What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
It doesn't feel like that long ago I spent a day with the brand spanking new Mercedes-AMG GLC 63 S when it first arrived in Australia. It's a car that stuck with me, the SpaceX-worthy thrust of AMG's 4.0-litre twin-turbo V8 translating into that dirty V8 exhaust note.
Turns out it wasn't that long ago, but time waits for no car - the 2020 GLC 63 S has arrived, with some useful upgrades and a deep suspicion that someone, somewhere thought the car needed some changes.
And they may be right, because in June 2018, the GLC 63 S assumed an empty throne. Now in 2020, it has the Jaguar F-Pace SVR and BMW X3 and X4 M twins to deal with.
So, under a scorching hot Bathurst sun, I examined the box-fresh GLC 63 S for signs of nefarious activity, hoping things have not changed for the worse just because there are a couple of challengers in town.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
Obviously, I had nothing to worry about. The GLC 63 S is the same boisterous, silly car I drove 18 months ago, just with a few new bits to improve the package. As ever, the GLC 63 S is all about the experience - big noise, huge grip but all in comfort with plenty of gadgets.
The only real issues are price, service pricing and the length of the warranty. The first two probably won't bother most owners and one hopes the third won't be problem, but it would be nice if the length was reflected in the price.
If you care about badge, it has impeccable credentials, the AMG stripes and that plate on the engine with the builder's name. They're good credentials. The GLC 63 S has some very determined and capable competition, but none of them blend the speed, overall comfort and sheer sensory silliness of the AMG.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
As before, the GLC 63 S comes in wagon and couple bodystyles. Little has changed, with just the usual tweaked front and rear bumpers and mildly redesigned headlights.
All the good bits have remained, like the 'Panamericana' grille from the AMG GT monsters, the jet wing-inspired front bumper and plenty of open space to feed the radiators and intercoolers.
Neither the wagon nor coupe is a pretty machine, but no mid-size SUV is much of an oil painting, with the exception of the Jaguar F-Pace.
The 'Night Package' is still a standard inclusion, blacking out various bits and pieces and looking good when allied with the dark alloys. They both look tough, though, which is classic AMG DNA.
Inside is pretty much the same as before, with just two obvious changes. The new Alcantara-trimmed steering wheel, again from the AMG GT, and also on the C 63 S, joins the party with a more expensive look and feel.
And the new MBUX screen is wider and looks much more at home in a $165,000-plus car. It's still a bit old-feeling, but the digital dash adds a bit of techno-style while the garish speaker covers don't.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
A family of four will love any GLC. The wagon's extra headroom over the coupe is useful if not life-changing, while the knee, leg and foot room are generous. Front seat passengers enjoy comfortable seating as long as you're not too keen on pudding.
Underneath, the upward sweep of the centre console is a pair of cupholders and a wireless charging Qi pad that will fit larger phones. Under the split armrest is a small but handy console bin, inside which you'll find USB-C ports.
Two more USB-C ports in the rear join a 12-volt socket and there are also climate controls for the rear seat passengers. The centre armrest pops open with a shallow, carpet-lined tray and two cupholders pop out the front. Each of the four doors has a bottle holder, too.
The boot space is unchanged for each bodystyle - 550/1600 litres for the wagon and 500/1400 litres for the coupe. Both have high loading lips, which is something to consider if you're hauling heavy things about or have trouble lifting items to a reasonable height.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
As before, we get two bodystyles and the high(er) performance version, the GLC 63 S (a 'base' GLC 63 is available in other markets). Mercedes followed everyone else's lead and realised nobody would buy the skim milk version.
Unfortunately, that translates to the highest sticker price of the three, with the wagon coming in at $164,900, and the coupe at $171,900, before on-road costs.
That doesn't seem to hurt Mercedes too much with other cars in the range, but it's a significant difference. Incidentally, both prices are up by about $3000.
It's loaded, though - 21-inch wheels, multi-zone climate control, air suspension with dynamic dampers, electric and heated front seats, active cruise control, head-up display, reversing camera, around-view cameras, sat nav, front and rear parking sensors, keyless entry and start, electric tailgate, Nappa leather and wood trim, active LED headlights, auto wipers, auto parking, roof rails, sunroof, DVD player, and TV tuner, but no spare tyre, just a repair kit.
