the S7 up to speed, if you have you window down and accelerate hard from a standstill, you can hear the electronics whirring away.

The standard air suspension also does a wonderful job at absorbing road imperfections in comfort, while it can be switched over to dynamic for a more sporting characteristic.

Grip is plentiful thanks to 255/35 tyres and the quattro all-wheel-drive system but, as with other Audis, the S7 Sportback tends towards understeer when pushed hard around a corner.

Being such a long and wide model, you definitely feel the S7 Sportback’s size on the road, especially when navigating through quick direction changes, but this is where the $7700 Dynamic Package comes into play.

It adds a sports differential, variable ratio steering and all-wheel steering, all aimed at sharpening the S7 up in the bends.

Our test car was fitted with the option pack, but it left us a little cold.

The all-wheel steering especially, made the S7 Sportback’s handling feel too artificial for our tastes, and we were never able to gauge where the rear end wanted to go in a corner.

If we were buying one, we’d leave the Dynamic Package option box unticked.

Bringing the S7 Sportback to a stop are big 400/350mm brake rotors front/rear, with six-piston callipers in the front.

Ceramic brakes with grey-painted callipers can be optioned for $18,000, but the standard stoppers do a fine job scrubbing speed in the S7 Sportback.

If you’re lining up for a Mercedes-AMG you want an optimal blend of luxury and performance and the E53 Hybrid 4Matic+ nails that delicate balance.

With 450kW (that’s 612hp!) and 750Nm under your right foot, engaging ‘Race Start’, pushing the accelerator to the floor and letting the car do its thing will result in 0-100km/h acceleration in 3.8 seconds. The fat band of mid-range torque is so satisfying to lean into.

Induction, engine and exhaust sounds combine to produce a suitably gruff soundtrack with the hybrid powertrain operating seamlessly. Hit your preferred track day or tempt legal fate and you can explore the car’s claimed (governed) maximum velocity of 280km/h. 

The nine-speed auto is slick and manual changes using the wheel mounted paddles are rapid.  In normal conditions the AWD system is biased to the rear and an electric rear locking diff helps keep things under control if you decide to get the bit between your teeth on a twisting drive.

A chunky brace links the front suspension strut mounts and the car feels predictable and stable in enthusiastic cornering. Rubber is Michelin Pilot Sport 4S (245/35 fr / 275/30 rr) which grips with satisfying determination but does make its rumbling presence felt on anything approaching a coarse chip surface (despite the car’s standard acoustic glass).

Speed-sensitive power-steering delivers accuracy and good road feel without any jitters, the standard active rear-axle steering playing its part. The ‘turning point’ is 100km/h with the rear wheels subtly turning in the opposite direction to the fronts up to that speed and in the same direction beyond it.

‘AMG Ride Control’ combines steel spring suspension (strut front, multi-link rear) with adaptive adjustable damping for the choice of ‘Comfort’, ‘Sport’ and ‘Sport+’ settings. Comfort is the pick for B-road running on typically uneven surfaces. The optional ‘Performance’ sports front seats are comfortable and grippy in equal measure. 

Braking is by ventilated composite rotors all around, with beefy four-piston fixed calipers up front. An electro-mechanical brake booster is designed to combine electrical recuperation with the hydraulic brake for more frequent and efficient energy harvesting over a longer period of time. The pedal feels firm and progressive with smooth initial bite. 

All around vision is good for a conventional sedan with a quality reversing camera, 360-degree overhead view and front and rear parking sensors helping massively with parking duties. That said, a 12.5m turning circle isn’t tiny.

The Mercedes-AMG E53 Hybrid 4Matic+ hasn’t been assessed by ANCAP or Euro NCAP, but that doesn’t mean it comes up short in terms of crash-avoidance and passive safety tech.

It features a comprehensive suite of ‘Advanced Driver Assistance Systems’ (ADAS) features including ‘Active Brake Assist’ (Merc-speak for AEB), adaptive cruise control, blind-spot monitoring, lane-change and lane-keeping assist, front and rear cross-traffic alert, traffic sign recognition, driver attention monitoring, adaptive high-beam, ‘Park Assist’ (including front and rear parking sensors) and tyre pressure monitoring.

And if an impact is unavoidable the airbag count runs to 11 - dual front, front and rear side, full-length side curtains, driver and front passenger knee and a front centre bag.

As the name implies, ‘Auto Emergency Call’ will contact emergency services after a collision and there’s even the obligatory Mercedes first aid kit and high-vis vests. 

There are three top tethers for child seats or baby capsules across the rear seat with ISOFIX anchors on the two outer rear positions.

Like all new Audi models, the S7 Sportback comes with a three-year/unlimited kilometre warranty with three years roadside assist.

Audi’s warranty still lags behind Mercedes-Benz and Genesis, two premium marques that offer a five-year/unlimited kilometre warranty on their models.

Scheduled service intervals are every 15,000km/12 months, whichever comes first.

A three- or five-year service plan is available for the S7 Sportback, priced at $2350 and $4110 respectively.

The Mercedes-AMG E53 Hybrid 4Matic+ is covered by a five-year/unlimited km warranty with the high-voltage battery covered for eight years/160,000km. Those terms match the key players in the premium and luxury parts of the market.

Mercedes-Benz ‘Road Care’ assistance is included for the duration of the main vehicle warranty. 

Maintenance is recommended every 12 months/25,000km, with service plans offered across three- ($4110), four- ($5410) and five-year ($7570) periods. That’s an average of around $1350 for the first two and $1500 for the last one. That added powertrain complexity obviously has an impact in the workshop.