What's the difference?
Is 10 years long enough for a special birthday celebration? When you're a kid, hitting 'double figures' is a pretty big deal, and Audi's obviously in the mood to make some noise because it has lit the candles on a limited 10th anniversary version of its compact SUV rocket ship, the RS Q3.
Only 555 examples of the 'RS Q3 Sportback edition 10 years' will be produced for worldwide consumption, with Audi Australia capturing a batch of them and sending one our way for a brief blast as the fiery five-cylinder starts filtering into dealerships.
Even amid the near-constant discussion of utes in Australia, 2025 has been a momentous year. We’ve already seen the arrival of the BYD Shark 6, Ford Ranger PHEV and Kia Tasman. Now comes the latest new contender looking to shake-up the establishment - MG.
The formerly-British-turned-Chinese brand has made no secret of the fact its Australian aspirations involve challenging Toyota, Ford and Mazda at the top of the sales charts. To achieve that it knew it needed a ute and needed one quickly.
Luckily for MG, it had a way to shortcut the development and get a new ute into the market in next to no time. It was called the LDV Terron 9, an upsized ute from the commercial vehicles division of SAIC, parent company to MG.
In a throwback to the days of ‘badge engineering’ (if you don’t remember, kids, google ‘Toyota Lexcen’ or ‘Holden Apollo’), the LDV swapped badges and became the MG U9. To be fair, there are some key technical differences that we’ll explain, but the majority of the two vehicles are shared, saving time and money to help MG enter the ute contest as quickly as it could.
The LDV arrived in Australia a few weeks before the MG, but the arrival of the U9 marks a key moment, not only for the ute market, but also the brand itself. MG Australia boss Peter Ciao admitted this is a watershed moment, when MG stops focusing on small vehicles like the MG3, MG4 and ZS and takes on the literal big boys of the car industry.
Before we dive into the details, it must be noted at this point the cars we tested were pre-production examples and while mechanically the same as the vehicles which will ultimately arrive in showrooms, the trim and equipment was not the final version.
The Audi RS Q3 Sportback edition 10 years is dynamically brilliant, beautifully finished and surprisingly civilised on day-to-day duty. A polished compact performance package that even in this special 'get-it-while-you-can' guise offers compelling value relative to its direct competitors.
I can’t give you a definitive verdict on the U9 based on our limited time behind the wheel. However, what I can say with certainty is MG is serious about making its first ute a success. The price alone demonstrates how motivated the brand is to win buyers over. Undercutting the likes of the Ranger and HiLux with a physically larger ute is a strong opening move from MG.
The clever features, spacious cabin and smart technology will also help to win over buyers, as will the choice of a conventional diesel engine. But none of that guarantees success. As the dominance of the Ford and Toyota demonstrates, ute buyers are loyal and drawn to the most popular options, so MG will need to fight hard for every sale to ensure the U9 isn't lost in the increasingly crowded ute market.
There's a lot going on with the RS Q3's exterior design; a mix of jagged lights, hard character lines, broad haunches and multiple vents surrounding the brand's signature, six-sided grille up front.
The big 21-inch rims fill the arches nicely and the rear features a deep diffuser with fat exhaust finishers poking out either side.
It's a purposeful, macho look and the Sportback edition 10 years is defined by a black package which adds gloss black to the side window trim, front spoiler blade, side blades, rear diffuser and exterior mirrors.
The limited edition is available in two colours, 'Chronos Grey metallic', which is unique to this model and 'Dew Silver matte' which will now be added to the broader RS Q3 colour palette.
Premium performance feels like the dominant theme inside with a typically Audi tech-focused approach including high-quality brushed metal elements, matt carbon inserts and quilted leather trim on the heavily bolstered front seats.
A meticulous attention to detail is obvious and the bottom line is it's all about the driver. A grippy, flat-bottom, leather-trimmed steering wheel looks as good as it feels, sleek screens enhance the racy vibe and the mix of physical and digital controls is sensible.
While the fancy tailgate step and the Smart Hatch are the most obvious changes between the LDV and MG utes on the surface, arguably the biggest change is what’s underneath. MG has opted to buck the conventional leaf spring, live rear axle set-up and has instead opted for a more SUV-like independent, multi-link rear suspension.