A Burmester-branded 13-speaker sound system is powered by Mercedes' spangly MBUX system on a new 10-inch touchscreen, which is much nicer than the old software and hardware combo.
MBUX offers deeper integration with the car's systems. The 'Themes' function is like a series of shortcuts to set the car up for a particular mood, but let's face it, most GLC 63 S drivers are just going to find the 'Race' function and go for it.
MBUX also has Apple CarPlay and Android Auto, but via USB only.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
An AMG 4.0-litre twin-turbo V8 brings the thunder, with a massive 375kW and 700Nm of torque. That's plugged into a nine-speed MCT (multi-clutch as opposed to twin-clutch) transmission and Merc's '4Matic+' all-wheel drive system.
With all that power and grip, you'll crack the ton in a supercar-baiting 3.8 seconds. One little point to note is the engine has active mounts.
Should you fancy turning your tinny into a landspeedboat, you can tow up to 2000kg for a braked trailer, and 750kg unbraked.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
Mercedes reckons you'll get 12.2L/100km on the combined cycle which seems laughable at first and then you see what it actually does. To be fair, the car I drove on the launch copped a hammering and was hovering around the 17.0L/100km, with the start-stop and coasting functions playing only cameo roles.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
Like any V8-powered AMG, the twin-turbo engine absolutely dominates the GLC 63 S. Even at walking speeds you can feel the serious firepower on offer, just a flex of your ankle away.
The figures are colossal - 375kW (over 500 horsepower) and 700Nm pushing around two tonnes of mid-sized SUV. Its famed bark is bettered only by Jaguar's completely unhinged, and surely borderline illegal, 5.0-litre supercharged V8.
You need to know you've got plenty of tech underneath you to make this stick to the road. The 21-inch alloys are wrapped in 265/40s at the front and 295/30s at the back, Continental Cross Contacts if you're interested.
They should - and would - ruin the ride, but the standard fitment of air suspension means that in normal driving, the GLC 63 S is firm but comfortable. A BMW X3 M is much harder, especially at the rear, going without the complex and heavier air set-up.
The air suspension is probably the pivotal piece of chassis tech that makes this car so versatile. While it's got driving modes up the wazoo - including the new 'Slippery' mode - it's a perfectly agreeable daily driver.
Leave it in comfort, accept that it has a firm ride and you're in good shape for the school run or the commute. You just sail along on a light throttle because there is virtually no turbo lag.
Whack it in Race and you can attack your favourite empty, bendy road with all the grip you could ever need.
The steering is remarkably light and direct for such a chunker and the optional carbon ceramic brakes were never bothered by what I could throw at them.
The V8 roars and spits and crackles, the gearbox shifting seamlessly up and down through the ratios. It's blissfully silly.
In a way, it's a velvet fist in an iron glove - comfortable inside but happy to headbutt the horizon with little provocation.
I'd prefer it if the transmission was a bit more decisive on slow speed shifts and you'll have to prepare yourself for a lot of wearying road noise on long trips. The latter is the price you pay for a ton of grip.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
All GLCs have nine airbags, ABS, stability and traction controls, traffic sign recognition, around-view cameras, reversing camera, rear cross traffic alert, blind spot monitor, forward AEB, forward collision warning and tyre pressure monitoring.
There are also three top-tether mounts and two ISOFIX points.
The GLC scored a maximum five ANCAP stars in January 2016.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
Mercedes Benz offers a three year/unlimited kilometre warranty with roadside assist which is not really up to scratch for a premium brand. Yes, the cars are complex but they're also expensive, so the investment should come with a commensurate warranty.
Service intervals are generous at 12 months/20,000km (as opposed to the 25,000km of other GLCs) and the capped price servicing means you'll know what you're paying.
Mercedes offers you the choice of an up-front payment or pay-as-you-go. Upfront ranges from $4050 for three services, $6100 for four, and $6850 for five.
If you go with PAYG, three services is a hefty $5000. Basically, each service is at least a grand when averaged out over time and that's pricey.
Service inclusions differ between your chosen method, but only slightly. The pricing includes filters, oil and, unusually, spark plugs and brake fluid, but that's small comfort.