Audi S7 vs Denza B5

What's the difference?

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

Denza has made a huge statement with the B5 and for the most part the hype is deserved. It packs an incredible amount of luxury and tech inside and out which is even more surprising given the impressive asking price.

There are only a few flaws like the busy ride, over-the-top body roll and the occasional infotainment quirk. Hopefully these can be fixed with future over-the-air software updates.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Audi’s second-generation A7 has always been a bit of a looker, but Audi has taken it up another notch in the S7 Sportback.

Differentiating the S7 Sportback is a more aggressive bodykit, complete with larger air intakes up front, blacked out exterior trim, quad-exhaust tips (denoting that it’s an Audi Sport model) and large 21-inch wheels

The S7 doesn’t go too overboard with the aggressive appointments however (that’s what the top-spec RS7 Sportback, due here later this year, is for), but balances its sportiness with a stately aesthetic.

We think the S7 Sportback is stunning, especially the white exterior colour that gives it an almost Stormtrooper-like look, but even our test car, finished in Daytona Grey, while much more subtle, is still easy on the eyes.

We especially like the strong shoulder line, chiselled doors and sloping roofline of the Sportback body style that combine in profile to make the S7 look like a sprinter on the starting blocks ready to pounce.

Inside, the S7 Sportback scores all of Audi’s latest interior technology, including a 12.3-inch Virtual Cockpit instrumentation and dual-screen centre console layout.

The triple screen set-up definitely helps the S7 Sportback feel very cutting-edge from the driver’s seat, especially when you start to play around with the multimedia system that sports haptic feedback when you press the screen.

Everything is laid out in a clear, concise and easy-to-use manner, while the surfaces of the dashboard are covered in soft-touch, premium materials.

If we’re being honest, we'd probably skip the red-leather interior of our test car in favour of something a little more subdued, but to each their own.

We like the integrated air-vents that blend well into the dash, while the sea of black is broken up with some aluminium detailing and different finishes.

It’s worth calling out straight away that the Denza B5 is essentially an SUV version of the BYD Shark 6 as the two share underpinnings, but it’s much more luxurious and blingy.

Externally it has a big, boxy and bluff design that helps it stand out on the road. It looks even tougher when the suspension is in its lifted mode.

I particularly like the front fascia with the big headlights and the prominent Denza badge on the grille, but there are some strange body creases around the side.

While the boxy looks make the B5 stand out, it’s not necessarily unique. There are elements that are reminiscent of the Land Rover Defender, plus many angles look similar to the GWM Tank 300.

Inside is where the luxe is dialled to the max. There are so many soft touches around the cabin that it makes a lovely place to spend time.

Additionally there is a lot of high-quality physical switchgear which is surprising given how prominent the large 15.6-inch central touchscreen is.

Lastly, I like how substantial many of the finishes are. There are large grab handles on either side of the dashboard which you do need to use to hoist yourself into the cabin, plus chunky interior door handle pulls that are satisfying to use.

Measuring 4969mm long, 1908mm wide, 1417mm tall and with a 2928mm wheeblase, the S7 Sportback falls well and truly into the large car class.

Up front, the driver and passenger have plenty of room, while the seats and steering wheel are almost infinitely adjustable to find the perfect position.

As you can imagine though, the sloping roofline does eat into the rear-seat headroom a little.

The outboard seats offer plenty of leg- and shoulder-room, but the slanted roof prevents my six-foot-tall frame from sitting up straight comfortably.

Don’t get me wrong, the space is perfectly useable for children or even some smaller adults, but don’t expect to get any basketball players in those seats.

As for the middle seat, only children will find it comfortable due to the protruding transmission tunnel and higher-set seat.

The S7 Sportback’s boot offers at least 535 litres of space and expands to 1380L with the 40:20:40 split-fold rear seats stowed.

Being a liftback (or Sportback in Audi parlance) means the boot is much more practical than a standard sedan, and with such a large aperture, bigger items such as suitcases or golf clubs won’t be annoying to load and unload.

Bag hooks, storage tie-down points and carbo netting also feature to ensure your goods don’t roll around when the S7 Sportback is in motion.

Storage around the cabin though, could be a little better as the wireless smartphone charger takes up a fair chunk of room in the shallow central storage bin under the front armrest.

The usual storage tray found ahead of the shifter is also absent, due to the dual-screen centre console layout, but two generous cupholders and sizeable door pockets are still available up front.

Second-row passengers get access to a fold-down armrest with shallow storage tray and cupholders, as well as door pockets that can accommodate large bottles.