This explains why such a big ute has a sub-one-tonne payload, but it speaks to MG’s aspirations to try and lure ‘urban’ ute buyers. There is no doubt a large group of ute owners who don’t go off-road regularly and instead use their vehicle as a family transporter.
To that end, opting for a more SUV-like suspension set-up should be beneficial to its on-road manners and unladen ride. Unfortunately, as mentioned earlier, we couldn’t test that because our drive was limited to unsealed roads. But it was enough for us to get an initial impression of how the U9 drives and the early signs are positive.
The engine sounds like a traditional ute, with the gruff diesel ‘chug’ and smooth pulling power. The towing test provided was well below the 3500kg maximum rating, only 1500kg, so naturally the U9 has little trouble pulling the horse float along.
As for the ride on the suspension, it's fairly well composed on a gravel road and offers no obvious signs of struggle on more challenging muddy trails and creek crossings. So there are promising signs that the U9 should be able to hold its own against the more established ute contenders.
Snug but spacious enough, the RS Q3 Sportback's driver and front passenger are provided with plenty of breathing room without upsetting the intimate, performance car feel. Just be prepared for a bit of head-ducking physical origami when folding yourself into either of the heavily bolstered front seats.
Storage includes door bins with room for bottles, two generous cupholders in the centre console, a lidded tray in front of the gearshift (which doubles as the wireless device charging bay), a storage compartment and owners manual holder under the front seats, a modest glove box and an adjustable front centre armrest with storage compartment.
Given this car measures just over 4.5m end-to-end, a close to 2.7m wheelbase is significant and rear room is generous given the Q3's overall footprint. Plenty of head and legroom (for me at 183cm) with enough width for three adults on short journeys. A trio of up to teenage kids will be fine.
The back seat is able to slide for extra legroom (and slightly less boot space), while backrest angle is also adjustable.
Storage runs to small bins in the doors, a fold-down centre armrest (with two pop-up cupholders) and storage nets on the back of the front seats. Directional and temperature control in the rear for the ventilation system is a big plus.
Power and connectivity options run to a 12V outlet and two USB sockets in the front (Type A and C), another two Type C sockets in the back and a second 12-volt jack in the boot.
Speaking of which, cargo volume with all seats up is a handy 530 litres, enough to swallow CarsGuide's three-piece luggage set or large pram (the latter with room to spare) and 1400 litres with the 40/20/40 split-folding rear seat lowered.
The loading lip is low, a stainless steel sill protector helps minimise scuffs and scratches and the hands-free power tailgate is welcome.
If you're keen to hook up the boat or horse float the RS Q3 is able to tow a braked trailer up to 1900kg (750kg unbraked), but don't bother looking for a spare of any description, a repair/inflator kit is your only option. Boo...
That SUV-like interior and the larger dimensions make for a very pleasant cabin with loads of space. We didn’t get too much time to experience the multimedia system, but the 12.3-inch touchscreen looks good and operates smoothly, while the inclusion of large physical buttons for the air-conditioning and audio system is a positive for those who value ease-of-use.
There’s a generous amount of room up front, but it’s the back that really impresses. Unlike the sometimes cramped back seats in a conventionally-sized dual-cab ute, the U9 has plenty of legroom and headroom for four or even five adults to fit in comfort.
There’s also plenty of small item storage, including a wireless charging pad (but only on the high-grades) and USB outlets just ahead of the gear selector.
As for the tray out the back, that is so important to ute buyers, it measures 1600mm by 1600mm at the top, but narrows to 1230mm between the wheel arches. Despite its big size, the payload is only rated at 870kg for the Explore, 835kg for the Explore X and just 770kg for the Explore Pro.
However, MG has introduced a party trick no-one else, not even LDV offers, in the tray. At the press of a button, the rear tailgate opens and then with another press a section of the tailgate drops down, revealing a step. While not the quickest way to climb into a tray, it might be the nicest and is definitely the easiest this reviewer has experienced locally.
The even more elaborate party trick the U9 offers is what MG calls a ‘Smart Hatch’. This allows for the rear glass to retract and the bottom of the cabin to recline into the interior, creating a direct connection between the tray and the cabin for especially long items. While MG is, rightfully, very proud and keen to promote the Smart Hatch, it must be noted it is only available as an option on the Explore Pro and costs $5500 (which is nearly 10 per cent of the total cost of the car) so you’ll want to really need the extra space.
