Audi S4 vs Kia Optima

What's the difference?

Audi would probably prefer you not to realise this, but the five distinct versions of S4 and S5 on the market all pertain to a single performance and equipment formula spread across five different bodystyles. 

Yes five, and this has been the case for more than a decade, with the S4 sedan and Avant wagon, A5 two-door Coupe, convertible Cabriolet and five door liftback Sportback all representing vastly different shapes for you to choose from, with the same underpinnings. This simply echoes the A4 and A5 ranges they’re based on of course, and BMW clearly thought it was a good idea too, given the 3 and 4 Series ranges were split into individual lines at the start of last generation.

Mercedes-Benz offers a similar array, minus the liftback, but is happy to wrap the whole lot under the C-Class label. 

So, given that the A4 and A5 range scored a mid-life update a few months ago, it’s only logical that the changes flow on to the performance S4 and S5s, with the top-tier RS4 Avant following suit. 

We’ve covered the latter in October, and now it’s the turn for the former, and CarsGuide was among the first to drive the updated S4 and S5 ranges at their Australian media launch last week.

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…