Many Chinese cars have lots of bling but lack actual substance when it comes to comfort and usability. This is where the Denza differs.

Take the driver’s seat, for example. In a number of Chinese cars they look plush and comfy, but in reality they are firm after longer drives and lack adjustability.

The B5’s driver’s seat, however, is very comfortable, offering almost limitless adjustment, plus heating, ventilation and even a massage function as standard. The latter is great for longer road trips.

Ahead of the driver the steering wheel has plenty of adjustment, allowing people of different heights and statures to get comfortable behind the wheel. There are also lots of physical buttons and switches that have a satisfying click when pressed.

The digital instrument cluster is high-resolution and clear, and there's a number of different informative pages that you can cycle through. It’s nice to have this level of customisation.

Moving across, the aforementioned 15.6-inch touchscreen multimedia system dominates the dashboard. If you’re familiar with the user interface in other BYD vehicles, it’s virtually identical in the B5.

It’s very easy to navigate around and if you do get lost there are a number of shortcut buttons at the bottom of the screen that can either take you back home or to other key functions.

One of my favourite features about the screen is the swipe-down control centre menu. You can customise it to have key shortcut functions. It’s much better than having to dig through countless submenus.

It’s clear Denza still has a few kinks to iron out with the translations from Chinese to English as some don’t make sense. Denza will likely sort this with future software updates.

As standard there is wireless Apple CarPlay and Android Auto and it takes up the full screen when connected. It’s a stunning set-up, though reaching the far left-hand side of the screen from the driver’s seat can be a little tricky on the move.

As I touched on earlier, there is a lot of physical switchgear around the cabin which is helpful as you don’t need to solely rely on the touchscreen for key functions. The piano key buttons for the drive and EV/HEV modes are particularly handy, plus the rising gear shift lever is premium-feeling.

In terms of storage up front, there are up to two 50W wireless chargers (depending on the variant you opt for) with ventilation, two cupholders with adjustable depths, some shallow storage under the centre console, plus a fridge/hotbox under the centre armrest.

Moving to the second row there is plenty of space for at least two adults to sit comfortably. Pushing it to three may be a little tight with shoulder room, plus the centre seat is raised compared to the outboard ones. It’s worth noting though that there is a flat floor so you don’t need to fight for foot space.

Second-row amenities include chunky grab handles for easy ingress and egress, air vents on the back of the centre console, as well as heated and ventilated outboard seats in the top-spec Leopard trim. It’s properly luxe.

At the back the tailgate is side-hinged which can be problematic if you reverse into a carpark as you need to allow for space for it to open up. It has a soft-close function which is handy as you don’t need to slam it shut.

There’s 470L of boot space with the rear seats upright, expanding to around 1000L when folded. It’s a decent amount of space and is square with a very minimal load lip.

Amenities include a 12V socket, a wide array of hooks and nets, as well as a small storage space under the boot floor for the charging cables.

Lastly the B5 comes with a full-size spare wheel mounted on the tailgate. This is becoming increasingly rare in electrified vehicles and is very handy if you have a puncture.

The 2026 Denza B5 is offered in two trim levels – entry-level and the top-spec Leopard. Pricing for the former is $74,990 before on-road costs, while the latter is $79,990 before on-road costs.

This is very competitive and it undercuts many top-selling rivals like the diesel-powered Toyota Prado and Ford Everest by a significant margin if you want similar levels of specification.

It’s worth noting however, the GWM Tank 300 PHEV, which is the B5’s closest rival in terms of powertrains, is even cheaper at $59,990 drive-away.

As a base, the B5 is loaded with standard equipment. You get 18-inch alloy wheels, adaptive LED headlights, a glass panoramic sunroof, 12.3-inch digital instrument cluster, 15.6-inch touchscreen multimedia system, 16-speaker Devialet sound system, leather upholstery, heated and ventilated front seats with a massage function, plus heated outboard rear seats.

If this isn’t enough, the B5 Leopard gets larger 20-inch alloy wheels, adaptive hydraulic suspension, a digital rear-view mirror, a second wireless phone charger, Nappa leather upholstery and ventilated outboard rear seats.

This amount of standard equipment is wild, especially because the asking price is firmly below $100K.

Powering the new S7 Sportback is a 2.9-litre twin-turbocharged petrol V6, punching out 331kW/600Nm, which is paired to an eight-speed automatic transmission that sends drive to the road via Audi’s quattro all-wheel-drive system.