The Audi RS Q3 Sportback edition 10 years is priced at $102,900, before on-road costs, which is a $3800 premium over the standard issue version.
For those extra dollars the car is upgraded with specific 21-inch black alloy rims, black badging and brake calipers as well as (three-stage heated) 'RS' Nappa leather-trimmed sports front seats with contrast 'Copper Honeycomb' stitching.
The fancy stitching extends to the Alcantara-trimmed steering wheel and gear lever, the RS floor mats also feature copper highlights and the door downlighting projects a unique rhombus design.
At that money the RS Q3 lines up against BMW's firecracker X3 M40i ($126,800), the ferocious Mercedes-AMG GLA45 S ($121,900) with the Jaguar E-Pace 300 Sport AWD ($84,500) the only other similarly pitched compact performance SUV within $20K of the Audi.
And as well as the performance and safety tech covered later in the review, the RS Q3's standard features list includes, three-zone climate control, adaptive cruise control, keyless entry and start, Nappa leather trim, ambient lighting (with 30 colour choices), an RS sport contour leather-trimmed steering wheel, 12.3-inch digital instrument cluster, 10.1-inch multimedia display (with text and voice control), (wired) Android Auto and Apple CarPlay, sat nav and wireless device charging.
There's also a Bang & Olufsen '3D Sound System' (15-speaker with 680-watt, 16-channel amp), digital radio, 21-inch alloys, electronically-controlled adaptive dampers, auto Matrix LED headlights (with RS-specific darkened trim) and a hands-free power tailgate. And it's worth noting metallic and pearl effect paint finishes are offered at no extra cost.
Pretty impressive. Especially when you consider even this special edition RS Q3 is $20,000 cheaper than its primary BMW and Merc-AMG rivals.
By not having to worry about developing its own ute from scratch, MG was able to focus on its key selling strength - price. MG has a reputation for its aggressive pricing strategy in Australia, trying to win over buyers with the most affordable or best value products in any given market sector.
To that end, the MG U9 range begins at just $52,990, drive-away, for the U9 Explore, undercutting not only the Terron 9 Origin (from $53,674, drive-away), the Ford Ranger and Toyota HiLux dual-cab pick-up ranges. It's inline with the similarly-sized GWM Cannon Alpha (from $51,990 drive-away).
For $52,990 the U9 Explore comes with 18-inch alloy wheels, side steps, painted tub liner, synthetic leather seats, keyless entry and ignition and a six-speaker stereo with digital radio and wireless Apple CarPlay/Android Auto.
Next up in the range is the U9 Explore X, which starts at $55,990, drive-away. For the extra money you get 19-inch alloys, a cargo slide rail with a hook in the tray, heated front seats, acoustic glass, vehicle app connectivity, voice command, a wireless smartphone charging pad, satellite navigation, Amazon music and the ability to receive over-the-air updates.
The flagship Explore Pro is priced from $60,990, drive-away, and has 20-inch alloy wheels, an eight-speaker JBL sound system, a panoramic sunroof, suede headlining, heated outboard rear seats and the clever tailgate step we’ll detail later.
The RS Q3 Sportback is powered by a 2.5-litre in-line five-cylinder intercooled turbo-petrol engine sending drive to all four wheels via a seven-speed dual-clutch automatic transmission and Audi's quattro permanent all-wheel drive system based on an electronically-controlled multi-plate clutch pack.
Featuring a cast iron block, alloy head, direct-injection as well as variable intake and exhaust cam adjustment, the (EA855) engine features a special firing order (1-2-4-5-3), the odd number of cylinders producing a signature engine sound and exhaust note reminiscent of the 1980s 'Ur' Quattro.
Peak power is 294kW from 5850-7000rpm and maximum torque is 480Nm delivered across a broad plateau from 1950-5850rpm.
MG has plenty of hybrid knowledge, but has opted to keep it simple for the U9. It’s powered by a 2.5-litre, four-cylinder, turbo-diesel engine, which should be popular with the ute crowd.
It produces a solid, if unspectacular, 160kW and 520Nm, enough for it to offer a 3500kg maximum braked towing capacity, which is also something that should be popular with potential buyers.
The engine is paired with an eight-speed (torque-converter) automatic transmission and 'Super Select' 4WD system capable of sending drive to all four wheels.