The result is a zero-to-100km/h acceleration time of 4.6 seconds.

Keen-eyed Audi fans might note that those are the exact same engine and outputs as the RS5 Sportback, RS5 Coupe and RS4 Avant, and they’d be right, however, Audi has added the 48-volt mild-hybrid and an electric powered compressor (EPC) to reduce turbo lag in the S7 Sportback.

It’s a similar system first employed in the SQ7 large SUV, and basically means that the EPC is spooling up the turbo at low engine speeds for better off-the-line performance.

The mild-hybrid technology no doubt helps shift the S7 Sportback’s 2040kg weight with peak power now available earlier on in the rev range (from 5700rpm), while maximum torque is available from 1900rpm.

Compared to the older car, the new S7 Sportback matches its predecessor in power, but ups torque by 50Nm despite losing the old car’s 4.0-litre twin-turbo V8 engine.

Power comes from plug-in hybrid set-up combining dual electric motors (one on each axle) and a 1.5-litre turbocharged four-cylinder petrol engine.

It’s a similar set-up to the BYD Shark 6, but the B5 has more power. Total system outputs are a meaty 400kW and 760Nm, which is good for a claimed 0-100km/h sprint in just 4.8 seconds.

Power is sent to all four wheels and for added peace of mind off-road there are front and rear mechanical diff locks as standard, plus a wide range of drive and terrain modes, including a low-range mode.

Backing this up is a 3000kg braked towing capacity and up to 600kg of payload.

Official fuel economy figures for the S7 Sportback are 8.5 litres per 100km, but in our brief time with the car we managed 13.6L/100km, mainly due to the inner-city and country B-road driving.

The 48-volt mild-hybrid system works to reduce fuel usage, by as much as 0.4L/100km according to Audi, and allows the car to coast with the engine off between speeds of 55km/h and 160km/h for up to 40 seconds.

The start/stop system also aids in reducing fuel usage.

Feeding the electric motors is a 31.8kWh lithium iron phosphate (LFP) Blade battery which Denza claims to allow the B5 to travel up to 100km on electric power alone, according to NEDC testing.

There’s also vehicle-to-load (V2L) capability with 6.6kW output through the charging port using an adapter. This allows you to use the battery charge to power appliances. It’s handy if you go camping, for example.

The battery can be AC charged at rates up to 11kW or DC fast-charged at rates up to 100kW.

There’s also an 83L fuel tank. Denza claims the B5 has a total range of 975km, according to NEDC testing.

Fuel consumption depends on whether or not you charge up the battery. Denza claims you’ll use 1.9L/100km from 100 to 25 per cent battery charge and 9.5L/100km under 25 per cent battery charge, both according to NEDC testing. Regardless, this is better than similarly sized diesel-powered SUVs.

Audi’s formula for a go-fast vehicle has always been simple – quattro all-wheel-drive for grip, potent engine for speed – and the new S7 Sportback remains true to that formula.

We are big fans of the 2.9-lite twin-turbo V6 engine, which is matched wonderfully with a smooth-shifting eight-speed automatic transmission.

The S7 Sportback always seems to have plenty to give no matter where you are in the rev range, and the transmission isn’t bogged down with slow gear changes up or down.

Though it’s hard to tell how much the EPC helps in getting the S7 up to speed, if you have you window down and accelerate hard from a standstill, you can hear the electronics whirring away.

The standard air suspension also does a wonderful job at absorbing road imperfections in comfort, while it can be switched over to dynamic for a more sporting characteristic.

Grip is plentiful thanks to 255/35 tyres and the quattro all-wheel-drive system but, as with other Audis, the S7 Sportback tends towards understeer when pushed hard around a corner.

Being such a long and wide model, you definitely feel the S7 Sportback’s size on the road, especially when navigating through quick direction changes, but this is where the $7700 Dynamic Package comes into play.

It adds a sports differential, variable ratio steering and all-wheel steering, all aimed at sharpening the S7 up in the bends.

Our test car was fitted with the option pack, but it left us a little cold.

The all-wheel steering especially, made the S7 Sportback’s handling feel too artificial for our tastes, and we were never able to gauge where the rear end wanted to go in a corner.

If we were buying one, we’d leave the Dynamic Package option box unticked.

Bringing the S7 Sportback to a stop are big 400/350mm brake rotors front/rear, with six-piston callipers in the front.

Ceramic brakes with grey-painted callipers can be optioned for $18,000, but the standard stoppers do a fine job scrubbing speed in the S7 Sportback.