Like so many new brands in the ute market, MG was keen to highlight that the transmission is built by ZF and the 4WD system is from BorgWarner, both brands with a long history in their respective areas.
Audi's official fuel economy number for the RS Q3 on the combined cycle is 8.9L/100km, the 2.5-litre turbo-petrol five-cylinder engine emitting 204g/km of CO2 in the process. Stop-start is standard.
We covered city, suburban and some freeway running on test, returning an (indicated) average of 9.6L/100km. And that's pretty good, given we pushed on enthusiastically on a reasonably regular basis.
The fuel tank requires 63 litres of 98 RON premium unleaded to fill it which translates to a theoretical range of just over 700km, shrinking to around 650km based on our real-world number.
As all three variants are powered by the same engine and all return the same fuel economy. Rated at 7.9L/100km on the combined (urban/extra-urban) cycle.
As our test drive was limited to off-road only we can’t assess its real-world usage, so that will need to wait until we can spend extended time behind the wheel.
Notably, with an 80-litre fuel tank the U9 has a theoretical driving range of more than 1000km, which is great for anyone looking to take their ute on a long road trip.
Although the Audi Q3 received a maximum five-star ANCAP score in 2019, the RS Q3 was specifically excluded from the assessment, so it's officially untested.
But the car boasts an extensive active (crash-avoidance) safety suite including, auto emergency braking (AEB) (5.0km/h to 85km/h for pedestrians and cyclists and up to 250km/h for vehicles), adaptive cruise control (with stop-go function and active lane assist), lane change warning and lane departure warning (with lane keeping assist).
There's also 'Attention Assist' (warning tone and visual signal if the system determines the driver's attention may be lapsing), front and rear parking sensors, a reversing camera with 360-degree view, rear cross-traffic alert, tyre pressure monitoring, 'Hill hold assist' and hill descent control.
If, despite all that, a crash is unavoidable there are six airbags on-board (front and side for the driver and front passenger as well as full-length curtains). The RS Q3's showing its (10-year) age here because additional rear side and front centre bags are close to the norm now.
Nice to see a first aid kit and warning triangle included and there are three top tethers and two ISOFIX anchor points for securing baby capsules and child seats across the second row.
In terms of safety, the U9 has all the usual features you should expect of any new car in 2025. This includes airbag protection for all occupants, plus active safety features including autonomous emergency braking, adaptive cruise control, lane keeping assist and a host of others.
That’s enough for it to achieve a maximum five-star Euro NCAP score and MG expects the same from ANCAP. However, it must be noted Euro NCAP crash tested the LDV e-Terron 9, the electric version of the ute, which obviously has no diesel engine in the front of the vehicle and instead a smaller electric motor and a storage space.
It also worth noting even on our limited, off-road only drive, the driver attention system seemed very sensitive, which suggests better calibration is needed. So we’ll reserve final judgement on the other systems until we can fully experience them, too.
Audi Australia covers all the models it sells with a five-year/unlimited km warranty with 24-hour roadside assistance included for the duration. Pretty much cost-of-entry in this part of the market.
Paintwork defects are also covered for five years, and the body is warranted against corrosion (to the point of perforation) for no less than 12 years. Nice.
Service intervals are 12 months/15,000km and capped-price servicing is available, a five-year/75,000km plan for the RS Q3 costing $3580, an annual average of $770. Fairly steep.
An 'Audi Advantage' package is also available, adding an extra two years' worth of warranty, scheduled servicing and roadside assistance (to the end of any existing term) for $3800.
This is a crucial area for many ute buyers, so MG has tried to make itself as appealing as possible to discerning pick-up prospects.
However, the U9 is covered by MG’s seven year warranty, not the newer 10 year coverage from its passenger vehicles. And even then, that requires you to service the vehicle via an authorised MG dealer for the full seven years to apply.
However, this only applies to non-commercial use vehicles, so while tradies will be covered, fleet buyers are stuck with a five-year warranty.
Over the first five years, if you spend the $2395 capped price costs, you’ll get the extra two years of coverage. The first service is due after 10,000km, but the rest are at 12-months/15,000km.
MG has also worked on expanding its dealer and servicing network to respond to some growing pains and ensure owners aren’t burnt and are more likely to return for their next MG. There are currently 120 MG dealers across Australia with plans to gradually expand that footprint into regional areas following the launch of the U9.