Behind the wheel the Denza B5 primarily operates as an electric vehicle (EV) first up, meaning it’s largely quiet inside the cabin when driving around normally.

Once the charge starts to drop, the petrol engine typically switches on to top up the battery. It largely acts as a generator and a lot of the time you can’t actually tell whether it’s on or off.

In some cases where you floor the throttle or go up a steep hill, the engine revs can flare and that’s when it makes its presence known in the cabin.

When the battery charge gets down low enough and you gun it, the petrol engine can directly power the front wheels. This is rare though because the car purposefully leaves at least 25 per cent battery charge in reserve.

With 400kW and 760Nm thanks to the combination of the dual electric motors and the 1.5-litre turbo-petrol engine, the B5 absolutely hauls. The peppy feel is largely due to the instantaneous torque the electric motors provide.

However, in the standard drive mode there is a noticeable input lag from when you push the accelerator a bit harder and when the car actually accelerates. This is reduced in the sport drive mode.

Despite the juicy outputs, the B5 does feel its weight. When you accelerate hard it pitches back extensively, much like the Jeep Grand Cherokee Trackhawk. This never failed to make me smile though.

It’s surprising as we only drove the top-spec B5 Leopard on this launch and it comes fitted with the DiSus-P adaptive hydraulic suspension system which has a self-levelling function.

In the bends the B5 gets a considerable amount of body roll regardless of the drive mode. This is common for many Chinese cars as they typically prioritise floaty comfort-oriented tunes over a firmer and more dynamic-feeling ride.

Despite this, once it leans over it’ll comfortably hold and grip, largely thanks to the chunky 275/55 R20 Pirelli Scorpion tyres that come standard on the top-spec Leopard trim.

Like many body-on-frame vehicles, the ride gets busy on harsher roads with more frequent bumps. As a passenger you can get jostled about in the cabin.

The steering, while direct enough, can have a vague and artificial feeling. Depending on the drive mode it either artificially adds or reduces the resistance.

Unlike the related BYD Shark 6, the B5 gets a low-range mode which uses a clutch pack on the rear electric motor to allow for more controlled low-speed crawling, plus front and rear mechanical diff locks. This can make a big difference once the going gets really tough.

Additionally, the DiSus-P hydraulic suspension allows for a total of 140mm of travel. In the highest position there’s a wading depth of up to 790mm.

Lastly in terms of noise, vibration and harshness (NVH), the B5 is a very quiet car to drive. As I mentioned above, the electric-first nature automatically makes this a quiet car.

There is very little road and wind noise. This is surprising as the B5 is essentially a 3.0-tonne box on wheels. It seems Denza has put a lot of effort into sound insulation.

The Denza B5 received a five-star ANCAP safety rating based on testing conducted in 2025.

As standard there are 11 airbags, autonomous emergency braking (AEB), blind-spot monitoring, front and rear cross-traffic alert, adaptive cruise control, a driver attention monitor, front and rear parking sensors, plus a surround-view camera.

While a number of the active safety systems operate well and only intervene when required, some are intrusive and over the top. The worst offender is the driver attention monitor which struggles to detect your eyes with sunglasses on, plus only requires a brief glance at the touchscreen to get it saying, “Tiredness detected, please take a rest”.

Thankfully you can turn this off using the touchscreen with the handy swipe-down control centre menu, but it needs to be done every time you drive the car.

Like all new Audi models, the S7 Sportback comes with a three-year/unlimited kilometre warranty with three years roadside assist.

Audi’s warranty still lags behind Mercedes-Benz and Genesis, two premium marques that offer a five-year/unlimited kilometre warranty on their models.

Scheduled service intervals are every 15,000km/12 months, whichever comes first.

A three- or five-year service plan is available for the S7 Sportback, priced at $2350 and $4110 respectively.

Denza B5 owners are covered by a six-year, 150,000km warranty, whereas the high-voltage battery is covered for eight years or 160,000km. Owners also receive three years of roadside assistance.

This warranty length is fairly standard in the mainstream segment, but in the luxury segment it pushes past the current five-year benchmark.

Logbook servicing is required every 12 months or 20,000km, whichever comes first. The first five years of servicing totals $3542, which averages out to just over $700 per service. This does seem like a lot, but in the premium space this is rather competitive, especially once you consider both the electric and combustion components are being serviced.

There are currently seven Denza dealers around Australia and it plans to have a total of 20 by the end of 2026. It’s also planning to allow certain BYD dealers to service Denza cars.